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Page 1: Mister softee

MISTER SOFTEENFC PAYMENT TECHNOLOGY

IMPLEMENTATION PRESENTATION

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CHALLENGES• Franchise owners in urban markets have experienced a significant

increase of theft and robbery in recent years

• Customers no longer carry cash and prefer other payment methods

SOLUTION

• NFC PAYMENT TECHNOLOGY

– Near Field Communication (NFC)

– Transfers data via Radio Frequency Identification (RFID)

– Operates at a frequency 13.56MHz at rates of 106 KB

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HOW DOES IT WORK?

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NFC CHIP MANUFACTURERS

- NXP Semiconductors

- Inside Secure

- Broadcom

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PAYMENT TERMINAL VENDORS

• Verifone

• Ingenico

• Equinox Payments

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MOBILE WALLET APPLICATIONS

• GOOGLE Wallet

• Isis

• LevelUp

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PORTER’S 5 FORCES

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THREAT OF SUBSTITUTE PRODUCTS

• Threat of substitute products means how easily your customers can switch to your competitors product.

– Cash

– Credit Card

– Checks

– Gift Cards

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THREAT OF NEW ENTRANTS

• Threat of new entry depends upon entry and exit barriers.

• 3 obstacles

– Company’s Brand Identity

– Capital Requirements

– Competition from established companies

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BARGAINING POWER OF SUPPLIERS

• Bargaining Power of supplier means how strong is the position of a seller. How much does your supplier have control over increasing the Price of supplies

• 2 Major players

– Banks & Mobile Phone Manufacturers

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BARGAINING POWER OF BUYERS

• How much control the buyers have to drive down your products price; Can they work together in ordering large volumes

• Buyers

– Consumers

– Merchants

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INDUSTRY RIVALRY

• Intensity of competition among the existing competitors in the market.

• ISIS– U.S. companies team up to

deliver ISIS

• MasterCard– PayPass

• Google– Google Wallet

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CONSUMERS OF NFC TECHNOLOGY

• Commuting to the office

– During the drive to and from work, NFC can unlock your car, adjust your seats, and even admit you to the company’s secure parking garage.

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AT THE OFFICE

-Once you’ve arrived, you can gain access to your office building and clock in by swiping your smartphone or other device.

-Paying for snacks out of the vending machine or clocking in and out for breaks takes only seconds using NFC technology.

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ON THE BUS OR SUBWAY

-You can pay for your bus or subway pass and wave your phone to pass through the gates.

- Get up to date information by tapping your phone at the kiosk

-Interact with advertisements and bulletin boards that let you access coupons and learn more about current events in your area.

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AT THE STORE

- Coupons and customer reward points are already pre-loaded on your smartphone and are applied to your total automatically when you check out.

- Payment occurs when you wave your smartphone over the card reader and you’re ready to go without ever opening your wallet.

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AT A CONCERT

-You can purchase concert tickets and use your NFC compatible smartphone to gain access to a concert.

-When you’re thirsty, just wave your phone at a merchant's register to buy food and beverages

- Having less tickets and cards to juggle makes the event hassle-free and reduces your chances of being pickpocketed.`

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TIMELINESony Corp &

Phillips (NXP) Co-founded NFC

technology

2002

2004Nokia, NXP, and

Sony establish NFC Forum

Nokia 6131 first NFC phone2006

2010Samsung Nexus S: First Android NFC

Phone shown

Mister Softee rolls our NFC payments in

major markets2013

2015Experts

predict NFC will be more

widely accepted

Mister Softee NFC roll-out

to all markets2015 / 2016

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CONCLUSION

• NFC Technology will allow Mister Softee to:

– Adapt to changing demands of consumers

– Strengthen the brand

– Increase market share

– Strengthen customer relationships