Marketing, PR and Digital Engagement Consultancy for:
Contents•About the Harlequin Theatre•Modernising Marketing and Engagement•Where we were•A need to change•Understanding our audience•Type of content and the Google Algorithm•Who uses social media•Making our money go further•Cross pollination across platforms•Results•Sales•The Future
Theatre and Cinema in Redhill
Live musicComedyCommunity EventsFilmEvent CinemaConferencingPrivate functions
Modernising Marketing and Engagement
Where We Were
Average Sales
Decreasing budgets
Need to increase public engagement
Direct Mail outsFliersMagazine AdvertisingLocal PressUnder utilised websiteMajority of transactions – over the counter
Local Press
Decreasing SalesIncreasing Ad costs
Reality of readership figures
Need To Change
The need to change has been established and the early signs indicate that we should drive traffic towards online sales
Understanding Our Audience
Assumptions based on Data
High Employment
Low number of deprived high households
High level of internet accessibility
Type of Content
What will engage our customers
How do we create Google friendly content
Types of Google Search 2014
% of Social Media Users by Age Group
Creating the Content
Multisite Content
Does it work?
Facebook Likes have increased from 500 to 6000
Our weekly FB reach is over 100k
Our website traffic has risen from 600k hits to 1.6m hits per month
Sales have increased by 10%
Our “free” events have been 100% attended for all of 2015 so far