Mobile AR PlatformVirtual information on the real world

Services & Applications area

March 2014

Problem

● Insufficient information.

○ In some contexts there is not enough intrinsic information, therefore it becomes necessary to increase it.

● Need of in situ information.

○ Relevant data about the current environment is not always available at the user location.

● Context-aware information.

○ The information is more valuable if it is contextualized.

Solution

● Mobile AR Platform solves through augmented reality (AR) the previous problems.

○ Combining the vision of the real world with virtual information.

○ Presenting accurate information in the right place.

● Allows to create AR scenarios.

○ Easily.

○ Substantially faster.

○ In an autonomous way.

○ Without technical skills.

Use cases

● Marketing

○ Enhanced product information

○ Ad interaction

● e-learning

○ 3D virtual models of real objects

● Industries

○ In situ tutorials for complex tasks

● Tourism

○ Museum guides

○ AR-assisted maps with points of interest

Main Features

●Display virtual data on the real world.

○Printed tags and real objects as markers.

○Virtual elements: 3D objects, images and video.

●Create AR scenarios easily.

○Allows to choose:

■ Real world anchors.

■ Virtual elements and their behavior.

○Edited scenarios can be stored for other applications.

○No special skills needed for interaction.

Adrián Teijeiro López

ateijeiro@gradiant.org

Services & Applications area

March 2014