About magazine

Men’s Health is the №1 worldwide source of information for and about men.

It’s the magazine for the active, successful, professional men who want greater control over their physical, mental, and emotional lives. Men’s Health speaks to every aspect of a man’s life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear and money. Men’s Health is the largest and best-selling men’s lifestyle magazine brand in the world with 46 international editions and a worldwide readership of over 20 million. Men’s Health. Tons Of Useful Stuff

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Men’s Health Ukraine

PRINT-RUN: 70 000 copies PERIODIC: one time a month FORMAT: STANDARD: 215x275 mm MINI: 170x225 mm COVER PRICE: 25 UAH (standard) 16 UAH (mini) DISTRIBUTION: to all the major cities of Ukraine. 33 % of the print-run is distributed to Kiev.

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Men’s Health Man is

Achieve a lot, but want more

Like to be self-confident

Anxious to look better

Able to cope with the problems, but prefer to prevent them

Are experts in good meal and drinks

Get maximum satisfaction (communicating) from relations with girlfriend

Look answers to unspoken questions

Live at their full potential

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Active readers

Well-educated men between

the ages of 20 and 45

Getting a higher education

or already have one

Earn an above average income

Residents of big cities

(population: 500 000 people and more)

Actually arising and developing

so-called middle class

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In every Men’s Health issue

As simple as ABC

Fast facts and brief news about everything:

health, fitness, sport, relationship, sex, hot facts

Sex and relationship

New answers on eternal questions, advice and recommendations

Career

How to build relationship with: business

partners,competitors,yourself

Men questions

You ask – we answer. Medicine, fitness,

psychology, style, equipment

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Adventure

Travelling reports from different expedition

Extreme

New kind of extreme sport

Human body and ration

Health in details. Advice and news in

nutritional care

Personal trainer

Advice from a coach or an expert. Exercises

you can do at home, your office or in a gym

Style and fashion

What is in fashion, how to get dressed and look after yourself

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In every Men’s Health issue

Style Guide

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Periodic press: two times a year

Number of issue: April, October

«Stylish guide» - the special addition devoted to fashion trends of the season. Its task – to help readers to do the correct choice of business suits, playwear, shoes, cosmetics, technique. «Stylish guide» gives useful advices, how to look after oneself and clothes, how to combine the different numbers of cloth and accessories.

Gear Guide

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Periodic press: one-two times a year

Season: Spring, Autumn

«Gear Guide» Special addition devoted to latest gadgets and gear.

Its task – to inform readers about

the most innovative products

and latest technology.

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74%

26%

men 102,77 women 36,47

Men’s Health readership

One issue readership – 139,24 K person

TNS. PMI 2013. One issue readership

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4% 14%

45%22%

15%

16 - 19 20 - 29 30 - 39 40 - 54 other

Men’s Health readers’ age

Reader average age – 29 y.o.

TNS. PMI 2013. One issue readership

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54%46%

single 72,87 married 63,1

28%

24%40%

1%

2%5%

high above the average

average below the average

low N/A

Family status Income level per month

TNS. PMI 2013. One issue readership

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Distribution

Total circulation – 70 000 copies

33%

15%

10%8% 7% 7%

5% 4% 3% 3% 2% 2% 1%

0%

5%

10%

15%

20%

25%

30%

35%

Kyiv

Dnipr

opet

rovs

k

Kha

rkiv

Oth

er cities

Don

etsk

Ode

ssa

Lviv

Crim

ea

Zapo

rozh

ye

Che

rkas

y

Luga

nsk

Nikol

aev

Khe

rson

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Rate card 2014

Price exclude taxes

Fixation costs additional 20% of the page price

Premium positions Price

1-st spread € 13 870

2-nd, 3-rd spread € 12 800

Inside spread € 10 950

Next to: content, editor-in-chief letter € 6 950

3-rd cover € 6 950

Back cover € 9 150

Inside pages

1 page € 5 550

1/2 page € 3 750

1/3 page (vertical) € 3 750

1/3 page (horizontal) € 3 700

1 PR page € 6 000

1/2 PR page, 1/3 PR page € 4 170

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Layouts deadline Insert delivery

deadline Sales date

January’14 19.11.2013 05.12.2013 16.12.2013

February’14 12.12.2013 26.12.2013 13.01.2014

March’14 21.01.2014 06.02.2014 17.02.2014

April’14 18.02.2014 06.03.2014 17.03.2014

May’14 18.03.2014 03.04.2014 14.04.2014

June’14 11.04.2014 28.04.2014 16.05.2014

July/August’14 20.05.2014 04.06.2014 20.06.2014

September’14 22.07.2014 07.08.2014 22.08.2014

October’14 18.08.2014 04.09.2014 19.09.2014

November’14 16.09.2014 02.10.2014 24.10.2014

December’14 21.10.2014 06.11.2014 21.11.2014

Technical calendar 2014

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Sanoma Ukraine Phone number: +38 044 390 58 70

Editor in chief: Dmitriy Pribytko Art-director: Yaroslav Rudenko

Advertising Sales: Anastasya Bondarovich, Tatiana Bortnik Marketing: Lida Turkovska, Yaroslava Vashchenko

Thank you!