8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
1/39
SwamiRamanand
Teerth
Marathwada
University,
Nanded
FacultyofCommerce
Syllabusfor
M.Com.
First
Year
(First Semester)w.e.f.Academicyear20082009
SyllabusofM.ComIYear (ISemester)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
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StructureofM.Com.Course
M.Com.IYear
(I
Semester)
:
1 ManagerialEconomics (EconomicsBoard)
2 OrganisationalBehaviour (BusinessStudy)
3 Statustical Analysis (AccountBoard)
4 InternationalBusinessEnvironment (LawBoard)
M.Com.IYear(IISemester) :
1 AccountingforManagirialDecision (AccountBoard)
2 CorporateTaxPlanning&Management (AccountBoard)
3
OperationsResearch
(Account
Board)
4 StrategicManagement (ManagementBoard)
M.Com.IIYear(IIISemester):
1 ServiceManagement (ManagementBoard)
2 AccountingandFinance (LawBoard)
OptionalGroups(Specialisation)
A.
MarketingManagement
(Management
Board)
i)
PaperI, ii) Paper II
OR
B.HumanResourceManagement (ManagementBoard)
i)
PaperI, ii) Paper II
OR
C.
BankingandFinance (EconomicsBoard)
i)
PaperI, ii) Paper II
OR
D.
InternationalBusiness (BusinessStudies)
i)
PaperI, ii) PaperII
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M.Com.IIYear(IVSemester):
1 RecentTrendsinCommerce&Management(ManagementBoard)
2 AdvancedFinancialAccounting (LawBoard)
OptionalGroups(Specialisation)
A MarketingManagement (ManagementBoard)
i) PaperIII,
ii) Paper IV
a) Researchmethodology (50Marks),
b) ProjectWork(50Marks)
OR
B
HumanResource
Management
(Management
Board)
i) PaperIII,
ii) Paper IV
a) Researchmethodology (50Marks),
b) ProjectWork(50Marks)
OR
C BankingandFinance (Economics Board)
i) PaperIII,
ii) Paper IV
a)Research
methodology
(50
Marks)
,b) ProjectWork(50Marks)
OR
D InternationalBusiness (Law Board)
i) PaperIII,
ii) Paper IV
a) Researchmethodology (50Marks),
b) ProjectWork(50Marks)
ProjectWork
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ResearchMethodologygk isij
BusinessStudies
;k vH;kleaMGkdMsvls y
(2)
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M.C.1.1ManagerialEconomics(NewSyllbus)
M.Com.FirstYear (FirstSemester)
CourseObjectives
:
i)
ToBuild a strong theoretical foundation of the subject for commerce
andmanagementstudents.
ii)
To develop managerial perspective to economic principle as aid for
makingdecisionundergivenenvironmentalconstraints.
CourseInputs:
Unit1. Introduction :Meeting, definition nature and scope of managerial
economics, significance of economic analysis in business
decisions.Role
and
responsibilities
of
managerial
economists,objectivesofabusinessfirm. (8)
Unitll. ElasticityofDemand:Meaning,determinants,typesandimportance
of electicity of demand, using elasticity in managerial decisions.
Demand forecasting, methods of demand foecasting, criteria of a
good forecasting, forecastingofanestablishedproduct, forecasting
ofanewproduct. (10)
Unitlll
Production
Theory:
Production
function,
law
of
variable
proportions
lawaofretunstoscale,economiesofscale (8)
UnitlV TheoryofCosts:Short runand long run costs theirnature, shape
and interrelationships,Costestimation,methodsofcostestimation
and cost estimation and cost forecasting, cost reduction and cost
control. (10)
UnitV Pricing Policies andMethods :Objectives of pricingpolicy, factors
affectingon
pricing
policy,
methods
of
pricing,
cost
plus
pricing,
going
ratepricing,marginal costpricing, skimmingprice, lowpenetration
pricing, transfer pricing, pricediscrimination, international price
discriminationanddumping. (8)
(1)
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8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
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ORGANISATIONALBEHAVIOUR(NewSyllbus)
M.Com.FirstYear (FirstSemester)
Objectives:1. TounderstandtheconceptualframeworkofOrganisationalBehaviour.
2. TostimulatethestudentsformeaningfulobservationofBehaviouralpatterns,proper
realizationofhumanbehaviorinorganizations.
CourseInputs:
1 Organisation : Nature&Concept:TypesandsignificanceOrganisationenvironment
interfaceOrganisationalgoals:Determination,succession,Displacement&Distortions
(06)
2 Organisational Behaviour (O.B.) : Concept & Significance of O.B. Contributing
desciplinesGoals
of
O.B.
Challenges
and
opportunities
for
O.B.
:A
managerial
perspective,ContributionofO.B.infacingtheinternationalchallengesO.B.inaGlobal
context (12)
3 IndividualDimensionsofO.B.I: UnderstandinghumanbehaviorModelsofman
Behaviourprocessindividualdifferencesandvariables.
Attitude:ConceptTheoriesandfactorsinattitudeformationValues&behavior.
Personality:ConceptPersonalitytheoriesdeterminantsofpersonalityPersonality
andbehaviour. (10)
4 IndividualdimensionsofO.B.II :
Perception : Concept Factors influencing perception 0 Attribution theory,
interpersonalperception
Managerial
application
of
perception.
Learning : Concept Learning theories learningprocess factorsaffecting
learning.
Jobsatisfaction : SatisfactionandJobperformance,TheoriesofJobsatisfaction.
(10)
5 GroupdimensionsofO.B. :
GroupbehaviorbasisgroupconceptsGroupformation&developmentGroup
compositionGroupperformance.
Groupdynamics : Conceptandsignificance. (10)
6 Organisational Conflicts : Meaning of Conflict Conflict process Functional and
dysfunctionalconflicts
Conflicts
at
different
levels
:Individual,
interpersonal,
Group
and organization level, Resolution of conflicts Preventive and curative attempts to
resolvetheconflicts. (10)
NOTE:DiscussionofMaximumPossibleCasesisexpectedforconceptualclarity.
(3)
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References:
O.B.L.M.Prasad
EssentialofO.B.StephenP.Robbins
O.B.Concept&CasesDr.AnjaliGhanekar
O.B.
Text
&
Cases
K.I.
Aswathappa
O.B. inachangingEnvironmentsR.D.Pathak
O.B.RichardM.andJ.Stewart
O.B.NewstormJohnandKeithDevis
O.B.Griffin,RickyW.
O.B.RichardW.Woodman
(4)
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M.C.1.3 STATISTICALANALYSIS
Objectives:
Theobjectiveofthiscourseistomakestudentslearntheapplicationsofstastistical
toolsandtechniquesfordecisionmaking.
