mHealth : Mobile Monday
April 2013
Joe DrumgooleVP Product Management
FeedHenry• MEAP: Mobile Enterprise Application Platform
– Helps you build HTML5 and native mobile Apps– Provides Cloud Integration– Analytics– Mobile Application Management
• For mHealth– HIPAA compliant cloud in the US– Private Cloud Deployment in Europe
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My Healthy World (Aetna)
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Social/Community Healthcare App
Camera Push Notifications/Alerts Profile Setup & Filters Realtime content delivery Tracking & Metrics Interactive games, surveys etc.
iOS and Android Tablets
Secure Multi-level User Admin Secure Social Sharing Backend Integration Login
Fostering health & wellness in young children in the US
Courtagen
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Mitochondrial Disease Diagnostics
Secure Multi-level User Admin Secure Login
Legal Notification HIPAA compliant Patient Details Backend Integration with
Diagnostic system Alerts Order test Track test Detailed Audit & Reports
Physicians receive diagnostic information relating to genetic testing. Increases the ease of test ordering and the timeliness of receiving diagnostic results all in a secure, HIPAA compliant environment.
iOS, Android tablets and Desktop web browser
Trading Times - Dementia Challenge
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Trading Times is a winner of the 'Living well with
dementia' Design Challenge, a competition run by the
Design Council and the Department of Health to rethink
life with dementia.
Trading Times connects family carers with local
employers
Department of Health – Job App
Health New England/CourtSquare
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Managed Care App
Provides members with a provider directory and member ID application 24/7 from any smartphone or tablet. Members
can trigger directions from their current location, call a provider or access ID cards, member numbers and benefits
information
HIPAA Compliance end-to-end Private Cloud Deployment in CourtSquare private cloud Backend Integration Caching & Logic in Cloud Geolocation/Mapping
York Hospital
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Login Secure Backend Integration Secure Caching in Cloud HIPAA compliant Forms Geolocation/Mapping Search
Hospital App
The app brings the hospital to the
mobile device, helping patients find
a doctor, get live medical
information from a doctor/nurse,
refill prescriptions, track wait times
in the ER, schedule appointments
and more.
• US law, created in 1996• Ensure portability of health data amongst providers• Promotes the concept of electronic health records• Ensures privacy of data in “Covered Entities” and
their sub-contractors• Safe guards are administrative, physical, technical• Penalties of up to 1.5m in fines for violation
HIPAA - Health Insurance Portability and Privacy Act
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• HIPAA compliance *really helps*• Lots of “point app” opportunities• HTML5 big plus for device ubiquity (universal service)• Avoid FDA entanglements • Mobilizing the health professional vs mobilizing the
patient• Sell to the channel not the end-user• mHealth market in the US was 718m in 2011• Grew by a factor of 7 from 2010• Go get some!
Opening the US Health Care Market
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• The Quantified Self• Gamification• Big Data• Crowd sourcing• Conduits and sensors• Cloud + Mobile• The patient/practitioner split
Key Trends
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Joe DrumgooleVP Product Management@jdrumgoole
Thank You
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