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Page 1: MCPC guerilla style

Guerrilla co-creation, Bay-style

A45 experiment at MCPC

November 2011

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co-creationA radical experiment that went some way to proving that even in the most unlikely of circumstances co-creation can produce break-through ideas and innovations.

After 4 days of presentations, attendees at the MCPC 2011 were inspired but finding it hard to retain all of the ideas they’d explored over the last few days.

So we co-created a solution, Guerrilla style:

•We kidnapped 19 willing conference attendees

•Stole 3 sheets of flipchart paper and 5 marker pens from the hotel reception

•Commandeered 1 abandoned conference room for 45 minutes

Here’s what happened…..

We kidnapped a few willing attendees, found an abandoned conference room

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Our objectiveInvent ideas for the future of MCPC

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MCPC 2012 will be more... Social

Sharable

Active

Surprising

Navigable

Customised

Co-creative

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Route 1: MCPC Sorting HatAn app to navigate the maze of choice!

1. Sorts the programme according to your

interests

2. Produces an MCPC itinerary that’s 50%

based on your chosen preferences and +

50% surprise choices

3. Customised materials with content and

sponsors tailored to your interests

4. Social sorting: helps you find people on

similar itineraries

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Route 2: MCPC Swizzle-StickCreating a transformational

conference

1. Connects people before, during and

after the event

2. Vibrates to tell you when like-

minded people are close

3. Social presentation rule: 50% pre-

prepared 50% active and improvised

4. Records all presentations and

debates for sharing and follow-up

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Thank you!