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Page 1: Mba may 2005 sem 1,2,3,4

MBA Question PapersYear 2005

Semester – I

Sub. Code Subject Name May 2005 Oct 2005101 O. B. & P. P M. May 2005 Oct 2005102 Management Accounting May 2005 Oct 2005103 Managerial Economics May 2005 Oct 2005104 Statistical & Quantitative

MethodMay 2005 Oct 2005

105 Legal Aspects of Business May 2005 Oct 2005106 Basic of Marketing May 2005 Oct 2005

Semester – II

Sub. Code Subject Name May 2005 Oct 2005201 Marketing Management May 2005 Oct 2005202 Financial Management May 2005 Oct 2005203 Human Resource Management May 2005 Oct 2005204 Manufacturing & Operation

ManagementMay 2005 Oct 2005

205 Material & Logistics Management

May 2005 Oct 2005

206 Management Information System

May 2005 Oct 2005

Semester – III

Sub. Code Subject Name May 2005301 Business Policy & Strategic

ManagementMay 2005 Oct 2005

302 Management Control System May 2005 Oct 2005303A Marketing Research May 2005 Oct 2005303B Advance Financial Management May 2005 Oct 2005303C Software Engineering May 2005 Oct 2005303D Logistics And Supply chain

ManagementMay 2005 Oct 2005

303E Labour Law May 2005 Oct 2005304A Integrated Marketing

CommunicationsMay 2005 Oct 2005

304B Direct Taxation May 2005 Oct 2005304CS Relational Database

Management SystemMay 2005 Oct 2005

304D Quality Management May 2005 Oct 2005304E HRM – Industrial Relation May 2005 Oct 2005305A Marketing Management –

Service Marketing and Brand Management

May 2005 Oct 2005

305B Finance – Merchant Banking and Financial Services

May 2005 Oct 2005

305C Visual Basic and Oracle May 2005 Oct 2005

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305D Production & Material – Production Planning and Control

May 2005 Oct 2005

305E H R M – Training And Development

May 2005 Oct 2005

306A Marketing Management – Retail and Distribution Management

May 2005 Oct 2005

306B International Finance May 2005 Oct 2005306C Computer – Business

ApplicationMay 2005 Oct 2005

306D Oct 2005306E H R M – Organizational

DevelopmentMay 2005 Oct 2005

Semester – IV

Sub. Code Subject Name May 2005401 Entrepreneurship Development

& Project ManagementMay 2005 Oct 2005

402 International Business Management

May 2005 Oct 2005

404A Marketing Management - Marketing Strategy & Rural Marketing

May 2005 Oct 2005

404 Services Marketing May 2005 Oct 2005404B Indirect Taxation May 2005 Oct 2005404D Inventory Management May 2005 Oct 2005404E Labour Welfare May 2005 Oct 2005407A Strategic Marketing and

Relationship ManagementMay 2005 Oct 2005

407B International Finance May 2005 Oct 2005407C Project Management and IT

ManagementMay 2005 Oct 2005

407D Production & Material – Materials Requirements Planning

May 2005 Oct 2005

407E HRM – Strategic Human Resource Management

May 2005 Oct 2005

408A Marketing Management – Product and Brand Management

May 2005 Oct 2005

408B Strategic Financial Management

May 2005 Oct 2005

408C Computer Specialization May 2005 Oct 2005408D Production and Material

SpecializationMay 2005 Oct 2005

408E Labour and Other Laws May 2005 Oct 2005

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[Total No. of Question :7] [2770] – 101MAY 2005

M.B.A.(Sem-I)(101) : ORGANISATIONAL BEHAVIOUR (New)

(Paper-I)

Time: 3 Hours [Max. Marks: 70]

Instructions: 1) Answer any four questions.2) All questions carry equal marks.

Q-1) Explain the term organizational behaviour. Explain the fundamental concepts of organizational behaviour in detail (15)

Q-2) defines the term ‘perception’ and explains ‘perception process’ (15)

Q-3) what do you understand by ‘Motives’ and explain Herzberg theory of motivation, with Relevant examples. (15)

Q-4) Define leadership & state its importance along with different leadership styles. (15)

Q-5) Define stress. Explain ill effects of stress on human beings. How do people manage stress? (15)

Q-6) Enumerate various factors responsible for change. (15)

Q-7) Short notes (any one)

A) Behavioural management.B) Morale indicators.C) Organisational Design.D) Re-engineering.E) Traditional v/s Modern view of conflict. (15)

Semester – I

Total No.of Question:8

[2770] 102

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MAY 2005

M.B.A.(Sem-I)MANAGEMENT ACCOUNTING (102) New

(Revised Course) New

Time: 3 Hours [Max. Marks: 60]

Instruction: 1) Attempt any TWO questions from each section.2) Answers to both sections are to be written in one and the same answer

book. 3) Figures to the right indicate marks.4) Use of simple calculator is allowed.

SECTION-1Q-1) a) “Agreement of Trial Balance does not necessarily mean that accounts are correct”. Comment. [10]

b) What is idle time? How can it be controlled? [5]

Q-2) a) What are the various methods of valuing inventories? explain any two of them with illustrations. [ 10]

b) Explain the term Labour Turnover. How can it be

measured? [5]

Q-3) a) Distinguish between Allocation, Allocation, Apportionment 7 Absorption of overheads. [10]

B) Differentiate between revenue 7 capital expenses. [5]

Q4) Write short notes on – (Any Three): [15]

a) Key Factor.b) Stories Ledger.c) Variance Analysis.d) Double Entry Accounting System.e) Current Assets.

SECTION-IIQ5) a) Prepare the Bank Reconciliation statement of M/s. Dhanawan Enterprises, showing the bank balance as per Cash Book as on 30sept. 2004 with the help of following information- [7]

1) Balance as per pass book on 30sept. 04(debet) Rs. 1,210.

2) Cheques drawn on 30sept.04but not cleared till Oct. 04, Rs. 745, Rs. 950

3) Cheques in the bank till Oct.2004- Rs. 3,400.4) A periodie payment of Rs. 150 by bank as per standing

instructions not entered in cash book.

