IDen#fy new avenues for your brand’s growth
IDea#ng for your brand
IDen#ty enhancement through our solu#ons.
Who we are • One of India’s leading Event Management agency
• 20 years of experience
• Crea#ng benchmarks in event designs and produc#on values
• An influen#al pioneer in defining Below the Line communica#on solu#ons for leading Indian and Interna#onal brands
• Gained exemplary success in organizing high profile events across India.
What We Do • We help magnify your marke#ng concepts and create an end
presence
• We partner the brand at planning stages for strategic and innova#ve solu#ons
• Whatever the experience you choose -‐ whether it's a basic execu#on, a 360 degree convergence solu#on or simply a great BTL idea, we deliver
• We assist in the process flows and scalability tools
BENCHMARK PROJECTS
Clean Indian Campaign
Event : Clean India Campaign Client : MINISTRY OF TOURISM & VOLKSWAGEN India’s first 3d mapping projecJon on a Government Monument, amplifying the core thought of “Incredible India’
AXE Voodoo- Call of the Dark
Event : Axe Voodoo – Call of the Dark Campaign Client : Axe HUL A naJonal acJvaJon campaign leading to winning couples reaching a experienJal Voodoo village on a remote uninhabited island off the Cochin coast for the biggest party on the island. The show was partnered with MTV for a TV capsule
Close-up Bungee Jump
Event : ‘Confidence Hain-‐ Go Jump’ Client : Close-‐Up A 4 city iniJaJve, across Mumbai, Bangalore, Hyderabad & Pune…where a campaign in the city through use of OOH medium drove the city dare devils to visit the venue and live adrenalin rush
PSI - KAUN BANEGA SHAAM SITARA
Event : ‘Kaun Banega Shaam Sitaara’ Client : PSI, a Bill & Melinda Gates Funded venture The campaign addressed the core issue of the TG not wearing a condom when he meets his partner at a high risk area (red light districts) in the dark…keeping the TG and the sensiJvity of the project, a fun game based iniJaJve was created…the post acJvity was a stunner where there was a 23% jump in Condom sales in vicinity of the acJvity area…and 31% change in the TG’s behavior paeern
CORPORATE EVENTS
HUL South Asia Conference
Event : UPLT-‐ Partner To Win Client : HUL Unilever invited its 19 Key suppliers to showcase their latest innovaJons to the Senior Management. The event included an exhibiJon to help showcase the suppliers new InnovaJons, leading to the South Asia Conference and an Awards night including celebrity acts and perfromacnces
Chairman’s Conference
Event : Chairman’s Conference Client : HUL The Chairman’s Conference was held in four ciJes – Mumbai, Bangalore, Kolkata & Delhi. The Conference was aimed at reviewing the last business year and strategies planned for the year ahead
Annual General Meet
Event : Annual General Meet Client : HUL Senior management of Unilever group invited their shareholders and stake holders to discuss on the growth of their business. These shareholders were given the perfect plagorm to clear their queries and doubts.
MCA Launch
Event : Launch of Mumbai Cricket AssociaJon @ Bandra Kurla Complex Client : BCCI Midas managed the high profile launch of MCA admist an entertainment Extraveganza. Intelligent technology used to amplify the launch. The Scope of work also included management of the very high profile guest list including BCCI and ICC members
South Africa Tourism
Event : B2B Event – Celebrate South Africa Client : South Africa Tourism The brief involved managing the regional trade and create an experience that best signifies South Africa…The 2 day conclave also showed exchange of cultures between the two countries
Supply Chain Mega Event
Event : Supply Chain Mega Event Client : HUL A high tech web conference session was organized where 27 countries were linked together at the same Jme. Singapore being the host country, this event required varied technical requirements which were catered to.
Sanofi Aventis
Event : Annual Sales Conference – Bangkok, Pataya Client : Sanofi AvenJs The Star performing team was flown to Bangkok for the Annual Awards Night and Conference .
