MEDIA RELATIONS IN A NEW ERA

How to make friends and influence writers

Michael Wangbickler, Balzac CommunicationsMark Fisher, Dayton Daily News

INTRODUCTION

BEST PRACTICES

1. TELL THE STORY

2. IS IT REALLY NEWS?

3. IT’S ABOUT RELATIONSHIPS

4. KNOW PREFERENCES AND BEAT

5. FIND WHAT THEY NEED

6. REGIONAL/GENERATIONAL DIFFERENCES

7. EDITORS ARE OVERWORKED

8. USE EVERY TOOL YOU HAVE

9. BE PREPARED AND FOLLOW THROUGH

10. SAY THANKS

THE NEXT STEP

CONCLUSION

THANK YOU

• Michael Wangbickler, Balzac Communications & Marketing – mwangbickler@balzac.com

• Mark Fisher, Dayton Daily News - Mark.Fisher@coxinc.com