7/14/2019 MICA Recruiter s Handbook
1/38
www.mica.ac.in
Mda Insie Cmmnicains, Amedabad MICA
MICAlibre
7/14/2019 MICA Recruiter s Handbook
2/38
MESSAGE roM thE DIrECtor
Wecme MICA.
I as been 21 eas since MICA came in being. In is eaive
ng is, i as eped pdce and ne gea sdens,
man w cen d seni eadesip psiins wiin
and wi e cmmnicains inds. In is s peid
MICA as gwn m aving ess an 50 psgadae sdens
aving ve 300 sdens. tda, MICA is ne e ms
dnamic and academica engaging cmmnicains managemen scs in India. As
e new Diec MICA, I am ecied and ensiasic be pa is gea jne.
Wa makes MICA niqe? is, we ae a nice cmmnicains managemen insie
a ceaes manages and eades e media and cmmnicains indsies. Secnd,
ms bsiness sc cicm cses pimai n e ineigence qien and
sapening n e e side e bain. te sanding gba eades da
ave an eqa sng emina and ca qien. MICAs cicm ceaes
sc sdens se w cs n mipe bmines wi eqa empasis
n nancia, man and envinmena impicains. We ae n ike e mainseam
bsiness scs we ae a sc wi an edge e MICANedge.
ove e eas, MICA as evved and epanded m wa i was eas back. B, is
missin emains seadas e same wic is t be a gba eade in eseacing,
edcaing, deveping and pacicing e a & science cmmnicain e
beemen mani.
7/14/2019 MICA Recruiter s Handbook
3/38
o sdens ae niqe e seek cabain addess cmpeiin; e ae eqa
sng in e anaica and ceaive aspecs an siain. o 2012 PGDMC gadaesg paced in a divese gp p cmpanies. We encage sdens ink
eb, cmmnicae ceaive and sw a ea espec and cncen e
ecg and envinmen. We beieve a sdens ae e ambassads and we
encage em se e cmmnicain epeise and eseac knwedge a e
pssess and ave ned a MICA e beemen scie and mankind.
We d n, weve, beieve in esing n adeaned aes and pas gies. We
cnine ie pemanen ac wi sng eseac and eacing skis. We cnine
invie visiing ac, w ave epeienced e ived eai cnceps e eac. tis
is e cie easn, w MICA is eve siving and awas passinae ab deiveing
wdcass eseac and eacing. We d n wis w; We wis ead. Is a cnsan
and ceaseess endeav and in is, a MICANs ae invved in bd, ea and s.
Wecme e Sc Ideas.
P. Nages ra Diec
7/14/2019 MICA Recruiter s Handbook
4/38
ABout MICA AND ItS PoSt GrADuAtE DIPloMAIN MANAGEMENt (CoMMuNICAtIoNS)
StArtED IN 1991, Mda Insie Cmmnicains, Amedabad MICA is an anms
nnp managemen edcain insiin. MICA as se a peceden as e s esidenia academic
insiin in e cn, w dedicaed meeing e needs e cmmnicains inds.
MICAs PGDMC pgamme is appved b e A India Cnci tecnica Edcain AICtE
and Assciain Indian univesiies AIu.
Cmmnicain is a e ea MICAs academic pgammes since is incepin. te miennim
eaded ces cange a wk in e make. te acceeaed disin inmain ecng,
e eneic pieain media and new media pins, e eigened and gba cmpeiin,
e esabised eai agmened makes, and e indispensabii ecng edened e
was in wic makes and cnsmes ineac. MICA made e ansiin m cmmnicains
cmmnicains managemen eaizing a a espnse e emeging cnsme needs wi be ccia
cmpnen bsiness eadesip.
MICA as pvided e inds wi innvaive eades wi mena discipine bend cnceps and
ideas wi saegic panning and acin ceaive. te PGDMC embeds in em a sense vae a
encmpasses n n wk eics, b as a cmmimen and a passin makeing and cmmnicains as a discipine in cmmecia ganisains.
MICA is cnempa. esness spii is caaceisic is insiin. MICA beieves in
aciiaing, eaning and saing ideas and epeience ae an mee eacing, and encages
epeimenain, ideain and epain. We beieve in e penia eve individa e
spp an envinmen eam ess. A MICA, we sw ideas, civae mind spaces, and
aves sins. We ae ee ne mws eades.
7/14/2019 MICA Recruiter s Handbook
5/38
our VISIoNt be a peeminen
cmmnicains managemen sc
our MISSIoNt devep innvaive pessinas in e
pacice, devepmen, managemen
cmmnicains seve e needs
inds and scie g edcain,
eseac and advcac
7/14/2019 MICA Recruiter s Handbook
6/38
thE GoVErNING CouNCIl
MICA is gided b epes m e inds and e academic wd, epes w a e same ime cnjgae
an ndesanding wa e sden needs wi an appeciain e eqiemens e pessinawd. te Gvening Cnci pds e visin and missin MICA and enses is dnamism.