Amit Enterprises
Event : Bloomfield Property Launch Client : Amit Enterprises A whole day event with Sachin Tendulkar, starJng with the launch of the new property to the media fraternity. A meet with the potenJal and exisJng customers and meet with the contest winners in the evening
Shoprite Hyper Launch
Event : Shoprite Hyper Launch, Mulund Client : Nirmal Lifestyle A building wrap that unveils the new Shoprite, admist fanfare music, lights and fireworks. Kapil Dev & Johnty Rodes cut the ribbon and launch the property
AGS Infotech Launch
Event : Launch of the new banking technology Client : AGS Infotech A watch out screen with large banking area set ups used to showcase and experience the next generaJon banking with AGS
Suzlon Celebrations
Event : Tulsi TanJ’s Anniversary Client : Suzlon A themaJc ambience created to celebrate the Chairman, Tulsi TanJ’s life and a great moment for the employees with their families to engage and celebrate his special day
Investor’s Conference
Event : IDFC India Investors Conference Client : IDFC The objecJve of the event was bring together the investors for a conference and an evening filled with brilliant performances.
Ishanya Launch
Event : Ishanya Facility launch Client : Deepak FerJlisers Midas was involved in the plan showcasing to the media and at a later date the bhoomi poojan and the launch of the facility
Bajaj International Partners Meet
Event : New Bike Launch to the trade Client : Bajaj Auto Midas was involved 6 bike launches with various themes across 10 months in various key markets of India. The above picture is from the Rising Sun theme for the Bajaj Pulsar, which later created a record sale
HUL Baddi Plant Launch
Event : Baddi Factory launch Client : HUL A high profile launch, creaJng various pavilions and elegantly decoraJng the enJre premise. The agency worked closely with the Government Security agencies to manage the chief guest, N D Tiwari’s visit to inaugurate the facility
Surabhi Culture Festival
Event : Cultural Fest Client : Surabhi The Culture fest was created for the Siddarth Kak promoted Surabhi FoundaJon, to showcase a vide array of Indian culture and art that is seen in the interiors of rural india. The Film Fraternity including Yash Chopra, V Shantaram & NiJn Mukesh
TELEVISION PROJECTS
Lux O Laila
Event : Lux – O – Laila concert Client : Lux, HUL A 12 city trade amplificaJon concert. Off-‐take scheme leads to 15 – 20,000 people coming together at a centralized venue for a special 3 hour entertainment capsule put together by Urmila & Isha Koppikar as the lead and support arJst. The show was made into a TV capsule
Lux Yeh Shaam Mastani
Event : Lux, Yeh Shaam Mastani Client : Lux, HUL A 6 city trade amplificaJon event. Off-‐take scheme leads to 15 – 20,000 people coming together at a centralized venue for a special 3 hour entertainment capsule put together by Karishma & Shibani Kashyap as the lead and support arJst. . The show was made into a TV capsule
Lux Rani Maharani
Event : Lux, Raani Maharani Concert Client : Lux, HUL A 4 city South India trade amplificaJon Concert. Off-‐take scheme leads to 15 – 20,000 people coming together at a centralized venue for a special 3 hour entertainment capsule put together by Reema Sen & Rambha as the lead arJst. . The show was made into a TV capsule
Music Masti
Event : Music MasJ Concert – A DD IniJaJve Client : Eternal Dreams Vivek Oberoi’s first stage performance supported by Isha Koppikar and Mink.
