Summary

Results

• Nantucketers appreciate the quality of their physical environment as a function of their pride of place. Though, appreciation does not always extend to global Climate Change realities.

• The island has the opportunity to become a paradigm of BioRegional sustainability, but is limited by the economic focus on tourism.

• LivingLabs Communications Component should: continue to share the day-to-day scientific endeavors of the program over Social Media, supplement such information with readings and content discussed in class, share relevant developments in the greater scientific community, and promote environmentalist ideology and practices.

Discussion & Future Considerations

What Environmental Issues do you care

about most on Nantucket? • Quantitatively and

qualitatively assess the effectiveness of various media.

• Approved by the IRB, a research Focus Group survey was designed.

• Participants answered 5 standard questions on how 11 different forms of media influenced their opinion about environmentalism

Objective & Methods

Acknowledgments

Media, the Environment, & Nantucket

Connor McKay

connor.mckay001@umb.edu

The LivingLabs: Nantucket

School for the Environment

Major: Environmental Sciences

In the 21st century, communication via the internet has accelerated the transfer of information through various media (social media websites; images, digital video clips, infographics, etc.). Concurrently, in the age of Climate Change, spreading knowledge of Environmental realities has never been more important. This study is born from the school of thought that our culture is composed of individual concepts, memes. The aim of this study is to determine what forms and formats of media are most effective at transmitting information about Environmental Issues to the people of Nantucket over LivingLabs’ social media and community relations avenues.

www.ack.net NRTA

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MoreInclinedto Share

LessInclinedto Share

Neutral MoreInclined

to ChangeBehaviour

LessInclined

to ChangeBehaviour

Neutral

Internet Meme - Drilling in Alaska National Wildlife Refuge

Agreed with Content Did Not Agree with Content

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MoreInclined to

Share

LessInclined to

Share

Neutral MoreInclined to

ChangeBehaviour

LessInclined to

ChangeBehaviour

Neutral

Political Cartoon - Social Issues in US

Did Not Feel Persuaded Felt Persuaded by Media

Ms. Lisa Link, Drs. Robyn Hannigan, Anamarija Frankic, Sarah Oktay, Len Germinara

politifake.org/image/political/1005/drill-baby-drill-drill-oil-palin-political-poster-1272723457.jpg#drill%20baby%20drill

Zyglis, Adam. "Buffalo Wing Shortage." Cagle Post RSS. N.p., 3 Feb. 2013. Web. 28 Mar. 2013

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