Download - Mobilizing for social change2

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Page 1: Mobilizing for social change2

Mobilizing for Social ChangeMobilizing for Social Change

How to Build Activist How to Build Activist Communities…Communities…

Building Community… to Change the World… by Rebuilding Community!

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What Do I Want To Accomplish What Do I Want To Accomplish Today?Today?

Empower and activate participantsEmpower and activate participants

Make some friends!Make some friends!

Learn about community projectsLearn about community projects

Explore collaboration opportunitiesExplore collaboration opportunities

Communicate what I have learned through Communicate what I have learned through my diverse range of experience…my diverse range of experience…

START A CONVERSATION…START A CONVERSATION…

Mobilize… activate!Mobilize… activate!

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Three SectionsThree Sections

Community OrganizingCommunity Organizing

Modern ContextModern Context

How Do We Win?How Do We Win?

Where Do I Start?!?... A Few Initial Questions…

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A Few Initial Questions…A Few Initial Questions…-What is your passion? What really makes -What is your passion? What really makes

you tick?you tick?-Who/Whom do you want to work with? What -Who/Whom do you want to work with? What

is your tribe?is your tribe?-Who will work with you now?-Who will work with you now?-What resources do you have available to -What resources do you have available to

you?you?-What do you want to learn?-What do you want to learn?-What is your story?... What lead up to this -What is your story?... What lead up to this

moment?moment?

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Suresh’s StorySuresh’s StoryB. Sc. PhysicsB. Sc. Physics

7 years at ScotiaMcLeod7 years at ScotiaMcLeod– Built $30 million private client wealth Built $30 million private client wealth

management practicemanagement practice

5 years running Catalyst Capital Partners5 years running Catalyst Capital Partners

3 years studying philosophy at SFU3 years studying philosophy at SFU

1. 5 years raising hell!1. 5 years raising hell!– Occupy, Maple Spring, DefendOurCoast, Occupy, Maple Spring, DefendOurCoast,

Enbridge Noise Demo, BC Social ForumEnbridge Noise Demo, BC Social Forum

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The Change We Seek is The Change We Seek is Coincident with the Process for Coincident with the Process for

ChangeChange

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Community OrganizingCommunity Organizing

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Components of Overall StrategyComponents of Overall Strategy-Develop Founding Documents-Develop Founding Documents-Consensus models-Consensus models-Key Roles and Organizational -Key Roles and Organizational

Responsibilities/StructureResponsibilities/Structure-Running Effective Meetings-Running Effective Meetings-Building Your Volunteer Team-Building Your Volunteer Team-Building Campaigns-Building Campaigns-Community Engagement-Community Engagement-Online strategy-Online strategy-Media and messaging-Media and messaging-List management -List management

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Challenges… Challenges… there will be many!there will be many!

Might as well be aware… anticipate…Might as well be aware… anticipate…Differing perspectives and agendas… different Differing perspectives and agendas… different ways of viewing and talking about the worldways of viewing and talking about the world

People participate for various reasonsPeople participate for various reasonsNot everyone will be constructiveNot everyone will be constructive

We will do collaboration exercise!

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What Is The Most Important What Is The Most Important Realization?Realization?

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Community Organizing… Community Organizing… regardless of the issue focus… regardless of the issue focus… is about building community!is about building community!

The goal is to structure and organize communities that have a strong collective

purpose!

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Building A Volunteer TeamBuilding A Volunteer Team

Empower othersEmpower others

Be collaborative!... Co-create…Be collaborative!... Co-create…

Ask people what they want to doAsk people what they want to do

Remember that people participate Remember that people participate for a range of different reasonsfor a range of different reasons

Build community!Build community!

Organize different event types!Organize different event types!

