Making The Most Of Mobile For Your SMBBrandon Tompkins
Senior Manager of Mobile Products
Dex Media
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Today’s discussion
It’s a Mobile World
User’s needs on the go
BIG ideas on small screens
Must do’s to be “mobile”
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Top things YOU can do to be mobile ENABLED
Have a “very” friendly mobile website
To App or not to App…
Run mobile specific campaign for SEM
Use Social Media frequently and often
Always format customer emails for mobile devices
Use Text Messaging programs to enhance loyalty
programs
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Mobile is about being CONNECTED
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Mobile…..its GROWING…..
Blah
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Who is your MOBILE audience
90% of all American adults have a cell phone
18-29 – 98% have a cell phone
30-49 – 97% have a cell phone
50-64 – 88% have a cell phone
65+ - 74% have a cell phone
58% of all adults have a smart phoneSource: Google
So who is your audience?
EVERYONE!
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Mobile users crave local information
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NOW WHAT?
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Mobile web
If you do not have a mobile ‘friendly’ website, your number
priority is to get one.
Understand how your customers currently interact with your
site.
Adapt your value proposition to customer needs
3 Rules of of mobile content
Timely
Relevant
Actionable
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M “dot” site vs responsive design
M “dot” websites are a separate website that you create
specifically for the mobile traffic.
Responsive website design enables you to optimize your
website for different screen sizes without a separate
website.
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Mobile Apps
Over 900K apps
Over 850K apps
Over 220K apps
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To app or not to app
BIG different between mobile web and mobile apps
Mobile websites are for discoverability
Mobile apps are for consumer retention
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Mobile Advertising
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SEM & SEO are for mobile too
Content is key
Update often and keep it relevant to your target audience
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Mobile + Social = Success
Mobile Monthly Active Users = 184 millionSource: Twitter 2014
•Facebook reports 1 billion active users on mobile devices Source: Facebook 2014
41% of LinkedIn users access the site from mobile
devicesSource: LinkedIn 2014
88% of SMBs in hyper growth use social media to generate
word of mouth about their company. Source: HubSpot 2014
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Email’s are on the MOVE
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43% of all email is opened on a mobile deviceSource: Litmus
Format is a must
Shorter
Less Clutter
Links to longer content
Enable Social Sharing to drive CTR
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Text messages are INSTANT
It takes 90 minutes
for the average
person to respond
to an email.
It takes 90 seconds
for the average
person to respond
to a text messageSource:CTIA
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4 out of 5 SMB’s have no Mobile Marketing
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Top things YOU can do to be mobile ENABLED
Have a “VERY” friendly mobile website
To App or not to App…
Run MOBILE specific campaign for SEM
Use Social Media FREQUENTLY and often
Always FORMAT customer emails for mobile devices
Use Text Messaging programs to enhance LOYALITY
programs
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Let me help you take a hold on MOBILE
#Konkins
blog.supermedia.com
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