SELF-REPLICATING CONTENT
The unique role of social media in content marketing
Social influencers models and WOM for content marketing
Measuring impact (what’s working and what isn’t)
EXERCISE
Tumblr
Google+
How can each of these channels to be used uniquely to extend the impact, life and reach of a story? Find an example.
SOCIAL INFLUENCER MODELS
Word of mouth and social media content marketing go hand in hand. Why?
What are social influencers? Why are they critical to spreading content? What are all the ways this is done?
On Facebook, YouTube, Twitter, Instagram, Pinterest, Tumblr?
ANALYTICS PYRAMID
Different levels of the organization care about different things
Be prepared to message and speak to effectiveness of content in a contextual way
Don’t speak to the C suite about ‘engagement’ instead tell them about Costs per lead and lead conversion
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