Mobile BootcampMobile Strategy and App Discovery FrameworkAtomicaxis.com
Overview
• Mobile Trends and Strategies• What is the value of an idea• Market Research• Process Framework for Realization• Adaptive Action- a unique process• Mobile Boot camp Activity
A Changing Mobile LandscapeToday there are twice as many mobile devices are being sold as PC's.
What changed?• Smartphones- more complex and provide the same capabilities as PCs.• Added conveniece- easily portable• Tablets emerging as perfect hybrid of PC and portablility
Mobile Facts
• 5.1 billion own a cell phone• 4.2 billion own a toothbrush
79% of people 18-44 have their smartphones with them 22 hours a day.
There are 7 billion people on Earth.
Mobile Facts
• 54% of mobile phones will be smartphones by 2013
• Tablets will overtake PCs in 2-3 years
• Compromises 15% of global traffic and 20% of e-commerce traffic
• Huge opportunity in emerging markets (BRIC Countries)
• Bulk of mobile use is for gaming, social media, books, travel, and retail
Advertising and Mobile AppsAds
• Mobile advertisements are an emerging and important market
• Still relatively small when compared to digital ad spending
Apps• Close to 1 million apps available
• Now, users spend more time within mobile apps than mobile web
By the end of 2013 there will be more mobile devices than people on earth
Mobile Focused CompaniesApps Connecting• Consumer• Retailers• Distribution• Sales Teams• Vender Technicians
10 MIllion Starbucks Customers Now Using Their Mobile Apps
• Mobile Payments in 9,000 Store Locations• 4 Million Weekly Mobile Payments• Digital tipping
Yahoo! - New Mobile Focus
“Going forward, Yahoo will have to be a predominantly mobile company.”
-Marissa Mayer, Yahoo CEO
Yahoo! - New Mobile Strategy• Streamline Current Offerings
• Mobile Application Acquisition
• Building Data Centers
• Building Beautiful New Apps
Yahoo's New Weather Application
What Makes a Good App?• High user experience
• Give users a reason to come back
• They are beautifully designed
• They are easily shared
What Makes a Bad App?• Buggy• Poorly built• Does not fit scale• Poor user experience• Lack of overall usefulness
Company Types - Fast Followers and First Movers
Lead Market Determinant Follow
Low Technology Innovation Rate
High
Low Degree Market Uncertainty
High
Low New Ecosystem Required
High
Low Degree Customer Education
High
High IP Strength Low
High Customer Value Proposition
Low
High Customer Switching Costs
Low
High Financial Strength Low
First Mover Strategy
• First Market Occupant• Lead to Huge Profits-
Monopolies• Sometimes leads to
second mover advantage
Fast Follower Strategy
Enhances Your Ability to:• Learn • Adapt• Optimize
What is the value of an idea?Ideas are a dime a dozen...
Real value is in the implementation
Roger's Rule
A technology adoption lifecycle model describing the adoption or acceptance of a new product or innovation, according to the demographic and psychological characteristics of defined adopter groups.
Overview• How large is my customer base?• When will my value be realized?• What is the total value to me and my organization.
Market Research
Mobile Subscriber Base
Handset Shipments
User Demographics
Mobile Application Download Estimates
Mobile Subscriber Base
Ad Revenues
Paid Apps Revenues
In-App Purchases
App Store Comparisons
App Store Content Analysis
Markets Analysis
Mobile Value Chain
North America
Latin America Asia Pacific
Mobile App Categories
Adaptive Action - Process
Envisioning Planning Realization
Research and Discovery
Competitive analysis, user tests, user surveys, persona definition and any other research to
facilitate all business requirements.
User Stories
Compiling use cases and scenarios in which the application would need to function for an ideal
user experience
Research and Inspiration
Market research and branding discovery ensure the product is inline with business goals, relevant to the defined personas, and consistent with other
branding.
Wireframing & IA
Business requirements and user stories inform the creation of the wireframes, experience flow, and
information architecture. This becomes the framework for the application.
Acceptance Criteria
Acceptance criteria are written for every major user story in order to produce guidelines for quality
assurance testing.
Final Artwork
Final art is optimized for production working closely with
developers to ensure light-weight and pixel perfect deployment.
Pixel perfect art is produced for each screen
and shown as it will appear in the final
product.
Graphic comps and mockups are created to
convey what the rest of the project will look like.
Design is not a veneer, it's "the fundamental soul of a man-made creation that ends up expressing itself
in successive outer layers." -Steve Jobs
Atomic Axis8500 Shoal Creek Rd 4-220
Austin Texas 78757 866-200-6650
www.atomicaxis.com
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