1. A n At t e m pt To S t e p U p S a l e s By K P.
Kapadia
2. BACKGROUND ON FIREWORKS Fireworks are a class of explosive
pyrotechnic devices used for aesthetic, cultural, and religious
purposes. A fireworks event (also called a fireworks show or
pyrotechnics) is a display of the effects produced by firework
devices. Fireworks competitions are also regularly held at a number
of places. Fireworks take many forms to produce the four primary
effects: noise, light, smoke and floating materials (confetti for
example.) They may be designed to burn with flames and sparks of
many colours, typically red, orange, yellow, green, blue, purple,
silver and gold. Displays are common throughout the world and are
the focal point of many cultural and religious celebrations. The
earliest documentation of fireworks dates back to 7th century
China, where they were invented. The fireworks were used to
accompany many festivities. It is a part of the culture of China
and had its origin there; eventually it spread to other cultures
and societies. Important events and festivities such as the Spring
Festival (Chinese New Year) and the Mid-Autumn Festival were and
still are times when fireworks are guaranteed sights. China is the
largest manufacturer and exporter of fireworks in the world.
Fireworks are generally classified as to where they perform, either
as a ground or aerial firework. In the latter case they may provide
their own propulsion (skyrocket) or be shot into the air by a
mortar (aerial shell). The most common feature of fireworks is a
paper or pasteboard tube or casing filled with the combustible
material, often pyrotechnic stars. A number of these tubes or cases
are often combined so as to make, when kindled, a great variety of
sparkling shapes, often variously coloured. The skyrocket is a
common form of firework, although the first skyrockets were used in
war. Such rocket technology has also been used for the delivery of
mail by rocket and is used as propulsion for most model rockets.
The aerial shell is the backbone of today's commercial aerial
display. A smaller version for consumer use is known as the
festival ball in the United States. There are also ground fireworks
which, while less popular than aerial fireworks, can produce
various shapes, like rotating circles, stars and 3D globes.
3. FIREWORKS COMPETITIONS Pyrotechnical competitions involving
fireworks are held in many countries. One of then most prestigious
fireworks competitions is the Montreal Fireworks Festival, an
annual competition held in Montreal, Quebec, Canada. Another
magnificent competition is the Festival d'art pyro technique de
Cannes[20] held in the summer annually at the Bay of Cannes in Cte
d'Azur, France. The World Pyro Olympics is an annual competition
among the top fireworks companies in the world. It is held in
Manila, Philippines. The event is one of the largest and most
intense international fireworks competitions. DIFC DaNang
International Fireworks Competition[21] is held yearly in DaNang,
Vietnam. Liuyang International Fireworks Competition held in
Liuyang City, Hunan Province, China. American Pyrotechnics
Association Julie L. Heckman, Executive Director 301-906-8181//
[email protected]
4. The Current Guinness World Records As Of 30 November 2014
Are: Largest Firework Display Of All Time Svea Fireworks and Sr-Tre
officially set the new world record for the most fireworks ignited
during a single coordinated display, on November 29, 2014, in the
small town of Sgne, Norway Hailed as a "tribute to the 200th
anniversary of the Norwegian constitution", the display
incorporated 540,382 individual firework effects in a spectacular
90 minute show. Guinness World Record adjudicators were on hand to
confirm the breaking of the previous record held by Dubai. Largest
Catherine Wheel A self-propelled vertical firework wheel was
designed by The Lily Fireworks Factory and fired for at least one
revolution on the eve of the annual festival of Our Lady Of The
Lilies] The Lily Fireworks Factory, Mqabba, Malta currently
possesses this record, burning a Catherine Wheel with a diameter of
32.044 m (105 ft 1.6 in), on June 18, 2011. Longest Firework
Waterfall The world's longest firework waterfall was the 'Niagara
Falls', which measured 3,517.23 m (11,539 ft 6 in) when ignited on
August 23, 2008 at the Ariake Seas Fireworks Festival, Fukuoka,
Japan. Most Firework Rockets Launched In 30 Seconds The most
firework rockets launched in 30 seconds is 125,801, organized by
Pyroworks International Inc. (Philippines), in Cebu, Philippines,
on May 8, 2010. Largest Firework Rocket The largest firework rocket
weighed 13.40 kg (29.5 lb) and was produced and launched by
Associao Nacional de Empresas de Produtos Explosivos (Portugal) at
the 12th International Symposium on Fireworks in Oporto and Vila
Nova de Gaia, portugal, on October 13, 2010. The picture depicts
Dubai World Records
5. Enthusiasts in the United States have formed clubs which
unite hobbyists and professionals. The groups provide safety
instruction and organize meetings and private "shoots" at remote
premises where members shoot commercial fireworks as well as fire
pieces of their own manufacture. Clubs secure permission to fire
items otherwise banned by state or local ordinances. Competitions
are held among members and between clubs, demonstrating everything
from single shells to elaborate displays choreographed to music.