Tribute to Kishore Kumar
Event : Tribute to Kishore Kumar Client : Eternal Dreams The Tribute brought together playback singers from the Bollywood industry to pay tribute to Kishore Kumar. It was also the first occasion for Sumit Kumar, Kishore Kumar’s youngest son to do his first stage performance. . The show was made into a TV capsule
Camay SFX
Event : Camay SFX Client : Eternal Dreams A First of its kind Fashion and music extravaganza created as a TV capsule for Zoom TV. . The show was made into a TV capsule
Idea Rocks India Concert
Event : Idea Rocks India Concert Client : Idea Cellular The concert travelled to 15 top ciJes in India, where through a consumer based scheme 15000 consumers came to witness the event. The show also included a special secJon for 3000 top performing trade fraternity from the region
ACTIVATIONS
AcJvity : Wet Sampling of the Pillsbury ready-‐to-‐eat Pizza and Desert Mixes (Beey Crocker) Client : Pillsbury The acJvity was planned across 4 markets, where a kiosk was set up outside a retail outlet and a wet sampling of Pizza was conducted in the first quarter and the Beey Crocker Desert Mix cakes were sampled in the second quarter
Pillsbury Wet Sampling
Bajaj Fans Mystery Shopper
AcJvity : Mystery Shopper & Display AcJvity Client : Bajaj Fans The acJvity was planned across 9 key markets across 3 summer seasons. The agency was involved in creaJng the scheme along with bajaj and planning regular audit visits to check the visibility of the brand and mystery visits to incenJvize the
MTV IMMIES Mosh Pit Hunt
AcJvity : MTV IMMIES Mosh Pit AudiJon Client : MTV The acJvity was planned across 16 colleges. A themaJc float moved around the city to engage with the college youth and shortlist the youth to come for the Mosh pit audiJons at a central venue
LBW MT & UT Consumer Activation
AcJvity : LUX Body Wash MT & UT Client : LUX, HUL A 10 city acJvity, that ran for 9 months, with trained promoters on monthly salaries engaging with consumers and creaJng a category shir from their regular soaps to body wash. An erp model was creates to help make the reporJng format close to real Jme for a beeer management of the acJvity
AXE Voodoo Call of the Dark Activation Campaign
AcJvity : Axe Voodoo Call of the Dark – AcJvaJon Client : HUL The campaign was planned across youth Hang outs : Colleges, Malls, Pubs, Entertainment arenas. Engagement acJviJes on the lines of the dark like of the voodoo culture was planned…Voodoo dolls, plan chits were used as interacJve games. The acJvity was planned across 6 top metros
Airtel Roadshows
AcJvity : Airtel – Bombay Store Roadshow – ‘Lets Rock the gig’ Client : Airtel A mobile Karoke, that moved across 16 colleges in Mumbai to find the best singing talent to promote a VAS service of Airtel. The parJcipants were also given keys to come to the Bombay Store and check products for students at Bombay Store and change percepJons of Bombay Store being a venue only for “Foreigners”
AcJvity : ‘Pocket Mein Packet Campaign’ Client : PSI, a Bill & Melinda Gates venture A creaJve iniJaJve to tackle the sJgma of not carrying a condom while visiJng a high risk partner at the red light districts. Pocket Mein packet changed 44% behavior paeerns of the TG.
PSI Pocket Mein Packet Campaign
Reliance Energy Roadshows
AcJvity : Keep Mumbai Clean Campaign Client : Reliance Energy A social iniJaJve for Reliance Energy to connect with its consumers during the fesJve period. A Street Play speaking on the way that we leave garbage behind in various parts of the ciity, specially at fesJve periods was highlighted through this campaign
Airtel Society Contact Programs
AcJvity : Drive New ConnecJons-‐ Switch to Airtel Broadband Client : Airtel Various acJviJes were conducted at residenJal socieJes to engage with the members leading to speaking about the brand and its key benefits. On spot connecJon requests were taken
Lays Chaat Street
AcJvity : Lays Chaat Street – Mall AcJvaJon Client : Pepsico India A themaJc iniJaJve of setng up a chaat centre in the mall atrium. Contests and anchor driven iniJaJves lead to cool branded merchandise for the TG
DESIGNS
Virtual Street
AcJvity : Virtual Street Client : HUL To familiarize the brand custodians with the current cutng edge technology and to get them thinking out of the box in their day to day rouJne
Customised Kiosk Designs
Customised Kiosk Designs
Customised FLoat Designs