Madka Kama Caipesn
Managing Diec and Gp CEo
DDB Mda Gp
hema Viswanaan
Diec
Bamee reseac, Mmbai
Ind Saani
Sei Mmbai
Pincipa, hr cege Cmmece
and Ecnmics, Mmbai
J. ramacandan
Pess
IIM Bangae
Anana Babbii
Pess
Canegie ndain/CASE Pess
Cmmnicain & Media Sdies
teas A&M univesiCps Cisi, uSA
Sandeep Menn
Inds Pessina & MICA Amns
Bangae
Sans Desai
Managing Diec and CEo
ebands India ld., New Dei
Nages ra
Diec
MICA, Amedabad
KGK Piai Secea Gvening Cnci
Eecive regisa
MICA, Amedabad
7/14/2019 MICA Recruiter s Handbook
7/38
NANyANG tEChNoloGICAl
uNIVErSIty, Sc
Cmmnicains, Singape
ESCEM, Sc Bsiness
& Managemen, ance
SouthErN IllINoIS uNIVErSIty,
uSA
INStItutE o APPlIED MEDIA
StuDIES, ZurICh
uNIVErSIty o tExAS-PAN
AMErICAN,uSA
INStItutE o
CoMMuNICAtIoN,
uA&P, Piippines
SouthErN MEthoDISt uNIVErSIt y,
DAllAS, uSA
uNIVErSIty o ANGErS, rANCE
SouthAMPtoN BuSINESS
SChool, Sampn Sen
univesi, uK
ANGlIA ruSKIN uNIVErSIty,uK
uNIVErSIty o ESSEx
uK
GrIIth uNIVErSIt y,
Qeensand, Asaia
BuDAPESt BuSINESS SChool,
hnga
BIrMINGhAM CIty uNIVErSIty, uK
MICA is as a big
Aiae degee insie.
oPPortuNItIES or INtErNAtIoNAl trAINING
MICA beieves and encages sdens avai inenaina epse pepae em Gba eadesip in
managemen. tis epse cnsiss sden ecanges, sd s, eseac pjecs and man simia aciviies.Sme inenaina panes incde:
7/14/2019 MICA Recruiter s Handbook
8/38
INrAStruCturE
Academic Wing
Spead ve 19 aces, MICAs camps can be bes descibed b is ed bicked
was, ampe pen spaces, sae e a inasce, mden ameniies
and ic andscaping. Wi eig semina as, eqipped wi adi
visa capabiiies eve aspec is divese and viban cmmni as been
designed ep MICAns devep ei ceaive and managemen skis.
Media labste Media labs a MICA ense a sdens ave access media
swaes awing advancing eaning and devepmen skis
specic designing, media panning and makeing knwedge.
libaKnwedge Ecange and Inmain Cene is an ecsive iba
a pvides a inmain spp makees, ad agencies,
media ses, managemen insies and eseaces aike. Besides
pviding sdens wi a bs daabase anging m bks
eevisin cmmecias e KEIC as bass cing edge
mimedia aciiies and eading spaces cndcive knwedge
acqisiin.
7/14/2019 MICA Recruiter s Handbook
9/38
Cmmni radi Sainew campses can caim ave ei wn cmmni adi sain and
MICA eaes in is is. Wi e abii ansmi wiin a 5km adis
e sain aws sden niqe eaning ppni in adi pgam
eseac and devepmen.
iness, Sping and receaina aciiieslanced in 2008, MICAs iness cene ses e aes gm eqipmen, wi
canging ms and swe aciiies. MICAns as ave a wide aa sping
aciiies incding Veba, ba, Cicke, Badminn, twba, Baskeba,
and tennis cse m. Ind sping ineess ae caeed b e
cmpac designed Cmmni Cene.
7/14/2019 MICA Recruiter s Handbook
10/38
SElECtIoN ProCESS
te seecin pcede a MICA is ve niqe. Cen, candidaes w ave aken e CAt eaminain
can app appea in MICAs MICAt eaminain.
te MICAt is a vaidaed wien es, wic assesses a candidaes apide and ienain wads
Cmmnicains Managemen as a pessin. I ess
l Anaica abii nnveba, veba and qaniaive and daa inepeain
l Divegen inking
lWien cmmnicain skis
l Genea awaeness ab cnempa scia and inds isses incding aeas and media,
makeing, adveising and bsiness.
MICAt as incdes pscmeic ping assess e beween e candidae and a caee in e
cmmnicains managemen dmain.
Based n MICAt sces, e candidaes ae e sised and invied e na nd seecin
Gp Eecise GE and Pesna Ineviews PI.
A GE es a pam assess a candidaes pesnai, cai in g and
abii wk in a eam.
A PI eps ndesand a candidaes knwedge, deeminain, mai and
in e ce MICA and e indsies i caes . MICA invies Inds
Epes, hr and Bsiness heads in PI ense a e
skis e sised candidaes ae in ine wi e
eqiemens e inds.
7/14/2019 MICA Recruiter s Handbook
11/38
our PEDAGoGy
MICAs pedagg pvides a niqe bend
managemen skis and a deep
ndesanding cmmnicainsdiven
bsinesses. MICAns, eee, ae we
geaed see bands and ganizains
g e pwe sape cnsme
insig epessed g eecive
cmmnicains. his epeise ies in
ndesanding e emeging avenes
cmmnicains e inds and scie
da and dea wi ei miad cmpeiies.
MICA cnsan pdaes is cica wi eevance is sdens
caee needs. te ae idenied g
Inds epes, g pjecs, wksps, seminas and aks
Amni, w appaise sdens e caenges in e ea wd
Visiing ac, dawn m and e wd cve eve aspec cmmnicains
managemen
An aa sden n cmmiees pvides ppniies e sdens p e pacice. te
cmmiees pvide a pam e MICAns epeimen, innvae, sae ideas and epeiences
and imbibe e spii eam wk. te inasce a MICA spps e eaning and pvides a
isic eaning epeience.
7/14/2019 MICA Recruiter s Handbook
12/38
Cses oeed
Pincipes Makeing
Pdc and Band Managemen
MCG Banding
Sevices Makeing
Inene Makeing
Makeing Saeg
Inenaina Makeing
Inenaina Band Managemen
Managing Band and Makeing
pemance
l Banding
Sps Makeing
Evaaing Band Cmmnicain
B2B Makeing
Band Vaain
Cnsme Discveies
Design Pincipes Band
Managemen
Cpae Cmmnicains and
repain Managemen
ren n Makeing Invesmen
Pas recies3M
Am,azn
Am GCMMBiannia
Cadbs
Casbeg
CavinKae
Dab
Emami
acebk
ce India 1
Genea MsGenea Mis
Gdej
Gge
hul
he hnda
ItC
lda Gp
loea India
Mainda & MaindaPae Ag
Pce & Gambe
recki Benckise
tian Indsies
taa Ms
unied Spiis
Wip
VIP Indsies
Pminen AmniAmis Ga
Diec, Gba Macm Saeg,
Mics
Aei raj
Vice Pesiden, Pdc Managemen,
Gane Inc.