CourseInputs:
UnitI : Correlation Analysis Partial correlation First order, Second orderCoefficient of correlation. Multiple correlation, coefficient of Multiple correlation,
Advantagesandlimitationsofparatialandmultiplecorrelation. (6Periods)
Unit
II
:
Regression
Analysis
Regression
equations
of
Bivarite
frequency
Table
Standarderrorofestimate,MultipleRegressionAnalysis. (6Periods)
UnitIII : ChisequareTestofgoodnessoffit. (5Periods)
UnitIV : Statistical Estimation and testing, Statistical testing hypothesis anderrorslargeandsmallsamplingTests,ZtestTtestFtest (15Periods)
UnitV : Association of Attributes Comparision of Observed and ExpectedFrequenciesMethod,Propoorationmethod,YulecoefficientofAssociation,Coefficient
ofCollignation
Co
efficient
of
contingency.
(6
Periods)
UnitVI : Analysis of Time series : components of time series methods ofMecasuring seasonalvariations leastSquaremethod to fit straight Line trendMoving
averagemethod. (10Periods)
UnitVII: ProbabilityDistributionBinomial,poissonandnormaldistribution,Theircharacteristicsandapplication. (10Periods)
BooksRecommended:
1)
S.P.Gupta
:Statical
Analysis
2) C.B.Gupta:StaticalAnalysis
3)
S.C.Gupta:AdvancedStatistics
4) Croxen&Crutwell:AppliedGeneralStatistics
(5)
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INTERNATIONALBUSINESSENVIRONMENT(NewSyllbus)
M.Com.FirstYear (FirstSemester)
Objectives:Following
are
the
broad
objectives
of
the
paper
(1)To understand the meaning and importance of changing international business
environment.
(2)
To understand the significance of international investments and role of multinational
companiestherein.
(3)Tomakeawareofregulationsofforeigntradepracticesinareaofglobalization.
(4)To know the importanceof foreignexchange in foreign trade and variousact governing
foreignexchange.
CourseInput:
1.InternationalBusiness:
Introduction
why
go
international
?Stages
of
Internationalization
problems
of
internationalbusiness. (10Periods)
2.InternationalInvestments:
Significanceofforeigninvestmenttradeandinvestmenttypesofforeigninvestment
factorsaffecting international investmentgrowthof foreign investmentdispersionof
FDIportfolioinvestmentforeigninvestmentbyIndiancompanies. (10Periods)
3.MultinationalCorporation:
Definition and meaning organizational models dominance of MNCs MNCs and
internationaltrade
merits
and
demerits
of
MNCs
multinationals
in
India.
(08
Periods)
4.
Globalisation:
GlobalisationofworldeconomyGlobalisationofbusinessmeaninganddimensions
features of current golbalisation Globalisation stages Essential conditions for
globalization Foreign market entry strategies Pros and Cons of globalization
GlobalisationofIndianbusiness. (12Periods)
5.DevelopmentandRegulationofForeignTrade:
Regulationof foreign trade Foreign trade(Development and Regulation) Act Foreign
trade policy Export promotion Organisational set up Production assistance
Marketing assistance : Export Processing Zones (EPZs), Export Oriented Units (EOUs),
Technology Parks (TPs) and Special Economic Zones (SEZs) Export houses and trading
houses. (10Periods)
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6.ForeignExchangeManagementAct:
Objectives Holding of foreign exchange etc. Current account transaction Capital
accounttransationExportofgoodsandservicesrealizationandrepatriationofforeign
exchangeContraventionandpenaltiesAdministrationoftheActFERAandFEMAa
comparison.
BooksRecommended:
1. InternationalBusinessCzinkota,Ronkainen,Moffett,Thomson.
2. InternationalBusinessHill,Jain,TataMcgrew.
3. InternationalBusinessManagementAswathappa,TataMcgrawHill
4. InternationalManagementPhatak,Bhagat,Kashlak,TataMcGrawHill
5. InternationalBusinessText&CasesP.SubbaRao,HimalayaPublishingHouse,Mumbai
6. BusinessEnvironmentText&CasesFrancisCherunilam,HimalayaPublishingHouse,
Mumbai.
7. InternationalTradeandExportManagement FrancisCherunilam,HimalayaPublishing
House,Mumbai.
8. ExportManagementR.Sharma,LakshmiNarainAgarwal,EducationPublishers,Agra3
9. AGuideonExportPolicyprocedureanddocumentationM.I.Mahajan,ShowWhite
PublicationPvt.Ltd.,Mumbai.
10.The International Business Environment Text & Cases Anant K. Sundaram and J
StewartBlack,PrinticehallofIndiaPrivateLimited,NewDelhi.
*************
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8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
12/39
SwamiRamanandTeerthMarathwadaUniversity,
Nanded
Facultyof
Commerce
SyllabusforM.Com.First Year
(Second Semester)w.e.f.Academicyear20082009
Syllabus
of
M.Com
I
Year
(II
Semester)
M.Com.FirstYear(SecondSemester)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
13/39
NewSyllabus
OperationsResearch
Objective:
Theobjective
of
this
course
is
to
acquaint
students
with
the
Operations Research tools and techniques and its application in management
process.
COURSECONTENTS:(1) Introduction to O.R., Definition, Application and limitations, Linear programming
formulationoftheproblemanditssolutionthroughgraphicalmethod. (simpleproblems)
. (10periods)
(2)
Transportation Problem Introduction, Northwest corner method, Vogels
Approximation
method,
MODI
method,
Row
minima
and
column
minima
method.
. (10periods)
(3) Assignment problem Introduction and steps in solving the assignment problems
HungariansAssignmentMethod. . (08periods)
(4) Sequencing problems Optimal sequencing for njobs and two machines.
ReplacementproblemsResplacementpolicyforequipmentwhichdeterioratesgradually.
.(10periods)
(5) Competitive Games Introduction, Two person sum game, Rules for determining
saddlepointQueuingproblemsSimpleproblemsonQueuing. .(12periods)
(6) Inventory Model purchase problems with no shortages, purchase problem with
shortage,purchaseproblemwithpricebreaks. SimulationBasicsteps in simulationof
deterministicmodels.
.
(10
periods)
BOOKS RECOMMENDED:
1. OperationsResearchKatiSharp
2. ProblemsinOperationsResearchGupta&Manmohan
3. OperationsResearchV.K.Kapoor.
(1)
M.Com.FirstYear(SecondSemester)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
14/39
NewSyllabus
AccountingforManagerialDecisions.
Objective : The objective of this course is to acquaint students with the
Accountingconcept,
tools
and
techniques
for
managerial
decisions.
COURSE INPUTS :1. IntroductiontoManagementAccountingasanareaofaccounting,natureandscope
ofmanagementaccounting,ManagementAccountingandmanagerialdecisions,Role
ofmanagementaccountantandresponsibilities. (6periods)
2.
Responsibility Accounting Meaning and significance of responsibility accounting,
Responsibility centers, cost centers and Investment centers, Methods of transfer
prices,AdvantagesofResponsibilityAccounting,problemsandsolutions...(10Period)
3. BudgetingDefinition,Types,Fixedandflexiblebudget,cashbudget,conceptofzero
basebudgeting.
..
