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Bringing solutions to theBusiness Community
MACRO MANAGEMENT
SYSTEMS
Macro Management Systems,P-52, Block A, 2nd Floor,
Carlton Court, Phase II, Ext.D.H.A., Karachi.
Tel:00922135802405-7Fax:00922135802409
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Mission
To provide superior quality of service, setnew standards, introduce new techniques
and methods, in the field ofMarketing ,
Marketing Research, and Training &Development.
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Who we are
Pioneers in Direct Marketing Loads of experience HANDS ON EXPERIENCE with respect to the activation industry no
other marketing or BTL company can match this
Cumulative experience of 20 years of the service industry with majornational & multinational FMCGs
From Business planning and marketing to distribution and Advertising
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So as a company
We understand what Brands are all about be it service or FMCG. We understand the direct marketing mix and have exposure of what works
and what doesnt in terms of P related strategies.
Our marketing research experience makes us understand the Pakistaniconsumer behavior.
We understand the strategic and business implications including KPIs
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Our Expertise
Brand Activation & Sales Promotion Advertising Event Management Marketing Research Training & Development Marketing Consultancy
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Our Associate Companies
Sundial Advertising (Pvt) Limited, Pakistan TouchPoll Pakistan (Pvt) Limited, Pakistan Mubarak Enterprises Qatar
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Insight
Idea
Involvement
Our PhilosophyInsight drives people and businesses
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We have networks within and
Beyond Pakistan
Pakistan Qatar UAE Afghanistan
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1st Activation Agency to register in
the Guinness Book
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We have served major National and Multinationals across
different consumer and industrial categories
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Worlds Largest Football (Doha Bank) 1st Home vending operation (Dalda) 1st Mobile Saloon (Sunsilk) 1st Mobile Kitchen (Planta) 1st Laundry van (Surf Excel) 1st In-Store Doctors Consultation (Novartis Pharma) Store Converter Program (Surf Excel) Neighborhood Program / Mohalla Program (LYL)
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How are we different
from others
Complete business solutions Conceiving an idea, Planning, Training, & execution. Work experience of Pakistan, GCC countries, USA and Canada markets. Well-versed with BTL subject & experience. Have learned the trade by experience & practice in the field. We focus on quality and not volume. We focus on growth and not size/expansion. Our core values i.e. discipline, responsibility and commitment makes us different from
others in the industry. We are a BTL institution. We think BIG, and have the passion to deliver BIG. Our motivation is not profit but respect, fame and recognition. We provide a 360 degree solution
Creative BTL Planning BTL Production / Branding / Fabrication
BTL Execution nationwide MIS Reporting & value added information
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Direct Marketing
Achievements Total contact houses 19.4 million Total sale houses 10.24 million Total kiosks 86.7 K Telemarketing 170K Direct Mail Shots 400K
Pioneers in Direct Marketing
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Key Projects
Operation Red Storm (LYL / Supreme) 2.0 million HH DDS Brite 1.5 million HH Supreme Chabbi Ki Talash Everyday Jolt Activity A-1 Karak Chai, Jeeto Apney Khawab National Foods rural drive Milo School Activity in over 700 schools Dalda Festival Tapal Danedar launch & nationwide merchandise World Largest Football for Doha Bank Morven Gold Float Operation & Concerts in 70 towns Telenor Road Shows in over 150 towns Dettol Chutti Land A-1 Karak Chai Branding & Activation at Lucky Irani Circus. Mobile Kitchen, Mobile Laundry Van, Mobile Salon. Project Comet Loose oil dispensing concept Everyday Whitener Army
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What Are BTL KPIs
Sale is NOT a BTL KPI. Cost per contact is NOT a BTL KPI. Product Liquidation is NOT a BTL KPI. BTL KPIs
Trial of product Experience of product Estimated long-term ROI Number of contacts Quality of contacts Reach & Frequency of Contacts Value of money to customers Building brand equity through BTL
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Activation Services
Activities Product Launches / Event Management Key venue sampling / Instore Activity Free sampling Converter Activity Door to Door/Personal selling Town storming Float/Mobile Operation Kiosk operation Merchandising Telemarketing Database Marketing Cooking classes School/college activity Mohalla Programs
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Our Strong Areas
Karachi Hyderabad - Sukkur Lahore Gujranawala Faisalabad Sarghoda Rawalpindi Islamabad Attock Abbotabad
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Products Handled
Surf Excel Superactive Surf Brite Washing Powder Bonus Washing Powder Max Dish Washing Bar Colgate Toothpaste Express Washing Powder Max Paste Palmolive soap
