M&M 1.Self analysis Is there a hole in the ship 2.Present
Method - what we are doing now and results 3.Marketing What and Why
4.Unit Driven Membership 5.Training and Tracking 6.New Membership
Committee Responsibilities 7.Deployment
Slide 4
M&M Unit Membership & Marketing Chairperson Please view
this initiative in two ways: 1.As the person in the unit who
becomes a M&M chair 2. As a council who is looking to add the
M&M positions There will be an opportunity for needed feedback
to insure this effort leads to membership growth..
Slide 5
M&M Unit Membership & Marketing Chairperson Self
AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment
Slide 6
M&M Unit Membership & Marketing Chairperson Handful of
people focused on membership (?) Self AnalysisPresent
MethodMarketingUnit Position Train & Track Deployment
M&M Unit Membership & Marketing Chairperson 7
FriendNeighborFamilyOther Self AnalysisPresent MethodMarketingUnit
Position Train & Track Deployment
Slide 9
M&M Unit Membership & Marketing Chairperson 8
FriendNeighborFamilyOther Basically you need to know somebody! (An
informal survey of existing Scouts and non Scout parents affirms
this) Self AnalysisPresent MethodMarketingUnit Position Train &
Track Deployment
Slide 10
M&M Unit Membership & Marketing Chairperson Traditional
Methods Not Working Self AnalysisPresent MethodMarketingUnit
Position Train & Track Deployment
Slide 11
M&M Unit Membership & Marketing Chairperson 10 This is
the image that comes to many who are not connected with our program
when they hear Boy Scouts of America. -or- Whatever the media last
reported.. Self AnalysisPresent MethodMarketingUnit Position Train
& Track Deployment
Slide 12
M&M Unit Membership & Marketing Chairperson 11 This is
what they should be imagining! Self AnalysisPresent
MethodMarketingUnit Position Train & Track Deployment
Slide 13
M&M Unit Membership & Marketing Chairperson Self
AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment Well Recognized Brands spend millions on Marketing ---
Why??
Slide 14
M&M Unit Membership & Marketing Chairperson Self
AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment Well Recognized Brands spend millions on Marketing ---
Why?? Top of Mind Awareness To build desire and insure sure there
company is selected at time of purchase
Slide 15
M&M Unit Membership & Marketing Chairperson Self
AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment We dont have millions for Marketing but we have an even
better resource Introducing the new Sales Force for Scouting
Slide 16
M&M Unit Membership & Marketing Chairperson Self
AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment
Slide 17
M&M Unit Membership & Marketing Chairperson Hundreds of
people focused on membership Self AnalysisPresent
MethodMarketingUnit Position Train & Track Deployment
Slide 18
M&M Unit Membership & Marketing Chairperson Hundreds of
people focused on membership Self AnalysisPresent
MethodMarketingUnit Position Train & Track Deployment Sample
Council Suffolk Before: 5 People focused on Membership 1 st year
Goal: 1/3 of units with M&Ms 300units / 3 = 100 People
!!!!
Slide 19
M&M Unit Membership & Marketing Chairperson A Scouting
Salesperson In Every Unit! Self AnalysisPresent MethodMarketingUnit
Position Train & Track Deployment Insure they can transmit the
benefits of Scouting by giving them facts and endorsements!
