How To Create Coaching Programs That Sell

MONETIZE YOUR MESSAGE

Patti Keating

Hello! What is your reason for creating a business? We start a business because we want to create freedom in our life and have the experiences and lifestyle we desire.

We want to feel free, expressed, acknowledged, and know we have contributed to the lives of others.

What I hear from many entrepreneurs on the path to entrepreneurial freedom is the experience of OVERWHELM because there are too many choices, DOUBT about whether it will work, FRUSTRATION with programs and promised that just don't work and a sense of being UNDERVALUED.

I get it. The first step is to remember WHY you started and DECIDE to create one offer that will get a consistent result. Then build from there.

Let’s get started.

Much Success!

Patti PattiKeating.com

Your business requires revenue So you go out in search of clients. You hear the marketing gurus say “Build a list” You hear the online marketers say “Create your product” And of course there is a choir of experts touting :

Facebook Ads

Linked In

You Tube

Twitter

Podcasts

Where do you start? What is the best strategy for you?

PattiKeating.com

YOUR MONEY SPOTWhere Purpose & Passion Meet A Problem In The

Market And Become Revenue Streams

YOUR PROSPECTS PROBLEM

YOUR MONEY SPOT

YOUR PURPOSE PASSSION EXPERTISE

$

PattiKeating.com

EVERY YEAR, I help my clients create coaching programs that sell. Many of them are trapped in the time for money model and can’t find a way through to get the results they want.

GROW YOUR LIST THEN SELL THEM

Without a product to offer your list will become crowded with unqualified prospects who will not

buy your program once you launch it,.

2 BIG MISTAKESCREATE YOUR PRODUCT

THEN SELL IT Creating your product first means you are

guessing at what your clients need. Circuiting your program with a group of IDEAL clients who have already told your their problem

allows you to get results real time and create a program that will sell again and agin.

PattiKeating.com

1. Your ExpertiseWhat is the ONE thing that you are passionate about? It is easy for you and seems natural Other people seek your help with it You have experience in this area, maybe a job, career, hobby People comment on your ability You could get lost for hours reading researching or talking about it

2. Your Clients

3. Your MessageWho has the very problem that you solve? What’s their biggest question?What keeps them up at night?What training or tools do they look for? How can you help them get where they want to go faster? Think about what your ideal clients wants, the barriers in the way and the kinds of tools they wish were available to help them.

People Invest in 4 main areas: 1. They want to make more money 2. They want to take and enjoy more time off 3. They want to improve their relationships 4. They want to improve their health

Problem

PattiKeating.com

1-1 MODEL1. Sell hourly or monthly sessions.This requires constant marketing and creates inconsistent cash flow.

2. Fill a mastermind.Without the number of clients and demand required, creating an ongoing mastermind is difficult.

3. Fill an group. Your precious time is tied up in marketing and delivering 1-1 sessions, making content creation time nearly impossible to squeeze into your schedule.

PattiKeating.com

1-MANY MODEL1. Fill your 8 week group program. This allows you to get your valuable content out to many people quickly.

2. Offer ongoing support to the group with a 12 month mastermind. As your clients get results they will want to continue. This reduces marketing time and cost.

3. Sell only high ticket 1-1 sessions. You are now positioned to only sell your time for money when the price is at a premium. PattiKeating.com

HOW TO QUALIFY PROSPECTS

A SUCCESSFUL BUSINESS REQUIRES SUCCESSFUL CLIENTS

The problem you solve must be presented as valuable content that clearly connects to the problem your program solves.

There is a one focused call to action that has your prospects eager to share their email with you so you can help solve their problem.

Having a strategy to get the problem you solve in front of IDEAL clients is easy when you have a program created. Let’s go through the steps…

PattiKeating.com

YOUR PROGRAM CONTENT

Turn a small section of your course into a 2 minute video

Transcribe your video and turn it into a blog post

Send your blog post out in a newsletter

Post your video on social media

PattiKeating.com

HOW DOES THIS WORK?

Your program is created from the questions your market is asking you.

You create a program you can sell again and again instead of chasing clients and trading your time for money.

You only offer high ticket 1-1 services, rather than one off sessions and entry level coaching.

Create your coaching program that solves your ideal client’s problem based on your unique purpose and experience. Stand out and be known for your specific expertise.

PattiKeating.com

YOUR NEXT STEPSHow To Create Coaching Programs That Sell

I know what it is like to be overwhelmed in your business. I have been there. If you are feeling stuck or in the slow lane, you can change that quickly by choosing the right strategy for you.

I can help you turn your purpose and passion into revenue streams.

I have helped coaches, consultants and experts just like you create and launch their 6 and 7 figure programs. I would love to help you transform your business. WOULD YOU LIKE MORE GREAT TIPS AND TOOLS?1. Like us on Facebook for inspiration and strategy to grow your business.

2. Stay tuned for our “Create Coaching Programs That Sell” webinar training.

PattiKeating.com