(10
periods)
4. Standard costing nd variance analysis Standard costing as a technique of cose
control,varianceanalysis,Material,labourandvariableoverheadvarianceanalysis.
(12periods)
5. Marginal costing and BreakEven analysis Concept of marginal costing and
absorption costing and direct costing. Cost volume profit analysis. Break Even
analysisanditsapplicationsinbusinessdecisions,conceptofmarginofsafety,Angleof
incidence. Decisionsregardingsalesmix.Makeorbuy,discontinuationofproductline
andacceptanceofanofferofsupply. ..(12periods)
6. Capital Budgeting Meaning and Importance, methods of capital budgeting
evaluation,Discounted
cash
flow
method,
Net
present
value
method
and
Internal
rateofreturnmethod. ..(10periods)
Booksrecommended:
1. PrinciplesofManagementAccounting ManmohanandGoyal
2. ManagementAccounting principlesandpractice R.K.SharmaandS.K.Gupta
3. ManagementAccountingandFinancialcontrol R.L.Gupta
4. ManagementAccounting I.M.Pandey
5.
ManagementAccount RobertAnthony
(2)
M.Com.FirstYear(SecondSemester)
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NewSyllabus
STRATEGICMANAGEMENT.
Ojectives: Theobjectiveofthiscourseistoenhancedecisionmakingabilitiesofstudentsin
situationof
uncertainty
in
adynamic
business
environment.
Course Inputs:(1)AnoverviewofStrategicManagement:
Understanding strategy Definingand explaining strategy Mission objectives, Goals,
Targets, Levels at which strategy operates Strategic decisionmakingThe Process of
StrategicManagement (10)
(2)EnvironmentalScanning:
IndustryandcompetitiveanalysisMethodsEvaluatingcompanyrecourcesandcompetitive
capabilitiesSWOT
analysis
Strategy
and
competitive
advantage.
(10)
(3)DiversificationStrategy:
Why firms diversigyDifferent types of diversification strategiesChange and different
strategiesNeed to formulate R&D strategyFormulating R&D strategy R&D Planning
ProcessinIndiaorganization. (12)
(4) InternationalStrategicManagement:
International strategic management strategic planning Formulating strategy
internationalfunctionalstrategies ManagingpoliticalriskandnegotiationOrganizational
structure Decisionmakingandcontrolsystem ThetrajectorytoglobalmaturityObstacles
toprogress. (12)
(5)
StrategicHumanResourceManagement:
Strategic human resource managementRecent developmentsHuman capital
management Talentmanagement :thenewSHRM imperative BenchmarkingforSHRM
SHRMindifferentcultures. (10)
(6)StrategicEvaluationandControl:
Concept,strategiccontrolteachingofstrategicevaluationandcontrol. (06)
(3)
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References:
1. BusinessPolicyandStrategicManagementAzharKazmi,TataMcGrewHillPublishingCo.
Ltd.,NewDelhi.
2. Management Policy and Strategic Management Concept, Skills and Practices R.M.
Shrivastava,HimalayaPublishingHouse,Mumbai.
3.
GlobalStrategic
Management
Neeta
Baorikar,
Himalaya
Publishing
House,
Mumbai.
4. StrategicManagementP.SubbaRao,HimalayaPublishingHouse,Mumbai.
5. StrategicManagementG.SudarasanaReddy,HimalayaPublishingHouse,Mumbai.
6. StrategicManagementDr.M.Jayarathnam,HimalayaPublishingHouse,Mumbai.
7. Bhattachary S.K. and N. Venkataramin : Managing Business Enterpresis : Strategies,
StructuresandSystems.VikasPublishingHouse,NewDelhi.
8. Glueck, William F. and Lawrence R. Jauch : Business Policy and Strategic Management,
McGrewHill,InternationalEdition.
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M.Com.FirstYear(SecondSemester)
NewSyllabus
CORPORATE TAX PLANNING ANDMANAGEMENT.
Ojectives: This course aimsatmakingstudentconversantwiththe conceptofCorporateTaxPlanningandIndianTaxLawsasalsotheirimplicationsforcorporatemanagement.
(No.of Periods)
Course Inputs:
1. IntroductiontoTaxManagement: Concept of Tax Planning : Tax
avoidanceandTaxEvasionCorporateTaxation (10)
2. TaxPlanningforNewBusiness: Tax planning with reference to
location,natureandformoforganizationofnewbusiness (10)
3.
TaxPlanning
and
Managerial
Decisions
:
Taxplanning
in
respect
of
own
orlease,saleofassetsusedforscientificresearch,makeorbuydecisions:
Repairs, replace, renewal or renovation, and shutdown or continue
decisions. (10)
4.
SpecialTaxProvisions: Taxprovisions relating to free tradezones,
infrastructuresectorandbackwardareas:Taxincentivesforexporters.(10)
5.
TaxIssuesrelatingtoAmalgamation: Taxplanningwithreference to
Amalgamationofcompanies. (10)
6.
TaxPayment: Tax deduction and collection at source; Advance
paymentof
tax.
(10)
BooksRecommended:1. Corporate Tax Planning and Management S.C.Mehrotra and Dr.S.P.Goyal, Sahitya
BhavanPublications,Agra.
2. CorporateTaxplanningMonikaDuggal,R.B.S.A.Publication,340,ChauraRasta,Jaipur
3. Corporate Tax Planning Handbook R.N. Lakhotiya and Subhash Lakhotiya, Vision
BooksPvt.Ltd.,24FerozGandhiRoad,LajpathNagar,IIINewDelhi110024India.
4. DirectTaxes:LawandPracticeSinghaniaV.K.,TaxmansPublication,NewDelhi.
5.
DirectTax
Planning
and
Management
Vinod
K.
Singhania,
Taxmans
Publication,
New
Delhi.
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
18/39
SwamiRamanandTeerthMarathwadaUniversity,
Nanded
FacultyofCommerce
Syllabusfor
M.Com.
Second
Year
(ThirdSemester)w.e.f.Academicyear20092010
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
19/39
M.ComIIYear
SemesterIII
ServicesManagement
Objectives: 1) Todevelopplanunderstandingandawarenessofservicesmanagement.2) Tounderstandthedimensionsofservicesgrowth,expansionand
entrepreneurialopportunitiesinservicesorganizations.
3) Tounderstandtheoperationalprocessformanangingservicesand
Customersatisfaction.
Unit:IINTRODUCTION: conceptofservice,servicessectorsignificance,typesofservices,categories,characteristicsofservices,distinctionbetweenserviceand goods, needs
ofservicesmanagements.
Unit : IIGROWING SERVICES SECTOR :Reasonofservicesgrowth, recent trends inservicesmanagement,impactofservicesondailylife.
Unit:IIIMANAGEMENTOFSERVICES: Managementaspectsofservicesandorganizations , services marketing aspects (7ps), nature of demand and supply in
servicesindustry,managementofservicesvs.managementofproducts.
