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Jeff Evans
www.wallpaperpimper.com
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The web started to become ubiquitous for
marketing since ~ 1996
publishing since ~ 1997
commerce since ~ 2001
interacting since ~ 2003
... and new uses are still being developed
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Since the late 1990s there has beenSince the late 1990s there has beenan explosion of websites, often withan explosion of websites, often with
little value to either the site owner orlittle value to either the site owner or
potential userspotential users
Number of websites (April 2011)
312,693,2961
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0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
2000 2010
Number of web domains
Number of web domains (July 2010): 768,913,036
... an increase of826% in 10 years 2
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While there are over 2 billion internet users
worldwide4
(nearly a third ofhumanity)
a website for every 6.4 internet users!
by 2007 estimate, there are over
85,365,269,800 pages on the web!
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In 2007 the average number of pages on
websites 3 was
273
The methodology for gathering this data is a
bit suspect especially given the modernwebs use of databases
Four years is a long time in internet years
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number of pages, content items, or
templates number of systems being integrated
how dynamic or automated the site is/will be
number of brands/subsites
complexity of relationships between content.
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Probably the answer for many is
because its my job
because we need to sell more widgets online and
thats how punters get to our products & services
The answer shouldbe
because we want to improve user experiences and
improve efficient access to our content
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Preparing for migration will produce a better result
and a smoother migration process.With appropriate
preparation there will be
fewer surprises
less bad content to migrate
better automation of what can be automated
managed stakeholder expectations
leading to superior outcomes all around
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1. Vision
2.P
repare3. Pilot
4. Implement
5. Maintain
... or an iterative redesign process
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Your vision statement could include the following:
Define the desired state
Provide a compelling vision
Scope an Information Architecture
Site design
Site functionality
Tool(s) selection (possibly including CMS).
Remember to be realistic about your planning, so that yourreasonable estimates align with what you are attempting.6
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The most important tasks in preparation are
to specify what content currently exists
what will be done with it, and
where it will end up on the new site
The best way to assess your current web is to
conduct a content audit (or site inventory)
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Do not - repeat, DONOT - skip the content audit.Thisprocess is not just about listing URLs and page titles.
It can provide an extraordinary amount ofuseful, enlightening information thats surprisingly
valuable, especially when youre fighting for projectsupport
and funding.8 Kristina Halvorson
Depending on the nature of your site(s)you could need a high level/aggregate ora complete audit.
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If your site has broad scope and/or a large
number of pages/assets a complete audit
might be beyond your time, budget or peopleresources.
A complete audit records details on every page
An aggregate audit summarises at a sub-site/section level
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Use a spreadsheet (and possibly also a database) to record
common data about you current site(s) components
Bothquantitative andqualitative information should be
gathered
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Detailed audit (each page)
Use outline numbering to show eachpage/asset in the site's structure
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Record ID Site URL Site Folder SiteTitle Date Updated Total HTML(pages)/Size HTML Total PDF/Size PDF Total DOC/Size DOC Total XLS/Size XLS Total PPT/Size PPT Total Zip/Size Zip Total GIF/Size GIF Total JPG/Size JPG Total PNG/Size PNG
Total Other files/Size Other files Total File Size Report Last Run Page Views Site Visitors Site Priority* Content Owner Approver Keywords Additional functionality Comments*
Audit data fields (edit/add fields as appropriate):
*Comments & Site priority fields record qualitative information
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> 10 sites that act as entry points
147 sites in final audit, owned by 5
business areas within the Departmentand 7 statutory authorities
More than 30 domain names used by the
147 websites; majority of sites inwww.sofweb.vic.gov.au or
www.eduweb.vic.gov.au domains
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Five sites alone accounted for over 36,000 web objects(pages, images, documents and PDFs
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Qualitative reportAWeb EvaluationTool (spreadsheet) was used to collect
and report data on each of the 147 sites.
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Sites were given a rating on a scale of 1, 2 or 3
(the higher the number the better) on the
basis of meeting accepted benchmarks for aparticular website measure
1=OK , 2=monitor, 3=investigate
Overall content quality indicators for all sites
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Qualitative audits analyse quality & effectiveness ofcontent
Basic - use page freshness, currency of branding, last
updated, dates on recent publications/
newsletters, etc. Currency could be critical to meeting site
goals and the decision to keep or kill.
Detailed - rating accuracy/usefulness with a weightedscale (may require input from content experts)
A contentauditinforms a contentstrategy
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Readability clarity and accuracy
Completeness and scope
Voice and writing style Usefulness and relevance
Influence and engagement
Usability and discoverability, including the
structure of content within a typical sectionor page.
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While the quantitative data provides planning
information, results should also be integrated
with a content strategy that will providevalue long after your rebuild is completed
A contentauditinforms a contentstrategy
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Also consider
Content gaps
Reviewing and sourcing new content for yourwebsite
Process and timeline for web templateproduction
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Measures to inform your audit Web metrics eg. GoogleWebmasterTools and
Analytics can be used to determine links to yourpages, successful search keywords toretain, bottlenecks to goal pages or transactionsand page loading speed
Incoming links where do punters land? Internal links remove bottlenecks Standards compliance - eg.W3C, CSS, XHTML, government/industrystandards, best practice
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Use quantitative & qualitative
rankings to decide which
content is ROT- Redundant,
Out-dated, or Trivial
The less ROT, the better
Tell users that youll be doing
it
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Top-down - focusses on the big picture - yourbusiness goals and main tasks the site supports. Itwill include:
Category review Structural review Review of navigation labels
Bottom-up" - focusses a more detailed view of your
content. Could include a review of: Page titles Page structures: content chunking and labelling File and directory names
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Develop templates for the major types
of pages you will have on your new
site
Wireframe designs can assist with
user testing (and users can inform
your wireframe designs).
Draft page templates can be used tobegin the technical build, ie. create
working HTML pages with
placeholder content.
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Stages in piloting your new site include
Systems configuration/development
Launch the pilot
Period for fixing issues discovered in the pilot
Content migration Period where actual users use the piloted site
(UAT)
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The site build might be outsourced or done in-
house if you have resources
The IA and user testing feedback should keep
pathways trimmed (fewer entry points tosections of content)
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Steps could include Migrate in batches, with time in between to fix rules
and process
Automated migration (eg. document repository) Manual migration (replacing & testing new templates) Continued fixes Communications plan to flag pending launch Author training Set up ongoing metrics / KPIs Test and tweak Launch Seek feedback regularly (user group
meetings, internal & external social media).
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Site Manager
Content Manager Liaisons and Coordinators(in web team)
Editors /Writers* Subject Matter Experts # Content Publishers # Project Manager*
Web Developers/
Application developers* Designer/s* (forgraphics/web design)
Help Desk - ongoing andover migration #
Trainers * Executive Sponsorship #
*Could be contractors #Must be in business units
Staffing issues and roles to consider:
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Dont forget SEARCH, both internal and external Over 52% of web users use search to find your site
develop Search Engine Optimisation (SEO) strategies &capability (especially on transaction sites)
Site search is less used, but still important to many users
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Quantitative measures
Check for link rot
Check page load times Use metrics to constantly review
Navigation labels
SEO and keyword quality
Paths to user goals
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Qualitative measures
Ask your site users web2.0 tools
feedback forms
user testing
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Review regularly
Have a content strategy
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Thank you
Jeff Evans
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