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5) There was a debit in the pass book Rs. 1 for bank charges and Rs. 150 for interest on overdraft which was not entered in cash book.

6) Cheques of Rs. 1,500 deposited in the bank was finally dishonoured. It was not entered in the Cash book.

7) Bankers have made a mistake in balancing by showing overdrawn in excess by Rs. 100 on 30 Sept.04.

b) The cost of sale of product is made up as follows- [8] Rs.Material used in manufacturing 55,000

Material used in primary packing 10,000 Material used in selling products 1,500 Material used in factory 750 Material used in office 1,250 Labour required in Producing 10,000

Labour required for factory supervision 2,000 Direct Expenses 5,000 Indirect Expenses 1,000 Administration Expenses 1,250 Depreciation on office building & Equipment 750 Depreciation on factory building 1,750 Selling Expenses 3,500 Freight on material purchased 5,000 Advertising 1,250 Assuming that all the products manufactured are sold, what should be the selling price to obtain of 20% on selling price? Show the Prime Cost, Factory Cost, Cost of Production & Cost of Sales separately.

Q6) Prepare Trading & Profit & Loss Account and the Balance Sheet as on 31 March,2004 of Giriraj. [15]

Balances as on 31 March,2004. Rs.Stock of Goods as on 1 April,2003 7,530Purchases 30,000Wages 1,580Sales – Credit 40,700 Cash 3,700Salaries 5,900Discount to customers 200Discount received 100Office Expenses 800Sundry Creditors 3,800 Bills payable 2,300Capital (on 1 April, 2003) 20,000 Drawings 4,500Cash in hand 40Cash at bank 4506% Investments (Purchased on 1 Oct. 2003) 1,000Bills Receivable 3,400

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Sundry Debtors 4,500 Plan Machinery 4,465Land & Buildings 7,000Outstanding Salaries 1,000Depreciate on Plant 235

Adjustments-1) Stock as on 31 Mar.2004 was valued at Rs.5,3002) Provide for doubtful debts on debtors @5%.3) Depreciate Land & Buildings @21/2%.

Q7) a) A company had incurred fixed expenses of Rs. 2,25,000 with sales of Rs.7,50,000 and earned a profit of 1,50,000 during the first half year. In the second half year, it suffered a loss of Rs. 75,000 [7]

Calculate-i) The profit- volume ratio, break- even point and

margin of safety for the half year.ii) Expected sales volume for the second half year

assuming that selling price & fixed expenses remained unchanged during second half year.

b) Prepare a Cash Budget for the period of three months ended on 30 September , 2004 based on the following information-[8]

Rs.

Cash & Bank balance on 1 July,2004 25,000

Salaries & Wages estimated monthly 10,000

Interest payable (August ,2004) 5,000

Estimated June July August September Rs. Rs. Rs. Rs. Cash sales -- 1,40,000 1,52,000 1,21,000Credit Sales 1,00,000 80,000 1,40,000 1,20,000 Purchases 1,60,000 1,70,000 2,40,000 1,80,000Other expenses 20,000 22,000 21,000 23,000

Credit sales are collected 50% in the month following the month of sale. Collection from debtors are subject to 5% discount if payment is received during the month of sale and 21/2% if payment is received in the following month.

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Creditors are paid either on “ Prompt or 50 days” basis. It is estimated that 10% of the creditors are in the ‘prompt’ category. Others expenses are payable as one month in arrear.Minimum cash in hand requires Rs. 20,000 surplus can be invested (in multiples of thousands) in short – term securities entitled for interest at 8% per annum on quarterly basis, investment to be made at the end of each month.

Q8) a) Using the following information, calculate. [7]

i) Labour cost variance ii) Labour Rate Variance and iii) Labour efficiency Variance for each department .

Department X Department Gross Direct Wages 28,080 19,370Standard Hours 8,640 6,015Standard rate per hour 3 3.40 Actual Hours Worked 8,200 6,345

b) The trial balance of a firm is prepared as on 31 December 2003. The following errors were found subsequently to have been committed. Pass journal entries to correct them. [8]

1) An amount of Rs. 1,000 was received from Mr. Das on 31 Dec. 2003 but had been entered in the cash book on 3 January 2004.

2) The purchases of an office table costing Rs. 3,000 had been passed through purchases day book.

3) Rs. 3,750 paid for wages to workmen for making furniture had been charged to wages account.

4) A purchase of Rs. 671 had been posted to the debit of the creditor’s account of Mr. Panna as Rs. 617.

5) A cheque for Rs.200 received from Mr. Joshi on account has been dishonoured on maturity and was passed to the debit of Allowances account.

6) Goods amounting to Rs. 1,000 had been returned by a customers and were taken into stock, but no entry in respect there of was made in the books.

7) Rs. 20,000 paid for the purchase of a motorcycle for a partner Mr. Datta had been charged to miscellaneous expenses account.

Semester – I

Total No.of Question:8

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[2770] 103

May 2005M.B.A.(Sem-I)

MANAGERIAL ECONOMICS 103 M.B.A. ( SEM-1) New

Time: 3 Hours[Max.Marks:60]

Instruction : 5) Answer any two questions from both the sections.6) All questions carry equal marks.7) Draw neat diagrams wherever necessary.

SECTION-IQ-1) What is Managerial Economics? Discuss its scope and importance.

Q-2) Why ‘joint stock company’ form of business organization is popular?

Q-3) What is demand forecasting? Describe any 2 methods and objectives of demand forecasting.

Q-4) Write notes on any two: a) Nature of micro economics. b) Non profit organizations. c) Law of Supply. d) Break-even analysis.

SECTION-II

Q-5) State and explain the Law of Variable proportions.

Q-6) Show how a monopoly firm reaches its equilibrium in the long run.

Q-7) What are the steps involved in Cost- Benefit Analysis? Are thre any short comings of this method?

Q-8) Write notes on any two: a) Product differentiation. b) Administered prices and support prices. c) Private gods Vs Public goods. d) Protection of consumer’s interest.

