Monetizing Windows Phone Apps
Kasun KodagodaICT Undergraduate @ RUSL
Overview
• First Steps of Monetization• Business Models• What can you do?• Demos• Q&A
First Steps of Monetization
High App
Revenue
Select Best Business
Model
Market the App
Publish the App
Optimize the App
Develop App
Select the widest audience
Learn from Feedback
& Performance
Learn forNext App
Business Models
• Paid Apps
• In-App Purchase
• Mobile Ads
Mobile Ads
• Show mobile ads in your WP app
• Select the right app to display mobile ads
• Good business model for apps that are• Used Frequently
• Used for many hours per day
• Use Microsoft Ad Control
• There are many third party ad providers
Mobile AdsThird party Ad Providers
Mobile AdsBest Practices
• Don’t be intrusive
• Don’t compete with the content of the app
• Make the ad a part of the design
• One ad per page
• Set to AutoCollapse
• Use auto or manual refresh
• Trap exceptions and display your ads
DEMOUsing Mobile Ads
Paid Apps
• Traditional model.
• Can have paid+trial
• Over 90% of the highest grossing apps have trial capability enabled.
• Average conversion rate is 1-5 %
• If you are doing over 10% you are doing great.
• 2 ways of implementing trial experience.• Feature limited trial
• Time limited trial
In-App Purchase
• Only available in Windows Phone 8
• Best business model in WP8 for higher revenue
• Sell digital items inside the app
• Call “Freemium” Model
• Publish the app in Free section of the store
• Adds value through IAP
• 2 types of digital material• Consumables
• Durables
In-App Purchase
Consumables Durables
Digital items that you buy, they consume when used.
Digital items that you buy once and own forever
E.g.:• Game Credits• Weapon Ammo• Game Hints
E.g.:• Maps• Game Characters• Weapons• Game Levels• Sound Tracks
In-App PurchaseBest Practices
• Design the app with IAP in mind
• Give some functionality to the user
• Can offer multiple versions of the app
• Give descriptive details about what user is buying
Free+IAP vs. Paid+Trial
Paid+Trial
App shown
in
Managed by
Options
Support
Paid App Section
Operating System (Little development work)
Trial Only
WP 7 & 8
Free App Section (more users)
By App(Developer has more work)
Many (multiple versions, consumables, durables)
WP 8
Free+IAP
DEMOImplementing Trial Experience
What can you do?
• Keep it simple as possible
• Not very complex input operations
• Get it done in fewer taps
Create great user experience
What can you do?
• Modern is good, but don’t limit your self
• Stick to the guidelines
• Use high res images, quality audio
Create cool UI
What can you do?
• First 2 lines of the description is important
• List out features of the app
• Add update details
• Upload good screen shots
• Create an attractive icon
• Don’t forget to upload a background image
Attractive marketplace details
What can you do?
• Rating, Feedback prompts• But, DON’T nag them
• Crash reports
• Entice the user to give feedback
Implement feedback mechanisms
What can you do?
• Add features
• Fix bugs and crashes
• Update often
• Test your app on multiple devices if possible• Use Nokia RDA (Remote Device
Access)
Monitor and react to feedback
What can you do?
• Live tiles
• Lock screen notifications
• Lock screen images
• Toasts etc.
Use what WP has to offer
What can you do?
• Reach a bigger market
• Speak to users in their own language
• Very easy to implement• E.g. Multilingual Toolkit from Microsoft
Localize your app
DEMOLocalizing your WP App
What can you do?
• Facebook pages, tweet
• Post on WP groups on Facebook
• If people are talking about your app, reach out to them
• Drop the price once in a while
• Get in to dev communities like Nokia Dvlup
Do promotion of your app
Q&AKasun [email protected]/kasun.kodagoda
See Ya!!!
China
Latin America
US & Canada
Germany, France, UK
Europe
India
Other
App Downloads
English
Mandarin
Spanish
Russian
Italian
Others
Primary User Languages
Some Important Stats…
* For the calendar year of 2013
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