1MEDIACOMWHO WE ARE AND WHAT WE DO
We work with clients of all sizes
And we like to forge long term relationships
15 years
10 years
We work with Mars Wrigley across 15 markets
Europe:Austria, Croatia, Czech
Republic, Germany, Finland, Switzerland, Slovenia, Slovakia, Poland, UK
Hong KongIndiaIsrael
Canada
North Africa
2CHEWING GUM ACTION GROUP 2013 MEDIA PROPOSAL
A quick recap on the job at hand for us
We will deliver scale AND high impact
media in a variety of formats to reach
people when they might be thinking of dropping gum litter.
Ultimately to reduce chewing gum litter! We must raise awareness that dropping gum is litter, and fines may be incurred for doing so. We must also promote responsible disposal of used gum
…Creating a sense of local pride and less gum on our streets!!
Where we’ll beSwansea BIDFalkirk BIDPeterborough CouncilLiverpool City CouncilBournemouth CouncilWyre Forest CouncilNottingham City CouncilNorthampton CouncilNeath Port TalbotRochford CouncilCorby CouncilHighlands CouncilMilton Keynes Town Centre MngtWimbledon BIDCambridge City CouncilHull City Council
And the creative we’ll be adapting to use
3THE MEDIA PLAN!
Our planning strategy is about relevancy, and our media is focused on getting close to the ‘point of drop’
We’re proposing a variety of outdoor formats, working together to build awareness, coverage and frequency of the message in the cities and towns of
our partnersRail
Bus Mobile
Super High Impact
Roadside
Roadside formats will deliver mass reach on the street when people may
be thinking about littering
Phone Kiosks
Roadside 6 sheets
ATM ads
Major high street coverage, building
frequency quickly
Illuminated, high dwell
time
Targeted with proximity to
point of disposal
Lamp Post Banners
Bus Supersides & Streetliners talk directly to pedestrians, giving strong
coverage in town centres
Large image ad on the high
street – attention with stature
Talk directly to pedestrians with
frequency as buses travel through town
and city centres
Mobile media is large format, hard to miss and excellent for targeting town
centres
Digivans
Backlight 48 sheet Advans
Moving image – eye catching and
memorable
Visibility in dark or poor weather
conditions
Large Digivans
Screen can be raised for maximum visibility
Portable, and can be deployed and optimised for days of high
pedestrian traffic
Rail formats provide additional coverage at point of purchase and disposal
Rail 4 sheets
Rail 6 sheets Rail Digital 6 sheets
Longer dwell time as
commuters wait for trains
Rail 6’s deliver high coverage at purchase points. Digital 6’s can use moving image
higher levels of ad recall
Liverpool media wall is a unique, huge impact opportunity in a high footfall
area
A high quality LED media wall, located in the centre of Liverpool, opposite Lime Street Station and delivering huge impact. We will utilise its full motion capabilities to showcase all 5 creatives
4APPENDIX
Swansea BID
Roadside 6 sheets
28
Phone Kiosks 12
Bus Streetliners 20
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 28
Lamppost Banners
19
Falkirk BID
Roadside 6 sheets
13
Phone Kiosks 2
Bus Supersides 5
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 13
Lamppost Banners
19
Peterborough Council
Roadside 6 sheets
20
Phone Kiosks 6
Bus Supersides 4
Rail 6 sheets 1
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 88
Lamppost Banners
19
Liverpool City Council
Roadside 6 sheets
68
Phone Kiosks 43
Bus Supersides 9
Rail 6 sheets 1
Rail 4 sheets 1
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 68
Liverpool Media Wall
1
Lamppost Banners
19
Bournemouth Council
Roadside 6 sheets
21
Phone Kiosks 15
Bus Supersides 8
Rail 6 sheets 1
Rail 4 sheets 2
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 47
Lamppost Banners
19
Wyre Forest Council
Roadside 6 sheets
21
Phone Kiosks 2
Bus Supersides 1
Rail 6 sheets 1
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 9
Lamppost Banners
19
Nottingham City Council
Roadside 6 sheets
41
Phone Kiosks 20
Bus Supersides 50
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 67
Lamppost Banners
19
Northampton Council
Roadside 6 sheets
25
Phone Kiosks 6
Bus Supersides 5
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 77
Lamppost Banners
19
Neath Port Talbot
Roadside 6 sheets
4
Bus Supersides 1
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 2
Lamppost Banners
19
Rochford Council
Roadside 6 sheets
7
Phone Kiosks 1
Bus Supersides 3
Rail 6 sheets 2
Rail 4 sheets 2
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 16
Lamppost Banners
19
Corby Council
Roadside 6 sheets
2
Phone Kiosks 1
Bus Supersides 1
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 3
Lamppost Banners
19
Highlands Council
Roadside 6 sheets
3
Phone Kiosks 5
Bus Supersides 4
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 39
Lamppost Banners
19
Milton Keynes Town Centre Mgmt
Roadside 6 sheets
25
Phone Kiosks 8
Bus Supersides 2
Rail 4 sheets 3
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 5
Lamppost Banners
19
Wimbledon BID
Roadside 6 sheets
30
Phone Kiosks 9
Bus Supersides 15
Rail 6 sheets 3
Rail Digital 6 sheets
1
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 10
Lamppost Banners
19
Large Digivan TBC
Cambridge City Council
Roadside 6 sheets
17
Phone Kiosks 6
Bus Supersides 8
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 18
Lamppost Banners
19
Hull City Council
Roadside 6 sheets
42
Bus Supersides 14
Backlight 48 sheets advans
1
Digivans 1
ATM Ads 16
Lamppost Banners
19