Semester – I

Total Questions:8 [2770] 104

Page 9: Mba may 2005 sem 1,2,3,4

May 2005M.B.A.(Sem-1)

104: STATISTICAL AND QUANTITATIVE METHODS (New) (2005 Pattern)

Time: 3 Hours [Max. Marks: 70]

Istructions: 1) Solve any two question from Section I and any two question from

Section II.2) All question carry equal marks.3) Write answers to both sections in the same answer book.4) Use of electronic calculator and statistical in the same answer

book.5) Mobile calculators are not allowed.

SECTION-IQ-1) a) Given the following distribution for overtime draw Histogram and estimate mode from it. [15]

Over time in ( hours) No. of Workers

4-8 8-12 12-16 16-20 20-24 24-28 4 8 16 18 20 18

b) Find arithmetic mean from the following data.Classes Frequency

1-10 11-20 21-30 31-40 41-50 8 15 25 10 7

c) The management of hotel has employed 2 managers, 5 cooks and 8 waiters. The monthly salaries of the mangers, the cook and the waiters are Rs. 3,000 Rs. 1,200 and Rs. 1,000 respectively. Find the mean salary of the employees.

Q-2) a) Particulars regarding the income of two villages are given below . [15]

Village X Village YNo. of People Average (Rs)Variance (Rs)

600175100

50018681

What is combined standard deviation if the village X and Y are put together?

b) Given __ __N= 8, X= 10, Y=8, __ __ __2 __2 ∑(X-X) (Y-Y) = 43, ∑X-X) = 32, (Y-Y) =72.

Find coefficient of correlation.

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c) Given r=0.8

Price Rs. Amount demanded ‘000units

Mean S.D.

102

352

Q-3 a) If r3 =0.4, r13=0.2, and R1.23,=0.75 obtain possible value of r12. [15]

b) In an examination at which 600candiates appeared , boys out numbered girl by 16% of all candidates . Number of passed candidates exceeded the number of failed candidates by 310. boys failing in the examination umbered 88. Find coefficient of association between sex and success.

c) In a certain locality there were 320 patients. 10 were suffering from typhoid, 12 were suffering from malaria and 2 were suffering from both. If one is selected at random. What is the probability that he is suffering either from ryphoid or malaria?

Q-4) a) An insurance company insured 1500 scooter drivers, 3500 car drivers and 5000 truck drivers. The probability of an accident is 0.050, 0.02 and 0.10 respectively in case of scooter, car and truck drivers. One of the insured person meets an accident. What is the probability that he is a car driver?

b) Ina certain factory it was found that average absentee rate is 3 orkers per shift. Find the probability that on a given shift. i) Exactly two workers will be absent. ii) More than four workers will be absent. [Given e3=0.04979, e0.3=0.7408]

c) It is observed that 80% of T.V. viewers watch Aap ki Adalat program . What is the probability that at least 80% of viewers in a random sample of 5 watch this program? [15]

SECTION-II

Q-5) A company has two grades of inspectors I& II, who are to be assigned for a quality control inspection. It is required that at last 2000 pieces be inspected per 8 hour day. Grade I inspectors can check pieces at the rate of 50 per hour with an accuracy of 97% Grade II inspectors can check pieces at the rate of 40 per hour with an accuracy of 95% . The wage rate of Grade I inspector is Rs. 4.50 per hour and that of grade II is Rs. 2.50 per hour. Each time an error is made by an inspector the cost to the cost to the company is one rupee. The company has available for the inspection job 10 grade I and 5 grade II inspectors. Formulate the problem to find how many grade I and II inspectors. To be engaged to minimize the total cost. [8]

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b) Solve the game with pay off matrix as below [7]

Player A PlayerBB1 B2 B3

A1A2A3

1 7 2 6 2 7 5 1 6

Q-6) Solve the following transportation problem given problem given the unit transportation costs, demand and supply as below. [8]

Sources Write houses A B C

Supply

123

5 1 76 4 63 2 5

108015

Demand 75 20 50

b) A company has 5 jobs to be done. The following matrix shows the return in Rs. of assigning 1th job. Assign the five jobs to the five machines so as to maximize the total return. [7]

Mchine JobA B C D

E 1 2 3 4 5

5 11 10 12 4 2 4 6 3 5 3 12 5 14 6 6 14 4 11 7 7 9 8 12 5

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Q-7) a) At a bus terminus every bus should leave with driver. At the terminus they keep 2 drivers as reserved, if any one on, scheduled duty is sick and could not come. Following is the probability distribution that driver become sick.[8]

Number of sick drivers 0 1 2 3 4 5

Probability 0.30 0.20 0.15 0.10 0.13 0.12

Simulate for 10 days and find utilization of reserved drivers. Also find how many days and how many buses cannot run because of non availability of drivers.Use following random numbers. 30,54,34,72,20,02,76,74,48,22.

b) A.T.V. repairman finds that the time spent on his jobs has an exponential distribution with mean 30 minutes.If he repairs sets in the order in which they come in, and if the arrival of sets is approximately poisson with an average of 10per 8 hour day. What is the repairmans expected idle time each day? How many jobs are ahead of the average set just brought in? [7]

Q-8) a) Write short notes on any two [8] i) Multiple channel queueing system. ii) Markov chain. iii) Uses of transportation models. b) Find regret table from the following pay off table. [7]

Events

Actions___________________________________A1 A2 A3 A4

E1E2E3E4

80 430 -20 30 330 30 230 330 120 130 30 330 80 30 130 30

Also find Expected Regret for each action if P(E1)= 0.15,P(E2)=0.45,P(E3)=0.25, P(E4)=0.15.

Semester – I

Total Questions:7 [2770] 105

May 2005M.B.A.(Sem-1)

Page 13: Mba may 2005 sem 1,2,3,4

105:LEGAL ASPECTS OF BUSINESS-105 (New) (2005 Pattern)

Time: 3 Hours [Max. Marks: 60]

Istructions: 1) Attempt any four questions.2) All questions carry equal marks.

Q-1) Elaborate the concept of ‘Consideration’. What object and consideration are unlawful as per the provisions of Indian Contract Act,1872?

