Download - Meetopolis 2012 - Level 2 - Social media & community management for meetings & events (level 2) - Benefits, Measurement and Strategy

Social Media for meetings & events

benefits, measurement & strategy

How-Can-I-Be-Social.com | @hcibs | facebook.com/hcibs | hcibs.tv

Gerrit HeijkoopHow Can I Be Social (HCIBS)

Twitter: @HCIBS

Facebook: /HCIBS



Photos, Feedback and Findings

Twitter: @HCIBS Facebook: /HCIBS


Key ideas1. #benefits2. #measure3. #scenarios 4. #strategy

Where do you stand?

“I am doing pretty well on Social Media”

AgreeDisagree


“What would happen if tomorrow you decided

to stop with all Social Media activities?”



Benefits are clear!1. Contact with your audience2. Increased exposure3. Conform expectation4. Improved search results


Benefits are clear!1. Contact with your audience

2. Increased exposure

3. Conform expectation

4. Improved search results

“How can you measure the contribution

of Social Media to your business objectives?”



AUDIENCE

LEARNING

IMPACT

BEHAVIOUR

ROI


Key ideas #benefits #measure3. #scenarios 4. #strategy


“So should I always use Social Mediafor my events?”


1. Less then 10% of my (potential) audience

2. No benefit from extra visibility and exposure

3. I don't believe it can contribute to my meeting


5 phases of Social1. Fear & Denial2. Experimentation3. Marketing department4. Connected individuals5. Social business

“How do you determine how much Social Media you do?”



What resources do you need?

Technology : internet, devices, accounts

Social Identity: design, hash-tag, integration

People: team, training, coordination, network




Content: stories, photos, occasions







Content: stories, photos, ‘occasions’


“How do you determine how much Social Media you do?”


3 possible solutions


Buy & Share

Send & Sell

Love & Join

INVESTMENT

IMPA

CT

1. Buy & Share use network of your existing customers

2. Send & Sell stay top of mind with the people who want to follow

3. Love & Join dive actively into existing ‘community’ and focus on bloggers

3 possible solutions


Buy & Share

Send & Sell

Love & Join

INVESTMENT

IMPA

CT

1. Buy & Share use network of your existing customers

2. Send & Sell stay top of mind with the people who want to follow

3. Love & Join dive actively into existing ‘community’ and focus on bloggers

“What are the pros and cons per scenario?”


Key ideas #benefits #measure #scenarios 4. #strategy

“How do you determine how to fill in your

Social Media strategy?”



Why do you communicate?

Customer service

Business Intelligence

Client relations

Marketing

Marketing

Sales

Procurement

Operations


1. Authenticity2. Friends & family3. Employees & colleagues4. Partners & suppliers5. Clients6. Rest of the world

Who do you communicate with?


What is ‘Common Place of Care’?

2. Experience

3. Brand

1. Content 1. Cycling2. Tour de France3. Rabobank Team

1. Meetings industry2. IMEX America3. Meet Mr. Holland


A Social Media Strategy:


Key ideas #benefits #measure #scenarios #strategy


#reflectionapplying toyour own context


Before I go …


Do you know someone who needs some help with …

… event technology… Social Media… a speaker about those topics?

Gerrit HeijkoopPartner HCIBSWant to receive these slides?Leave me your businesscard and I will e-mail you the link!

@gheijkoop or @hcibs


Social Media for meetings & events

why, optimize network & messages
