More than just another cute face, they have a place in
your program!
Cathy Dolson, Specialty Programs Coordinator, Registered InstructorSTAR - 11800 Hwy 11E, Lenoir City, TN 37772 1
A little bit about our program:
•Initial education-based program conceived in 2008,
minis donated in 2008
•Business plan, program & educational curriculum
developed, and presented to public and private schools
in 2009.
•Initial pilot program began in 2011.
•Some of the issues raised during our analysis became
major roadblocks ….. Funding shortfalls & liability issues2
Program revised in 2012 to include new
services targeted to additional audiences
2011= 11 visits
2012 = 18 visits
2013 = 45 visits
2014= 40 visits*
2015 = 18 visits to date
Moving forward…..
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Define your offering…..
• Does it fit with your mission?
• Is there a market for your
services?
• Is it sustainable?
4
Determine your costs …..
• Insurance?
• Staff time & training?
• Equipment – truck, trailer, etc.?
• Supplies -- diapers, shoes,
halters?
• Costs of minis – vet, farrier,
etc.?… to help set your
price 5
Seek out Support…..• Civic organizations?
• Retailers supporting the
market?
• Fundraisers?
• Sponsorships?
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Seek out Support…..
… and train them!7
Reach out to your audience…..
• Get to know your prospects
• Schedule a site visit – meet & tour, leave a proposal
• Describe the program &benefits for THEIR
population
• Make it professional-grade …. Take yourself
seriously!
• Rack cards … more bang for your buck 8
Develop your client proposals…..• Break down pricing options
• Mention any sponsorships applied to the
proposal!
• Describe the experience and site set-up
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Site visit checklist…..
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About your minis…..
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Visit Day!It’s here! Everyone’s
excited!
12
Visit Day!It’s here! Everyone’s
excited!
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Staying in Touch
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ResourcesDIAPERS: Bun Bags www.bunbag.com
Potty bags Miniature Horse Therapy Products & Sales on Facebook – Angel Anthony Filby
SHOES: BuildABear www.buildabear.com Miniature Horse Therapy Products & Sales
on Facebook
HALTERS: www.KustomFitHalters.com – personalized with a wide selection of colors and sizes!!
CERTIFICATION: www.PetPartners.org
CURRICULUM: Strides to Success, MARVELOUS MINISPATH Premier Accredited Facilitywww.stridestosuccess.org Plainfield, IN
COSTUMES: Petsmart www.Petsmart.com Hobby Lobby, JoAnn Crafts