Q-2) “Liability of surety is co-extensive with that of principal debtor” Explain the statement in the light of nature and scope of surety’s liability.

Q-3) Discuss in brief the rules as to when property in goods passes from seller to buyer. Refer relevant laws from sale of Goods Act,1930 as to transfer of property in goods.

Q-4) State and explain the provisions relating to ‘Dishonour of Negotiable Instruments’ embodied in The Negotiable Instruments Act,1881.

Q-5) Discuss in brief the law relating to liability for mis-statement in the prospectus of a company.

Q-6) Write an explanatory note on “E-Governance” in the light of provisions ofInformation Technology Act, 2000.

Q-7) Write short notes on any three: a) Essentials of Fraud. b) Distinction between ‘Sale’ & ‘Agreement to sell’ goods. c) Noting of Negotiable Instruments. d) Salient features of a company. e) Consumer goods (CPA1986). F) Remendies of consumer under CPA,1986.

Semester – I

Total Questions:7 [2770] 106

M.B.A.(Sem-1)May 2005

106:BASICS OF MARKETING (New) (2005 Pattern)

Time: 3 Hours [Max. Marks: 60]

Istructions:1) Solve any four questions.2) All questions carry equal marks.3) Make necessary assumptions if required.

Q-1) Define marketing. Distinguish between selling and marketing. Explain the proves of marketing.

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Q-2) Briefly describe various functions of marketing.

Q-3) Describe various bases of market segmentation. As a marketing manager of a company manufacturing readymade garments, how would you consider the possible market segmentation for such products to be sold in India? Make necessary assumptions and justify your answer.

Q-4) Define sales forecasting. Explain the various methods and techniques of salesforecasting .

Q-5) What are the steps in the buying decision process? How industrial buyer’s behaviour is different from individual buyer’s behaviour?

Q-6) “Everything is fair in the love, war and marketing”. Do you agree with this statement? Discuss the role and importance of marketing ethics in the modern business world.

Q-7) Write notes (Any three): a) Marketing Research Process b) Customers Satisfaction & Customer Delight c) Market Targetting and Positioning Strategies d) Identification and Analysis of Competition e) Types of Marketing Control

Semester – I

Total No.of Question:7P370

[2875] 101Oct 2005

M.B.A. (Sem-I)101:ORGANISATION BEHAVIOUR &PRACTICES OF MANAGEMENT

(New)[Time:3Hours] [Max.Marks :70]

Instructions to the candidates:1) Q1.is compulsory.2) Solve any three out of the remaining.3) Figures to the right indicate full marks.

Q1) a) Define organizational behaviour. Explain any two models of O.B. [15] b) Elaborate the functions of management. [10]

Q2) What are the different types of motives? Explain A.H.Maslow’s hierarchy need theory of motivation. [15]

Q3) Explain nature 7 purpose of planning with its steps, in detail . [15]

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Q4) Distinguish traditional Vs modern view of conflict. How is conflict resolved ? [15]

Q5) Define departmentation.What are the different type of departmentation? [15]

Q6) “Its is remarked that attitudes shape the personality of an individual”. Comment.[15]

Q7) Write short Notes on: (Any three) [15]

A) Organisational Commitment.B) Control Techniques.C) Team work.D) Principles of decision-making.E) Theories of group formation.

*******************************Semester – I

[Total No.of Question:9] [2875] 102

Oct 2005M.B.A.(Sem-1)

MANAGEMENT ACCOUNTING (102)New - 2005 Pattern

Time: 3 Hours [Max. Marks: 70]

Instruction to the candidates:1) Q.1 is compulsory.2) Attempt any two questions from Section 1 and 2each.3) Figures to the right indicate marks.

Q-1) Explain the following types of costs with an example [10] 1) Sunk Cost 2) Prime Cost 3) Semi Variable Cost 4) Opportunity Cost 5) Fixed Cost

Section -IQ-2) “Management accounting is a midway of financial accounting and cost accounting” Do you agree with the statement ?Why ? [15]

Q-3) How Marginal costing can be an effective tool for decision making for a company manufacturing three different products ? [15]

Q-4) What is meant by overheads? What is the difference between allocation and apportionment of overheads? Explain the concepts of primary distribution and secondary distribution. [15]

Q-5) Write short notes on (Any Three): [15] a) Bank reconciliation Statement

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b) Zero base budgeting c) Cash book d) Time keeping c) Business entity concept

P.T.O.

SECTION-IIQ-6 The standard quantity and price of raw material required for one unit of product A are [15] given below:

Qty. Selling price Material X 2 kg. Rs. 3per kg. Material Y 4 kg. Rs. 2per kg. ----------- 6 kg

Actual output was 500 units of product A.Data for the same is

Qty. Total Cost Material X 1100kg. 3,410 Material Y 1300kg. 3,960 Calculate all types of material cost variances

Q-7) Prepare trading and profit and lass account &balance sheet from the following data of ABC &Co. [15]

Trial Balance as on 31.3.2005 Sr. Particulars Debit Credit No. Rs. Rs. 1. Sales 3,00,000 2. Plant & Machinery 1,20,000 3. Rent , rates & taxes 20,000 4. Sales Return 30,000 5. Freight 4,000 6. Accounts receivable 70,000 7. Opening inventory 1,20,000 8. Purchases 2,30,000 9. Discount paid 5,000 10. Interest on bank loan 5,000 11. Salaries 70,000 12. Cash in hand 5,000 13. Purchases Returns 10,000 14. Bank loan 1,50,000 15. Capital 1,81,5000 16. Accounts payable 40,000

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17. Bills Payable 26,000 18. Legal charges 500 19. General expenses 8,000 20. Cash at bank 20,000 ----------- ----------------- Total 7,07,500 7,07,500 --------------- -------------- Adjustments:

1) Closing stock on 31.3.2005 was costing Rs. 1,20,000 whereas it’s market value was was 1,50,000 2) Interest on loan bank was outstanding Rs. 7,000 3) Depreciate plant & machinery at10% 4) The owner of ABC &Co has withdrawn the goods worth Rs.20,000 for personal use on 30.302005 The accountant has forgotten to give the effective of the same in the books. While preparing trial balance.Q-8) Work out in cost sheet form the unit cost of special paper, manufactured by a paper mill in December 1980, From the Following dataDirect Materials Paper pulp- 500 tons @ Rs. 500 per ton Other material -100 tons @Rs. 300 per ton Direct Labour 80 skilled men @ 30 per day for 25 day 40 unskilled men @ Rs. 20 per day for 25 day Direct Expenses Special equipment - Rs. 30,000 Special dyes - Rs. 10,000 Works Overhead Variable @ 100% and Fixed at 60% on direct wages. Administration overheads @ 10% on works cost.