Andew Wiiams
Gp Band Manage, Asian Pains
Ami SamaAVP Makeing Saegic Pjecs,
Ma New yk lie Insance
Avind Kisnam
Pdc Makeing Manage, Appe
Dv Baa
head Inene Banking, Desce BankEd Scaia
Manage, Mr and CI, Genea Ms
Gkeea Sing Vik
Caeg Devepmen Panning
Manage, SAB Mie
Keda lee
head Saes and Makeing,
Kimbe Cak leve ld
Kisnend Dasgparegina Band Manage, S Asia,
hul
Kanika Mia
Seni Band Manage, reebk India
Manmee Va
Makeing Diec, tAG hee
Pis Cpa
Manage, Makeing & Bands, Essa
Ssan Das
Vice Pesiden Makeing,
taa Gba Beveages
rcia Jain
GM Makeing, Pepsic
rajdeep Caejee
Genea Manage Makeing,
McDnads India
raksi tss
reainsip Manage, Mancese
uniedSii rasgi
Band Manage, henke
Snika Canda
Bsiness leade, Gba Pcessing
Saeg, Visa
tsa Vas
Managing Pane S Asia,
GpM
Venka NeimiVice Pesiden PD and Managemen,
Ciigp
Band Managemen
7/14/2019 MICA Recruiter s Handbook
13/38
Cses oeed
Ad tacking and Evaain
Adveising Managemen
Basics Accn Panning
Accn and Campaign panning
Accn Panning Wksp
Decding Cnsme Caegies
and Bands
Cnsme Beavi and
Insig Mining
Ceaivi as a Saeg
Cmmnicain e
Semiics
Meaps and Naaives
Indian Cinema
Pas reciesBaes Asia
BBh
Cpae Vice Sandwick
E rSCG
CB uka
JWt
law & Kenne
le Bne
lwe
Mini
Mda Cmmnicains
ogiv & Maeredisin Dy & r
redisin Wndeman
Pminen AmniAniban M
VP Saegic Panning, Mda
Cmmnicains
Deeaj S
Cie Saeg oce, Baes 141
Dennis Ks
Vice Pesiden, JWt
Kna Jeswani
Cn head India,
ogiv one & Ne@ogiv
Saab Vama
Cie Saeg oce
le Bne Ac Wdwide
Neeaj BassiVice Pesiden Panning
o&M
Padeep ramakisnan C
Vice Pesiden
DDB Mda Ma ld.
Ass Sawne
Eecive VP & Banc head,
Pbicis India
Navni CaejeeVP & Eecive Panning Diec
S, JWt
Adveising Managemen
7/14/2019 MICA Recruiter s Handbook
14/38
Cses oeed
onine reseac and Daa
Anaics
Appied Aeas in Qaiaive
Makeing reseac
Advanced Qaiaive reseac
Mdeing in Makeing reseac
reseac Medg
Ecnmeics Makeing
reseac
Adveising reseac
Mivaiae daa Anasis
Pas reciesAbs Daa
AC Neisn orGMArG
Backsne reseac
Dcea
Dnnmb
Ece
s & Sivan
GK Mde
hansa reseac
hP Anaics
iCMr Maasia
IMrBKPIt Cmmins
Miwad Bwn
M Sigma
Qanm reseac
reseac Inenaina
tAM Media reseac
tNS Singape
Pminen AmniVida Vengpaan
Gp Bsiness Diec,
IMrB Inenaina
Vida Vengpaan
Gp Bsiness Diec,
IMrB Inenaina
Madmia Cakab
GM Cnsme Insigs, Pepsic
Kaikea Vama
head, Niesen Inmae Mbie
Insigs
Vivek Kma
Managing Diec,
IrIS reai Ineigence
Sevices
Anba Gpa
Diec, te Niesen Cmpan
taa Pabakareai and Sppe Devepmen
Diec, tNS Gba
Gaima D
reseac Diec, hansa reseac
Aai N Sanka
Accn Diec, Miwad Bwn
radika Venkaaan
Diec, Insigs & Qaiaive
Pacice, IMrBAvisek Banejee
Assciae Diec, KPMG Advis
Makeing reseac
7/14/2019 MICA Recruiter s Handbook
15/38
Cses oeed
Advanced Media Managemen
Indcin EneainmenInds
lega Isses in Cmmnicains
Emeging Media Pams
Advance Adience and Media
reseac
Bsiness Media: Pin andEecnic Badcas
Media laws and Eics
Media Ecnmics
Media Swae Wksp
tAM/IrS
Cbeces
Pas reciesABP
Benne Ceman
Big M
bes
Gp M
hindsan times
Indian Epess
Inmedia
Jagan Pakasan ld.
Kwenc
Madisn Media
BBC
CNBCCNN IBN
Disne Eneainmen
ESPN
MSM SEt
Naina Gegapic
NDtV
oma Media
reiance Badcasred M
Pminen AmniCiadeep Gpa
regina Diec ASEAN,
Sacm MediaVes Gp
Paveen Sama
head Media Saes, Gge India
Pem Kama
head Canne V
Pankaj Cda
Assisan Vice Pesiden,
Sa India Pv. ld.
