Media Kit
CAXTONmagazines
It’s not just hot gossip, people magazine gives the audience a glimpse into their favourite stars’ private lives – their homes, their holiday spots, health and fitness secrets and even their favourite meals. people magazine has also got two brand extensions: people puzzles and people kiddies puzzles which are monthly magazines.
if it’s hot off the
press, it’s in people
magazine
Brand insights
AB
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OnlineWebsite: 24,665 UBS Facebook: 45,669Twitter: 44,641Instagram: 15,786Mailer: 1,596
We produce quality television and online programming, underpinned by our iconic magazine brands, that showcases key sponsors within a glossy, magazine-style content marketing strategy. A first of its kind.
The FesTIval @ sT dunsTans college (May)
TV/Video
Events
BR
AN
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LATF
OR
MSPrint
WeeklyReadership: 1,434,000 per weekcirculation: 55,074
Sources: AMPS 2015 AB (Jan 15-Dec 15); ABC (Q1) Jan - Mar 2016, Effective Measure (Mar 2016), Everlytic (Apr 2016), individual social media platforms (Apr 2016)
DE
MO
gR
AP
Hic
S
15-2
415
-24
blac
kco
lour
ed/in
dian
whi
tepr
efer
not
to
say
mal
em
ale
35%
32%
29%
18%
11%
10%
63%
20%
17% 0%
65%
fem
ale
fem
ale
25-3
425
-34
35-4
435
-44
45-5
4
55+
45-5
4 55+
lsm 7-lsm 10 lsm 4-lsm 6 lsm 1-lsm 3
72% 28% 1%
WEbsiTE
81%
19%
48%
24%
20% 26
%
20%
34%
0%
0%
38% 37
%10
%18
%4%
11% 9%
3%
r0-r
5 99
9r0
-r5
999
r 6
000
- r1
1 99
9r
6 00
0 -
r11
999
r12
000
- r
19 9
99r1
2 00
0 -
r 19
999
r 20
000
+r
20 0
00+
15%
14%
24%
40%
7%
othe
rot
her
othe
r
GenderAGe
rAce
HH income
Sources: AMPS 2015 AB (Jan 15-Dec 15), Effective Measure 2016Google Analytics 2016 Ave. Sessions Demographics SA only
*Please note:effective measure no longer include race statistics
*
AB
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UD
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cECElEbriTy
*53% entertainment and celebrity infulencers65% indicate that entertainment is important to them
52% are interested in entertainment news 48% are interested in celebrity fashion
FashiOn and bEauTy*59% fashion and beauty influencers88% like to dress well
66% regularly visit the hair salon69% are interested in content
about hair57% enjoy reading
about beauty and grooming tipshEalTh
*48% health influencers73% avoid food that is not good for them 65% participate in some sort of sport
OnlinE88% have a Facebook account53% have a Twitter account51% shop online for clothing, concert tickets, books and airtime
*inFluEnCErsBrandMapp indicates influencer level by asking the following:• How interested are you in the content category AND The likelihood of friends and family to ask your advice about a content category. • More than 50% of the audience consider themselves to be highly influential to their networks in this content category.
Sources: AMPS 2015 AB (Jan 15-Dec 15), CREAM 2015, BrandMapp 2016
78 rooi rose Mei 2013
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Print rate card
SMALL AD SIZESPlease contact our classified department on 011-889-0885 for all small colour or black and white ad sizes.
* The advertorial rate covers normal photography, recipe development
(if applicable), layout, design and production costs.
* However, it excludes agency commission and the costs of any specialised
photography, models, styling, hair and/or make-up artists.
For terms and conditions refer to Caxton Magazines’ general conditions.
2016
FULL COLOURDPS
FP
1/2 DPS
1/2 Hor/Ver
1/3 Hor/Ver
2/3 Hor/Ver
2/3 By 2 Col
2/3 DPS
Ch/Board
SPECIAL POSITION
Inside Front
Inside Back
Outside Back
1st Double Page Spread
2nd Double Page Spread
3rd Double Page Spread
Any Guaranteed Full Page
ADVERTORIAL* RATESDouble Page Spread
Full Page Full Colour
Half Page
RATES COST VAT TOTAL
ThE AbOVE RATES INCLUDE AgENCy COMMISSION bUT ExCLUDE VAT.ADVERTORIAL RATES ExCLUDE VAT AND AgENCy COMMISSION.
