Midtown Memphis Development Corporation(MMDC)
strengthening Midtown's “sense of place” and improving the livability of its great neighborhoods
www.midtownmemphis.org
MMDC Committee Members• Executive Committee -
Sam Goff, Micah Bradford, Pam Branham, Mike Ryan, & Andy Kitsinger
• Marketing & Community Relations Committee - Trace Hallowell, Maggie Louie, Pam Branham, and June West
• Planning and Development - Andy Kitsinger, Karen Lebovitz, Les Binkley, Biggs Powell, Barbara Keathley, Gregory Love, Benjamin Meeks, Sam Goff, Susan Rush, Tracy Sigmon, and Emily Trenholm
• Midtown Business Enterprise Association - J. De Dehart, Mike Ryan, and Karen Lebovitz
• Heart of the Arts - • Jackie Nichols, Kim Williams, (See entire list of Institutions)
Committee Initiatives• Marketing & Community Relations
• Planning & Development
• Midtown Business Enterprise Association
• Heart of the Arts
• Organization & Membership
Midtown Memphis Development Corporation(MMDC)
Committee Initiatives
• Marketing & Community Relations– District Branding– Marketing Plan– Website Management– Neighborhood Involvement– Outdoor Animation
• Planning & Development– Redevelopment Plan - Overlay Zoning– Public Realm, Infrastructure & Streetscape
Improvements– Traffic & Circulation – Property Redevelopment– Strategic Plan– District Signage
Committee Initiatives
Committee Initiatives
• Midtown Business Enterprise Association– Joint Marketing & Promotion– Create a more consumer friendly neighborhood– Midtown Business Owner Networking– Common Business Strategies
Committee Initiatives
• Heart of the Arts– District Branding– Joint Marketing– Website Coordination– MAD Dash Shuttle
• Organization & Membership– Organization & Management– Membership– Legal & Regulatory
• Budget & Finance– Fundraising & Capital Campaign– Accounting
Committee Initiatives
Stakeholder Area Planning Area
MMDC Target Area
Capacity Assessment Tool (CAT)is a capacity building tool of the Community Development Council of
Greater Memphis!
CAT is a standardized evaluation instrument designed to assess a community development corporation’s (CDC) level of capability for supporting operations and programming typical to these types of organizations.
The assessment covers five content areas: core competencies, organizational development, business and finance, housing development, community outreach and economic development.
The assessment is designed to be a tool to help community organizations assess and grow their capacity to be more effective toward their mission.
The Memphis Midtown Development Corporation was selected for this program and is current working on completing the Capacity Assessment.
Midtown CorridorsOverlay Zoning
an initiative of the Midtown Development Corporation’s Planning & Development Committee
Purpose• to support Midtown’s strong existing neighborhoods
and new investment efforts of the various institutional uses located within the district
• restrict uses deemed incompatible with the existing land uses in the area
• to encourage a more urban, pedestrian-friendly, walkable character in the future
• change the existing zoning that is incompatible with the existing development patterns
Background
• Heart of the Arts Plan, 2005
• Memphis & Shelby County - Unified Development Code, 2009
• Midtown Redevelopment Plan
Heart of the Arts Plan, 2005Heart of the Arts Plan, 2005
The Memphis and Shelby County Unified Development Code“Promote reinvestment and revitalization of the urban core while providing for orderly development in the suburban and exurban areas of the County.”
What is in This New Development CodeSome of the New (old) Ideas Include:
• Allow & promote urban infill development
• Greater opportunities for mixed use
• Pedestrian focused streetscapes
• “Form Based” tool kit
• Block regulations to encourage connectivity
• Expanded use of accessory dwelling units
• Neighborhood Conservation District
• Encourage a diverse range of housing types
• More flexible parking requirements
• Greater emphasis on public realm
• Innovative subdivision types encourage sustainable growth
• Replace suburban standards with urban development
standards
Courtesy Benjamin Lee, FAIA
AIA Center for Communities by Design
Courtesy Benjamin Lee, FAIA
AIA Center for Communities by Design
Courtesy Benjamin Lee, FAIA
AIA Center for Communities by Design
Courtesy Benjamin Lee, FAIA
AIA Center for Communities by Design
• Creates a “Form-Based” tool kit with the establishment of frontage standards
• Address additions and new buildings on non-conforming sites
Article 3 – Building Envelope Standards
Article 4 – General Development Standards• Streetscape Standards
ensure the coherence of the street-space. They define the development parameters for the area of land between buildings and the street, and includes on-site and off-site requirements. They encourage and facilitate pedestrian activity.
Benefits for Midtown Memphis
• Promotes revitalization and reinvestment within the inner city neighborhood centers.
• Provides a form-based regulatory tool-kit to protect existing investment from incompatible building forms while promoting a pedestrian friendly environment.
• Includes streetscape standards which are complementary of the streetscapes desirable for Midtown.
• Encourages the creation of Overlay Districts, such as the Midtown Overlay District to preserve, protect, and promote, the character of the existing Midtown Neighborhoods.
Midtown Redevelopment Plan
Need:
The creation of a redevelopment plan for
re-developing and revitalizing Midtown
Memphis’ existing neighborhood centers
Change the existing zoning that is incompatible with
the existing development patterns
• Changes in the Zoning District Mapping
• Creation of Midtown Corridor Frontage Mapping
Midtown Redevelopment Plan
Midtown Redevelopment AreaMidtown Redevelopment Area
Midtown Corridors – Overlay ZoningMidtown Corridors – Overlay Zoning
Poplar Ave.
Union Ave.
Overton ParkCrosstown
I-240
Evergreen
Central
Gardens
E. Parkway
Cooper-Young
Annesdale
East End
Neighborhood Associations
AnnesdaleAnnesdale CrosstownCrosstown East ParkwayEast Parkway East EndEast End EvergreenEvergreen
Annesdale-SnowdenAnnesdale-Snowden Central GardensCentral Gardens IdlewildIdlewild Tucker-JeffersonTucker-Jefferson Cooper-YoungCooper-Young
Healthy Neighborhood Centers
Characteristics include:Characteristics include:
A compact and dense, a walkable, livable community that A compact and dense, a walkable, livable community that creates socialization, are pedestrian and transit oriented, a creates socialization, are pedestrian and transit oriented, a variety of housing types and prices, with activity on nights variety of housing types and prices, with activity on nights and weekends. and weekends.
Squares and public spaces, active streets and build to Squares and public spaces, active streets and build to setbacks to provide a street wall, all working to create a setbacks to provide a street wall, all working to create a unique sense of place.unique sense of place.
Midtown Redevelopment PlanMidtown Redevelopment Plan Mixed-Use Neighborhood CentersMixed-Use Neighborhood Centers
Midtown Redevelopment PlanMidtown Redevelopment Plan Preliminary Frontage Map Preliminary Frontage Map
Public Realm
• Landscaping• Lighting• Sidewalks• Underground utilities• Parks & Open Spaces• Signage
InfrastructureInfrastructure
Next Steps:
• Secure additional resources for the plan development
• Obtain public and stakeholder input to further develop the Midtown Redevelopment plan.
• Propose and publically vet a Rezoning Plan & Frontage Maps
• Prepare Feasibility Analysis of a Tax Increment Financing District
• Begin the Memphis City and Shelby County Approval Process
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