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AGENDA
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• Welcome and introductions
• Discover the stepping stones to a successful customer experience strategy
• How can Minds&More help you engaging digital customers
• Q&A
Focus on Driving Your Growth
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MARKETINGDefine, develop,
communicate and deliver offerings that have value for
your customers
SALESBoosting commercial
performance enabling you to find, win and retain
customers
TRANSFORMATIONBuilding organizational focus,
capabilities and the necessary change to win more in the market
Marketing Sales Transformation
• Market Assessments • Sales Management• Defining or aligning on vision &
mission
• Segmentation, targeting & positioning
• Funnel planning and lead generation
• Shifting the paradigm and change management
• Product management & marketing
• Creating sales opportunities • Innovation & NPD processes
• Go to market plans & activation • Managing opportunities • Organizational design
• Integrated communications management
• Managing relationships - Large Account Management Process
• Building customer centric or solution led organizations
• Pricing & value capturing • Value based selling and pricing • Internal communications
• (Employer) brand management • Negotiating success • Digital Transformation
• Customer experience & loyalty • Leveraging your CRM tools • Marketing & sales alignment
• Marketing automation, performance & scorecards
• Partner channel management • Building employee engagement
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Deep Expertise
We Mind Your Business
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INTERIM MANAGEMENT
Specialist resources to fill organizational
gaps
CONSULTING
Experts to define strategy or manage projects/programs
ACADEMY
Trainers or advisors to build capabilities of people and teams
In Company Trajectories
Public Trainings
ACADEMY
Annual Summit
Periodic Events
Lectures & Webinars
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The Minds&More Academy in short:
• Marketing, sales & transformation content
• Coming from partners all over the world
• Combining insights with application
• For experienced managers and directors
• Public sessions or in-company trajectories
Academy Dates to Remember:
• Series of Public Training
• Mingle Mondays: 20 June 2016: Mingle Monday on Sales Compensation and KPI’s
• 16 November 2016: Minds&More Summit
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Strategic Selling Conceptual Selling LAMP Negotiate Success
Develop comprehensive
strategies to win
large/complex sales
opportunities
Be better prepared & more
effective during your
interactions with your
customer
A framework to manage and
grow accounts by bringing the
entire relationship into view
A customer-focused process
that improves a sales force’s
ability to reach a win-win
outcome with customers
Securing Strategic
AppointmentsSales Management Funnel Management Funnel Planning
A solid foundation to build
stronger techniques for
targeting contacts to secure
high-value meetings
Best practices for effective
management of a team of
account managers or sales
representatives
Boost your sales performance
through better management
of your sales pipeline
Develop an effective and
actionable marketing & sales
plan with key tactics that will
fill the sales funnel
Social Selling Value Based PricingUnderstanding Front
End Development
Understanding Big
Data
Hands-on training for
marketing & sales
professionals to become more
effective in social selling
Learn how pricing can be a
powerful lever to boost of
revenues & profitability
The latest trends in apps,
technologies & devices and
learn how to relate to
developers
Practical intro on big data
trends & decision models and
tips on how to apply it
AGENDA
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• Welcome and introductions
• Discover the stepping stones to a successful customer experience strategy
• How can Minds&More help you engaging digital customers
• Q&A
#MingleMondays
CustomerExperiences
Digital Transformation
Mingle
Monday
Agenda
May 9th
2016
Digital transformation
can benefit all
companies…
Personalization and
understanding the
customer
Predictive analytics can’t
work without smart data…
Content marketing and
social media are hot…
Send your
best tweet
#MingleMondays
George Lavric
Digital Project
Manager
Minds&More
Digital
Transformation
Performance
Is Digital
Transformation
Content marketing… Customer experience… Digital
transformation.
Yup, that should do it… I’m an expert in digital marketing.
Measure Success
Company
Culture
This is how I send
emails right?
Digital Transformation
Means Performance
Technology is evolving
And then I told them… “Yes, we’re customer-centric.”
Integrate the customer
in the company culture
Always
Connected
Better look at the phone again, got a long way to go till
1500…
Grab your
customers’
attention
Of course I’m up to date with
the latest marketing techniques
Is the road
towards
digital
maturity
really that
long?
Minds&More
#MingleMonday
May 9th
2016
Personalization
Just the way you like it?
Talk to me!
Try to
always…
… walk
in their
shoes!
Can
you fill
2
planes…
…
every
minute?
74% of online customers get frustrated with brands that deliver content that appears to have nothing to do with their interests
Can you spell
predictive without
data?
Determine patterns
Data isn’t
BIG nor
small
Hi there
How can I help you?
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In beer data we trust
We’ve
been
expecting
you
I like connecting the dots…
The only thing you should care about is “intelligent data”. And that means data that’s important for you or your business.
Content
Marketing
Even a broken watch
Is right twice a day
Bridging
the gap
The power
of stories
Listen, listen, listen…
Oreo wins the Super Bowl
In order to create content that resonates with your audience, the main important focal point should be to start listening to them.
It’s all about…
… the experience!
What have we
learned today?
AGENDA
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• Welcome and introductions
• Discover the stepping stones to a successful customer experience strategy
• How can Minds&More help you engaging digital customers
• Q&A
MINDS&MORE AND DIGITAL TRANSFORMATION: HOW CAN WE HELP
We cluster our offerings around 4 digital trends:
Client Experience is key:
• Define customer centricity programs
• Needs based segmentation to better respond with value elements that clients / customers are looking for
• Client persona definition
Building a digital culture:
• Develop digital vision & strategy with company leadership
• Define optimal organisational structure (and governance) to embed digital in the company structure
• Define digital roles & responsibilities
• Define digital job profiles & define skills & competencies
Analyse & understand customer data:
• Customer journey / touchpoint definition based on analyses
• Data driven marketing by leveraging marketing automation (and link with the CRM)
Digital transformation journey definition:
• Measure as is digital maturity of company and define to be + roadmap to get there
• Support client with digital experts to help with overall program management
• Support client with digital expert to take ownership in + implement digital projects / tracks
• Tools / technology screening and selection
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