Unit:IVSERVICESQUALITY: Managingservicesquality,productivityandqualityimprovement, Gapmodel,managingdifferentiation, roleofcustomersinserviceprocess.
Unit:VMANAGEMENTOFVARIOUSSERVICEORGANISATIONS: Banakingservices, insurance, capital market, educational institutions (including colleges and
universities), transport, tourism, emergingnewservices,challengesofservicesmanagement,
problemsandprospectsofservicesmanangement, internationalservicesmanagement.
References:
SanjayPathankar,Servicesmanagement, HimalayaPublishingHouse,Delhi
BalajiB.,Servicesmarketingandmanagement, S.Chand&Co.Ltd.NewDelhi
HelenWoodruff,Servicesmarketing2005
Lovelock,Servicesmarketing
AdrienPayne,TheEssenceofServicesMarketing
JournalsrelatedtoServices&Management.
(
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AccountingandFinanceM.ComIIYear IIISemester
Objectivesof
the
Course
01) Tomakethestudentstounderstandtherecenttrendsin
accountingandfinance.
02) Tomakethestudentsawareof workingofmoneyandcapital
marketsandtheirregulatoryauthorities.
03) TopreparestudentsforNET/SET
CourseContents:
1. Indian Accounting Standards : Concept,need objectives, benefits and itsapplication.
2. EmergingAccountingPractices:Inflationaccounting,humanresource accounting,responsebilityaccountingandsocialaccounting.
3. Money Market and Capital Market : Constituents of Indian money market,organized, unorganized, characteristics, defects, measures to reform and strengthen,
Indianmoneymarket.
4. RegulatoryAuthorities: SecuritiesExchangeBoardofIndia(SEBI)RatingAgenciesin India,GDRs,ADRs.
5. Working of Stock Exchanges: Function and importance of Stock Exchanges,NationalStockExchange(NSE), OverthecounterExchangeof India(OTCEI),NASDAQ,
Derivaties
and
Options.
6. Special Finance Companis : Mergers and acquisitions, Venture Capital Funds,MutualFund ,LeaseFinancing,Factoring,Measurementofriskand returns,securities
andportfolios.
7. ComputerApplicationinAccountingandFinance.
ReferenceBooks:1) BholeL.M.FinancialInstitutionsandmarketsTataMcGrawHill,Delhi.
2) KhanM.Y.IndianFinancialSystem, TataMcGrawHill,Delhi.
3) AdhvaniInvestmentandsecuritiesMarketsinIndia HimalayaPublications,Delhi.
4)
Indian
Economy:Rudder
Datt
&
KMP
Sundharam
S.
Chand
and
Co.Ltd,New
Delhi.
5) AdvancedAccounts:M.C.Shukla,T.S.Grewal,S.C.Gupta,S.Chand&Co.Ltd,Delhi.
6) AdvancedAccounting:V.K.Saxena,SultanChandandSons,Delhi.
(2)
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MARKETINGMANAGEMENTIM.Com.IIYear IIISemester, PaperI
Syllabus
Max.Marks:100(Theory:80+Internal:20)
CourseObjectives:
Objectiveof the course is toprovidea soundunderstandingof thebasic
principlesofHumanResourceManagementandtheirapplicationsinthebusiness
andindustry.
CourseInput:
1.
MarketAnalysis
and
Selection
:Marketing
environment
and
its
impact
on
marketingdecisions,Market segmentationandpositioning;Buyerbehavior;
Consumerandorganizationalbuyersandtheirdecisionmakingprocess.
2.
Product Decision : Concept of product, Classification of products, Major
productdecisions,ProductlineandProductmix,ProductlifecycleStrategic
implications;Newproductdevelopmentandconsumeradoptionprocess.
3.
PricingDecision : Factorsaffectingpricedetermination;Pricingpoliciesand
strategies.
4.
SupplyChainManagement : Introduction;Generalizedsupplychainmodel,
Supplychain
and
networks;
Global
supply
chain
integration;
International
sourcing;Managementofsupplychainrelationships.
5. EMarketing : Meaning of emarketing, Objectives, Importance and
advantagesofemarketing,eretailingpractices,Onlinemerchandising.
6. MarketingResearch :MeaningandscopeofMarketingResearch,Marketing
Researchprocess.
BooksRecommended:1) SupplyChainLogisticsManagement:Bowersox,Closs&Cooper,McGrewHill,IIIndianed
2)
Principlesof
Marketing
:Philip
Kotler
and
Gary
Armstrong,
XII
ed.
3) MarketingManagement:Stanton.
4) MarketingManagement: RajanSaxena.
5)
MarketingManagement: V.S.RamaswamyandS.Namakumari.
6) ERetalingPrinciplesandPractice:D.P.Sharma,HimalayaPublicationHouse.
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MARKETINGMANAGEMENTIIM.Com.IIYear IIISemester, PaperII
Syllabus
Max.Marks:100(Theory:80+Internal:20)
CourseObjectives:Objectiveof the course is toprovidea soundunderstandingof thebasic
principlesofHumanResourceManagementandtheirapplicationsinthebusiness
andindustry.
CourseInput:
1.
CustomerRelationship
Management:
Concept
and
importance
of
CRM;StrategicCRMtoolsandmeasures.
2. Retails Management : Introduction, Retail mixplace, Product, Pricepromotion;Storelocation,Storelayoutanddesign.
3. ServicesMarketing :Importanceofservicesector,Natureandtypesofservices, Environment for services Marketing; Service market
segmentation;Servicemarketingmix.
4. International Marketing : Nature and significance, International
Marketing
Environment,
International
market
entry
strategies,Internationalmarketingmixplace,Product,PriceandPromotion.
5.Marketing Strategy : Diversification, Productdifferentiation; Strategyfor handling product failure; Strategy for export market; Advertising
strategy;Creativityinmarketing.
6. Control Process : Analysis of sales volume, Cost and profitability;Managingexpensesofsalespersonnel;Controllingmarketingoperations.
BooksRecommended:1)
RetailManagement
:Arif
Sheikh
and
Kaneez
Fatima,
Himalaya
Publishig
House.
2) AdvertisingManagement:Aaker,David.
3) InternationalMarketing:CzinkotaM.R.DrydenPress,Boston.
4) InternationalMarketing:Fayerweather,John,PrenticeHall,NewDelhi.
5) CRM:ThenewfaceofMarketing,TheICFAIUniversityPress,Hyderabad.
6) EffectiveCRM:ConceptsandApplications,TheICFAIUniversityPress,Hyderabad.
(4)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
23/39
HUMANRESOURCEMANAGEMENTIM.Com.IIyearIIISemester, PaperI
SyllabusMax.Marks:100(Theory:80+Internal:20)
Courseobjectives
:
Objectiveof thecourse is toprovidea soundunderstandingof the
basicprinciplesofHumanResourceManagementandtheirapplicationsinthe
businessandindustry.
CourseInput:
1. Introduction : Meaning, Scope, Objective, Need and Importance ofHumanResourceManagement.
2.
