By : Tarun Negi (138)Anurag Dahiya (109)Rohit Agarwal (127)
Mission
From professionals for professionals Business concept is targeted towards professional customers rather than
end consumers. The cash-and-carry concept is based around self-service and bulk
buying. Serves to registered customers only (hotels, restaurants, caterers,
traders)
Concept
METRO cash & carry
Traders / Hotels / Cafes / Small Businesses
Consumer / End User
Supplier / Manufacturer / Farmer
Own Brands at METRO
Problems facing in India
It cannot directly purchase fruits & vegetables from farmers in most states.
Customers are reluctant to shift from existing suppliers despite being assured pricing advantages.
Purchase of land for stores. Regulatory hurdles (licence delays) Poor infrastructure for transportation Lack of awareness among Indian consumers No cold storage facilities
Competitors
Reliance Retail Walmart (US based)and Bharti Enterprises Carrefour (French retail giant) Sears (American retail chain) Tesco ( UK based)
Recommendations
Transaction facilitator – provide infrastructure connecting buyers and sellers
The lone wolf error – had no strategy to involve local partners preventing the company from local knowledge, connections and relationships.
Understand the political environment and work around the APMC act. Adjust the store format to reflect local needs and local real estate price
constraints Build an ecosystem for its business in India by educating farmers and
retailers and improving government and public relations Communicate MCC value proposition to masses through media, lobbying
etc
THANK YOU
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