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Key Roles and ResponsibilitiesKey Roles and Responsibilities

‘‘Organizers’… ‘Facilitators’Organizers’… ‘Facilitators’

Social Media/Web supportSocial Media/Web support

DocumentationDocumentation

Focus on tasks and responsibilities as opposed to fixed positions… be flexible…

don’t get attached to particular roles… share

responsibility

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Develop Founding DocumentsDevelop Founding Documents

Basis of UnityBasis of Unity

Decision MakingDecision Making

Operating StructureOperating Structure

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Consensus Decision MakingConsensus Decision Making

Do you want to be precise?Do you want to be precise?

What is the consensus threshold?What is the consensus threshold?– Occupy Vancouver used a 90/10 modelOccupy Vancouver used a 90/10 model

DefendOurCoast… 80/20 was DefendOurCoast… 80/20 was proposedproposed

Do you use progressive stacking?Do you use progressive stacking?

Are your facilitators trained properly?Are your facilitators trained properly?

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Running Effective MeetingsRunning Effective Meetings

Distribute agenda in advanceDistribute agenda in advance

Proper facilitationProper facilitation

Take minutesTake minutes

Distribute and centralize minutesDistribute and centralize minutes

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Building CampaignsBuilding Campaigns

Identify theme… ‘we are the 99%!’Identify theme… ‘we are the 99%!’

Identify symbolIdentify symbol– Red squareRed square– Blue dropBlue drop

Think about events… actions...Think about events… actions...

Identify resourcesIdentify resources– PeoplePeople– Money etc…Money etc…

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Community EngagementCommunity Engagement

‘‘Grassroots’ mobilizationGrassroots’ mobilization

‘‘Grasstops’ mobilizationGrasstops’ mobilization– List marketing List marketing

Speaking at related eventsSpeaking at related events

Participating in community groupsParticipating in community groups

Identify free media/publication Identify free media/publication channelschannels

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Online StrategyOnline Strategy

Use Facebook and Youtube to reach Use Facebook and Youtube to reach grassroots…grassroots…

Use Twitter to reach politicians and Use Twitter to reach politicians and mediamedia

Facebook represents scaleFacebook represents scale

Ensure that you stay activeEnsure that you stay active

Ensure many people participate… Ensure many people participate… represent whole team!represent whole team!

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Media and MessagingMedia and Messaging

Focus on key messages… CLASSE Focus on key messages… CLASSE lessonlesson

Identify spokes people that Identify spokes people that understand issues… Enbridge Noise understand issues… Enbridge Noise Demo lessDemo less

At events, have identified media At events, have identified media contacts and a media deskcontacts and a media desk

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List ManagementList Management

Always collect contact info!Always collect contact info!

Make sure that list is used regularlyMake sure that list is used regularly

Target messaging to match how you Target messaging to match how you solicited email… no spam!solicited email… no spam!

If possible, segment lists…If possible, segment lists…

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Key MessagesKey Messages

Dominant Institutional structures Dominant Institutional structures (capitalism and corporations) (capitalism and corporations) reinforce the selfishness and greedreinforce the selfishness and greed

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Taking Things To The Next Taking Things To The Next LevelLevel

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What’s the Problem?What’s the Problem?

Actions are smallActions are small

Impact is smallImpact is small

Actions are uncoordinatedActions are uncoordinated

WHY?WHY?

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Movements versus CampaignsMovements versus Campaigns

Not something we organizeNot something we organize

A part of the collective consciousnessA part of the collective consciousness

UnstructuredUnstructured

‘‘Leaderless’Leaderless’

Non-hierarchicalNon-hierarchical

Momentum driven!... The problem is Momentum driven!... The problem is that momentum is hard to sustainthat momentum is hard to sustain

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Principles To EmbracePrinciples To Embrace

TransparencyTransparency

‘‘Leaderless’… what does this mean?Leaderless’… what does this mean?