HumanResource
Planning
:Assessing
Human
requirements,
Human
resource forecasting,Worklandanalysis,Jobanalysis,Jobdescriptionand
Jobspecification.
3. Recruitment : Meaning and definition, importance, sources ofrecruitment,factorsgoverningrecruitment.
4. Selection :Meaninganddefinition,Organization for selection,SelectionprocessBarrierstoeffectiveselection,Newmethodsofselection.
5. Training and development Concept : Concept and importance,idenfifyingthetrainingneeds,Designingthetrainingprogrammes,Methods
oftraining
the
executives.
6.Newly emerged concepts in HRM : Personnel Audit, Personnel
Researchandoutsourcing.
BooksRecommended:1) HumanResourceManagement:AShankaraihandotherDescovery,NewDelhi
2) ManagementofHumanResource:R.K.Chopra,V.K.Publishing,NewDelhi.
3) Personnel/Human Resource Management : P. Subbarao and VSP Subbarao, Konark
Publishing,Delhi.
4)
HumanResource
Management
:Dr.
K.Ashwathappa
:Tata
McGrew
Hill
5) HumanResourceManagement:Prof.Mrs.AnjaliGhaanekar.
6) Personnel/Human Resource Management Text and Cases : P. Subbarao, Himalaya
PublishingHouse.
...(5)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
24/39
HUMANRESOURCEMANAGEMENTIIM.Com.IIyearIIISemester, PaperII
SyllabusMax.Marks:100(Theory:80+Internal:20)
Courseobjectives
:
Objectiveof thecourse is toprovidea soundunderstandingof the
basicprinciplesofHumanResourceManagementandtheirapplicationsinthe
businessandindustry.
CourseInput:
1. JobEvaluation : Definition,ObjectivesofJobevaluation,Essentialforthe
successofJobevaluationprogrammes,Jobevaluationtechnique/methods.
2.
WebandSalaryAdministration : Terminologyandconceptsofwageand
salary,Principles
of
wage
and
salary
administration,
Components
of
remuneration,Wagetheoriesfactorsaffectingsalarylevels.
3.
IncentivePaymentandFringebenefits : Meaningof incentiveandfringe
benefits,typesofincentivescheme,typeemployeesbenefits.
4.
Quality of Work Life : Meaning and specific issues in QWL, QWL and
productivity.
5.
Ethics inHumanResourceManagement:Meaningofethics,Ethics inJob
Design, HR planning, Recruitment, Selection, Training, Placement,
Remunerationetc.
6.
InternationalHRM :Meaning,Stagesof internationalization, InternationalHRPracticesRecruitments,Selection,Placement,Training,Remuneration
etc.
BooksRecommended:1) HumanResourceManagement:A.ShankaraihandotherDescovery,NewDelhi.
2) ManagementofHumanResource:R.K.Chopra,V.K.Publishing,NewDelhi.
3) Personnel/Human Resource Management : P. Subbarao and VSP Subbarao, Konark
Publishing,Delhi.
4)
HumanResource
Management
:Dr.
K.Ashwathappa
:Tata
McGrew
Hill
5) HumanResourceManagement:Prof.Mrs.AnjaliGhaanekar.
6) Personnel/Human Resource Management Text and Cases : P. Subbarao, Himalaya
PublishingHouse.
...(6)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
25/39
BankingandFinancePaperIM.Com.IIYearIII Semester
ObjectivesoftheCourse
01)
Tounderstand
the
structure
and
working
of
Commercial
Banking
in
India.
02) ToknowtheroleofCentralBankinthedevelopmentofBankingandFinancial
Institutions.
03) TomakeawaretostudentsregardingDevelopmentBanksandrecenttrendsinbanking.
CourseContents:
1. Commercial Banks : Functions and credit creation, Investment policies ofcommercialbanks,Ebanking,recenttrends inbanking,structureofbankingsystem in
India.
2. Cooperative Banking in India : Structure of Cooperative banking, Primary
AgricultureCredit
Societies
(PACS),
District
Central
Co
operative
Banks
(DCCBs),
State
CooperativeBanks(SCBS),StateCooperativeAgricultureandRuralDevelopmentBank,
NationalBank forAgricultureandRuralDevelopment (NABARD),RegionalRuralBanks
(RRBs).
3.
Development Banks in India : Industrial Development Bank of India (IDBI),Industriaal Finance Corporation of India(IFCI), Industrial Credit and Investment
CorporationofIndia(ICICI),ExportImportBankofIndia(ExImBank)
4.
The Reserve Bank of India and monetary Management : Functions &monetarypolicyofRBI,workingofIndianmonetarysystem:theChakravatiCommittee
Report.
5.
RecentCommittee
on
Bank
Reforms
:
Narasimhamcommittee
(1991)
on
bankingsysteminIndia,managementofNonperformingAssets(NPA)
6. NationalisationofCommercialBanks : CausesofNationalisationofCommercialBanks,progressafternationalization,Narasimham committee reportonprogress and
problems&nationalizedbanks,Disinvestmentofnationalizedbanks.
ReferenceBooks:1) BholeL.M.FinancialInstitutionsandmarkets,TataMcGrawHill,Delhi.
2) KhanM.Y.IndianFinancialSystem,TataMcGrawHill,Delhi.
3)
AdhvaniInvestment
and
Securities
Markets
in
India
Himalaya
Publications,
Delhi.
4) IndianEconomy:RuddarDatt&KPMSundharam,S.ChandandCo.Ltd,NewDelhi.
5) AdvancedAccounts:M.C.Shukla,T.S.Grewal,S.C.Gupta,S.Chand&Co.Ltd,NewDehli
6) AdvancedAccounting:V.K.Saxena,SultanChandandSons,Delhi.
(7)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
26/39
BankingandFinancePaperIIM.Com.IIYearIII Semester
Objects: 1)TounderstandIndianfinancialsystem.
2)To
study
the
regulatory
mechanism
of
Securities
Market
in
India.
3)TopreparethestudentstoknowrecenttrendsinBankingand
Finance.
CourseInputs:1
1. Introduction : Nature and role of financial system, financial system and
economicdevelopment,Indianfinancialsystemanoverview.
2.MutualFunds:Conceptregulationofmutualfundswithspecialreference
to SEBI guidelines, designing andmarketingofmutual funds,progressof
privatemutual
funds
in
India,
SBIMF,
Reliance
MF,
HDFC
MF
and
ICICI
MF
etc.
3.
Unit Trust of India : Organisation and functions, objectives of UTI and
industrialfinance,latestschemsofUTI,investmentpatternofUTI.
4.
Merchant Banking : Concept, functions and growth, government policy
andmerchantbanking,SEBIguidelines,futureofmerchantbanking.
5. NonBankingFinanceCompanies : Conceptandstructuralcharacteristics
of NBFCs Lease. Finance, Hire purchase, Finance and consumer Credit,
Factoring,HousingFinance,VentureCapitalFinance.
6.