One of the oldest clubs is Cracker Jacks, Inc.,[organized in 1976
in the Eastern Seaboard region of the U.S. Pyrotechnics Guild
International or PGI,[ founded in 1969, is an independent worldwide
non profit organization of amateur and professional fireworks
enthusiasts. It is notable for its large number of members, around
3,500 in total. The PGI exists solely to further the safe usage and
enjoyment of both professional grade and consumer grade fireworks
while both advancing the art and craft of pyrotechnics and
preserving its historical aspects. Each August the PGI conducts its
annual week-long convention, where some the world's biggest and
best fireworks displays occur. Vendors, competitors, and club
members come from around the USA and from various parts of the
globe to enjoy the show and to help out at this all-volunteer
event. Aside from the nightly firework shows, the competition is a
highlight of the convention. This is a completely unique event
where individual classes of hand-built fireworks are competitively
judged, ranging from simple fireworks rockets to extremely large
and complex aerial shells. Some of the biggest, best, most
intricate fireworks displays in the United States take place during
the convention week. Amateur and professional members can come to
the convention to purchase fireworks, paper goods, novelty items,
non-explosive chemical components and much more at the PGI trade
show. Before the nightly fireworks displays and competitions, club
members have a chance to enjoy open shooting of any and all legal
consumer or professional grade fireworks, as well as testing and
display of hand-built fireworks. The week ends with the Grand
Public Display on Friday night, which gives the chosen display
company a chance to strut their stuff in front of some of the
world's biggest fireworks aficionados. The stakes are high and much
planning is put into the show. In 1994 a shell of 36 inches (910
mm) in diameter was fired during the convention, more than twice as
large as the largest shell usually seen in the USA, and shells as
large as 24 inches (610 mm) are frequently fired. Western
Pyrotechnic Association Because of enthusiasm for display fireworks
west of the Rocky Mountains, The WPA[31] was formed in 1989 in part
because of the travel distances required to attend PGI events in
the U.S. midwest. The organization sponsors two major firework
events per year, almost always at Lake Havasu, Arizona Activities
are similar (except sometimes in scale) to those at PGI
conventions. Most members of the WPA are firework professionals,
who claim it's essential to have a few opportunities per year to
perform shows for amusement, as well as for other professionals.
Many participants teach workshops (including manufacturing
workshops) during these events as well. Olympics Fireworks play a
major role during the ceremonies for the Summer and Winter Olympic
Games. In the opening ceremonies, the fireworks will go off all
across the stadium when a person declares the competition open.
This also occurs when the cauldron is officially lit by an athlete
at the end of the ceremony with the Olympic Torch In the closing
ceremonies, the fireworks appear once again at the end when the
flame is extinguished. Clubs
6. Dutch Fireworks Festivals In the Netherlands and former
colonies, New Year's is a time to set off fireworks. Due to strict
laws, sales and use of fireworks are only allowed for 3 days (if
one of these days is a sunday, sales start one day earlier), so
everyone must pack all of their fireworks into that period of time.