DecentralizedDecentralized

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The Modern ContextThe Modern Context

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The Story of CapitalismThe Story of Capitalism

Capitalism

Structural Imbalance

Social Alienation… the destruction of community

Economic Inequality Systemic OppressionSilos, territorialism

and the inability to collaborate

Dominant Institutional structures Dominant Institutional structures (capitalism and corporations) reinforce the (capitalism and corporations) reinforce the

selfishness and greedselfishness and greed

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The Way Forward… The Way Forward… rebuild rebuild communities…communities…

Eco-villagesEco-villages

Co-operative/communal living Co-operative/communal living

Co-location spacesCo-location spaces

Focus on Localization and rebuilding Focus on Localization and rebuilding community solidaritycommunity solidarity

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What do we need to do?... What do we need to do?... CollaborateCollaborate

Challenges…Challenges…

Differing ‘Lens’… way of viewing the Differing ‘Lens’… way of viewing the worldworld

Differing ‘Language’… way of talking Differing ‘Language’… way of talking about the worldabout the world

Differing goals and agendasDiffering goals and agendas

Prioritizing self interest over Prioritizing self interest over collective interest… collective interest…

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The Importance of Physical Space!The Importance of Physical Space!

The Occupy Lesson…The Occupy Lesson…

Trust takes time to buildTrust takes time to build

The challenges of differing The challenges of differing perspectives, goals and agendas can perspectives, goals and agendas can only be resolved by spending time only be resolved by spending time together!together!

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Problems We Need To SolveProblems We Need To Solve

Financing the transitionFinancing the transition

How we work togetherHow we work together

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What Does the World We Want To What Does the World We Want To Build Look Like?Build Look Like?

Leaders are directly accountable to Leaders are directly accountable to peoplepeople– Participatory democracyParticipatory democracy

Sustainable: respect for Mother EarthSustainable: respect for Mother Earth

Egalitarian: respect all individuals Egalitarian: respect all individuals equallyequally– Need to recognize structure imbalancesNeed to recognize structure imbalances

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Technological TransformationThe Forces at Play

Broadband Proliferation

Increase in Processing Power

Decrease in Cost of Memory

Real Time Infrastructure

Power at Edge of Network

High VISIBILITY and

ConnectednessWhat Does this lead to?

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Values TransformationThe Forces at Play

Climate Change

Financial Market Collapse

Alienation and Fragmentation in Western Culture

Discontent!Shifts in Global Balance of Power

Absence of Holistic/Spiritu

al Context

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The Tipping PointThe Forces at Play

Values Transformation

Technological Transformation

The Tipping Point!!

So What Now?

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Old Paradigm New Paradigm

Privacy Transparency

Closed Open

Isolated Collaborative

Hierarchical Flat

Centralized Decentralized

Globalization Localization

Self interested Part of Ecosystem

Solely focused on financial profit (corporations)

Focused on triple bottom line

Employees are ‘workers’ Employees are human

Progress quantified by ROI Progress quantified by SROI

Use technology to increase productivity

Use technology to build community

Insular view of world Holistic view

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Collaboration ExerciseCollaboration Exercise

Identify one thing that you are Identify one thing that you are willing to work on together… willing to work on together…

and the next step…and the next step…

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How Do We Win?How Do We Win?

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Mass Mobilization… convergence!Mass Mobilization… convergence!

Impact policy makersImpact policy makers

Build solidarityBuild solidarity

Build communityBuild community

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Convergence in the Streets… Convergence in the Streets… convergence of Ideologyconvergence of Ideology

… … embracing… collectively… a new embracing… collectively… a new way of being in the worldway of being in the world

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Decentralization and Federation…Decentralization and Federation…

Connect decentralized networks Connect decentralized networks using technologyusing technology

Share information, resources, best Share information, resources, best practicespractices

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We need to create the spaces We need to create the spaces where…where…

We can share ideas and perspectives We can share ideas and perspectives so that we can ‘converge’ on so that we can ‘converge’ on something we all agree on…something we all agree on…

We can develop trust in each otherWe can develop trust in each other

These spaces need to be both in the These spaces need to be both in the real world… and virtual…real world… and virtual…

In doing so…In doing so…

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Central ConceptsCentral Concepts

Solidarity… Solidarity… unity in difference…unity in difference…

ConvergenceConvergence

DialogueDialogue

Shared SpaceShared Space