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Missie LindseyMarketing Coordinator
Southern United States Trade Association
Danielle ViguerieMarketing Director
Total U.S. Exports and Imports of Food and Agriculture
Valu
e in
Mill
ions
Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data
U.S. Agricultural Trade Totals For August 2015
Exports: $9,560,947,968.00Imports: $9,053,788,501.00
Trade Balance: $507,159,467.00
U.S. Exports 2010-2014
Value in Thousands
Data Source: U.S. Census Bureau Trade Data, U.S. State Export Data
South Carolina Consumer-Oriented Exports 2014More than $520 Million
Product Type – Top Ten Country – Top Ten
1. Canada2. China3. Korea, South4. Hong Kong5. Angola6. Russia7. Mexico8. Indonesia9. Chile10. Nigeria
1. Poultry Meat & Prods. (ex. eggs)2. Prepared Foods3. Dog & Cat Food4. Pork & Pork Products5. Condiments & Sauces6. Dairy Products7. Tree Nuts8. Beef & Beef Products9. Processed Fruit10. Fresh Fruit
5
0
200
400
600
800
1000
1990 1994 1998 2002 2006 2010 2014 2018
Foreign households w/real PPP incomes greater than $20,000 a year
“Middle Class” Outside the U.S. Expected to Double by 2020 – To 1 Billion Households
Worldwide food consumption will be impacted
Developing countries
Developed countries (ex US)
Middle class in developing countries projected to increase 104% by 2020 vs. just 9% in developed countries in 2009
Source: Global Insight’s Global Consumer Markets data as analyzed by OGA
Global market trends and forecasts
•95% of the World’s consumers are outside of the U.S., yet only one in 100 companies export
•Total U.S. ag exports up 50% since 2009
•Long term: World population is projected to increase 32% to 9.1 billion by 2050
Eligibility Requirements:• Must be promoting a brand• Headquartered in SUSTA region• Small by SBA standards• Product at least 50% U.S. agriculture content• Origin statement on product. Ex: “Made in USA”• Annual Sales Requirement
www.susta.org
SUSTA RegionAL – Alabama AR – Arkansas FL – Florida GA – Georgia KY – Kentucky MD – Maryland NC – North Carolina PR – Puerto Rico SC – South CarolinaTN - TennesseeVA – Virginia WV – West Virginia
Market Access Programs:
• International Marketing Program– Trade Shows & Trade Missions
• Brand Promotion – 50% Reimbursement
www.susta.org
International Marketing ProgramInternational Trade Shows Why Are Trade Shows Beneficial?
– To see and meet with existing buyers/distributors
– To identify new prospects – Gain market intelligence and – See what competitors are doing.
www.susta.org
SUSTA Pavilion at Seoul Food & Hotel
International Marketing Program
Inbound & Outbound Trade Missions
www.susta.org
Ex: Caribbean-Central American Inbound Trade Mission to Miami
International Marketing Program
www.susta.org
www.susta.org/events
. www.susta.org
Getting startedwww.susta.org
1) Sign into MySUSTA to access 2016 Pre-qualification
2) Complete 2 page Pre-qualification form
3) Once determined eligible, you can register for 2016 events on a per event basis
. www.susta.org
Brand Promotion
50% reimbursement marketing expenses
togrow
your brand internationally
www.susta.org
Brand PromotionEligible Expenses
• Advertising• Printed Sales Materials• Direct Mailing to Foreign Buyers• Public Relations- Press Kits• Website development• Freight• Packaging/Label Changes• In Store Demonstrations and Food
Service Promotions • In Store Displays
• Exhibition at International Trade Shows & Approved U.S. Trade Shows
• International Trade Seminars Sponsored by Company
• International Trade Missions • Travel Expenses • Part-Time Contractors for trade
seminars and trade shows• Promotional Give Away Items
www.susta.org
Brand PromotionFirst step:•Company develops international marketing strategy
www.susta.org
Apply Annually for Brand
Promotion
* Application includes a
marketing plan per country.
(limit 10 countries)
* 5 year graduation rule per country
Maximum reimbursement: $300,000Minimum reimbursement: $2,500
www.susta.org
Brand Promotion
*Company pays SUSTA 6% administrative fee on reimbursement amount.
Ex: If a company requests $2,500 from SUSTA, they will pay a $150 fee
Next steps:• Conduct marketing
activity• Collect required
documentation
• Submit expenses• Receive
reimbursement
www.susta.org
Helping small Southern food/ag companies promote products in foreign markets
www.susta.org
SUSTA
Fill out the 2016 Pre-Qualification at www.susta.org If approved for
Brand Promotion International Marketing Program
Complete 2016 Application Start signing up for 2016 events at: If approved www.susta.org/events
-Trade shows
Receive 50% reimbursement of -Trade Missions 2016 international marketing expenses
Contact:Southern U.S. Trade Association
701 Poydras StreetSuite 3845
New Orleans, LA 70139Tel: (504) 568-5986
www.susta.orgEmail: [email protected] or [email protected]
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