© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Questions & AnswersWebinar, November 2015
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Nice to meet you!
Kasper JelaiskisDigital creative
consultant
John TheodosiouTechnical Support
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Today’s setup
• 15 minute presentation
• 45 minutes Q&A
• Questions via “Question box” and “Raise hand”
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Layar SDK in Retail
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
About Layar SDK
● SDK - Software development kit
● Embed Layar functionality into your own app
● Available for iOS and Android
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Getting the SDK
• Apply for a 30 day trial (per app - not per user)
• Apply for a licence - price depends on duration and individual needs
• Standard package includes 12 month premium, 100 pro pages, updates, bug
fixes and more
• Minimum term - 12 months
• Validate the key and secret to your app
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Making it work
● Use Phonegap plugin or Xcode, Android Studio to develop
● Your Layar account is linked to SDK (possible to link multiple content-creating accounts)
● Make sure the content is available on Layar Creator or Developer layers
● Test & Publish as Pro pages
● Update your app on iOS or Android app stores
See API for tutorials and more information
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Best practices
Educate your audience about the new feature:
- How to scan a page? (3-step instructions)
- Which pages to scan? (place CTA’s)
- What content can they expect? (manage expectations)
- Promote the app and increase awareness
- Aim for quality, not quantity
In order for SDK to work you must have at least:
• Android 2.2 and above
• iPhone 3GS, iPad 2 and higher
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Types of content
• Both Vision and Geo features are supported
• All content published on Creator and Vision/Geo API Layers
• Rich media: 3D and animation, HTML widgets, Image Carousel, Twitter feeds and more
• Customised UI and camera view
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Benefits of SDK
• Quick and easy for app developers to use
• Give users new features and interactive content (engage your audience)
• Easily manage content via the Layar Creator
• Customize design, interface and functionality
• Maintain brand identity while using Layar features
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
...and more
• Reach new target groups
• Increase the value of your products and your app
• Add exclusive content
• Increase the life cycle of the app
• Make the buying process easier
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Actual print What you see with SDKShopping from your app
Net-a-porter
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Leonisa
Actual printWhat you see with SDK
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
House of Fraser
Actual print What you see with SDK
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
House of Fraser
Actual print What you see with SDK
© 2015, Layar B.V. STRICTLY Confidential and Proprietary
Layar Help Centre has got you covered!
THANKS!