UrbanCo
operative
Bank
:
Meaning,functions
and
progress
of
urban
cooperativebanksinIndia.
7.
Financial Instruments : Introduction: Equity shares, preference share,
debentures/bonds/notes, innovativedebt instruments, forward contracts,
futurecontracts.
ReferenceBooks:1) BholeL.M.FinancialInstitutionsandmarkets,TataMcGrawHill,Delhi.
2) KhanM.Y.IndianFinancialSystem,TataMcGrawHill,Delhi.
3) AdhvaniInvestmentandSecuritiesMarketsinIndiaHimalayaPublications,Delhi.
4)
IndianEconomy:RuddarDatt&KPMSundharam,S.ChandandCo.Ltd,NewDelhi.
5) AdvancedAccounts:M.C.Shukla,T.S.Grewal,S.C.Gupta,S.Chand&Co.Ltd,NewDehli
6) AdvancedAccounting:V.K.Saxena,SultanChandandSons,Delhi.
(8)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
27/39
INTERNATIONALBUSINESSIM.Com.IIYearIIISemester,PaperI
SyllabusMax.Marks:100(Theory:80+Internal:20)
Courseobjectives
:
The course isdesigned for those studentswhohave adefinite interest inpursuing a
career in internationalbusinessaswellas thosewhohaveaquest for theknowledge in this
growingandvitalarea.
Theobjectivesofthiscourseare1) To introducestudentstothecontemporary issues in internationalbusinessthat illustrates
theuniquechallengesfacedbymanagesintheinternationalbusinessenvironment.
2) Tocoverabroadrangeofinternationalbusinessissuesfromaninterdisciplinaryviewpoint
andexphasizingthekeyconcernsofthemultinationalandglobalcorporation.
3) To develop knowledge and skills to analyze cross cultural variables and their impact on
international
business.
CourseContents:
1.
Introduction to International Business : ConceptofbusinessNatureofbusinessBusiness goalsobjectives of businessRole of objectivesResponsibilities of a business
towardsvariousinterestgroups.
2.
Overview of International Marketing : International Marketingcomparison ofinternationalandDomesticmarketingproblems in internationalmarketingImportanceof
internationalBusiness.
3. IntroducingMultinational Firm : EnvironmentofamultinationalfirmChallengesof
multinationalfirmOpportunities
for
amultinational
firm
Development
of
international
businessFactorsleadingtogrowthofinternationalbusiness.
4. The Foreign Exchange Market : Foreign exchange market participantsFactorsaffecting currency tradingTrading in foreign exchange marketsStructure of foreign
exchangemarketsprocedureofcurrencytradingTransactioninforeignexchangemarkets.
5.
Global Strategiesof Business : Basicconceptof strategyIntroduction tobusinessLevel strategiesGeneric business strategiesCost leadership business strategy
DifferentiationbusinessstrategyFocusbusinessstrategy.
6.
StratigiesforInternationalBusiness: InternationalstrategyMultidomesticstrategyGlobalstrategyTransnationalstrategyAlternativesforglobalmarketentry.
References:1.Paul,Instin,InternationalBusiness.
2.Sharan,Vyuptakesh,InternationalBusiness.
3.AnantK.Sundarm,J.StewartBlack,TheinternationalbusinessEnvironment,Text&cases.
4.TheICFAIUniversitypublicationinternationalbusinessandinternationalmarketing.
(9)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
28/39
INTERNATIONALBUSINESSIIM.Com.IIYearIIISemester,PaperII
SyllabusMax.Marks:100(Theory:80+Internal:20)
Courseobjectives:The course isdesigned for those studentswhohave adefinite interest inpursuing a
career in internationalbusinessaswellas thosewhohaveaquest for theknowledge in this
growingandvitalarea.
Theobjectivesofthiscourseare1) Tointroducestudentstothecontemporaryissuesininternationalbusinessthatillustrates
theuniquechallengesfacedbymanagesintheinternationalbusinessenvironment.
2) Tocoverabroadrangeofinternationalbusinessissuesfromaninterdisciplinaryviewpoint
and
exphasizing
the
key
concerns
of
the
multinational
and
global
corporation.
3) Todevelop knowledge and skills to analyze cross cultural variables and their impacton
internationalbusiness.
CourseContents:
1. AnoverviewofMergersandAcquisitions: IntroductionEmergenceofM&AReasonsfor
M&AMotivesbehindM&Aintegration strategyFinancialAccountingofM&ARegulation
ofmergersstrategy.
2.
Acquisitions: ReasonsforAcquisitionTypesofAcquisitionsBenefitofAcquisitionsHostile
Acquisitions ThegratesmergersMovement Shortrunfactorslongrunfactors.
3.
GlobalBrandsAndOrganizationalbehaviours : IntroductionConceptofGlobalBrandsActivities for building a great global brandStrategies for global brandsBuilding
international brandsGlobal customer behaviorsGlobal scenario of organizational
behaviorsApproachestoorganizationalbehaviors.
4. Supply chain management and Globaldistribution system : supply chainNature and
concept of supply chain managementFunctions and contributionsSupply chain
managementPrerequisites for supply chain managementStrategic supply % chain
management activitiesTypes of supply chain managementsupply chain management
strategy.
5. RoleofTransportation inGlobalDistribution : IntroductionTransportationAlternatives
Importanceof
Transportation
Standards
and
testing
practices
in
Global
Distribution
ISO9000BenefitsofISO9000.
6. Globalization : Introduction to GlobalizationLevels of GlobalizationAdvantages of
Globalizationdifferent approachSeptic ApproachTransformational approachAnti
globalistapproach.
(10)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
29/39
References:1) SharanV.InternationalBusinessConcept,EnvironmentandStrategy
2) Paul,IustinInternationalBusiness
3) CharlesMitchellInternationalBusinessCulture
4)
FrancisCherunilam
Business
Environment
Text
&
Cases
5) Anant K Sundarum, J.Stewart Black The International Business EnvironmentText &
Cases
********
(11)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
30/39
SwamiRamanandTeerthMarathwadaUniversity,
Nanded
FacultyofCommerce
SyllabusforM.Com.SecondYear
(Fourth Semester)w.e.f.Academicyear20092010
SyllabusofM.ComIIYear (IVSemester)
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
31/39
HUMANRESOURCEMANAGEMENT
M.Com.IIYear(IVSemester) PaperIII
SYLLABUS
Max.Marks
:100
(Therory
80
+Internal
20)
CourseObjectives :Objectiveofthecourseistoprovideasoundunderstandofadvancedpractices inHRMandtopreparethestudentsenoughcapableto implementrecenttrends in
HRM
CourseInput:
1. PerformanceAppraisal:Meaning Need for appraisal Objectives and methods of performance appraisal
Contents and recent developments in appraisal practices Managerial appraisal
Essentialsofaneffectiveappraisalsystem.
2.ManagementofChangeandOrganisationDevelopment:Forces for change Technology change with human face Managing change
ResistancetochangeandreasonforresistancePlanningand implementingchange
Organisation development and change Objectives, Characteristics and Process of
Organisationdevelopment.
