McBru Makes the Social Media Connection
with Your Marketplace and Your Marketing
SOCIAL MEDIA
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Since 2007, McBru has been connecting tech B2B
companies with their audiences via social media. From
blogs and LinkedIn; to Twitter and Facebook; and across
YouTube and Slideshare, McBru has innovated techniques
that find and build trusted relationships that generate
awareness, preference, and engagement.
McBru introduced the Social Media 360 into the tech
B2B industry, a program that fast-tracks clients to
appropriate, sustainable levels of social media activity.
For companies new to social media, the Social Media 360
builds a solid foundation and long-term goals for social
media involvement, tailored to the needs and resources
of each client. Companies that are already active in
social media find that the service helps bring more focus,
efficiency, and new opportunities to leverage their content
and audience connections.
ANALYSIS We determine the optimal social media channels for your key audiences, review
your current program vis-à-vis the industry and your competition, and analyze your business needs.
RECOMMENDATIONS We provide a written overview and presentation of key findings, detailing necessary infrastructure and resource investments, and recommend an optimal strategy and action plan for your social media efforts.
DISCOVERY We identify key audiences and create audience profiles, confirm your business objectives, and then identify the marketing and communications infrastructure for your business.
RECOMMENDATIONS Optional management and reporting programs integrate social media into your existing marketing, communications, and PR efforts.
SOCIAL MEDIA 360
COMMUNITY MANAGEMENT
Through social media, McBru built important relationships with an industry influencer, who shared her Xilinx experiences with 16,000 fans on YouTube.
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McBru also delivers ongoing community management. McBru can launch and manage optimal social media
channels, develop a pipeline of content activity, and engage
with stakeholders and influencers. For some clients, we
constantly monitor the web and all social channels for
relevant mentions, and then provide the clients a real-
time opportunity to engage in the conversations, offering
guidance and message support. Other clients choose to
have us engage on their behalf; either way, we do the heavy
lifting associated with monitoring and responding, providing
a more consistent and robust social media presence than
most clients have capacity to manage on their own.
We also provide detailed monthly reporting and analysis of
social media activity, both for accountability and also as a
source of refinement and continuous improvement. In sum:
McBru can help tech B2B companies grow communities,
build relationships, and seize opportunities.
As a full-service agency, moreover, we are suited to
leveraging social media initiatives to amplify the rest of
your marketing programs better than any boutique social
media firm can.
McBru’s social media monitoring uncovered an impromptu contest on Twitter, so our client Xilinx donated the prize, and the winner posted a great testimonial video.
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Why McBru•McBru began working in tech B2B social media in
2007, and has been steadily helping companies build
their audiences and reach ever since. At McBru, social
media expertise is not bolted on: it’s been methodically
baked in.
•Our tech B2B experience and Social Media 360
process ensures that your social media programs fit your audiences, business objectives, corporate culture
and resources.
•Social media expertise resides in all our staff and
programs, not some isolated resource. We can amplify any and all of your marketing initiatives.
•In-house creative, writing and design expertise can help
you prime your social media programs and maintain a
steady flow of valuable content.
•In tech B2B, social media is not a numbers game; it’s
about the quality of your network, not quantity. Our
experienced community management helps you identify and nurture relationships that have an outsized impact
on your marketing and sales efforts.
•Like everything we do, our social media programs are
planned with metrics in mind; reporting and analysis yield insight about your social media activities.
For Altium, McBru has nurtured a bench of brand proponents that are happy to engage in discussions on social media on our client’s behalf.
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@mcbru
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