R75 900
R38 000
R56 800
R28 100
R26 400
R32 000
R30 200
R64 100
R30 200
R10 626
R5 320
R7 952
R3 934
R3 696
R4 480
R4 228
R8 974
R4 228
R86 526
R43 320
R64 752
R32 034
R30 096
R36 480
R34 428
R73 074
R34 428
R47 000
R29 900
R45 400
R82 600
R82 600
R82 600
R41 400
R6 580
R4 186
R6 356
R11 564
R11 564
R11 564
R5 796
R53 580
R34 086
R51 756
R94 164
R94 164
R94 164
R47 196
R86 700
R43 200
R32 500
R12 138
R6 048
R4 550
R98 838
R49 248
R37 050
DE
AD
LiN
ES
deadlines2016
TEChNICAL SPECIFICATIONS
TRIM 295mm deep x 220mm wideBLEED 305mm deep x 230mm wideTYPE AREA 275mm deep x 200mm wideMATERIAL X1A PDF supplied via Adsend or QuickcutSCREEN 150#
ISSUE DATE
ADVERTORIAL bOOKINg & MATERIAL
DEADLINE DATE
ADVERTISEMENT bOOKINg DEADLINE
DATE
ADVERTISEMENT MATERIALDEADLINE
DATE
DELIVERALL ADDED
VALUE/INSERT
ON SALE DATE
1234567891011121314151617181920212223242526272829303132333435363738394041424344454647484950515253
ISSUE NO
(All deadlines to be understood as 12 NOON on each respective day)
01 Jan08 Jan15 Jan22 Jan29 Jan05 Feb12 Feb19 Feb26 Feb04 Mar11 Mar18 Mar25 Mar01 Apr08 Apr15 Apr22 Apr29 Apr06 May13 May20 May27 May03 Jun10 Jun17 Jun24 Jun01 Jul08 Jul15 Jul22 Jul29 Jul05 Aug12 Aug19 Aug26 Aug02 Sep09 Sep16 Sep23 Sep30 Sep07 Oct14 Oct21 Oct28 Oct04 Nov11 Nov18 Nov25 Nov02 Dec09 Dec16 Dec23 Dec30 Dec
13 Nov20 Nov04 Dec10 Dec28 Dec31 Dec08 Jan15 Jan21 Jan28 Jan04 Feb11 Feb
18 Feb03 Mar10 Mar16 Mar23 Mar01 Apr08 Apr15 Apr22 Apr28 Apr06 May13 May20 May27 May03 Jun10 Jun17 Jun24 Jun01 Jul08 Jul15 Jul22 Jul29 Jul05 Aug12 Aug19 Aug26 Aug02 Sep09 Sep16 Sep23 Sep30 Sep07 Oct14 Oct21 Oct28 Oct04 Nov11 Nov
18 Nov
25 Nov02 Dec17 Dec31 Dec07 Jan14 Jan21 Jan28 Jan03 Feb10 Feb17 Feb24 Feb
02 Mar16 Mar23 Mar31 Mar07 Apr14 Apr21 Apr28 Apr05 May12 May19 May26 May02 Jun09 Jun15 Jun23 Jun30 Jun07 Jul14 Jul21 Jul27 Jul03 Aug11 Aug18 Aug25 Aug01 Sep08 Sep15 Sep22 Sep29 Sep06 Oct13 Oct20 Oct27 Oct03 Nov10 Nov17 Nov24 Nov
01 Dec
03 Dec10 Dec18 Dec07 Jan14 Jan21 Jan28 Jan04 Feb11 Feb18 Feb25 Feb03 Mar
10 Mar24 Mar31 Mar07 Apr14 Apr21 Apr28 Apr05 May12 May19 May26 May02 Jun09 Jun15 Jun23 Jun30 Jun07 Jul14 Jul21 Jul28 Jul04 Aug11 Aug18 Aug25 Aug01 Sep08 Sep15 Sep22 Sep29 Sep06 Oct13 Oct20 Oct27 Oct03 Nov10 Nov17 Nov24 Nov01 Dec
08 Dec
03 Dec10 Dec18 Dec07 Jan14 Jan21 Jan28 Jan04 Feb11 Feb18 Feb25 Feb03 Mar
10 Mar24 Mar31 Mar07 Apr14 Apr21 Apr28 Apr05 May12 May19 May26 May02 Jun09 Jun15 Jun23 Jun30 Jun07 Jul14 Jul21 Jul28 Jul04 Aug11 Aug18 Aug25 Aug01 Sep08 Sep15 Sep22 Sep29 Sep06 Oct13 Oct20 Oct27 Oct03 Nov10 Nov17 Nov24 Nov01 Dec
08 Dec
21 Dec04 Jan11 Jan18 Jan25 Jan01 Feb08 Feb15 Feb22 Feb29 Feb07 Mar14 Mar
