Customer Centric - Technology DrivenWhat does this mean for Liquid Crystals ?
ProcessNet 2008, Karlsruhe, 08.10.2008Dr. Werner Becker, Liquid Crystals Division, Technology & Regulatory Affairs
2Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Contents
• Merck company structure and Merck today• The product portfolio of the Liquid Crystals
Division• Strategy as a material supplier for the FPD industry• Customer Centric
• R&D• Production• Quality• Reliability
• Technology Driven• LC-mixture development strategy
• Summary
3Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Merck KGaA Company Structure
An attractive globalcompany built on
Pharmaceuticals & Chemicals
Ethicals = Merck Serono
Consumer Health Care
Liquid Crystals
Performance & Life Science Solutions
Pharmaceuticals Chemicals
4Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Merck Today
• Merck went public in 1995 and operates 192 companies in 60 countries.
• The Merck family owns 70% of the shares; the rest is publicly traded.
• About 31.000 employees worldwide (~ 10.000 in Germany)
• Revenues 2007: 7.057 Mio. €• F&E expend.: 1.028 Mio. €
• Revenues LC Div.: 916 Mio. €• F&E expend. LC: 79 Mio. €
Headquarters in Darmstadt today1.2 km2 Area;Liquid Crystal Production in G20 and G1
5Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
The product portfolio of the
Liquid Crystals Division
6Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
The “Working Horse”
• Over 500 people world-wide develop and produceliquid crystals for all kindsof applications such as:- Notebook PCs- PC Monitors- LCD TVs- Mobile Phones- Navigation Systems and other- Automotive Instruments - Electronic Organizers (PDAs)- Measuring Instruments- Digital Signage- Audio and Video Equipment- Avionics- Calculators- Clocks, Watches, etc.
7Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Emerging Technologies
With more than 100 researchers we are active in the development of innovative materials for electro-optical applications such as:
Organic light-emitting materials for OLED displays and for new large-surface light sources
8Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Reactive Mesogens for compensationand protectionfilms in displays
Emerging Technologies
Colour Shift
Viewing Angle Dependenceof Contrast
Grey Scale Inversion
Merck materials make clearer pictures.
9Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Structuring Materials for photovoltaic
and display applications
Emerging Technologies
10Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Organic Electronics for flexible displays,
photovoltaic and RFID tags
Emerging Technologies
CourtesyPolyIC
11Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Strategy as a Material Supplier for the FPD industry
Customer Centric
Technology Driven
12Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Strategy as a Material Supplier for the FPD industry
Customer Centric
Technology Driven
13Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
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Setup Infrastructure in Japan1980
Setup Infrastructure in Korea1989
Setup Infrastructurein Taiwan 1996
Liquid Crystals Sales Developmentand Early Asian Activities
14Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
LC Competence Network Close to the Customers
MDT (Taiwan)MDT (Taiwan)Application Lab.Reliability Lab Mixture DevelopmentMixture Production
MAT (Korea)MAT (Korea)Application Lab.Reliability LabMixture DevelopmentMixture Production
CTC (UK)CTC (UK)Chemical and Physical R&D for PolymerMaterial ReactiveMesogens
MDA(Germany)MDA(Germany)Chemical Research Physical ResearchEngineering ResearchMixture DevelopmentReliability LabComponents Production
MJ (Japan)MJ (Japan)Engineering Lab.Application Lab.Reliability LabMixture DevelopmentMixture Production
15Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
General Statements on Merck`s Strategy – R&D
Merck is technology leader for LC-materials and meets the requirements of the LCD industry with continued investments in R&D
at the headquarters in Darmstadt and
at the 3 local Technical Centers – close to our customers - in Japan, Korea and Taiwan.
16Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Relation between Liquid Crystals and theEndproducts-From LC Single Substances to the LCD
Mixing of up to 25 substances or more
LC single substances LC mixture LC Displays
Liquid Crystals aretoxicologically andeco-toxicologicallysafe materials !
17Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
General Statements on Merck`s Strategy – Production
Merck is the leading producerof LC-materials with production of single substances in Darmstadt.
Largest and most modern factory in the world for LC component manufacturing;Investment: EUR 250 million
18Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
“close to the customers” production centres for LC-mixtures and continued efforts to optimize and harmonize processes and productivity will guarantee business continuity and contribute to the success of our customers.
General Statements on Merck`s Strategy – Production
Atsugi, Japan, 1981 Poseung,Korea, 2002 Kuan Yin, Taiwan, 2006
19Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Quality is a key success factor for Merck. The company-wide establishment of “Six Sigma” will ensure the continuity of highest quality standards for our customers.
General Statements on Merck`s Strategy – Quality
New Innovation and QC Center in Atsugi, Japan
20Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
• Physical and chemical analysis of defects in LCD panels and panel components ensures fast response to customer requests and complaints.
• This also supports our LC mixture development in terms of display reliability.
• The development of tools to reproduce our customers’reliability problems and characterize them in a quantitative and qualitative way helps to elucidate their root causes.
• A close cooperation with other raw material suppliers helpsto solve problems fast and efficiently.
This Avoids problems before they arise!
General Statements on Merck`s Strategy – Display Reliability Labs
21Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Customer Centric
Technology Driven
Strategy as a Material Supplier for the FPD industry
22Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Future Trends in LCDs and theirImpact on Merck´s R&D
Impacts on LC mixture parameters have to be carefully evaluated by Merck taking into account the general evolution of the LCD technology.
• LCD TV: higher frame rates (200 Hz) for faster response, scanning backlights (LEDs), higher colour gamut
• Monitors: faster switching for game applications, also higher frame rates, multimedia content
• Notebooks: product trends: multimedia content, lower power consumption, wider operating ranges
• PIDs: ultimate reliability, also for outdoor use
23Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Consequences: Shared Visions with Customers and OEMs
Mutual understanding about our technical abilities and the trends in the display market will lead to target-oriented R&D activities on both sides.
• Shared Visions with customers secure fastest progress for future LCDs.
• For optimum integrated solutions to today’s LCD performance targets, close collaboration between LCD manufacturers and Merck is indispensable.
• In a continuous effort, Merck is pushing the limits of mixture performance further. In order to do it “into the right direction”, it is essential to have a common understanding with LCD manufacturers about future LCD trends.
24Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Summary
• Merck is market and technology leader in Liquid Crystals.
• The product portfolio of the LC Division comprises:– Liquid Crystals, OLED materials, Reactive Mesogens, Organic
Semiconductors and Structuring Materials
• Merck´s strategy as material supplier to the FPD industry:
• Customer Centric: – Merck has R&D and production centres close to customers
– Quality (6 Sigma) and reliability are key success factors for Merck.
• Technology Driven:– Merck closely monitors and follows all trends in the LCD industry.
– Shared visions with customers secure fastest progress for future LCD.
25Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
„Take it easy ...“
The truth about the manufacture of Flat Panel Displays
26Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
„Take it easy ...“
The truth about the manufacture of Flat Panel Displays
27Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
Vielen Dank für Ihre Aufmerksamkeit
28Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
OperationalPrincipleof theTwistedNematicCell (TN Cell)
29Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
In Plane Switching (IPS)-Mode
~
d = cell thickness
l = electrode distance
Large Δε is of essential importance for low operating voltage
π ld ε0Δε
Κ22Vth~
30Dr. Werner Becker, Merck KGaA, LC T & RA Customer Centric – Technoloy Driven ProcessNet 2008, Karlsruhe, 08.10.08
~
ITOLayer
Polarizer
Glass Substrate
Orientation Layer
Liquid Crystal
Vertically Aligned (VA)-Mode
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