Sanja Da
CEo, Newk 18 News Media
Visn AeaDiec Acqisiins and Pdc
Devepmen, tne Eneainmen
Basan rae
VP, Saeg and Band Devepmen,
Jagan Pl
tpi Vasdev
head Makeing, eve 104 M
Navanee l V
VP, Cnen & revene, Sn tVNewk limied
Sangeea Nai
Gp Manage, Makeing, radi
Mici
Media Managemen
ra reseac Pjecra makes ae aead aead ban makes in ems
vmes and gw ae in a s massbased gds. tis
can age be aibed makeing es ageed a a
India. A a makeing ienain eqies a isic nde
sanding e a cnes and csmes. te a eseac
pjec is designed pvide sdens wi an appeciain
e caenges in cmmnicaing wi a csmes. Sdens
ae eqied ive in viages 15 das and sd e sce
and dnamics cmmnicain ee.
7/14/2019 MICA Recruiter s Handbook
16/38
CorE ACulty
Nages ra Diec
Ineca Cmmnicain
Abind SinaScia & Devepmen Cmmnicain
rajnees Kisna
Makeing reseac
Sba Ga
oganizaina Beavi
heman tivedi
Makeing Saeg
Sbas tende
Adveising
Vanee Cibbe
Media
Ania Basaingappa
Makeing
rasananda Panda
Ecnmic & Bsiness Pic Anasis,
Inmain & Beavia Ecnmics
agni Vasavada oza
Makeing
Sama Pan
Cmmnicain
Ka Das
Makeing
Mini Mareai Managemen
Vasa Jain
Inegaed Makeing Cmmnicain
ri tivedi
Makeing
u t ra
inance & Genea Managemen
hamn SiganpiaCe & Cmmnicains
Sans Kma Paa
New Media
Pia raj
Makeing
Pavin Misa
Cmmnicain Design
ADJuNCt ACulty
Ass D
Makeing reseac
Vina VaniMakeing reseac
C D Mia
Adveising Managemen
Keva Kma
Ce and Cmmnicain
rajan Nai
Cp Wiing
VISItING ACulty(oVErSEAS)
Anana S. Babbii
Pvs and VP Academic Aais,
teas A&M univesiCps
Cisi, uSA
Ann Ken
lndn Cege Cmmnicains,
univesi As lndn, uK
Avind Singa
univesi teas a E Pas, uSA
Cain Ga
GSCM Mnpeie Bsiness Sc,
ance
Cae Kkke
univeis Sen Denmak, odense
David Biks
Wincese Sc A,
te univesi Sampn
David Gis
Banding and Design Managemen
Cnsan, uKEd DSza
Wincese Sc A, univesi
Sampn, Wincese, uK
K Paspai
temein Adveising Insie, Sen
Medis univesi, Daas, uSA
liz Min
me Diec e DcaPgamme, univesi Gasgw
Sc Bsiness and Managemen, uK
Mai Nai
SpnsroI, Inc.
Sa Bazie
Bsiness Saeg Cnsan and
Diec Cesa ld.
Sinivas Meke
Bwing Geen Sae univesi,
oi, uSA
VISItING ACulty
A h Ka
me Diec, IIMK
Ami Kma
Mda Cmmnicains Pv ld
Ami Da
les Pv ld
Amg Dsad
Assisan Vice Pesiden Saeg
Panning and reseac, NDtV Imagine
Anand have
Cp Band & Cmmnicains
Cnsanc
Aniban Gs
VPSaegic Panning & New Bsiness
Mainda & Mainda ld, Mmbai
7/14/2019 MICA Recruiter s Handbook
17/38
Anjan Kma Gs
Assciae Vice Pesiden
tNS B2B tecng,
Mmbai
Aiji Sengpahead, o&M Pr
Basan rae
VP Saeg & Band
Devepmen
Jagan Pakasan ld, Dei
Benjamin Maew
Saeg head, MArt,
DeiBij Dminic
CEo, inamie, Mmbai
C y Nimka
Cnsan, Pne
Dasana Kadakia
Gan tnn, Mmbai
hais Kisnamaca
Vice PesidenWd Sp Gp, Mmbai
hien Pandi
Managing Pane
S Asia, GpM ESP
Ggan
Jai laa
Genea Manage
Mindsae cm, Mmbai
Jaideep Segi
Pane & Membe
Cpae leadesip team
hanme MS&l, Mmbai
J Baacajia
CEo Kkaa Nig
rides, haana
Kaik Naaanan
e Gp
Kizie Bas
regina Band Manage,
hul
Kisnan Anana
S. Vice Pesiden Band Panning, loWE
Kna Jeswani
Vice Pesiden,
o&M Adveising
Madka Sabnavis
Cn Manage
Discve, o&M
Maa CavediGenea Manage
ldesa univesa, Mmbai
Manis Makijani
hul, Mmbai
Meenaksi Madvani
CEo, Spaia Access Media
Sins
Minak Biswashead, im Sdies,
Jadavp univesi
Mbin Kan
Vice Pesiden,
Mda Cnne
Neeaj Bassi
VP Panning, ogiv &
Mae Pv. ld, New Dei
Paa Sina
Managing Pane,
BBh India, Mmbai
Padeep Gidwani
E CEo,
CArlS BErG INDIA
Pap Misa
CEo, Necas la
Sevices, New Dei
Paik Sea
head Makeing
Micma Inmaics ld
Ggan
Paveen tipaiDiecPanning
r K Swam BBDo
Mmbai
Pemcanda Kama
Vice Pesiden, Make
ing and Cmmnicains,
StAr tV
rajiv BagaakaAssciae Diec
Cien Sevice, AC Niesen
orGMArG Mmbai
rajkma Ja
Naina Ceaive Diec
ogiv oeac a ogiv
Acin, New Dei
rames Kma
Vice Pesiden SaegicPanning, ogiv & Mae
Bangae
ransm DSza
Gp Vice Pesiden &
head Cpae Cmm
nicain, Gdej Indsies
ld, Mmbai
rema haisDm Cnsanc
Pv. ld.