21 Mar04 Apr11 Apr18 Apr25 Apr02 May09 May16 May23 May30 May06 Jun13 Jun20 Jun27 Jun04 Jul11 Jul18 Jul25 Jul01 Aug08 Aug15 Aug22 Aug29 Aug05 Sep12 Sep19 Sep26 Sep03 Oct10 Oct17 Oct24 Oct31 Oct07 Nov14 Nov21 Nov28 Nov05 Dec12 Dec
19 Dec
COMBINED WITH THE 1 APRIL 2016 ISSUE
COMBINED WITH THE 30 DECEMBER 2016 ISSUE
iNS
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insert rate card2016
ALL NON-STANDARD bOUND INSERTS REQUIRE
PRE-INSERTION.R445 PER 1 000 COPIES
LOOSE INSERTS LARgER ThAN 32 PAgES REQUIRE bAggINg
R865 PER 1 000 COPIES
R340R500R550R600R700R800R900R950
R1 050R1 150R1 250R1 350R1 400R1 500R1 550R1 500R1 650R1 750R1 800R1 850
R48R70R77R84R98R112R126R133R147R161R175R189R196R210R217R210R231R245R252R259
R388R570R627R684R798R912
R1 026R1 083R1 197R1 311R1 425R1 539R1 596R1 710R1 767R1 710R1 881R1 995R2 052R2 109
R 400R 550R 600R 700R 800R 850R 950
R56R77R84R98R112R119R133
R456R627R684R798R912R969
R1 083
24
6+810+12
16202432364044485256606468727680
PAgES COST VAT TOTAL COST VAT TOTAL
LOOSE PRE-PRINTED INSERTS
(PER 1000)
BOUND/STITCHED PRE-PRINTED INSERTS
(PER 1000)
TIP-ONS, GATEFOLDS, PRODUCT SAMPLES, BAGGING AND ANY OTHER NON-STANDARD
INSERTS - PRICE PROVIDED ON APPLICATION
2016
digital rate card
WEb bANNERS
RICh MEDIA (excl design)
VIDEO
Leaderboard Half pageMPU/IslandMobile bannerRoad block/Talking bannersHomepage takeover
Site skin/wallpaper
R350 CPMR350 CPMR350 CPMR150 CPMR650 CPM
R1 000 CPM R2 000 - R 5000 p/day
R650 CPM
R400 CPMPop up, expanding ads, overlay, Instream
728 x 90300 x 600300 x 250
320x50 All 4 of the above
CPM rate flat rate p/day
CPM rate
EMAIL MARKETINg (INCL DESIgN & DEVELOPMENT)
500x500 max
Editorial mention
Max size: 40kb
Branded newsletter
ELEMENT PLACEMENT SIZES COST
ONLINE CONTENT SyNDICATION
NATIVE/CONTENT MARKETINg
DIgITORIAL
SOCIAL MEDIA
DIgITAL ExTENSIONS
Sponsored editorial feature Advertorial video execution
Newsletter mention
Newsletter banner
Promo mailer All costs based on subscriber base
Recipes Feature (500 words) - Décor, Health, Agriculture, Celebrity, TravelFeature - Fashion, Beauty Images only (Fashion and Beauty)Video
Native articleNative articlesNative article seriesNative article series incl Search
Standard digitorial
** Standard digitorial incl Search
Competition Digitorial hosting feePremium digitorial
** Premium digitorial incl Search
Digitorial hosting fee
** Facebook, Twitter or Instagram Social Media adspend ** Facebook app and hosting Ecards
Microsite/websiteInteractive calendar/countdownSectional sponsorshipSMS/USSD campaignNavigation tab
1 article 2 articles
