Mobile’s Next Wave: UX for Emerging Markets

Peter Sandberg cary-anne olsen

There are 5 billion mobile subscriptions in the developing world.

These users are changing the way we do mobile.

We’ve spent the last year researching mobile and designing for emerging markets.

Peter● UX Director● Mobile Wrangler● Espresso Junkie

cary-anne● Mobile UX Designer● Bilingual Researcher● Taco Addict

We’ve worked on apps for

In these places

We’ll share these lessons learned:

● Bandwidth and data are unpredictable● Merchants are everywhere● Literacy varies significantly● Crossing the trust threshold● Common mobile behaviors

Bandwidth and data

Merchants are everywhere

Merchants are everywhere

Literacy

In-person researchis key

Literacy

Crossing the trust threshold

From bottle caps and cash

Crossing the trust threshold

To mobile

Common mobile behaviors

This panel is for

● branding agencies● major corporations● startups● small business owners● entrepreneurs● researchers● designers

Thanks, vote for us!