I trust friends more than I
trust you I expect to participate
I want social connection
I want to be entertained in exchange for my attention
I’m impatient
We can help
• Don’t just solve problems • Learn core psychological principles • Anticipate, don’t follow • Be prepared no matter what the message,
brand or technology.
Marshall McLuhan, 1999
Control over change is moving not with it
but ahead of it.
Anticipation gives the power to deflect and
control force.
Electives
• MSC-560 The Psychology of Social Media Strategy – How the Internet and social technologies have reshaped
society by transforming information distribution and human connection.
• MSC-552 Global Media and Social Advocacy – A global perspective explores ways in which global
broadcast and narrowcast media make an impact in society, and how these media are harnessed to actively promote the advancement of social concerns.
• MSC-555 Positive Psychology and the Social Entrepreneur – How can media serve to promote the development of
these qualities at the individual, group, and organizational level.
Benefits
• New skills and knowledge that apply no matter what the market or technology
• Ability to cut through noise • Think transmedia • Deliver what customers want (not what you
think they need) • Expand your career potential
Studying Media Psychology
• You will learn the core psychological principles that are applicable no matter what the message, brand or technology.
Who is this for?
advertising
business
healthcare
entertainment
design
politics non-profits
social change agents
education
marketing
Dr. Pamela Rutledge [email protected] Faculty, Fielding Graduate University Director, Media Psychology Research Center Advocate for media psychology and the power of mobile technologies to change lives Passionate about applying storytelling to media and technology use and development
Dr. Jerri Lynn Hogg
Faculty, Fielding Graduate University President, APA Society for Media Psychology & Technology Advocate for media literacy and online education Passionate about psychology to the development and use of mixed reality applications
Things to Know
• Courses are 12 weeks • Student enrollment capped at 10 per class • Students and faculty participate in weekly
discussion forums • All courses earn academic credit that can be
transferred into the full MA degree program • For questions about admissions requirements
and financial aid: – [email protected]
For more information about the certificate content contact Dr. Rutledge or Dr. Hogg or see: www.audiencepsych.com For admissions requirements, application process and financial aid, contact: [email protected]
Dr. Pamela Rutledge [email protected]
Dr. Jerri Lynn Hogg [email protected]
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