4 articles (R5 500 p/article)R3 000 PPC adwords per
article + 15% management fee
One pager - branded top and bottom banners
R5 000 PPC adwords + 15% management
One pageWith or without updates
Max 3-5 pages. Incl content creation, design and development
R5 000 PPC adwords + 15% management
With or without updates
Per post (excl adspend)Cost plus 15% management fee
Design cost
R850 p/h development feeR850 p/h development fee
Cost depends on # of pageviews
Incl imageExcl images
Min 3 images Per image cost
*POA *POA
R2 500 - R5 000
R1 000 - R5 000
R5 500 - R8 000
R1 500R1 500
R2 500R300
R5 000
R5 500R9 000
R16 000R29 800
R12 000
R17 750
R3 500R5 000/R8 000
R15 000
R20 750
R7 000/R12 000
R2 900*POA*POA
R1 500
*POA*POA*POA*POA
R5 500 - R10 500
ALL RATES ARE CPM (COST PER THOUSAND IMPRESSIONS). RATES SUBjECT TO CHANGE wITH 2016 SUPPLIER INCREASES. COST IS SUBjECT TO CLIENT BRIEF, ACTIVATION MECHANISM, PRODUCTION REqUIREMENTS AND EDITORIAL APPROVAL.
ALL PRICES INCLUDE AGENCY COMMISSION. ALL PRICES ExCLUDE VAT, AND ARE SUBjECT TO THE STANDARD TERMS AND CONDITIONS OF CAxTON MAGAzINES. IF CONTENT IS SUPPLIED ‘BOOkED AS’, NO CHANGES wILL BE MADE ExCEPT AGREED UPON OTHERwISE.
*POA - PRICE ON APPLICATION ** ADSPEND HIGHLY RECOMMENDED SET OF 4 DISPLAY BANNERS DESIGN COST: R2000. STUDIO DESIGN OR CONTENT CREATION FEE: R1000 PER HOUR. DIGITAL DEVELOPMENT FEE: R850 PER HOUR.
ALL COSTS ExCL CONTENT CREATION ExCEPT SOCIAL MEDIA. ADSPEND CHARGED AT 15% MANAGEMENT FEE.
82 rooi rose Mei 201382 rooi rose Mei 2013
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classifieds2016
For terms and conditions refer to Caxton Magazines’ general conditions.
3 x 1 30mm height x 47mm width
6 x 1 60mm height x 47mm width
6 x 2 60mm height x 116mm width
12 x 1 120mm height x 47mm width
6 x 4 60mm height x 200mm width
12 x 2 120mm height x 116mm width
24 x 2 240mm height x 116mm width
12 x 4 120mm height x 200mm width
R478.60
R957.28
R1 914.47
R1 914.47
R3 828.95
R3 828.95
R7 657.89
R7 657.89
R545.60
R1 091.30
R2 182.50
R2 182.50
R4 365.00
R4 365.00
R8 730.00
R8 730.00
SIZEFULL COLOUR
PRICEExCL VAT
PRICEINCL VAT
ADVERT SIZES:300 DPI, CMyK, PDF FORMAT
Contact UsNATAShA KOCKTel: 011 889 0825 | Fax: 086 513 9743Email: [email protected]
NICOLETTE PRESSLINTel: 011 889 0983 | Fax: 086 514 0852Email: [email protected]
RENE’ MOONSAMyTel: 011 889 0890 | Fax: 086 514 0032Email: [email protected]
ShANTAL PILLAyTel: 011 293 6104 | Fax: 086 596 0984Email: [email protected]
gARy WIUMTel: 011 889 0885 | Cell: 072 749 6029Fax: 086 599 3699Email: [email protected]
