Mobile Industry "Need for Speed"
Richard Wietfeldt, Ph.D.Qualcomm-
Mobile Forum 2013
Copyright © 2013 Qualcomm Technologies, Inc.
"Need for Speed"
Speed is often considered a sign of progress or innovation.
Google Fiber chief [April 2013] “… we’re obsessed with speed ...
speed matters because it’s the source of innovation on the web."
Mobile Industry "Need for Speed"
Exciting
Mobile Industry "Need for Speed"
?
Challenging
Mobile Industry "Need for Speed"
Reality… throttling
• Mobile Market Overview• Key Technology Trends• JEDEC Mobile Memory
Challenges & Solutions
AgendaMobile Market
Technology
JEDEC
… this is about the importance of mobile memory/storage, andin JEDEC’s drive to meet the demands of this growing market …
Mobile Market Overview
• Cloud Drives Modem & Connectivity Attach• Technology Velocity is Increasing • Smartphone Setting the Pace
Industry Trends
24% CAGR2011-2016
$1.5TGlobal Mobile
Revenues
~6.6B+Mobile
Connections
#1Most Used
Device
Source: Wireless Intelligence, Jan. 2013, CIA World Factbook, Dec. ’11, Chetan Sharma Consulting, May, 2012
Smartphone: The Biggest Platformin the History of Mankind
Smartphone: Our Most Important Device
IMMEDIACY, PORTABILITY, CONNECTEDNESS
4/5of all searches on a
smartphone are spontaneous, compared
to 52% on PC
1/3+of daily media interactions occur on a
smartphone
~1/2of smartphone owners
use them while watching TV
Smartphone ExperienceBecoming the Expectation in Other Device Categories
Power Efficient
Always On and Up to Date
Always Connected
Front & rearfacing cameras
Advanced flash & DRAM technology
JEDEC’s role
Today’s Smartphone
Smartphone MomentumDisplacing Feature phones
Source: Average of Gartner, Oct. ’12; Strategy Analytics, Aug. ’12
24% CAGR2011-2016
Key Initiatives for Sustained Long-term Mobile Growth
ContinueSmartphone Growth and Innovation
Solve the 1000X Data Challenge
1000X
Enable Growth
in Emerging Regions
New Mobile
Computing Opportunities
Deliver the Internet of Everything
DSP/MultimediaSensors
GPUConnectivity
Displays
Modems
Expanding Areas for Smartphone Innovation
CPU
#1
Expanding Areas for Smartphone Innovation
aSMP
High Performance Floating Point
Custom Krait2MB L2 (8064 only)
Web Tech Innovations
Custom System Interconnect
Low Power Innovations
Profiling Tools
GPGPU Compute for Imaging/Video (Renderscript, OpenCL, LLVM)
Stereoscopic Rendering
FlexRender™ Technology
Unified ShaderArchitecture
Accelerated WebGL
Ultrasound
1080P HD video
Stereo 3D video21 MPix
7.1 Surround Playback
5.1 Surround CamcorderNoise
cancellation
Zero Shutter Lag
Browser with HTML5 and 1080p Flash
20x Digital zoom
Computational Camera
TD-SCDMA
VoLTE / SRVCC
Power Optimization
Advanced Receivers
RF Multi-band
LTE TDDLTE World Mode LTE Broadcast
.11ac
Indoor Location
Multiband
FM
BTGPS/GNSS
Miracast
Accelerometer
Temperature MagnetometerGyroscope
Ambient lightProximity
Pressure Gestures
IR Sensing Humidity
MEMS
Color correction
Content Adaptive Backlight
Frame Buffer Compression
3D
Wireless Display
Coexistence with connectivity
Coexistence with WWAN
CPU
Displays
Sensors
Connectivity
Modems
DSP/Multimedia
GPU
Mobile is Redefining Computing
High resolution screens
Responsive devices
Fast, always-on connectivity
Rich multimedia experience
High performance computing
Sleek, ultra-light
Long battery life
Thermal efficiency
Uncompromising mobility
#2
New Mobile Computing Growth Opportunities
Tablets to lead growth of new generation of mobile computing devices
41%Tablet CAGR (2011-2016)
LARGER IMAGES
Tablets: Average of Gartner, Dec. ’12; Strategy Analytics, Jan. ’12;
>650MTablets and Laptops Estimated
to be Sold in 2016
Connectivity is Key in New Mobile Computing Devices
2xGrowth in unit shipments 2011-2016
Dongle & MiFi: Gartner, Oct. ’12; ABI, Oct. ’12; Embedded M-PCs: Average of Aug. ’12; SA, Jul. ’12 Gartner, Sep. ’12; Tablets: Average of SA, Sept. ’12; Gartner, Sep. ’12
Embedded and external mobile broadband in new mobile computing devices
Mobile Data Traffic GrowthGLOBAL DATA TRAFFIC GROWTH
~2xFROM 2010–2011*
*Source: Cisco, Feb. ’11
PREPARING FOR
1000xDATA TRAFFIC GROWTH
#4
More Spectrum Small Cells Network Efficiency
1000XSolutionComponents
Small Cells EverywhereLow cost, Small size, and Ease of deployment
Expanding Wireless into Other Device Categories
Incremental Growth Categories beyond Handsets
Non-handset mobile broadband device shipments expected to grow at ~20% CAGR from 2011–2016
Sources: CAGR is based on average of Gartner, Strategy Analytics, IDC , ABI from Mar. – Oct. ‘12. Devices include USB modems, embedded notebooks/netbooks, mi-fi routers, tablets, e-readers, gaming consoles, CE devices (portable navigation devices, portable media player, digital still cameras, digital camcorders), and M2M (telematics, utilities, security, tracking, healthcare, retail).