400 tons of special paper was manufactured. [15]

Q-9) a) A company estimates its sales quarterwise as under: Q-1 Q-2 Q-3 Q-4 Q-5 1,00,000 1,20,000 1,32,000 1,44,000 1,68,000 Units Units Units Units Units The opening stock was 20,000 units. The Company has decided to keep closing

stock equal to 1/12th the sales of next quarter . Work out the production. Plan for

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Q-1, Q-2, Q-3, Q-4,. [8]

b) Find out the balance as per pass book from the following information. i) Bank overdraft as per cash book on 30.4.2005 -Rs. 2,000 ii) Cheques issued but not presented for payment -Rs. 1,350 iii) Cheques deposited but not yet collected by the bank -Rs. 560

iv) Bank charges Rs.80 made by the bank not entered in cash book v) Interest credited in pass book only -Rs. 905

[7] *****************************

Semester – I

Total No.of Question:7 [2875] 103

Oct 2005M.B.A.-1

(103) MANAGERIAL ECONOMICS 2005 Pattern (New)

Time: 3 Hours [Max. Marks: 70]

Instruction to the candidates:4) Answer to Q1. is compulsory which carries 10 marks 5) Attempt any 4 questions from the remaining that carry 15 marks each.6) Draw suitable diagrams wherever necessary.

Q-1) Explain the nature and signigicance of ‘Managerial Economics’. How is it related to Macro Economics ? OR What is ‘Demand Forecasting’? What are its objective and types?

Q-2) Explain fully the concept of ‘Price Elasticity of Demand’.

Q-3) Explain the terms T.C.,A.C. and M.C. with examples. Why does the long run A.C. curve is saucer shaped?

Q-4) Give the classification of market on the basis of degree of competition.

Q-5) What is ‘Cost Benefit Analysis’? Describe the steps involved in it and its limitations.

Q-6) a) How does Government control monopoly? b) What are the advantage and disadvanatages of Economic Liberalisation?Q-7) Write notes on any Two: a) Dynamic Theory of Profit. b) Private Vs. Public Goods. c) Exceptions to the ‘Law of Supply’. d) Difficulties in the National Income Estimate.

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**********************Semester – I

Total No. of Questions :6 [3075] 104

Oct 2005

STATISTICAL AND QUANTITATIVE METHODS104 (NEW)

Time: 3 Hours [Max. Marks: 70]

Instructions:N.B.:

1) Question No. 1 compulsory any one question out of Q.No.2 and Q.3.2) Question No. 4 is compulsory solve any one out of Q.No.5 and Q.No.6. 3) Figures to the right indicate full marks.4) Use of electronic calculator is permitted.5) Graph paper will be supplied on demand.

SECTION-IQ-1) a) Draw histogram, frequency polygon Ogive curve for the following distribution . [6]Marks Less than 10 20 30 40 50 60 70 80 90Number of Students

4 6 24 46 67 86 96 99 100

Q-2 b) The distribution of wages of workers in two factors A and B is given below. Determine in which factory total wages paid to all the workers is more and in which factory the wages of the workers is more and in which factory the wages of the workers are more variable. [7]

Wages in Rs. No. of WorkersA B

50-100100-150150-200200-250250-300300-350

29

2954115

61118322711

c) Calculate the equation of regression of X1 on X2 and X3 and estimate X1 when X2 =165 and X3 =175. [7]

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Given__ __ __ X1 =170, X2 =160, X3 = 168, σ1 =2.4, σ2 = 2.7, σ3 = 2.7, r12 = 0.28, r13 =0.49, r23 = 0.51

Q-2) The expenditure of 1000 families is given below : [6] Expenditure in Rs. 40-59 60-79 80-99 100-119 120-139No. of families 50 --- 500 -- 50The median of the distribution is Rs. 87. Calculate missing frequencies and for the completed distribution table calculate mode.

b) The advertisement cost and effected sales are given in the following table. Calculate the line of regression of sales on advertisement expenses. ( cost ) and estimate the sales when advertisement cost is Rs. 1,00,000.

Advt.Cost (Rs.) 39 65 62 90 82 75 25 98 36 78Sales (Rs. Lakhs)

47 53 58 86 62 68 60 91 51 84

Calculate co-efficient of correlation between advertisement cost and sales. [9]

Q-3) a) It is observed that a person going to petrol pump for filling the petrol checks the air pressure of the tyres of the vehicle 12% of times and checks the level of

engine oil 29% of the times . It is also abserved that 7% persons check both –

air pressure and the level of oil. [5]i) Calculate the probability that the persons going to the petrol pump

neither checks the air pressure nor the level of oil.ii) Calculate the probability that the person checks the air pressure but

not the level of oil.

b) The following table gives the analysis of the examination results. [5]

Boys GiralsNo. Candidates appeared Married Candidates Married and SuccessfulUnmarried and Successful

80015070

550

2005020

110Determine whether there is an association between marital status and success.

c) The life of battery cells supplied by company A was tested and it was found that the average life is 50 hours with a standard deviation 3 hours. It the company has supplied 1000 battery cells. [5]

i) how many of these will have life than 55 hours. ii) how many of these will have life than 44 hours.