Indian fireworks celebrations fireworks from India Fireworks over
Pune in 2012 Indians throughout the world celebrate with fireworks
as part of their popular "festival of lights" (Diwali) on new moon
day (Amavasya) of Aswayuja month which generally falls in OctNov
every year. Quieter varieties of fireworks are more popular for
this festival as its a festival of light celebrated on the new moon
night. It is the festival of Hindu religion. Japanese Fireworks
Festivals During the summer in Japan, fireworks festivals ( hanabi
taikai?) are held nearly every day someplace in the country, in
total numbering more than 200 during August. The festivals consist
of large fireworks shows, the largest of which use between 100,000
and 120,000 rounds (PL Art of Fireworks), and can attract more than
800,000 spectators. Street vendors set up stalls to sell various
drinks and staple Japanese food (such as Yakisoba, Okonomiyaki,
Takoyaki, kakigori (shaved ice), and traditionally held festival
games, such as Kingyo-sukui, or Goldfish scooping. Even today, men
and women attend these events wearing the traditional Yukata,
summer Kimono, or Jinbei (men only), collecting in large social
circles of family or friends to sit picnic-like, eating and
drinking, while watching the show. The first fireworks festival in
Japan was held in 1733.[32] Maltese Fireworks Celebrations Malta
International Fireworks Festival 2014. Fireworks have been used in
Malta for hundreds of years. When the islands were ruled by the
Order of St John, fireworks were used on special occasions such as
the election of a new Grand Master, the appointment of a new Pope
or the birth of a prince. Nowadays, fireworks are used in village
feasts throughout the summer. The Malta International Fireworks
Festival is also held annually. North Korea Firework Festival
Fireworks have been used in Kaesong on Buddha's Birthday (April 8).
Philippines Fireworks Celebrations. The World Pyro Olympics is an
annual fireworks competition held in the Philippines which runs for
five days. Every day, there would be two competitors from around
the world who battle to set up the grandest possible fireworks
display. The host of the event does not participate in the
competition but performs a fireworks display on the last night.
Awards, such as the People's Choice, are given out after the
exhibition. The crowning of the World Pyro Olympics Champion ends
the event. Worldwide Usage
7. Singapore Fireworks Celebrations The Singapore Fireworks
Celebrations (previously the Singapore Fireworks Festival) is an
annual event held in Singapore as part of its National Day
celebrations. The festival features local and foreign teams which
launch displays on different nights. While currently
non-competitive in nature, the organizer has plans to introduce a
competitive element in the future. The annual festival has grown in
magnitude, from 4,000 rounds used in 2004, 6,000 in 2005, to over
9,100 in 2006. South Korean Fireworks Festivals Seoul International
Firework Festival[35] has been held since last 2000. It was held at
the Han River on October 7, 2000 with 4 major country's
participating for the first time. South Korea, United States,
Japan, and China took part in this festival hoping to successfully
hold the upcoming South Korea & Japan 2002 FIFA World Cup[36]
and for the harmony of Korean people. From 2000, the festival has
been held in the same area, and not only the citizens of Seoul but
includes other provinces. People from abroad also enjoy one of the
most beautiful fireworks festival in the world. Swiss Fireworks
Festivals Although the Swiss have a year round fireworks culture,
the 1st of August (Swiss National Day) is the big time to set off
fireworks. United Kingdom Fireworks Festivals One of the biggest
occasions for fireworks in Great Britain is Guy Fawkes Night held
each year on November 5, while the biggest in Northern Ireland
takes place at Halloween. Guy Fawkes Night is a celebration of the
foiling of the Gunpowder Plot on November 5, 1605, an attempt to
kill King James I. There are many firework societies in the
counties of East Sussex and West Sussex which were at one time a
single county. The societies predate the county boundary changes
and are still known collectively as Sussex Bonfire Societies.
United States Fireworks Celebrations The New Year's Eve ball drop
in New York City's Times Square, signalling the start of 2012 at
midnight with a large-scale fireworks show. America's earliest
settlers brought their enthusiasm for fireworks to the United
States. Fireworks and black ash were used to celebrate important
events long before the American Revolutionary War. The very first
celebration of Independence Day was in 1777, six years before
Americans knew whether the new nation would survive the war;
fireworks were a part of all festivities. In 1789, George
Washington's inauguration was also accompanied by a fireworks
display. This early fascination with their noise and color
continues today. On New Year's Eve, there are special fireworks
shows to signal the arrival of the New Year at the stroke of
midnight like the famous ball drop in New York City's Times
Square.
8. In 1976, Macy's sponsored the annual Independence Day
fireworks show from New York City and is televised live on NBC
since its debut. Over three million people came to see the show in
person, while the telecast on NBC attracted millions of viewers.