Marketing Support and Training from Council
Slide 20
M&M Unit Membership & Marketing Chairperson Our Mission
Self AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment Find Moms, Dads, Eagle Scouts who Love Scouting Insure
they can transmit the benefits of Scouting by giving them facts and
endorsements! Provide them Marketing Support and Training from
Council
Slide 21
M&M Unit Membership & Marketing Chairperson Motivate
Them Annual Training Higher Professional Motivator Highlight
Traditional Programs High Adventure Centers STEM Scouting History
and Importance Self AnalysisPresent MethodMarketingUnit Position
Train & Track Deployment
Slide 22
M&M Unit Membership & Marketing Chairperson Bloomberg,
who spoke to a few supporters of the cause, said that being a Boy
Scout had "changed my life,." Self AnalysisPresent
MethodMarketingUnit Position Train & Track Deployment
Slide 23
M&M Unit Membership & Marketing Chairperson Unit
Membership and Marketing Training Self AnalysisPresent
MethodMarketingUnit Position Train & Track Deployment
Slide 24
M&M Unit Membership & Marketing Chairperson M&M
Training Session 1.Provide an overview of the key responsibilities
of the Unit M&M position 2.Demonstrate how to successfully plan
and execute unit recruitment events 3.Provide the varying ways to
market the unit and scouting in the community 4.Provide the
chairperson with the BSA Marketing Toolkit how to access, and how
to use National, Council, District and Local resources 5.Provide
the knowledge and tools necessary to develop and track the progress
of a Membership and Marketing Plan (including goal setting)
Slide 25
M&M Unit Membership & Marketing Chairperson Unit
M&M Chairperson Key Responsibilities Marketing and Promotion
Recruitment Events Community Outreach Planning and Tracking
Slide 26
M&M Unit Membership & Marketing Chairperson Marketing
and Promotion Press Releases PR Guidebook In the Community Presence
Promote Member/Parent Internal marketing website, shutterfly Using
Marketing Tool Box Videos Power points Make handouts
professional
Slide 27
M&M Unit Membership & Marketing Chairperson Marketing
and Promotion
Slide 28
M&M Unit Membership & Marketing Chairperson PR Guide
Book (Developed by Pennsylvania Dutch Council) Marketing and
Promotion
Slide 29
M&M Unit Membership & Marketing Chairperson Marketing
Toolbox Marketing and Promotion
Slide 30
M&M Unit Membership & Marketing Chairperson Recruiting
School Flyers Event Publicity Joining Event (2 per year)
BeaScout.org (Insure Tag is up to date)
Slide 31
M&M Unit Membership & Marketing Chairperson Recruiting
Give us an example of your successful recruiting activities.
Slide 32
M&M Unit Membership & Marketing Chairperson Community
Outreach Faith Based Organizations (posters/print) Community Events
(Festivals) Library Activities Fire Departments Other Local
Units
Slide 33
M&M Unit Membership & Marketing Chairperson Community
Outreach How is your Council reaching out to the
community?_____
Slide 34
M&M Unit Membership & Marketing Chairperson Working
with other units Work together to increase Scouting Presence in the
Community Webelos > Scout > Venturer > Scouter Transition
In the Community Events / Activities (Local Park Campout/Expo)
Slide 35
M&M Unit Membership & Marketing Chairperson Working
with other units Give us some examples of your successful
transitions
Slide 36
M&M Unit Membership & Marketing Chairperson Planning
and Tracking Meet with committee and unit leadership Set Event and
activity dates Assign photographer/reporter Set goals and track
progress Recruit Promoters
Slide 37
M&M Unit Membership & Marketing Chairperson 36 In The
Community Effective for Local Units Scout Troop used Base Camp
(canopy) for recruiting at St. Patricks Day parade, had Scouts
sign-up!
Slide 38
M&M Unit Membership & Marketing Chairperson 37 Library
Programs -Local libraries are becoming community centers -Looking
for content -Young parents are there Displays & Presentations
at local libraries can foster interest in Scouting to families who
dont have a previous affiliation to Scouting.
Slide 39
M&M Unit Membership & Marketing Chairperson 38 Boy
Scouts meet here! Tuesday s 7PM Join Us! Cub Scouts meet here!
Tuesday s 7PM Join Us! Co-Ed Scouts Meet here! Tuesday s 7PM Join
Us! Council Give 11x17 frame with poster as part of Media Kit
M&M Unit Membership & Marketing Chairperson 40 M&M
Unit Media Kit: (coming soon) Printed Flyers and Posters PR Guide
Ask Me About Scouting buttons M&M Name Badge and buttons Road
Sign Request Form Eagle Scout Sign Request form In The Community
Resources Request form Printed M&M Candy giveaways Self
AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment
Slide 42
M&M Unit Membership & Marketing Chairperson 41 More
Information at M&M Central Web: http://ner-area2.org/ Face
Book: http://www.facebook.com/pages/Scouting-MM-
Central/108484799342595 National Marketing Tool Box:
http://www.scouting.org/scoutsource/Marketing.aspx Self
AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment
Slide 43
M&M Unit Membership & Marketing Chairperson Self
AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment Take Attendance, email, FB and Photos
Slide 44
M&M Unit Membership & Marketing Chairperson Self
AnalysisPresent MethodMarketingUnit Position Train & Track
Deployment Take Attendance, email, FB and Photos 1.What part of the
M&M do you feel is best for your council? 2.What challenges do
you expect in implementing M&M? 3.Do you agree that Scouting
needs marketing? 4.What would improve the delivery of this
information?