BIG PICTURE STRATEGY
CLEVELAND MUSEUM OF ART
Jane Alexander, Chief Information OfficerAndrea Bour, Collection Information Data AnalystJeanne DeBonis, Web DeveloperNiki Krause, Application Services Manager
IMTS Applications TeamWill, Andrea, Linda, Niki, Jeanne
GALLERY ONE + ARTLENSinteractives test-bed
GALLERY ONE• 1st ‘beneficiary’ of digital strategy• 78 works of important art• 6 thematic lenses• 3 dynamic interactives:
– Collection Wall(40’ long, 125 microtiles, 4000+ works)
– Matching & Sorting game (2 stations)– Beacon (favorites, stats, visitor experiences)
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12
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15
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ARTLENS• 55 works interpreted from Gallery One• 150+ interpreted works in collection galleries• 800+ videos & narrated slideshows• 700+ text & image offerings• 25 predefined tours• wayfinding via 175+ APs• 9,200 downloads to date• 1,000+ visitor tours created
NO ONE-OFFS!
A FEW OF THE MANY…• integrated CCMS• DAM upgrade• archival repository• open-source website• mobile site• central table
OTHER PROJECTSall intertwined
search
view
editupload
connect
plan
collaborate
CCMS
WEBSITE• open source
• extensible and extremely
customizable
• rapid application development
• sophisticated theming layer
• intuitive interface
• in-house expertise
• highly-engaged developer
community
• active use and development in
museum, library, and non-profit
community
better and faster search and faceting
ease of theming & design
streamlined mobile site
LIBRARY INTEGRATION
linking art citations + donors
DAM UPGRADE
ARCHIVAL REPOSITORY
records in the cloud
CENTRAL TABLE
CCMSbuilding a core system
SEARCH • EDIT • APPROVE
UPLOAD : Document Management
CONNECT : WorldCat
CONNECT : Getty and VIAF
PLAN : Exhibitions • Service
COLLABORATE
Product Description• built on open technologies of Microsoft SharePoint Server, Microsoft SQL Server and .Net
• built with Collaboration as a primary goalo employs SharePoint embedded features and custom workflows for sharing information with
internal colleagues
o institutional based premise for sharing information between museums
o community based premise for publishing information to the world
• cloud-ready to support a community of museum catalogers and professionals from multiple institutions regardless of size
• built using the latest frameworks and design patterns including SOA (Service oriented architecture) and MVVM (Model-View-View-Model)
• designed to be agile and adaptable to multiple platforms; iOS, Android, Surface
• designed to scale from a few users to tens of thousands of users
• designed to be adaptable to specific museum by allowing theming and branding according to preference
PICTION DAMevolving
PICTION DAM UPGRADE• Piction 7 application upgrade• flattened legacy record structure (1:1)• expanded staff-requested tools
– export PPT and Excel– contact sheets– batch downloads
• integrated with CCMS• turbocharged downstream use
A Basic DAM
An Awesome DAM
ARCHIVAL REPOSITORYOAIS + cloud computing
ARCHIVAL STORAGEdigital assets
(original + normalized)
DATA MANAGEMENTmetadata
(descriptive, technical, preservation)
INGEST ACCESS
Preservation Planning
Administration
OAIS
MANAGEMENT SOFTWARE• IMTS preference for open source• options reviewed:
– DSpace (piloted and chosen)– Fedora Commons (piloted)– Archivematica– ContentDM
• custom loaders, search interface
• sustainability concerns• in-house server/storage• hosted/SaaS solutions• cloud-based server/storage
– full access to server & management software– top-flight local provider– same ISP backbone– out-of-region redundancy
PLATFORM
CUSTOM LOADER
ISSUES• mapping by collection group• custom CMA schema added
to DCMI, IPTC metadata• original + normalized archival file format
– TIFF– PDF-A
• preserving Photo Studio edits to images• automation of workflow steps
WEBSITEmigration and innovation
GOALS OF MIGRATION TO DRUPAL CMS• staff intranet
– ease of use– true content management by and for staff– ability to search documents, show news and alerts
• museum website– consolidation of Sitecore website and Wordpress blog– understandable content and categorization– massive migration of data (>65,000 pages)
• library website– migration from LAMP site, opacs, and Wordpress
STAFF INTRANET (before Drupal)
STAFF INTRANET CONVERSION• The easy part: implementation
– installation
– customization of content
– theming
• The challenge: training/retraining staff
– content management means extra work (despite ease of use)
– gatekeeper strategy requires single content manager per
department
– daily updates on intranet replace “all staff” emails
STAFF INTRANET(with Drupal)
PUBLIC WEBSITE CONVERSION• Save money with open source
– software cost– license fees– developer fees– training fees
• Legacy system (Sitecore CMS) disadvantages– non-standard implementation, heavy customization– out of house development and updates– search engine issues: limited SEO and lack of Google image indexing– problematic social sharing– unintuitive admin interface with buggy plug-ins and limited browser
support
PUBLIC WEBSITE CONVERSION
• in-house expertise
• rapid application development
• intuitive admin interface for content managers
• sophisticated theme layer separate from content
• highly-engaged developer community
• active use and development in museum, library, and
non-profit community
WEBSITE MIGRATION SCOPE• Time Challenges: July-December 2012
– hire third-party developers for decision making and complex migration– “redesign”– build– migrate– launch
• “Redesign” Challenges: branded site• Migration Challenges
– export >65K pages from relatively-unstructured database (“blobs”)– decide how to handle user data and customizations
• Special Challenges– integrate with Piction DAM (weekly refresh of ~60K objects’ metadata and images)– feed daily events to ArtLens (iPad application)
GOALS OF SITE DESIGN & “REDESIGN”
• fix things that were “broken”
– Facilitate SEO
– Reinstate images to Google index
– Make social sharing work properly
• follow already-established branding guidelines
– Maintain menu and landing page layout
– Keep general page look (banner, text, navigation)
• update layout and functionality where possible
• incorporate responsive design
Homepage
Landing Pages (Rendered Menus)
CONTENT PAGESupdated for usability
• Remove menu overlay• Add peer content in left menu• Move related content to top
of left menu• Reinstate browser “back”
button functionality
COLLECTION ONLINEsearch layout and functionality
• Installed Apache SOLR search for speed
• Added facets to search navigation
• Added hover info for objects
COLLECTION ONLINEobject pages
• Layout and functionality updated for usability
• Meta data displayed in pocketed sections NEXT to main image
• Thumbnail carousel for slide-show functionality
MOBILE SITE CHANGES• Make entire site available on mobile platform
• Maintain as much imagery as possible
(Pentagram design guideline)
• Work within user expectations for mobile site
(menu dropdowns, single-column layout and
“button” lists)
RESPONSIVE DESIGN VS. MOBILE SITE
MOBILE SITE IMPLEMENTATION• responsive design abandoned below tablet level
• separate theme for mobile
• templates, CSS, and Javascript
• swipe and scroll functionality for image menus and slideshows
• install server-side switching using Apache Mobile Filter for platform
detection and domain assignment
• create mobile site domain: m.clevelandart.org
• use Domain Access module in Drupal to handle theme assignment
based on domain served
DIGITAL STRATEGYlooking at the big picture
OBJECTIVES• activate the collection• connect art and audience through active experience• promote new scholarship• support research• facilitate internal and external collaboration• drive attendance• increase revenue• streamline work
DIGITAL STRATEGYenjoying the big picture
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