MOOC Course Branding
Index
• Overall Branding Research and Elements 3-7 • Creative Solutions Using Branding 8-10
Overall Branding Background
• Branding Icons
Imagery
• Should be candid from one photographer, with no photo “trickery”. A “moment” stopped in time. However they break this rule on their blog, along with some images in their branding guidelines.
Examples of brochures and correct branding
Use non-use of large blocks of color. • They use their additional pallet a lot. • They have large blocks of white, with color
(very often non-green) accent. • They have a graphical arch that they use,
sometimes.
Use of Pointing Elements
Initial Build Idea Round 1 - 1
Initial Build Idea Round 1 - 2
Initial Build Idea Round 1 - 3
Initial Build Idea Round 2 - 1
Initial Build Idea Round 2 - 2
Initial Build Idea Round 2 - 3
Initial Build Idea Round 2 - 4
Initial Build Idea Round 3 - 1
Initial Build Idea Round 3 – 2a
Initial Build Idea Round 3 – 2b
Initial Build Idea Round 3 – 2c
Initial Build Idea Round 4 – 2
For reference here is their color pallet
END OF EXAMPLES
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