9%
17%
77%
2%
68%
speed and convenience
12345678910
45%
81%
73%
55%
73%
0% 100%50%25% 75%
44%
64%
49%
47%
10%
20%
30%
40%
50%60%
70%
80%
90%
100%
10%
20%
30%40%
50%
60%
70%
80%90%
100%
1% 2% 3% 3% 4% 4% 4% 5% 6% 6% 7% 7% 10% 12% 15%
Number 1 reason to conduct a mobile search:
28%
Lets take a look at a few interesting mobile search �gures from Google and Neilsons joint Mobile Search Moments Studyhttp://bit.ly/1c0JiGh
Search for a wide variety of information
Mobile search is a key part of the decision-making process
"84% of follow-up actions triggered by Mobile Search occur within 5 hours"
Purchase-relatedConversions
Mobile Users
"There are now more mobile devices than people on planet earth. Mobile Search is expanding at an incredible rate, 8 times faster than web adoption in the 1990’s. Mobile web browser use accounts for roughly 18% of all mobile usage and 56% for search, so having a mobile optimsed website really makes sense”.
Conclusion
ByteCloudInternet Marketing28A Parry StreetClaremont, 6010
Phone: 0862198057E-mail:[email protected]
"occur within 1 hr of a mobile search taking place. That is the speed of mobile commerce"
Contact
On the goAt work
In a storeAt home
When mobile searches happen
On the goIn storeAt homeAt workPC available
Mobile Searches thatare goal-orientated
Search initiated on
Legenda FurnishingsTravelBeautyFinanceNavigationRestaurantSocial
Health Care
TechFoodShoppingGeneral
NewsArts &
EntertainmentAuto
of Mobile Searches trigger additional action and conversions
of mobile searches result in conversions (store visit, call, purchase)
25%of mobile searches resulted in a consumer visiting a store
App - 38%Voice - 3%
Web Browser - 56%Other App - 2%
Mobile Lab
"when People use Mobile Search to Help Make a Decision they
are…."
"...more likely to make a purchase"
51%
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