Page 21: Mba may 2005 sem 1,2,3,4

Given area under normal curve for (1) Z =1.67 is 0.4525 and (2) Z = 2 is 0.4772

SECTION-II

Q-4) a) A firm produces 3 products A,B and C. It uses 2 raw materials I and II of which 5,000 and 7,500 units can be used for production of A, B and C. Product A requires 3 units of raw material I and 5 units of raw material II per units corresponding requirements per units of B are 4 and 3 units of raw material I and to respectively and per units of C5 units of raw material I and 5 units of raw material II.

The labour time to produce 1 unit of A is twice required to produce 1 unit of B and is three

Times required to produce 1 unit of C. The entire labour force of the firm can produce

equivalent of 3,000 units of product A. The minimum demand for 3 products is 600, 650 and 500 units

respectively. Assuming profit per units of A, B and C are Rs. 50 , Rs.60 and Rs. 80 respectively

formulate the L.P.P. to maximize profit satisfying constraints. [5]

b) A T.V. repairman finds that the time spent on his job has an exponential distribution with mean 30 minutes. If he repairs sets in the order the sets arrive and arrival of sets in poisson distribution pattern with an average rate of 10 sets per 8 hour day. Find the expected idle time of server repairman each day. Find the average number of sets a head of a new arrival of set. [5]

c) IN a cricket season for a one –day match a bowler bowled 50 balls. The frequency distribution of runs scored per ball is as given below: [5]

Runs/Ball 0 1 2 3 4 5 6Number of balls

15 10 10 4 8 1 2

Simulate the system for 2 overs and average runs given in 2 overs by him. Use following random number. 88,03,05,29,28,48,65,19,55,17,37,82.

d) Write a note on decision theory. [5]

Q-5) a) Finance faculty in a management school decided to hold seminars on 4 topics-leasing, portfolio, management, private mutual funds and swaps and options. The seminars are to be held once a week, so that number of students unable to attend is to be kept minimum. The past experience indicates certain number of students can not attend the seminar on particular day of week as shown the table below:

Leasing Protfolio Private Swaps and

Page 22: Mba may 2005 sem 1,2,3,4

Management Mutual Fund OptionsMonday Tuesday Wednesday ThursdayFriday

5040603010

4030203020

6040302010

2030203030

Find the optimal schedule of seminars, so that minimum number of students will miss the seminar. Find the total number of students who will be missing at least one seminar. [7]

b) Write short notes on: i) Markov chin. ii) Multiple channel queueing system.

Q-6) a) A manufacturer of jeans in interested in developing an advertising campaign that will reach 4 different age groups. Advertising campaign can be conducted through T.V., radio and magazines. The following table gives estimated cost per exposure for each group in appropriate units of money, according to medium employed. The maximum exposure levels possible in each of the media T.V., radio and magazine are 40, 30 and 20 million respectively. Also desired exposures in each age groups 12-18,19-25,26-35 and 36 and above are 30, 25, and 10 million. [9] The objective is to minimize the cost of obtaining the minimum exposure level in each age group.

Media Age Group12-18 19-25 26-35 36 and above

T.V.RadioMagazine

121014

79

12

10129

101012

Formulate above problem as Transportation problem and find the optimal solution.

b) Solve the following game [6]

Pay –off Player B

B1 B2 B3 B4

A1Player A A2

3 2 4 0

Page 23: Mba may 2005 sem 1,2,3,4

A3 A4

3 4 2 4 4 2 4 0 0 4 0 8

Semester – I

Total No. of Questions:8 [2875] 105

Oct 2005M.B.A. (Sem-1)

(105) Legal Aspects of Business (New)

Time: 3 Hours [Max. Marks: 70]

Instructions:i) All questions carry equal marks.ii) Attempt any Five questions.

Q-1) Explain the term ‘Holder’ and Holder in due course. Point out the distinction between the two . Also point out the privileges of holder in due course. (14)

Q-2) Explain the following: i) Certifying Authorities under Information Technology Act 2000. ii) Provisions regarding Accounts and Audit under the Companies Act. (14)

Q-3) Explain the following: i) Exceptions to the rule “No Consideration No Contract”. ii)Consumer Dispute Redressal Agencies.

Q-4) Define Prospectus. What are the contents of Prospects. Explain civil and criminal liability regarding untrue statement under Companies Act 1956 (14)

Q-5) Explain the following: (14) i) Condition and Warranties under Sale of Good Act. ii) Consumer Protection Council

Q-6) a) Explain in detail the law regarding ‘Minor’ under the Indian Contract Act. (8) b)“Electronic Records” under Information Technology Act 2000. (6)

Q-7) Explain the following: (14) i) Sec 138of Negotiable Instrument Act. ii) Sub Agent and Substituted Agent.

Page 24: Mba may 2005 sem 1,2,3,4

Q-8) Explain the following (any two): (14) i) Quasi Contract. ii) Types of Share Capital.

iii) Rights of unpaid seller.

Semester – I

Total No. of Questions:7

[2875] 106Oct 2005

M.B.A. (Sem-1)(106) BASICS OF MARKETING (New)

Time: 3 Hours [Max. Marks: 70]

Instructions:iv) All questions carry equal marks. v) Solve any five Question.

Q-1) “There is increasing pressure for businesses to be more Ethically and socially responsible for their actions”. Critically evaluate this statement. Illustrate giving an example of an organization that does not seem behaving in an ethical or socially responsible manner. What would you propose to correct their failure in this area? [14]

Q-2) i) Explain the five stages of the buyer decision process. [6] ii) You have been hired by a ketchup manufacturing company ,what

information according to you is more useful consumer demographics or intormation about consumer lifestyle to understand the buyer decision process of the Consumers. Why?

[8]

Q-3) Write short notes on any two: [14]

i) Approaches to Marketing ii) Marketing plan

vi)Social responsibility of marketing organizations.

Q-4) i) Discuss in brief the various bases for market segmentation of consumer goods. [7] ii) You have been hired by an energy drink company, how would you segment the market? [7]

Q-5) i) What would be positioning strategy for a telecom service provider

Page 25: Mba may 2005 sem 1,2,3,4

wanting to enter the Maharashtra circle in Jan.06’ [8]

ii) Differentiate between [6]

a) Targeting Positioning b) Consumer Satisfaction and Consumer delight.