ROWENA SINghTel: 011 889 0814| Cell: 079 568 6025Fax: 086 513 6469Email: [email protected]
ChARMAINE PILLAI Tel: 011 449 1064 | Fax: 086 518 8055E-mail:[email protected]
Mei 2013 rooi rose 83
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2016
WEEK ISSUE DATEbOOKINg/MATERIAL
ON SALE DATE
WEEK 1WEEK 2WEEK 3WEEK 4WEEK 5WEEK 6WEEK 7WEEK 8WEEK 9WEEK 10WEEK 11WEEK 12WEEK 13WEEK 14WEEK 15WEEK 16WEEK 17WEEK 18WEEK 19WEEK 20WEEK 21WEEK 22WEEK 23WEEK 24WEEK 25WEEK 26WEEK 27WEEK 28WEEK 29WEEK 30WEEK 31WEEK 32WEEK 33WEEK 34WEEK 35WEEK 36WEEK 37WEEK 38WEEK 39WEEK 40WEEK 41WEEK 42WEEK 43WEEK 44WEEK 45WEEK 46WEEK 47WEEK 48WEEK 49WEEK 50WEEK 51WEEK 52WEEK 53
01 Jan08 Jan15 Jan22 Jan29 Jan05 Feb12 Feb19 Feb26 Feb04 Mar11 Mar18 Mar25 Mar01 Apr08 Apr15 Apr22 Apr29 Apr 06 May13 May20 May27 May03 Jun10 Jun17 Jun24 Jun01 Jul08 Jul15 Jul22 Jul29 Jul05 Aug12 Aug19 Aug26 Aug 02 Sep09 Sep16 Sep23 Sep30 Sep07 Oct14 Oct21 Oct28 Oct04 Nov11 Nov18 Nov25 Nov02 Dec09 Dec16 Dec23 Dec30 Dec
21 Dec04 Jan11 Jan18 Jan25 Jan01 Feb08 Feb15 Feb22 Feb29 Feb07 Mar14 Mar
Combined21 Mar04 Apr11 Apr18 Apr25 Apr02 May09 May16 May23 May30 May06 Jun13 Jun20 Jun27 Jun04 Jul11 Jul18 Jul25 Jul01 Aug08 Aug15 Aug22 Aug29 Aug05 Sep12 Sep19 Sep26 Sep03 Oct10 Oct17 Oct24 Oct31 Oct07 Nov14 Nov21 Nov28 Nov05 Dec12 Dec
Combined19 Dec
03 Dec10 Dec18 Dec07 Jan14 Jan21 Jan28 Jan04 Feb11 Feb18 Feb25 Feb03 Mar
Combined10 Mar24 Mar31 Mar07 Apr14 Apr 21 Apr28 Apr05 May12 May19 May26 May02 Jun09 Jun15 Jun23 Jun30 Jun07 Jul14 Jul21 Jul28 Jul04 Aug11 Aug 18 Aug25 Aug01 Sep08 Sep15 Sep22 Sep29 Sep06 Oct13 Oct20 Oct27 Oct03 Nov10 Nov17 Nov24 Nov01 Dec
Combined08 Dec
for more information, please contact gary Wium, Classifieds sales Manager, on 011 889 0885 or [email protected]
cA
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NTS
for more information,
please contact: reinhard lotz,
Group Marketing Manager
caxton events provides the opportunity to engage with readers on a more intimate level. Whether the event concept is small or majestic, caxton events puts the stylish people stamp on every project, scouting the hottest venues and most in-demand décor trends to ensure your brand integration makes maximum impact. Events are designed based on client requirements and a tailor-made package is applied to each function ensuring maximum consumer engagement.
CAXTONmagazines
JOhANNESbURg 368 Jan Smuts Avenue, Craighall, 2196 • PO Box 1610, Parklands, 2121 • tel 011 889 0600
DURbAN 1st floor, 8 Richefond Circle, Ridgeside Office Park, Umhlanga Ridge • tel 031 536 8165
CAPE TOWN Uitvlugt, 3 Howard Drive, Pinelands • tel 021 530 8600
caxtonmags.co.za