3.
Grivances&
Discipline,
Counselling
&
Mentoring
:Meaning of Grievances Need for grievances procedure cause of indiscipline
Disciplinary procedure Principles of effective discipline Concept of counselling
ObjectivesofcounsellingProcessofcounsellingMentoring:Meaningandfunctions.
4.
GlobalHRM:Globalisation inHRCriticaldimensionsofculturaldifferences Importanceofcross
culturalskillsinglobalHRMChallengesinmanagingHRintheglobalcompaniesHRD
intheageofglobalizationGlobalHRDprogrammesHRDfordevelopmentof global
communities&nations.
1
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
32/39
5.
RecentTechniquesinHRM: Employersbrand:Needandconstituents
Competencymapping:Meaning,Objectives,Advantages
Implementation
of
HR
Matrix
management
AttitudinalcumEmotionalQuotient(AEQ)
Knowledgecreationprocessandknowledgemanagementprocess
Note: Studyofrelevantcasesisexpected.
BooksRecommended:1. PersonnelandHRMTextandcasesP.SubbaRao
2. EssentialsofHRMandindustrialrelationsP.SubbaRao
3. Personnel/HRMText,cases&gamesP.SubbaRao,VSPRao
4.
GlobalHRM
:Concept
&
Cases
Kodwani,
Kumar
5. HRMDr.AnjaliGhanekar
6. HRMDr.K.Ashwathappa
7. HRMNeetaBapudikar
8. HRManddevelopmentSainy,Kumar
2
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
33/39
M.ComIVSemester
BankingAndFinance PaperIII
UNIT
1
:International
Financial
System
:
Meaning,importance
international
FinancialSystemcomponents,financialfunctiontheemergingchallengesrecentchanges
inglobalfinancialmarkets,internationalfinancialtransactions.
UNIT2 : InternationalMonetoryFund : Establishmentobjectives&purposeaccomplishmentsoriginsmembers&administrationareasofactivityFinancialpolicies&
operations,worldBankFunctions,Financingpatternanditsmanagementeconomicreform
programmes.
UNIT3 : Asian Development Bank : History profile objectives sector
coverage
project
process
Financial
Management,
strategies.
UNIT 4 : Foreign Exchange Market : Concept of foreign exchange, foreignexchangemarketand itscomponentsExchange ratedeterminationand forecasting Long
runshortrunandforwardexchangeratetheoriesForeignExchangeManagementActand
Recentdevelopments.
UNIT5 : Forwards, swaps& Interest Poirting : Currency and interest ratefuturesoptionsFinancialswapsGDRs,ADRs,BalangeofpaymentInternationalMonitoty
System.
SuggestedReadings:1) P.G. Apte : International Financial Management, Second Edition Tata McGraw Hill
PublishingCo.Ltd.,NewDelhi1998
2) A.K.Seth:InternationalFinancialManagement,GalgotiaPublishingCo.,NewDelhi2000
3) V.A. Avadhani : International Finance : Theory and practice Himalaya Publishing
Company,Bombay,1990.
4)
Sarkis J.KhouryRecentDevelopments in InternationalBanking&Finance,Vol.VIBlack
WellFinance1992.
5) K.P.M.SundaramMoneyBanking,TradeFinance,SultanChandandSons.
6)
MadhuVij
:International
Financial
Management,
Excel
Books,
IInd
edition.
3
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
34/39
M.Com.IVSemester
AdvancedFinancialAccounting
Objectives:1)
HoldingCompanyAccounts: Meaning,advantagesofconsolidatedfinal
accounts, cost of control, minority interest, chain holding, gross holding,
preparationofconsolidatedprofitandlossa/c,balancesheetofmorethan
onesubsidiarycompanies.
2) Inflation Accounting : Meaning and need of inflation accounting,
limitationsofconventionalfinancialstatements,currentpurchasingpower
method and current cost accounting method, their features, practical
problems.
3)
InvestmentAccounts
:
Importance,classification
of
expenses
between
revenue and capital, preparation of bonds, debentures, shares (equity)
accounts,investorsaccountintheledgerofbrokers.
4)
Introduction to Government Accounting : Objectives, difference
between government and commercial accounting, general principles,
classificationofgovernmentaccountsSystemoffinancialadministrationin
India.
5) ValuationofGoodwillandShares: Meaning,factorsaffectingthevalue
of goodwill, simple profit method, capitalization of profit method, super
profitmethod,
valuation
of
shares,
its
need,
methods
of
valuation
of
shares,NetAssetsMethod,YieldMethod.
ReferenceBooks:1. Studies in advanced Accountancy Dr. S.N. Maheshwari, Dr. S.K.Maheshwari Sultan
ChandandSons,NewDelhi.
2. Practicalproblems inAdvancedAccountancyVolume IK.L.Narang,S.P.JainKalyani
PublishersLudhiyanaNewDelhi.
3. AdvancedcostandManagementAccountingV.K.SaxenaandC.D.VashistSultanChand
andSons,NewDelhi.
4.
AdvancedAccountancy
R.L.
Gupta
and
M.
Radhaswamy,
Sultan
Chand
and
Sons,
New
Delhi.
5. CostingAdviserProblemsandSolutionsP.V.RathnamandSmt.P.LalithaKitabMahal
DistributorsNewDelhi.
4
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
35/39
INTERNATIONAL BUSINESS
M.Com.IIYear(IVSemester),PaperIII
SYLLABUSMax.Marks:100(Theory80+Internal20)
Course Objective : Objective of the course is to provide a sound understanding ofadvancedpractices in InternationalBusinessand toprepare the studentsenough capable to
implementrecenttrendsinInternationalBusiness.
CourseInput:
1. ModesofEnteringInternationalBusiness: InternationalBusinessAnalysisDifferentmodesofentrytoInternationalBusinessExportingLicensingFranchising
Specialmodes Foreigndirect investmentwithoutAlliances FDIwithAlliances
TrendsinFDI.
2.
InternationalTrade
Policies
and
Relations
:
Introduction
Tariffs
SubsidiesImportquotasVoluntaryexportrestraintsLocalContentRequirements
Administrative policies Government Intervention in Formulating Trade policies
Internationaltraderelations.
3. Balance of Payments (Special reference to India) : Introduction Components of Balance of payments Disequilibrium in the Balance of payments
MethodsofcorrectionofDisequilibriumIndiasbalanceofpaymentscrisisof1990.
4. EBusinessCisavisInternationalBusiness: IntroductionNewinformationTechnologies Reengineering the International Business process EBusiness
ConceptualAnalysis Advantage of ECommerce Disadvantages of ECommerce
Relatedoperations.
5. FutureofInternationalBusinessSpecialemphasisonIndiaandChaina:Introduction Virtual International Business China India China Threator
opportunity IndoChinacollaborationSlowdownofUSeconomyFutureofGlobal
BusinessProteanCareerStrategy.