The show takes place in the East River and the Hudson River. In
1999, Walt Disney World in Lake Buena Vista, Florida, pioneered the
commercial use of aerial fireworks launched with compressed air
rather than gunpowder for the Epcot night time spectacular,
IllumiNations: Reflections of Earth. The display shell explodes in
the air using an electronic timer. The advantages of compressed air
launch are a reduction in fumes, and much greater accuracy in
height and timing. The Walt Disney Company is the largest consumer
of fireworks in the world. In the United States, fireworks displays
are a popular patriotic tradition on the Fourth of July, but almost
all of the fireworks exploded in the US are hand-made in China. An
American's invention to automate the process, patented in both the
U.S. and China, has generated similar devices but no sales in
China. Currently, the largest annual pyrotechnic display in North
America is Thunder Over Louisville which kicks off the Kentucky
Derby Festival. The second largest fireworks display in North
America is Cincinnati Bell/WEBN Riverfest fireworks display. This
incredible pyrotechnic display takes place over the Ohio river
between the border of Ohio (Cincinnati) and Kentucky (Covington).
It attracts over 500,000 people each year and over 2,500 viewers by
boat. It is televised on WLWT and broadcast over the internet for
millions of viewers. This annual event has taken place Labour Day
weekend since 1977. Every year, on the 4th of July, Pyrotechnic
Innovations has a live webcam[38] that shows a crew setting up a
professional fireworks display. It gives a behind the scenes look
at what goes into a large display. One of the world's largest
fireworks companies, Zambelli Fireworks, is based in New Castle,
Pennsylvania.[39] Subsequently, due to Zambelli's influence in the
fireworks industry, New Castle is known as the "Fireworks Capital
of America," a name the city government trademarked in 2006.
9. Scope & Current Sales Scenario Fireworks are a booming
business and several factors indicate that they will be for many
years to come. Between 1998 and 2009 annual fireworks industry
revenues more than doubled according to the American Pyrotechnics
Association. Last year's total take was $945 million, up from $940
million in 2008. Even a devastated economy could not slow the
growth. All of which is good news for an industry that continues to
innovate. With improving technology, such as the ability to lodge
microchips on the actual shells, and advancements in chemistry, the
brilliance of fireworks shows has improved apace. That's sure to
attract corporate attention -- what better way, after all, to
advertise a company than by blasting its name or logo some 2,400
feet into the air for thousands of people to see? Businesses are
already recognizing the marketing potential in fireworks, primarily
by sponsoring shows in towns that would otherwise cancel them. For
example, in Dallas, the Dr. Pepper Snapple Group recently stepped
in to subsidize the Independence Day fireworks when the city could
not afford them. The fireworks industry is positioned for explosive
growth on both the consumer and commercial levels. While the shows
this weekend will often be spectacular, it's easy to believe that
next year they will only be better. for consumer fireworks, the
fireworks- related injury rate has fallen by more than 90% from
38.3 injuries per 100,000 pounds of fireworks used in 1976, to 3.3
injuries per 100,000 pounds in 2008. One cant think of one other
consumer product that has achieved such record-breaking growth, yet
experienced such a sharp decline in injuries, If you think of
fireworks in India, you automatically think of Sivakasi. It is
truly the fireworks capital of India. Located in the southern part
of India, it is the country's hottest region and has an average
winter temperature of around 77 Fahrenheit and an average
summertime temperature of approximately 100 Fahrenheit. The hot,
dry climate makes it a wonderful location to produce fireworks, but
the horrendous heat means we must take much greater care during
production. Sivakasi is perhaps most famous for producing 1.3G
display fireworks for India's festivals and special occasions. It
also produces an abundance of consumer fireworks that are used
throughout India as well. 90% of India's fireworksproduction occurs
right here. If you add up all of the factories that are in north,
east, south and west Sivaksi, your total would be more than 1000.
Savakis's fireworks traditions, however, originated in China when
fireworks were shipped here and small factories were established in
1923.