ri Paak
Gba Band Manage,
Dmess, unieve
r. V. rajan
Caiman & MD, Anga
Madisn Adveising Pv.
ld, Cennai
Sandip Gse
S. Vice Pesiden
Cpae Aais
laage India Pv ld
Sandip VijMda Cmmnicains
Pv ld
Sanjeev Kanna
Genea Manage
Makeing, unied Spiis
limied, Bangae
Sans Desai
MD & CEo,es Gp
Sazia Kan
Saegic Panning Diec
JWt, Mmbai
Snda raman
CEo, IPlt20
Mmbai
Swapni S. Kma
S. Band Manage
Cseup, hul, Mmbai
tan Kaia
Coo, BigM
Adabs ims ld.
usa Kavan
reseac CnsanCn
sme reseac
GK Mde, Cennai
7/14/2019 MICA Recruiter s Handbook
18/38
BATCH STATISTICS
51%Male
49%Female
Gender-wiseDistribution
Work Experience Educational Background
34%
66%
Fresh Graduates Engineering
Science
Management
Commerce
Media
Fashion
Arts
Experienced 58%
17%
8%
8%
4%3%2%
BATCH STATISTICS PGP 2011-13
7/14/2019 MICA Recruiter s Handbook
19/38
Industry-wise Distributionof Work Experience
IT
Manufacturing
Advertising
Others
Finance
Marketing Research
Pharmaceuticals
Media
Education
FMCG
Telecommunications
Infrastructure
41%
10%
9%8%
6%
6%
4%
3%3%3%
3%2%
1%
Work Experience in Months
25 to 36 Months
12 to 24 Months
36+ Months
1 to 12 Months
45% 11%
18%
26%
7/14/2019 MICA Recruiter s Handbook
20/38
Function-wise Distribution
of Work Experience
49%
10%
9%
8%
5%
5%4%
4%2%
1%IT/ITES
Merchandisingand Operations
Sales and Marketing
Content and Design
Academic Administration
Market ResearchAdvertising
Media/PR
Engineering and Design
Consulting
BATCH STATISTICS PGP 2012 14
7/14/2019 MICA Recruiter s Handbook
21/38
BATCH STATISTICS PGP 2012-14
7/14/2019 MICA Recruiter s Handbook
22/38
7/14/2019 MICA Recruiter s Handbook
23/38
7/14/2019 MICA Recruiter s Handbook
24/38
ANNuAl StuDENt AWArDS & SCholArShIPS At MICA
P. Nima Gswami Awad Eceence in Adveising Cse
Diecs Awad Academic Eceence
Bes Disseains
MICAtAM Media Scasip Eceence e tee Bes Disseains in Media Managemen
Diva Baska Scasip Academic Eceence in Media Managemen
is Pace in Media Managemen Cncenain
is Pace in Makeing reseac Cncenain
is Pace in Band Managemen Cncenain
is Pace in Accn Panning and Managemen Cncenain
AAAI raman Memia tp Scasips in Accn Panning and Managemen
Sbas Gsa Awad Academic Eceence in Band Managemen
Mani Ae Awad Academic Eceence in Accn Panning & Managemen
e Awads beween MICA & oMS e tee Bes Disseains
Mei Ceicae and eimbsemen epenses wads ei dging and bading tem6
sden geing a CGPA 3.75 abve in tem6
Bes ra reseac Awad
7/14/2019 MICA Recruiter s Handbook
25/38
StuDENt AChIEVEMENtS
In e pas ea MICANs ave pved ei mee b cmpeing agains e sapes minds m
Bscs acss e wd and ding e cege pd g ei sea pemance in
inenaina and naina cmpeiins, a ew wic ae ised bew:
h Gba Case Caenge habia hmani
Inenaina y m, Seige 2011, rssia
loea Bandsm 2012
hul and CNBCtV 18s l.I.M.E
taa Ccibe Bsiness Qiz
taa Ms Invening e Wee
Niesen Naina reseac Mdain Even
Maksmen Makeing Caenge b Cgae Pamive
Jagii yaa b Gge Enepise led Devepmen
Cnfence, IIM Amedabad
Sece ma, Inagi 2011, IIM Caca
Cinepac, S. P. Jain Insie Managemen reseac
Zeen Sage Pa Cmpeiin, SIMC Pne
MuN, Dei Sc Ecnmics
udg Am lanc Pan Caenge, IrMA
te Ma rad, SIBM tanscen, Smbisis Insie Bsiness Managemen
7/14/2019 MICA Recruiter s Handbook
26/38
Baisa lavazzaBaisa lavazza waned ndeg anvea in is psiining and ence
waned ndesand is cen
band pecepin in e minds e
Indian cnsme. Sdens ndek
a da pjec appac is
cmpan aim. te s pjec invved
pima and secnda eseac
ndesand cnsme pecepin,
ideniing need gaps, ining ecmpeiive amewk and ceaing
a cncepa map e cmpans
cen psiining. te secnd pjec
sggesed new banding, psiining
and saegic pins a Baisa
lavazza cd adp.
hiik rsan
Ceebi Band ManagemenA eam MICA sdens wkedwi M tan tipai Ehead,
Makeing a yas raj ims
cndc mici adience sves
ceae a me scienic amewk
manage e hiik rsan band.
te ce cme e pjec was
devep gideines deemine
wa bands hiik rsan sdendse and wa ms e sd be a
pa a wd esnae bes wi
is band pecepin.
l hesA eam MICA sdens cndceda make eseac sd and aided
l hes bee segmen
csmes and ndesand e cen
cnsmpin ends in e Cinese
and Japanese make and sggesed
new pdc innvains accding.
