MobileThe Future of Marketing

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.

There are 6.8 billion people on the planet

Of those people, 4 billion use a mobile phone

Mobile Marketing has quickly become the most integral part of the marketing mix landscape.

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options

The average American spends 2.38 hours daily on a mobile device.

868.7hours a year

36.19days a year

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32% Games

24% Social Networking

8% Entertainment

8% Utility

6% Other

2% News

2% Productivity/Email

20% Browser

Apps

Time Spent on a Mobile Device

Mobile Marketing Strategies

App Based Marketing

In-Game Mobile Marketing

QR Codes

Location Based Marketing

Mobile Search Ads

Mobile Display Ads

SMS (Text Offers)

Mobile Websites

Response Codes

Near Field Communications (NFC)

Mobile Image Ads

OR

20%

32%

24%8%

8%

6%

2%2%

Sources:http://blog.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Just-Web-Lives-in-Ithttp://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/

http://mashable.com/2013/11/28/mobile-device-metrics/http://www.wordstream.com/blog/ws/2013/08/19/what-is-mobile-marketing#

In 2011

of marketers usedmobile technology.

By 2013

of marketers were using mobile technology.

U.S. mobile ad spending this year will surge 75% to nearly $8 billion.