10. In India, unlike many other countries,fireworks are often
used in a variety of religious ceremonies. During the eepavali
Festival, for examplewhich translates to mean 'festival of lights'
people from all age groups dispel the darkness and express their
happiness by lighting earthen 'diyas' (lamps), shooting off
fireworks, decorating their houses and by inviting friends and
family to their homes for sumptuous feasts. Indian culture is rich
with festivals like this one, and fireworks often play a
predominant role in each celebration. Actually, consumers often
times want more fireworks than are produced in Sivakasi, but the
lack of technology, and India's stringent rules and regulations
hamper production. RAW MATERIALS & TECHNOLOGY In India, there
is no such thing as a research and development center or
governmental entity assigned specifically to help aid and modernize
the fireworks business. Therefore, most fireworks factories here
still use fairly ancient techniques when making and drying
fireworks. The problem at present is that the materials used in
most fireworks continue to increase in cost and are rapidly
becoming either difficult to find or are depleted. The factories
that process the raw materials used in Sivakasi fireworks factories
are finding it more and more difficult to meet the demand. Those
factories that process the least available raw materials have
enjoyed somewhat of a monopoly as of late. One important note about
the raw materials we use: the larger companies check the raw
materials we buy quite carefully in their laboratories to make
certain they are selling quality chemicals that conform to India's
high standards. FIREWORKS PRODUCTS In India, firecrackers are the
mainstay of the fireworks business. Similar to Chinese
celebrations, firecrackers in India have proven themselves to be
the prime ingredient used in almost every celebration. Apart from
that though, a rather unique firework produced here called a 'Jute
Twine Bomb' is also a very popular. Jute Twine Bombs tend to make a
very loud bang when set off, and are often used at the airport to
scare birds away from departing flights. Apart from that, Sivakasi
makes an extensive variety of artillery shells, cakes, fountains,
wheels and small novelties. Obviously many factories make somewhat
similar productslike firecrackers, for examplebut they often add
star ratings to their packaging to help give them an edge in sales.
It is funny here, there are almost as many names for firework
products in Sivakasi as there are people. FUTURE OF THE FIREWORKS
BUSINESS IN INDIA In India, the fireworks business is still very
labor intensive and nonmechanized. How long inexpensive labor will
continue to support the fireworks business is hard to guess. We are
now competing with many other businesses in and around India who
also want inexpensive labor to make their products. Possibly
because of our hot climate, mechanization has been very slow in
coming to the fireworks business here. But technology will
eventually reach us, and new technologies will provide fireworks
factories in Sivakasi with option they presently do not have.
Personally, I feel fireworks in India have a very bright future. As
we mechanize our processes, I think that India can be an equal
contender in the world fireworks market.
11. Government of India, all State Governments, all Government
Sports Organizations, Army, Navy, Air force, Mumbai Police
CORPORATES IPL, ICL, Bpl, Hutch, Airtel, Vodafone, Benson &
Hedges, 555, Classics, Coke, Pepsi, Cadbury's, Japan Life, Ongc,
Panasonic, Samsung, Videocon, Birla group, Eagle Flask, Enron,
Essar, Godrej, Lokhandwala's, Lohia's, Lupin, Mittal's, Hinduja's,
Indorama, Nasscom, Popley, Reliance, Ruia's, Raheja's, Tata, Vijay
Maliya - United breweries, Venky's, Nasscom, Hyundai, Porsche,
Honda, Opel, Ford, Toyota, Suzuki, Hero Honda, TVS, Frooti, Stay
Free Napkins, Hsbc, Citibank, Standard Chartered, State Bank of
India. ENTERTAINMENT AND ADVERTISING AGENCY'S Cineyug Media &
Entertainment Pvt. Ltd., Cineyug Worldwide, 360 degrees, Encompass,
Dna Networks, Display house, E-factor, Fountainhead, Jaws events,