Vas, redBs and
te Niesen CmpanMICANs ave as ad e ppni
p se ei mc aked ab
eb inking devep
meaning pin ad saegies and
s bads a nmbe cmpanies
a peae in a divese aa
indsies anging m ecmmece
make eseac.
GenmakSdens sccess cmpeed a
secnda and pima makeing
eseac pjec pamaceica
gian Genmak bee ecidae ei
sanding visavis ei cmpeiin.
te pjec eqied e eseac
be dne amngs e pima ses
Genmaks pdcs and sing insigs
m e same ke eseac
bjecives.
IMrBA pjec a was dne IMrBeqied sdens sd e iese
pepe iving in e a pas
e cn and nding makeing
impicains em. te sdens
ad spend ime n e ed and en
pesen impan ndings e cien.
lIVE ProJECtS
Sdens a MICA ave e ppni wking n ive inds pjecs wi sme e bigges
names in e bsiness via e sdenn cnsanc wing e insie MICAMINDS. tg e
epeience, sdens ae abe acqie a andsn ndesanding band and makeing isses,
pjec devepmen and eecin and eseac medg besides ning ei cien sevicing
skis. ew e pjecs wked n b e sdens incde:
7/14/2019 MICA Recruiter s Handbook
27/38
StuDENt ACtIVItIES
MICA Cnci Sden Aais
te MCSA is e cia ecgnised sden bd MICA and
acs as e iaisn beween e sdens and e adminisain.
tis ee membe bd is eeced demcaica and as been in
eisence since e incepin MICA.
MICANVAS Anna Makeing Managemen esiva
Indced in ea 2002, MICANVAS is MICAs swcase
e manageia and e ceaive aen a is ineen pesen
in eve MICAn. I is a pam sdens m acss
Bscs mee, ineac and cmpee in caenges
a ep em ean m b inds sawas and eac
e. Wi e ea mi evens, wksps and pane
discssins, MICANVAS is e peec ppni es e
inking and mee e cns nes manageia minds.
MICAMINDS
MICAMINDS is a sden n eseac and cnsanc ce MICA. Iseeks pvide sdens wi andsn eaning epeiences g
ive pjecs, simanes giving ciens e cance epeience
e paamn qai wk a e MICA sden bd as e.
In e pas, MICAMINDS as deiveed pjecs cmpanies ike P&G,
Genmak, Pae Ag, Geen Peace, Vas, time Magazine, redBs.in
and Baisa amngs es.
7/14/2019 MICA Recruiter s Handbook
28/38
Amni Engagemen Cmmiee
Since ne e bigges sengs an eie insie is
a sng amni newk, e MICA Amni Engagemen
Cmmiee AEC aims a ning e bnd MICA saes
wi is amni base. te amni mees, aended b MICAns
w d ke psiins acss cpae ganizains acss
e cn, pvide ampe ppniies e amni
sengen ies wi ei ama mae.
MICA lece Seies MlSMICA lece Seies MlS is a cmmiee a acs as a maj c
pin MICA wi inds pessinas and eminen pesnaiies
m divese eds. tg MlS, inds pessina and cpae
eades ge an ppni ineac wi e sdens MICA,
ndesand ei pespecive and assess e dep ei knwedge
and ineess. Pas speakes incded: M. K ramakisnan Pesiden,
Makeing, Ca Cee Da, M. Kian Mani head Saes, Gge, M.
Gpa Via Eecive diec hme and Pesna Cae, hindsan
unieve limied, M. Snda raman CEo, Indian Pemie leage, M.
Aja rawa Genea Manage, Makeing otC, Paas Pamaceicas,
M. hasa Bge and M. Baabaa.
7/14/2019 MICA Recruiter s Handbook
29/38
tED MICA
In a sea ss, MICA was e s cmmnicains sc
cndc an independen ganized tED even, in eba 2011
and cnined e same in 2012 as we. Sme e pminen
speakes a tED MICA incde Ms. Saeen Misi CEo
teac India, M. rajeev DesaiCaiman & CEo Cmma
Cnsing, D. Paas Sen SingeCmpse, lad Si rana
Edcainis, M. Maes M nde, CEo Pinsm &
Sadg Jaggi Vasdev amng e man.
team Ineace te Media and Pr wing MICA
team Ineace is espnsibe a cmmnicain peaining
MICA and cannes i g bs media newks ense a
e ig inmain ges e ig pepe, a e ig ime. Is
ce cs is sengen band MICA b keeping e es e
wd inmed a signican evens and aciviies in MICA and
inceasing is visibii acss a media pams.
7/14/2019 MICA Recruiter s Handbook
30/38
MICAVAANI 90.4 M Cmmni radi a MICA
MICAVAANI ansmis wiin a 5 km adis m e Insie.
Sdens ae espnsibe a aspecs pgamming m
eseacing cnen ps pdcin wk n e nised pgams.
uniqe e MICA camps, MICAVAANI is a pam sdens
manage an independen media pam scia eevance.
Sankap teae Scie a MICA
Sankap, MICAs eae scie is an aemp a acknwedging eimpance eae as an eecive medim cmmnicain
and eneainmen. B encaging eae ensiass epe a
vaie ideas a ae scia pignan, sdens ae ag e a
a cmmnicain, semiics and even managemen.
Sps Cmmiee a MICA SCAM
Sps des n bid caace, i eveas i. SCAM is a
ab keeping e sping ce aive and kicking n
camps. SCAM is insmena in inccaing ea
cmpeiin g b ina and inecegiae
namens.
7/14/2019 MICA Recruiter s Handbook
31/38
CCmm
te Ca Cmmiee a MICA, Ccmm, ss vais
esivas n camps making se a sdens epnd ei ca
incinain b embacing e divesi cn g a
miad ceebains.
liCmm
liCmm pvides a aven se wi a pencan e wien
wd. Wa makes i niqe is a, e ve ieae is inegaed
wi basic bsiness knwedge give sdens epse cnceps
ab e bk makeing and e pbising inds a age.