Q-6) How would you analyse and identify competition if you are the marketing manager for a fast food chain, wanting to open a new outlet in fast- growing suburb. Support your answer with relevant theory. [14]

Q-7) Explain the working of a marketing organization. Explain the hierarchy and work flow in an marketing organization. [14]

Semester – I

[Total No. of Question:8] [2875] – 201M.B.A.(Sem-II)

C.No.201 : MARETING MANAGEMENT (Oct-2005)Time: 3 Hours

[Max. Marks: 60]

Instructions: 1) Answer any four questions. 2) All questions carry equal marks.

Q-1) “Success of of several consumer products in the Indian market in the recent Past Was directly of indirectly related to packing decisions.” Critically evaluate the Statement describing the nature and importance of packing decisions. Give suitable illustrations from Indian consumer market.

Q-2) What do you mean by the term product Life Cycle (PLC) Explain the stages of PLC. Find out in which stage of PLC are are the Following product in India, and suggest suitable marketing strategies for each- a) Tooth Powder b) Micro-wave Ovens b) Bicycles d) VCRs.

Q-3) MK Industries Ltd. Intends to launch a two seater tiny motor car in Indian market. As a marketing manager which steps would You like to take to

lunch this novel product? Make necessary assumptions and justify your answer.

Q-4) Define pricing Describe various factors influencing the pricing decisions.

Q-5) What do you mean by the term Physical Distribution? Explain briefly the nature & importation in the sphere of physical distribution.

Q-6) Define the term Channels of Distribution. Describe various types of channels used for distributing the consumer product and industrial products and industrial products. What are the aspects considered while selecting the channels of distribution. Q-7) “Effective advertising and aggressive sales promotional schemes help the salesmen in performing their duties and reaching their sales targets.”

Page 26: Mba may 2005 sem 1,2,3,4

Discuss.

Q-8) Write notes (Any three): a) Test Marketing. b) Significance of Branding. c) Approaches to pricing d) Inventory Decisions e) Forms of Direct Marketing. *********************************

[Total No. of Question:8] [2875] – 202M.B.A.(Sem-II)

(202): FINANCIAL MANAGEMENT (NEW) (OCT-2005)

Time: 3 Hours [Max. Marks: 60]

Instructions: 1) Attempt any questions from each section. 2) All questions carry equal marks. 3) Use of simple calculator is allowed.

SECTION-I

Q-1) Define financial management. Explain in detail, the decisions covered under financial management.

Q-2) What are the motives for holding cash? How does cash budget help increasing profitability of the company?

Q-3) Explain in detail various sources of finance available to support working capital needs.

Q-4) Write short notes on ( Any three ) i) Public Limited company. ii) Funds flow statement. iii) Current liabilities & provisions. iv) Limitations of ratio analysis. v) Factor.

SECTION-II Q-5) A company is considering an investment proposal to install new milling controls. The project will cost Rs. 1,00,000. The facility has a life expectancy of 5 years and no salvage value. The company tax rate is 35% and firm usesstraight line method of depreciation profits before depreciation and tax are (PBDT).

Year PBDT Rs. 1 20,000 2 22,000 3 28,000 4 30,000 5 50,000 i) Calculate payback period. ii) Calculate discounted pay back period. iii) Calculate average rate of return.

Page 27: Mba may 2005 sem 1,2,3,4

Q-6) From the following balance sheet of ABC Ltd., calculate the following ratios i) Current ratio ii) Liquid ratio iii) Debt –equity ratio iv) Proprietary ratio v) Current Assets to fixed Assets vi) Fixed assets to

capital employed

Balance sheet as on 31-3-05Liabilities Rs. Assets Rs.

Equity Capital 6% pref. Capital Gen. Reserve Profit & Loss A/CProv. For taxation Bills payable Bank old Sundry Creditors 12% Debentures

10,00,0005,00,0001,00,0004,00,0001,76,0001,24,00020,00080,000

5,00,000

Goodwill (at cost) Plant & Machinery Land & Building Furniture Inventories Bills receivable Sundry Debtors Bank Investment (short –

term)

5,00,0006,00,0007,00,0001,00,0006,00,00030,000

1,50,0002,00,00020,000

29,00,000 29,00,000

Q-7) M/s Sheetal industries Ltd. are engaged in large scale customer retailing. From the following information , you are required to forecast their working

capital requirement. Projected annual sales Rs. 65 lacs Percentage of net profit sales 25% Average credit allowed to debtors 10 weeks Average credit allowed to creditors 4 weeks Average stock carrying ( in terms of sales ) 8 weeks Add 10% to computed figures to allow for contingencies.

Q-8) Vijay trading-company is planning to expand it’s business and accordingly

the Company desires to increase assets by 50% by the end of the year. The

xisting capital structure representing the optimal capital structure of the company

is given as under: Rs. 8% Debentures ( par value Rs. 1,000 per deb. ) 8,00,000 9% Preference shares ( par value Rs. 100 per share.) 2,00,000 Equity shares ( par value Rs. 100 per share ) 10,00,000

----------------

Rs.20,00,000

---------------------- Next debentures can be sold at par 10% interest rate. Preference shares

will have 12% dividend rate and can be sold at par. equity shares can be sold

to net

Page 28: Mba may 2005 sem 1,2,3,4

Rs. per share holders required rate of return is 18 percent, which is expected to

grow at 4 percent. Retained earnings for the year are estimated to be Rs. 1,00,000. You are required to calculate the cost of individual capital components and overall cost of capital. *******************************

[Total No. of Question :6] [2875] – 203M.B.A.-I (Sem-II)

(203) : HUMAN RESOURCE MANAGEMENT (OCT-2005)

Time: 3 Hours [Max. Marks: 60] Instructions to the candidates: 1) Attempt any four question. 2) All questions carry equal marks.Q-1) a) Explain the difference between personnel Management & HRM. [8] b) What do you understand by structure of HR Dep? [7]

Q-2) a) What is marketing? [7] b) What is job Evaluation? [8]

Q-3) a) What is HRD systems? [5] b) Explain any three systems. [10]

Q-4] a) Discuss different methods of Performance Appraisal [10]

b) Explain the concept of Rating Errors. [5]

Q-5) a) What are the main resources of Recruitment? [7] b) What is Job – rotation? [8]

Q-6) Short notes (any three): [15] a) Kaizen b) Quality Circles. c) Suspension. d) Golden Handshake c) Succession planning.