Landmark events, Ovation, Shobiz, Showtime, Showcraft, Showhouse,
Seventy, 7TY7, Shaadi online, Rams, Wizcraft, Aura, ESP, Showspace,
Percept, Aadhyam weddings, Craftworld, Party cruisers, Akshara,
Contract, FcbUlka, HTA, Lintas, O&M, Mudra, Saatchi &
Saatchi, Mindshare, Madisson. PUBLICATIONS, TELEVISION & MUSIC
CHANNELS : Times of India, Dainik Bhaskar, Indian Express, Midday,
Mumbai Mirror, Bombay Times, DNA, Star Tv, UTV, Sony, Colors,
Sahara, Sabe Tv, Etc, BBC, Ndtv, Doordarshan, HMV, Tips, Venus,
Tseries. BOLLYWOOD AND OTHER AWARD NITES Filmfare, Zee, Screen,
Sansui, Femina, Mirchi Awards, Star Parivar, Big Entertainment,
Ceat Cricket Rating, Ad Club, Hotel & Food Service, Fashion
Awards, Cine Express Awards. HOTELS & AIRLINES Taj Group of
Hotels, Fariyas, Guest line days, Holiday inn, Hyatt group, Hilton,
Inter continental, Itc Maratha Sheraton, J. W. Marriot, Khanvel
Resorts, Le Meridian group, Leela hotels, Marriot resort (Goa),
Oberoi group, Hilton Towers, Pride, Radisson group, Raj Mahal
(Jaipur), Ramada, Retreat, Resort, Renaissance, Rainbow Retreat,
Sheraton, Sea princess, Sun & Sand, Tulip star, Taj lands end,
Taj exotica (Goa), Air India, British airways, Jet airways, Sahara,
Quantas, Lufthansa, Kingfisher, Go Air. CLUBS, GYMKHANAS &
AMUSEMENT PARKS CCI, Golden Swan Country Club, Club Millennium,
Classic club, Kamat club, Nsci, Otters Club, Radio club, Rotary
club, Royal palms, The Club, The Country Club, Us Club, Willingdon
Sports Club, Bombay Gymkhana, Catholic Gymkhana, Essel World,
Fantasy land, Hindu gymkhana, Juhu gymkhana, Khar gymkhana, Mulund
gymkhana, Woodehouse gymkhana, Mumbai Police gymkhana, Nishiland
water park, Willingdon catholic gymkhana. Our Patrons
12. Our Competitors Raj Rajeshwari Fireworks And Pyrotechnics,
G-2, Ground Floor, Akshat Complex,Near Lg Show, Room,
Opp.Crossword, Mithakhali Six Road, Navrangpura. Ahmedabad 380009..
Gujarat, India. (
http://www.indiamart.com/raj-rajeshwari-fireworks/) INDIA FIRE
WORKS Manufacturers & Exporters Fireworks Display Organizers
SFX Stage & Film Industry Factory: kharda, Tal.. Jamkhed Dist-
Ahmednagar (MH) 413204 Tel: (02421) (O) 240060, Fax: (02421)
240070, 9561577990 Office: G.P. Nagar, Link Road, Road No. 10, Near
Saibaba Mandir, Boriwali (W), Mumbai 68. Mobile: +91-98222 93825 |
+91-9923868690 .. Email: [email protected][email protected] Website: www.indiapyroworld.com Teware Fire
Works 1239- E ward Shahumill, Kolhapur 416001 Mah ,. India.
Mobile:+919371803435, +919175743861. Pooja Fire Works : - Director
: Mr. R. Mathan Mohan, Sivakasi - 626 123. Tamilnadu, South India.
Mobile: +91 94420 57877 E-mail: [email protected] Amir Morani
Fire Works Cell: +91-9821032029 / +91-9320032029 E-mail:
[email protected]//[email protected] |
+919821032029. AAA Morani Fireworks, Amir Morani .. Cell : +91-
9870086486 H.A.L. II Stage, Bangalore Super Fireworks B-503, Sai
Mandir Society, S V Road, Dahisar East, Mumbai-400068 Dahisar 91
93233 66233. Mr. Agnelo Dsouza , + 91 - 9892009559 / 7738795559 ( V
V IMP ) 150, Bella Niwas, Dr.Charat Singh Colony, Andheri East,
Mumbai - 400093. http://www.mumbaifireworks.com Goa Branch Villa
Anthony, Modlo Vaddo,Arambol, Goa - 403524.+91 - 832 2242846 + 91 -
9892009559 / 7738795559 1.
http://bangalore.bollywoodshaadis.com/vendors/fireworks
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15. [email protected] Our Mission :91 9987082100 We
are committed to giving our clients a unique memorable experience,
with cost effective events by consistent superior quality service
and consistently exceeding their expectations Martin D'Souza.
Director. For Corporates Awards & Recognition Employee HR
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Nites Dance troupes Photo shoots Ad-films Theme parties Wedding
planning Product promotion and launch Corporate events Other
promotional stuff including PR activity
16. Way Forward .. Look for those targets , which we have not
approached . Which are those ? Corporates . Cruise Liners.
Religious Big Residential Societies. CURRENT CUSTOMERS Indian Film
Industry Marriages Various Events Occasions