MiCae
MiCae is a sden n genea se n camps mee e
eqiemens e sden cmmni. repicaing e eai
mde n smae scae, membes ean essns in demand
esimain, pdc pcemen, cas managemen, spp cain
and inven managemen and mainenance accns.
7/14/2019 MICA Recruiter s Handbook
32/38
MICA Cmmnicain review MCr
Besides being e n sden n jna in India, wi an
Inenaina Sandad Seia Nmbe ISSN, MCr pvides
a pam MICAns eibi ei wk in e ed
cmmnicain g we nded eseac n cnempa
isses and emes seeced in cnsain wi pessinas
acss e veicas in makeing cmmnicains inds.
Jagii
Jagii is e scia cange iniiaive a MICA a
ganises a vaie campaigns addess isses
edcain and weae devepmen se ess nae
g acive sden paicipain and cnibin.
tinea
tinea is MICAs m appeciain scie and is as
amng e s cmmiees be se p n camps. te
eam, ppa knwn as team t n camps, ganizes
m sceenings ciica accaimed mvies m acss e
gbe epand sdens pespecives and baden inking.
7/14/2019 MICA Recruiter s Handbook
33/38
P Nages ra, Diec, MICA
iging e amp a e Inagain
ceemn e 19 Bac
PGDMC ed n 2nd J2012. M. ra Kansa, Eecive
Pesiden, Benne, Ceman @
Cmpan ld., was e Cie
Ges a e ncin.
P Nages ra, eeasing e
anna isse MICANEWS a
e 17 cnvcain ceemn
ed a MICA camps awns.MICANEWS is a qae
newsee disibed amng
amni, academia and inds,
saing inmain n a e
aes appenings a MICA.
I cnices e ega ie
e Insie, and in s ding
efecs is gw.
7/14/2019 MICA Recruiter s Handbook
34/38
rECruItMENt SEASoN INorMAtIoN
te ecimen pgamme is a cninspcess and pica ns m Decembenwads nas.
te smme pacemen pcess begins mmidSepembe. laea/epeienced iingakes pace ang wi ime ecimending e na pacemens seasn.
an qeies, kind wie [email protected]
CAlENDAr
Smme ecimen seasn 20122013pens in SEPtEMBEr 2012
ina ecimen seasn 20122013 pensin DECEMBEr 2012
rECruItMENt ProCESS
te pica seps in e ecimen pcesswd be:
Cmmnicaing inees e CaeePanning and Devepmen Ce
inaize a ecimen s da and daeding e camps pacemen week
Cpae pesenain a pepacemen ak
ma saemen inen Sbmissin CVs / Appicain b sdens
Sising sdens
PePcesses tess / Gp Discssins
Ineviews ncamps g vide eepnic cneences
Seecin is be given Caee Panningand Devepmen Ce
SNAPShot o PlACEMENtS 2012
100% Pacemens acieved
A ecd75 cmpanies visied MICA e 201112 pacemen seasn
te iges CtC eed was INr 19.50 acspe annm
Appimae 2.05 es wee made pe cmpan
te aveage saa e PPos eed a MICA INr 11.53 acs pe annmwi e iges being INr 18.3 acs pe annm
te aveage saa eed a MICA e 201112 pacemen seasn INr 8.50 acs pe annm
MICA as acive aciiaed specia ecimens wi gvenmen sevices.
7/14/2019 MICA Recruiter s Handbook
35/38
0.0 0.5 1.0 1.5 2.0 2.5 3.0
AVERAGE OFFERS PER COMPANY
2005
2006
2007
2008
20092010
2011
2012
2.06
1.97
2.06
2.88
2.392.27
2.04
2.05
MEAN REMUNERATION (AMOUNT IN LAKHS)
2005
2006
2007
2008
2009
2010
2011
2012
3.71
5.32
5.2
7.5
6.5
7.5
8.5
8.5
0 5 10 15 20
HIGHEST REMUNERATION (AMOUNT IN LAKHS)
2005
2006
2007
2008
2009
2010
2011
2012
5.67
10.14
8.5
11.7
18
18
18.8
19.5
PLACEMENT STATISTICS
0 2 4 6 8 10
7/14/2019 MICA Recruiter s Handbook
36/38
CoMMuNICA
tIoN AGENCIESAssciaed Adveising
Baes
BBh
E rSCG
CB uka
JWt
law & Kenne
le Bne
lweMini
Mda
ogiv & Mae
redisin Dy & r
redisin Wndeman
rK Swam BBDo
MArKEtING
rESEArCh
Abs DaaAC Neisn orG
MArG
Backsne reseac
Dcea
Dnnmb
Dy Wks
s & Sivan
GK Mde
hansa reseachP Anaics
iCMr Maasia
IMrB
KPIt Cmmins
Miwad Bwn
M Sigma
Qanm reseac
reseac Inenaina
tAM Media reseac
tNS Singape
MEDIA tElEVISIoN
Aaj takBBC
CNBC
CNN IBN
Disne Eneainmen
ESPN
MSM SEt
Naina Gegapic
NDtVoma media
rea tV
SEt
Sa tV
tne
utV
Viacm 18
Zm tV
MEDIAABP
Benne Ceman
Big M
DNA
bes
Gp M
hindsan times
hngama
Indian EpessInmedia
Jagan Pakasan ld.
