8/3/2019 McDonald's French Fries Lawasuit
1/15
GROUPPROJECT
Group members:
V th Ct TinNguynTh H TranginhPhm Anh ThiuTrn Duy KhimPhng Khit Nhi
8/3/2019 McDonald's French Fries Lawasuit
2/15
OUTLINE
Introduction
Literature Review
Methodology Results
Recommendation
8/3/2019 McDonald's French Fries Lawasuit
3/15
INTRODUCTION
1954, Ray Kroc McDonald founder, started with asmall barbeque restaurant.
8/3/2019 McDonald's French Fries Lawasuit
4/15
It has been growing and
spreading internationally forthe past three decades.
Now, it is one of the worlds
leading food service retailers,with more than 33,000restaurants, serving morethan 64 million people inmore than 119 countrieseach day.
8/3/2019 McDonald's French Fries Lawasuit
5/15
WORLDWIDEPRODUCT
Big Mac World famous fries
Chicken McNuggetsEgg McMuffin
8/3/2019 McDonald's French Fries Lawasuit
6/15
The McDonalds french fry lawsuit
A lawsuit was filed not only with McDonalds, but within thevegetarian community as well, over which groups should get
the money
Mc Donald had not told
vegetarians that its french
fries and hash browns had
beef in them
Press release stated that
McDonalds fries werecooked in 100 percent
vegetable oil
The case is being appealed, millions of dollars are at stake, and
the outcome is in doubt
LITERATURE REVIEW
Vegetarians Mc Donald
8/3/2019 McDonald's French Fries Lawasuit
7/15
But lawsuits were filed in
Texas, New Jersey, California,
and Illinois
Hindu protests in India
were launched at various
McDonalds restaurants
McDonalds quicklyissued a denial: never
claimed its fries were
vegetarian
Eric Schlossers book FastFood Nation remarking that the
natural flavor in McDonaldsfrench fries was derived from
beef
the issue receded in India
LITERATURE REVIEW
laboratory testsrevealed: NO animal fat
in the french fries
8/3/2019 McDonald's French Fries Lawasuit
8/15
Who sRight?
Who sWrong?
8/3/2019 McDonald's French Fries Lawasuit
9/15
THEFACT
8/3/2019 McDonald's French Fries Lawasuit
10/15
Mc Donaldemployees
Loyalty vs. Truth
Short term vs. Long term
Friescontainedflavor from
beef
Vegetarianscan enjoy
fries
- Selling more products- Consumers would suffer - Selling less products
- Consumers welfare
Mc DonaldVegetarianConsumers
8/3/2019 McDonald's French Fries Lawasuit
11/15
MC DONALDSREACTION In 2005, McDonald's has agreed to donate $10 million to
Hindu and other groups to settle lawsuits filed againstthe chain for mislabeling french fries and hash brownsas vegetarian.
McDonald's also posted an apology on its Web site,acknowledging that mistakes were made incommunicating to customers and the public
8/3/2019 McDonald's French Fries Lawasuit
12/15
McDonald has created a Dietary Practice/VegetarianAdvisory Panel consisting of experts in consumerdietary practices that will advise McDonald's on
relevant dietary restrictions and guidelines.
8/3/2019 McDonald's French Fries Lawasuit
13/15
METHODOLOGY
Literature searches
Sources of information: Newspaper
Annual reports
Online articles Related studies
8/3/2019 McDonald's French Fries Lawasuit
14/15
REFERENCE
http://www.compassionatespirit.com/McDonalds-Lawsuit-article.htm
http://www.aboutmcdonalds.com/mcd/our_company.html
http://www.compassionatespirit.com/McDonalds-Lawsuit-article.htmhttp://www.compassionatespirit.com/McDonalds-Lawsuit-article.htmhttp://www.aboutmcdonalds.com/mcd/our_company.htmlhttp://www.aboutmcdonalds.com/mcd/our_company.htmlhttp://www.aboutmcdonalds.com/mcd/our_company.htmlhttp://www.aboutmcdonalds.com/mcd/our_company.htmlhttp://www.compassionatespirit.com/McDonalds-Lawsuit-article.htmhttp://www.compassionatespirit.com/McDonalds-Lawsuit-article.htmhttp://www.compassionatespirit.com/McDonalds-Lawsuit-article.htmhttp://www.compassionatespirit.com/McDonalds-Lawsuit-article.htmhttp://www.compassionatespirit.com/McDonalds-Lawsuit-article.htm8/3/2019 McDonald's French Fries Lawasuit
15/15
THANKYOUFOR
LISTENING!!
Top Related