What you wear to school
Some things include:
Judging the speed of another car by yours
Simply saying “I know what I like”
Say what? . . . .
No… it’s not an abstract concept.
You will use a process to examine a number of media elements and gain your perception of their use
Looking at things like light and picture composition…
How they interact and our own perceptual reactions to them.
First.
Third.
• Whereas traditional aesthetics is basically restricted to analysis of existing works of art…
Fourth.• You employ formative
evaluation
You evaluate the relative communication effectiveness step-by-step while it is in progress
• Looking through the viewfinder of a camera, arranging things on a screen or editing a film all engage you in clarifying, intensifying and interpreting
Contextual Aesthetics
• Also…
demonstrates connection of major aesthetic fields
Light, space, time/motion and sound.
Contextual Aesthetics
• Organizes variety of aesthetic element in each field to show relationship with one another
Contextual Perception
• We understand art on a basis of contextualistic aesthetics and our own understanding
Contextual Perception includes
Our need to stabilize the environment
Our tendency towards selective perception
The associative process of linking certain elements together in a pattern…. Known as CULTURE
Aesthetic context
• The framework in which we have responses to the aesthetic stimuli presented to us
• This is called associative context; our own code we establish that to some extent dictates how you should interpret what you see
Context is important…
• We respond to certain stimuli in predictable ways even when we know it’s perceptual manipulation
• We can predict with reasonable accuracy how people will respond to certain specific aesthetic stimuli in our own art
Method: Inductive
• Rather than analyzing existing elements, we seek the 5 fundamental image elements of TV and film
Light
• Visible radiant energy that effects the way the scene is presented by how the viewer sees the light
Light
• Various formats to consider
–Cast or attached shadows
–The Falloff
–Low key light
–High key light
–Below eye level light
Falloff
• Used to determine
–The brightness contrast between the light and shadow sides of an object
–The rate of change from light to shadow
• Slow- diffused light, little brightness contrast between the two sides and the attached shadows are transparent
Falloff rate of change
Falloff rate of change
• Fast- big contrast between the light and dark sides without levels in between. Typically has dark, attached shadows
Below Eye-Level
When the light source strikes from the bottom, the shadows are opposite of their expected position
Light
• Use of light can entail setting the mood, creating emotion or suspense, setting the season or time of day, or distinguishing an atmosphere
Silhouette
• Evenly lit background• No shadows but the figures
within the image• No illumination on figures• Seems as though they are
“cut outs”
Digital
• Edge glows
• Created by digital means such as special-effects equipment or computer programs
• Can also be the use of programs to enhance present elements such as contrast or shadows
• Lighting is the deliberate control of light and shadows to fulfill specific aesthetic objectives relating to outer and inner orientation within the medium
Get out a piece of paper…
• Study the next image, use your notes to describe the use of lighting. Consider things such as the falloff, low or high key use, the structure and shadows.
• Discuss how the director used the aesthetic element of light to create perception in the aesthetic context of the image.
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