BooksRecommended:1. InternationalBusinessTextandCasesP.SubbaRao,HimalayaPublishingHouse.
2. InternationaTrade andExportManagement FrancisCherunilam,HimalayaPublishing
House.
3.
InternationalBusiness
Environment
Francis
Cherunilam,
Himalaya
Publishing
House.
4. InternationalFinancialManagementV.A.Avadhani,HimalayaPublishingHouse.
5. InternationalBusinessPaul,Justin.
6. InternationalBusinessVyuptakesh,Sharan.
5
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
36/39
RESEARCHMETHODOLOGY IN COMMERCE
M.Com.IIYear(IVSemester)
SYLLABUSMax.Marks:150(Theory50+ ProjectReport100)
Course Objectives:1) Tounderstandtheimportanceofresearchincommerce.
2)
ToKnowthevariousresearchmethods.
3) Topreparetheresearcherstocollect,classify,interpret,tabulateandrepresentthedata
andinformation.
4) Todeveloptheskillofwritingofresearchreport.
CourseInput:
1.
Introduction
:
Meaning
Features
and
Objectives
of
research
Types
of
research
QualitiesofaresearchworkerImportanceandLimitationsofSocialresearch.
2. FormulationofResearchProblem andHypothesis : Criteriasofgoodresearch problemNecessary conditions for formulation of research problem
FormulatingandstatingtheproblemMeaningImportanceTypesandcharacteristicsof
idealhypothesisdifficultiesintheformulationofhypothesis Hypothesistesting.
3.
Collection of Data : Primary and secondary dataMethods of primary datacollection Questionnaire construction and designTypes of QuestionnairesSecondary
dataPrecautionsintheuseofsecondarydata.
4. AnalysisandProcessingofdata: StatisticalProcessingofdataT.F.S.test
Chisquare
test
etc.
Hypothesis
testing
Interpretation
of
data.
5. Preparation andwriting a Research report : Introduction ObjectivesHypothesis Research methodology Analysis and chapterwise test Testing of
hypothesis FindingsConclusionsSuggestionsandrecommendedactions.
BooksRecommended:1) Research&MethodologyKothari,HimalayaPublications.
2) P.RamchandranTraining inResearchMethodology inSocialSciences in India,Tata Instituteof
SocialSciences,Bombay,1970.
3) ResearchMethodologyandStatisticalTechniquesSantoshGupta,DeepandDeepPublications.
4)
Research
Methodology
Methods
Tools
and
techniques,
Gopal
Lal
Gain,
Mangal
Deep
Publications,Jaipur.
5) ResearchMethodologyC.M.Chaudhary,RBSAPublishers,SMS,Highway,Jaipur.
6) Research in Commerce andManagementD.D. Chaturvedi,Anmol Publications Pvt.Ltd.,New
Delhi110002.
6
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
37/39
RECENT TRENDS IN COMMERCE ANDMANAGEMENT
M.Com.IIYear (IVSemester)
SYLLABUSMax.Marks:100(Theory 80+Internal20)
CourseObjectives:Thecoursehasbeendesigned toequip thestudentswith the latest trendsand technologies
andchangesinthefieldofCommerceandManagement.
CourseInput:
1. VentureCapital: ConceptMeaningFeaturesScopeImportanceOriginInitiativeinIndiaVentureCapitalGuidelinesMethodofVenturefinancingIndian
ScenarioSuggestionsforgrowthofventurecapital.
2. Derivatives : Meaning Types Forwards, Futures, Options, Swaps Basis
Mechanismof
futures
contract
Types
of
futures
Commodity
futures,
Financial
futuresForwardV.futures,OptionsFeaturesofoptions,SwapFeaturesofswaps
KindsofSwapDerivativesinIndia.
3. CreditRating : MeaningFunctions,Origin,Benefitsand limitationsofCreditratingTypesofCreditratingCreditratingAgenciesMoodysStandard&Poors,
Crisil,ICRA,CAREDCR,ProcessandmethodologyofCreditrating.
4. TotalQualityManagement and Six Sigma : TotalQualityManagementConcepts Difference between ISO 9000 and TQM Fundamentals of TQM, Major
processcomponentsofTQMElementsofTQMTQMmodels.
5. E Commmerce : Meaning, Functions of ECommerce Advantages &
disadvantages
Scope
of
ECommerce,
Levels
of
ECommerce
eonline
banking
Electronic delivery channels ATM, EFT, Telebanking, EMT, echeque Security of
Internetbanking.
BooksRecommended:
1) Gordon, Natarajan Financial Markets and Services, Himalaya Publishing
House,Mumbai.
2) R.P.RustgiStrategicFinancialManagement,SultanChand&Sons,NewDelhi.
3) Dr.D.D.SharmaTotalQualityManagementPrinciples,Practice&CasesSultanChand
&Sons,NewDelhi.
4)
BholeL.N.
Financial
Institutions
&
Markets,
Tata
McGrew
Hill,New
Delhi.
5) KhanM.Y.IndianFinancialSystem,TataMcGrewHill,NewDelhi.
6) Dr.C.S.RayudueCommerce,eBusiness,HimalayaPublishingHouse,Mumbai.
7) C.S.V.MurthyeCommerce:Concept,Models,Strategies,H.P.H.Mumbai.
8) VermaJ.C.CreditRatingProcedure&Practice,BharatPublishingHouse,NewDelhi.
7
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
38/39
Syllabus
MarketingManagement
Subject:ModernMarketingResearch
Contents:1)
MarketingResearch: Introduction Meaning Objectives & Function ofMarketing researchElementsImportance&ItsLimitations.
2) MarketingOrganization: Introduction Meaning & definition Need &Importance Principles of Marketing Organization Marketing Magagers Qualities,
duties,responsibilities,Power&Function.
3)
Sources&
Collection
of
Information
:
A) Primary Data Collection : Primary Data Objectives Type of PrimaryDataSourcesofdataMethodsofdatacollection.
B) SecondarysourcesofDataCollection: MeaningofSecondarydataUsing of Secondary data Internal sources of Secondary data External
sourcesofSecondarydata.
4)
TheMarketingInformationSystem : Meaning&DefinitionofMIS ThepurposeorneedofasystemforMISAsimplemedelofMISTheconceptofMIS
FactorsresponsibleforasuccessfulMISMarketingIntelligenceSystem.
5) PreparationofResearchReport : Roleof reportTypesof reportContentofreportPrincipalofpreparationDevicesPresentation&Communicationfollowup.
6) Current&EmergingApplicationsofMarketingResearch: Importance ofcustomerdatabaseRelationshipMarketingBrandequitymeasurementCustomer
satisfactionMethodtomeasuresatisfactionTotalQualityManagement(TQM)
7) RecentIssues&developmentinMarketing : Direct Marketing Online
Marketing
Green
Marketing
Marketing
Ethics.
8
*******
8/11/2019 M.com IIyear Syllabus (I,II,III,IV)Sem
39/39
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