©2009 MeeMix
In this presentation:
MeeMix Technology Overview
MeeMix Services
MeeMix Benefits
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In an age of information flooding and mass consumption, the importance of personalizing content delivery is ever increasing.
MeeMix offers innovative media personalization and discovery solutions for the mobile, web and TV markets.
We deliver the right content items to each individual customer
A Personalized Experience What do we do?
MeeMix’s mission is to personalize entertainment consumption in the music industry
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A Personalized Experience MeeMix Prediction Technology Advantage
MeeMix technology is a hybrid system combining a number of methodologies to analyze customer taste profile.
MeeMix StrandsGracenote Media Unbound
Mood: fine-tuning prediction according to customer listening mood
Song DNA: analyzing each song’s musical parameters
User Profile: the effect of customer age, location and gender on taste
Collaborative Filtering: adjusting taste attributes using behavior and interaction
Human Professionals: social aspects analysis and monitoring IT results
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A Personalized Experience MeeMix Automatic Classification Technology
► MeeMix classification technology analyzes audio files automatically
► Average classification rate per musicologist : 150,000 songs/month
► Level of classification accuracy: 85%
► Classification of audio files into musical parameters is done manually
► Average classification rate per musicologist: 1200 songs/month
► Level of classification accuracy: 90%
MeeMix Automatic classification can update content in any language and dramatically reduce operational costs
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MeeMix Taste Acquisition hybrid technology analyzes and integrates multiple
sources to configure a highly accurate taste profile for each customer
MeeMix Auto Class technology automatically classifies audio files,
analyzing the musical parameters of each content item in your media catalog
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A Personalized Experience From Technology To Customer Value
By combining taste profile and classification, MeeMix matches the most relevant content items from your media catalog to each customer
We provide an innovative music experience that translates into new revenue models
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MeeMix API provides full access
to our service line without the
need for any on-site
implementation.
A Personalized Experience Rapid Time To Market
MeeMix API benefits:
► Simple & user-friendly interface
► Cost-effective integration
► Multiple application support
Content Provider
Boost revenues, increase brand loyalty and enhance customer experience by delivering highly-personalized music and media item recommendations.
A Personalized Experience MeeMix Services – Mee Recommendations
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Recommend personalized music items: any number of artists, albums or songs that match the user's taste
Recommend any media item or media bundle from your catalog that best matches the customer’s taste
Match customers who share the same musical taste
Optimize search results and cross-sell effectiveness by understanding which artists/songs/albums mesh together.
A Personalized Experience MeeMix Services – Simeelarities
Given an artist/song/album/genre,Deliver a list of any number of similar artists/songs/albums
Given an artist/song/album/genre, Deliver related media items, such as ringtones, videos and wallpaper
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Offer your customers the option to create personalized playlists, and provide an innovative and smooth music experience.
A Personalized Experience MeeMix Services – Mee Playlist
Given a single track or artist seed chosen by the user, Deliver a dynamic playlist that incorporates discovery of new artists
Playlist optimization: given user feedback such as song rating and skips, the playlist is dynamically adjusted
Mood control: customers can define their current listening mood, e.g. sad or happy, energetic or calm
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A Personalized Experience Using Mee Recommendations for Mobile
Personalized mobile media portal for customer
Promote targeted content only! Customer enters their personal recommendation page
Increase up-sell opportunities By providing innovative added-value to customers
Simplify purchase process! Offer one-click actions to a range of content items such as ringtones, songs or wallpapers
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Personalized customer web page
A Personalized Experience Using Mee Recommendations for Web
Increase acquisition and retention by automatically delivering personalized recommendations
Increase bundles and promotions effectiveness by presenting content items the customer would like to buy
Accurately promote new releases by leveraging MeeMix localization and taste trends abilities
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A Personalized Experience Using Mee Recommendations for IPTV & Cable
A personalized MOD page for each customer presenting only content that the customer will enjoy
Simplify content accessibility by surfacing relevant content only
Personalized MOD TV screen (music on demand)
A Personalized Experience Benefits – Increase Sales
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Your subscribers’ taste range
Potential sales
Sales to buyers with other music preferences
Long-tail utilization using MeeMix recommendation service+
Popular content sales – based on the standard one-to-all offer
Main-streamsales
Increase sales in the long tail of music preferences using MeeRecommendations
A Personalized Experience Benefits – Search Optimization
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Your content catalog
Search results include:
Optimize cross-sell and increase results relevance using Simeelarities
Madonna songsonly songs
manually tagged
A Personalized Experience Benefits – All Relevant Content In One Click
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Subscriber presented with all relevant items first
Simplify content accessibility by presenting relevant items first!
Subscriber must actively look for relevant content throughout site
Subscriber did not find the relevant content and left
ALL IN ONE CLICK
Standard media portal MeeMix-powered media portal
Optimized content accessibility and customer satisfaction
A Personalized Experience Innovation – Differentiate Yourself
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Thank you, and have a personalized day!
www.meemix.biz
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