Lux soap Close-Up Toothpaste Lovable undergarments Feminex Napkins Milo Nestle Everyday Cadbury Continental Biscuits Wheel washing powder Dalda oil/banaspati Dalda Lajawab Planta cooking oil Finis Spade threads
Dettol Veet Hair Removing Cream Activ Air Skimz Milk Drinking Yogurt Lipton Yellow Label Lipton danedar/ Boil-o-bag Supreme Tea Kenya Mixture
Lipton Tiger Lifebouy Gold Harpic Bleach Crisp Starch spray Preen stain remover Calgon water softener Robin crisp Mortien odorless Oven cleaner Fair & Lovely Sunsilk shampoo Gillette Sensor Blueband Margarine Tang
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Direct Marketing (clients)
Unilever Pakistan Colgate Palmolive Reckitt & Benckiser Nestle Pakistan Ltd. National Foods Askari Mobil Novartis Pharma Lakson Tobacco Chaudery Dairies Packages Lovables USA Rafhan Maize Tapal Tea J.P. Coats
HOM Cadbury Pakistan Ltd Engro Foods Medics Laboratories SC Johnson Gillette Pakistan Continental Biscuits Ismail Industries Lawrencepur Philips Doha Bank (Qatar)
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Cadbury Stall at Dawn Lifestyle Islamabad
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Lifebuoy School Activity
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Cadbury Stall at Dawn Lifestyle Karachi
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Cadbury Stall at Park Towers
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Veet Bachat Bazaar Stall
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Walls Moo Activity at Naheed Store
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Dettol Converter Activity
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Ponds And Sunsilk College Activity
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Milo School Activity
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Worlds Largest Football Created by Macro Management Systems
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Supreme Family Mela at Sindbad
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Sunsilk Mobile Saloon
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EVENT MANAGEMENT
A place or venue where people get together for a same purpose isan event. Our creative departments understand and constructcreative, dynamic and focused events for our customers.
You need to setup a conference, product launch, annual meeting,employees day, monthly sales meeting, travel abroad for aworkshop, or just provide a vacation full of entertainment andenjoyment.
Our Strengths Highly experienced & innovative event management staff. Marketing professionals. Strategic & creative planners. One window solutions. In-house designing & printing collateral.
In-house fabrication facility.
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Event Management (clients)
Unilever Johnson & Johnson Pvt Ltd. Adamjee Insurance ReckittBenckiser Continental Biscuits Limited Novartis Pharma
British Petroleum Colgate Palmolive Microsoft Pakistan SMEDA College of Business
Management
Doha Bank Philips Electrical Company Cadburry Pakistan
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Marketing Research
Marketing research is a critical part of the marketingintelligence systems; it helps to improve management
decision making by providing relevant, accurate andtimely (RAT) information.
MMSs responsibility in marketing research function is toprovide information that will help detect problems and
opportunities, and then if necessary, to learn enough tomake decision as to what marketing program would
result in the greatest response.
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OUR STRENGTHS (MR)
Customized Customer Service On-Time Delivery of Reports Advance Statistical Analysis Superior Quality of Data Proper Control on Field
Cost Effectiveness
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Marketing Research/Surveys
Pre & Post TrackingStudy.
Pre & Post Launch Study Advertisement & Media
Research
Packaging Research Concept & ProductTesting
Brand Image Study Usage & Attitude Study Trade & Retail Survey Pricing Research
Focus Groups Discussion In-depth Interviews Customer Satisfaction
Survey
Employee SatisfactionSurvey
Doctors/Chemist Survey Mystery Shopper Survey Telephone surveys CATI Projects Brand Image Study Benchmarking Study
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Our SystemData Processing
Data analysisData interpretation
Data reporting
Quality CheckBack Check
VerificationData Entry
Field materialField planning
Field TrainingField work
Research PlanningResearch Design
Questionnaire Designing
Research BriefResearch Proposal
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Quality Control
We understand that the actual quality of the product will be based in the roots, in thiscase fieldwork, and therefore we have the following field quality assurancesteps.
Careful selection , evaluation and grading of team members. Matching of profile of team members with those of respondents. Professional training using manuals and classroom briefing from experienced
trainers. Pre-testing of atleast 5-7 interviews. Practice interviews, and mock interviewing sessions. Evaluate interviewers performance through field accompaniment and/or tape
recorded interviews. In-take edit: Checking consistency, quality and meaningfulness of responses
right in front of interviewers.