Kwenc
Madisn Media
Mindsae
Newk18
Pecep
Pie Ka
Qasa Media
red M
reiance Badcas
Sacm
times MNDl
VivaKi GpWebCne
ya
AutoMoBIlES
Ask leand
ce India 1
Genea Ms
he hnda
Mainda & Mainda
taa ms
CoNSuMEr
GooDS
3M
Am GCMM
Biania
Cadbs
Casbeg
CavinKae
Cea SaniaWae
Dab
Emami
i las India
Genea Mis
Giee India
Gdej
hul
ItC
Jl Misnloea India
ls hebas
MhlV
Pae
Pce & Gambe
recki Benckise
tian Indsies
unied Spiis
VIP bagsWip
ENErGy
Aben Cean EnegCain Eneg
GAIl
oi India Cpain
Scmbege
PhArMA-
CEutICAl
Cadia
Cais lie Sciences
GaSmiKineGenmak
ranba
INANCIAl
SErVICES
Ciibank
idei
GE Capia
hDC Bank
hDC lie
ICICI Pdenia
IDBI edea
reiance Capia
Sandad Caeed
yes Bank
tElECoMMuNI-
CAtIoNS
At & t teecm.Aie
Idea
reiance Cmm.
taa teesevices
Vigin Mbie
Vdane
tExtIlES
Gasim Indsies
Mada GamensPanans
reiance Bands
V Avind Bands
ElECtroNICSEec
Micma Mbies:
Naina Insmens
Piips
DIGItAl /It /ItES
Amazn
Badvisin
CvanssCtS
acebk
Gge
hCl
Inbeam
Mpasis
Nve
repise Media
Sp
Zma
PSu-
GoVErNMENt
Gvenmen
Gjaa
Gjaa Sae Disase
Managemen Ai
Pwe inance Cp.
oNGCothErS
Cas
CCD
Essa Indsies
Gamesasa
lda Gp
Mgappa Gp
taj hes
taa Cemicastaa See
rECruItING PArtNErS
7/14/2019 MICA Recruiter s Handbook
37/38
Pacemen AQs
1. Wa ameniies / inasce ae avaiabe a
pesenain/ecimen pcess n camps?
te camps is eqipped wi saeea cmmnicain inasce aciiae sm ecimen
pcess. Cmping aciiies, pjecin aciiies
mimedia pesenains, eecmmnicain aciiies
eecneencing and semina ms and pesenain
as pesenains/wksps can be aanged
specic eqiemens given in advance e
Caee Panning and Devepmen Ce wi e deais.
2. Ma I cndc ecimen pcesses camps?
Ms e seecin pcesses ake pace n camps
weve i ee is a need cndc a pcess
camps i can be aanged b e Caee Panning and
Devepmen Ce g eie eecneencing
vide cneencing.
3. Wa ae e vais was I can eci eme?
In cases wee ae nabe cme dwn camps pee mee e sdens a ce, eci
men pcesses can be cndced ae making aangemens
wi e Caee Panning and Devepmen Ce.
4. Wa ime e ea is e smme inensip?
te academic scede e smme inensip is
nma beween Api Jne. te inensip ma as
a minimm 8 weeks a maimm 10 weeks.
5. Wa inmain is i essenia pvide in a PPt/
Cpae Pesenain/Bce?
te inmain a sdens pica k in
cpae pesenains is:
Pe e cmpanPe e jb eed pjecs in case smmeinensips & espnsibiiies
lcains wee e sden is ike be psedCmpensain CtC wi deais ed and vaiabe
cmpnens, i an /sipend eed
ta nmbe es being made and a waiis candidaes accding
6. Wa ae e vais was assessing sdens?
te Caee & devepmen ce a MICA pvides advice
and assisance e ecies g e iing
pcess.
recies ae as invied n camps give inma
aks and eces sdens and pvide an ppni
ineac wi em.
tg MlS inds pessinas ae invied
deive aks n cen manageia and bsiness isses
eeb aciiaing knwedge anse as we as eecing
i ineacins wi e bac. tis pvides an
ppni ecies evaae sdens and ei
ndesanding cnceps makeing and is appied
eds addiina giving a ecie bseve e camps,
is inasce and gage e vea penia e
sdens.
recies ae invied e pjecs e sdens
MICA g e sden eseac and cnsanc ceMICAMINDS. Ciens ave epessed saisacin and
ave cnsisen swn inees in invving e sdens
in addiina pjecs. Sevea cmpanies ave assessed
e capabiiies sdens as manages g
MICAMINDS pjecs.
recies ae invied paicipae wi MICA g
is Anna Band Managemen esiva MICANVAS a
m a bings gee inds pessinas and
sdens n a cmmn pam, s as enance eiineacin and ma bene a e sakedes, i.e.
e insie, e sdens and e inds. tis is efeced
in e design evens based n e eqiemens
cmpanies w cse pane wi MICANVAS.
e, e pane discssin a MICANVAS bings in
sme e bes cpae pesnaiies w sae ei
knwedge wi sdens and give em e pespecive
e inds.
7/14/2019 MICA Recruiter s Handbook
38/38
CArEEr PlANNING AND DEVEloPMENt CEll 2012
Mda Insie Cmmnicains, Amedabad MICA
Sea, Amedabad 380 058, Gjaa, India
te: +91 2717 308250 a: +912717308439
ChAIrPErSoN-CorPorAtE rElAtIoNS
P. Vanee Cibbe
Mb: +918000098787
Bad: +912717308250/237496 51, En.111
Emai: [email protected]
North ZoNE
Ans Kandpa +91 9099 917 920
Nandeea Venkaaamani +91 9909 904 790
resma haikma +91 9099 982 876
South ZoNE
Ganes Sanka +91 9909 962 484
Kaik Baacande +91 9909 964 748
EASt ZoNE
Ans Kandpa +91 9099 917 920
Ganes Sanka +91 9909 962 484
WESt ZoNE
Dva Dsi +91 9099 910 965
Jaes Micandani +91 9909 964 750
Maes Asi +91 9909 967 749
Sna Gpa +91 9099 989 296
CArEEr PlANNING AND DEVEloPMENt CEll rEPrESENtAtIVES
MICAlibre
Top Related