#5
The Connected HomeEverything around us is becoming intelligent & connected;Wireless & Wired
Internet of EverythingEverything around us is becoming intelligent & connected;Wireless & Wired
IoE VerticalsEverything around us is becoming intelligent & connected;Wireless & Wired
Health &
Fitness
Automotive Industrial
Home
Key Technology Trends
• Anatomy of a chipset• Integration• Interface Performance evolution• Shared Markets (WWAN, WLAN)
Key Technology Trends
• Apps Processor• Modem (cellular)• Connectivity
– Wireless & Wired• Peripherals
– Memory & Multimedia
A Current Mobile Chipset
Courtesy MIPI Alliance (Mobile Industry Processor Interface)
An Integrated Apps Processor
An Integrated Apps Processor
A Multi-mode Modem ComplexityRequirements
& Interfaces…
WWANFrequency diversityCarrier Aggregation
WWAN LTE Cat 7+…
WLAN802.11 abgn
+ac +ad+af (WS) +ah (M2M)
…WWAN/WLAN
Coexistence and seamless
connectivity…
InterfacesWWAN 500Mbps
WLAN 1000Mbps…
Migration to SerDesbased interfaces
Mobile Industry Interfaces
25.6 GB/s51.2 GB/s
JEDEC
MIPI CameraSensors
Requirements & Interfaces
…CSI-2/D-PHY
(1.5Gbps/lane)CSI-3/M-PHY
(1.5, 3.0, 6.0 Gbps/lane)
4-lane D-PHY 1.1
4-lane M-PHY G3
8-lane D-PHY 1.1
8-lane M-PHY G3
2-lane M-PHY G3
1-lane M-PHY G3
Link Rate vs. Camera Resolution @ 30fps
3G, 4G, and Multi-mode ModemApplications
Consumer ElectronicsMobile
Internet of EverythingComputing
Fast, reliable, seamless voice and data performance
Connectivity Applications(Wireless and Wired)
Networking and
Infrastructure
Wi-Fi® BluetoothLocation NFC
Powerline Ethernet PON
Consumer ElectronicsMobile Computing
JEDEC Mobile MemoryChallenges & Solutions
• Performance n * 10’s GB/s
• Power consumption Battery life, Thermal
• Packaging POP, MCP
• EMI radio desense
• Cost
Mobile Memory Needs
LPDDR Roadmap51.2 GB/s
(4x32)
25.6 GB/s(4x32)
3.2 GB/s(2x32)
1.6 GB/s(2x32)
LPDDR4LPDDR3LPDDR2LPDDR1
UFS 2.x
Storage Roadmap
Physical Size Constraints imposeBattery and Thermal Limits
Limited battery
life
TskinToo hot to
touch
TjunctionInternal failure
or reboot
Finite battery size, and internal heat…
Physical Size Constraints imposeBattery and Thermal Limits
Battery-life Limit(Computed)
5Watts @ 3.6V ~ 1500mA; @ 1500mAh battery ~ 1h life
3000 mAh battery1500 mAh battery
Maximum use case run-time vs. power
Thermal Limit(Reference model only)
convection
radiation
Thermal effects (limits on the ability to dissipate heat) limit max run-time and max use case power consumption
Maximum use case run-time vs. power
No operating here!
Thermal Limit(Reference model only)
convection
radiation
DRAM Bandwidth (GB/s)
Converting DRAM use at a given bandwidth into system power consumption
Maximum use case run-time vs. power
No operating here!
Thermal Limit(Reference model only)
In this case, 10GB/s DRAM bandwidth might (due to Thermal dissipation limits) operate for 10 minutes only; and 50GB/s for <2 minutes
Maximum use case run-time vs. DRAM bandwidth (GB/s)
Mobile Memory QuestionsToday Tomorrow
LPDDR2 LPDDR3(E) LPDDR4
Wide IO ?SerDes ?
100 GB/s ?
e.MMC 4.x e.MMC 5UFS 1.x UFS 2.x
Endurance ?Beyond FG ?
All SSD ?1-10’s GB/s ?
DR
AM
Sto
rage
Per
form
ance
= P
ower
/The
rmal
• Performance n * 10’s GB/s
• Power consumption Battery life, Thermal
• Packaging POP, MCP
• EMI radio desense
• Cost
Mobile Memory Needs
Thank You
Richard Wietfeldt, Ph.D.Qualcomm-
Mobile Forum 2013
Copyright © 2013 Qualcomm Technologies, Inc.
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