Verification of coding and through re-checking of coded questionnaire. Verification: Re-interviewing 10-15% respondents to verify accuracy of
responses. Double punch of 25% data will be practiced. Proofing and checking of variable/value labels before data processing. Cross examination of analysis program by senior analyst. Thorough review of statistical tables before writing summary of findings.
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Marketing Research (Clients)
IBM Unilever Pakistan Ltd Colgate Palmolive LUMS - Lahore ReckittBenckiser Tapal Tea Company Honda Dealership Microsoft Gulf National Bank Cadburry Pakistan Microsoft J&P Coats Pakistan
Lakson Tobacco Company Toyota Pakistan Oracle Pakistan
Pakistan State Oil Johnson & Johnson Cyanamid Philips Electrical Merck Marker Glaxo SmithKline Novartis Pharma Herald Magazine Cera-e-Noor Standard Chartered Siemens Pakistan Sony Pakistan
Caltex Oil Pakistan Shell Pakistan Nestle
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Training & Development
SMEDA College of Business Management Islamic Chamber of Commerce
and Industries
UNDP Doha Bank, Qatar ReckitBenckiser Qatar Foundation (Qatar) Memon Foundation Pfizer Laboratories Disney Food International M. Arif Brothers Awan & Company Mehran Melamine Karim Textile
TOPICS
Salesforce managementBrand managementMarketing researchPositive thinkingJourney towards greatnessLeadership ProgramBrand activationEntrepreneurshipHow to handle people5 Cs of communication4 Disciplines of ExecutionCustomer ServicesNegotiating SkillsPersonality & Trait Development
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Training Philosophy
Training Methods Interactive program Group discussion Group exercises Playgroups
Training Materials Multimedia Tools Handouts Audio / video programs
Trainers Professional , experienced & foreign qualified team Exposure of local and international markets
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Training Programs
Winning customers through relationship (CRM) Good To Great Leadership Winning ways of marketing Making others to say I Do (Negotiating Skills) Effective ways of selling (Sales force Management) Activate your Desires (Brand Activation) Dress To Kill (Personal grooming) Proven technique to success (Positive Thinking) Playing with Beliefs (Brand Positioning) Brand Architecture (Brand key Development) Strategic Marketing Development Increase performance (Line managers) Ultimate boss is the Customer (Retail Management)
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MMS OFFICES
Head Office (Karachi) P-52, Block A, 2nd Floor, Carlton Court, Phase II Ext. DHA. Tel: 021-35802405-07 Fax: 021-35802409
Regional Office (Lahore) Suite # 8, Lahore Plaza, Block-10/B-1. Tel: 042-5152991
Field Office (Sialkot) 35/175. Chowk imam sahib, Sialkot. Tel: 0432-591636
Field Office (Rawalpindi) Office # 1, 3rd Floor, Grace Plaza, 5th Road, Satellite Town,
Rawalpindi. Tel: 0300-580-0744
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MMS NETWORK
Lahore Multan D. G. Khan Bahawalpur Rawalpindi Gujranawala Sarghoda Faisalabad Karachi Hyderabad Sukkur Peshawar
Sheikhupura, Kasur, Okara Khaniwal, Sahiwal, Vehari, Lodhran layya Muzzafargarh, Rajanpur Bahawalnagar, Rahim Yar Khan Attok, Chakwal, Jehlum Gujrat, Sialkot, Narrowal, Daska Mianwali, Khoshab, Bhakkar Jhang, TT Singh Thatta, Badin, Dadu Jaccobabad, Shikarpur, Ghotki Sawabi, Mengora, Noshera, Charsadda
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We offer
Innovation & Planning Creative Thinking Introduce new ideas in direct marketing
Warehousing Storage of all direct marketing material Storage of POS material Maintenance of fixed assets related to brand activation Cost effective sharing and usage of DM material.
Centralized Reporting & Quality Assurance Streamline the reporting procedure Establish and monitor standards for all direct marketing activities Make quarterly direct marketing analysis Back check direct marketing activities
Fabrication & Branding Innovate, design and fabricate direct marketing material for various activities.
Flawless Execution Execution of direct marketing activities Planning of direct marketing activities Ensuring quality at operational level
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Why MMS ??
Twelve Years of Direct Marketing Experience in Pakistan. Five years experience of Direct Marketing in USA. One year Direct Marketing experience in UAE & Qatar. Understanding of Direct Marketing as a subject. National & international coverage. Experience of handling various types of direct marketing activities. MMS is known to be cost effective agency. In-House creative agency support by Sundial Advertising. In-House marketing research support. In-House fabrication and construction support. Three years Experience of working with ReckittBenckiser.
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