*****************************

[Total No. of Question:9] [2875] – 204M.B.A. (Sem-II)

(204): MANUFACTURING & OPERATIONS MANAGEMENT (OCT-2005)

Time: 3 Hours[Max. Marks: 60]

Instructions:

Answer any five questionsAll questions carry equal marksDraw diagrams and sketches wherever necessary.

Page 29: Mba may 2005 sem 1,2,3,4

Q-1) Critically evaluate the contribution of various experts in the development of Manufacturing and operation management and State the relevance of

these contributions in present business scenario.

Q-2) “Good plant layout not only optimizes the space utilization but reduces material

Handling cost” Elaborate the statement explaining essential of good plant layout and

factors which are needed to be considered while adopting a particular type of layout.

Q3) An internationally reputed MNCdealing in consumer durables is looking for a suitable

location to loacation to establish its new plant in asia suggest a suitable location to the

MNC by evaluating various factors which you will consider for evaluating various

factors which you will consider for evaluating different alternatives location .State

your assumption clearly.

Q4) The activities of a project and estimated time in days for each activity are given below:

Activity Optimistic Most Likely Pessimistic Time Time Time

1-2 2 5 8 1-4 4 19 28 1-5 5 11 17 2-3 3 9 27 2-6 3 9 15 3-6 2 5 14 4-6 3 6 15 5-7 1 4 7 5-8 2 5 14 6-8 6 12 30 7-8 2 5 8

a) Determine expected time for each activity. b) Draw Network Diagram and determine critical path. c) Calculate project duration and slack for each activity.

Q5) a) Construct X and R chart for the following data:

Sample Measurement in mm No. 1 2 3 4 5 1 40 40 40 38 42 2 44 40 34 46 44 3 45 42 41 40 43 4 35 46 47 48 45 5 46 40 44 42 40

Page 30: Mba may 2005 sem 1,2,3,4

Assume value of A2=0.58 ; D3=0;D4=2.11

b) Define quantity and state its importance .Discuss in brief different types of

maintainance Discuss in brief different inspection methods. Q6) a) What are different types of maintainance Discuss any one of them. b) Describe in brief equipment replacement problems in manufacturing

plant. c) Discuss in brief spare parts management. Q7) a) What are different types of incentives schemes. b) Discuss steps involved in carryingout method study. c) An 8 hour work measaurement study in plant reveals the following

data: 1) Unit produced :320 nos. 2) Idle time: 15% 3) Performance rating : 120% 4) Allowances:12% Determine standard time per unit.

Q-8) Distinguish between following (ant three): (a) Job production and batch production. (b) Process Layout and Product Layout. (c) Product and service. (d) Production planning and Production control. (e) Statistical Quality Control and statistical process control.

Q-9) Write short notes on any three of the following: a) O.C. Curve b) CRAFT (computerized relative allocation of facilities technique) c) Work Sampling . d) Crashing. e) AQL. f) Recent trends in manufacturing. g) Rowan incentive plan ************************************

[Total No. of Question :8] [2875] – 205

M.B.A. (Sem-II)(205) : MATERIAL AND LOGISTICS MANAGEMENT

(OCT-2005) Time: 3 Hours [Max. Marks: 60] Instructions: 1) Answer any five questions. 2) All questions carry equal marks. 3) Answers must be specific &to the point.

Page 31: Mba may 2005 sem 1,2,3,4

Q-1) Define Scope & Importance of materials management . How does it help increase the

profitability of an organization? [15]

Q-2) State various methods of forecasting & explain any two with their relevance to

Materials management. [15]

Q-3) Define ‘Inventory’. Explain application of ABC analysis with the help of suitable

example. [15]

Q-4) Explain ‘Purchase Cycle’ and importance of Time in purchase activity. Which are the

indirect costs over & above the basic price of the material to be purohased ? [15]

Q-5) Define ‘Value Engineering’ & ‘Value Analysis’. How this technique of Cost Reduction ranks amongst Top in Cost Reduction Techniques? [15]

Q-6) State principles of Materials Handling . Illustrate, with sketches, various modes of

Materials handling equipments in Engg. Industries. [15]

Q-7) Explain evolution of Materials Management to ‘Logistics & Supply chain Management’ .

[15]

Q-8) What is the relevance of standardization in Materials Management? How does it help

A Purchase Manager? [15]

*******************************

[Total No. of Question :7] [2875] – 206M.B.A. (Sem-II)

(206) : MANAGEMENT INFORMATION SYSTEM (OCT-2005)

Time: 3 Hours [Max. Marks: 60] Instructions:

1) Attempt any four question from question numbers 1 to 6.

2) Question No. 7 is compulsory.

Page 32: Mba may 2005 sem 1,2,3,4

3) State assumptions, if any and draw neat diagrams, wherever necessary.

4) Figures in bracket indicate full marks.

Q-1) Define ‘EIS’ and ‘ESS’. Explain the internal and external factors necessitating EIS/ESS and compare MIS and EIS . [10]

Q-2) Explain the need for rapid system development tools and discuss CASE Tools, in detail, in this context. [10]

Q-3) Discuss the importance of security in I.T. /Information System and explain the various measures which could be initiated to minimize ,if not eliminate altogether .the threats to system security.

Q-4) Elaborate the information required by the Top Management of ICICI Bank Ltd.

Q-5) Write short notes on any two: a) Network Topologies. b) Law of Requisite Variety. c) System Development Life Cycle. d) Decision Table.

Q-6) Elaborate the phases of ‘SDLC’ and discuss ,the detail ,the ‘Development Phase’ of SCDL.

Q-7) Attempt the following : a) Draw a CLD for an Informative System of University Examination System. b) Give an illustrative database for an Informative System for British Library ,Pune. c) Give two output formals /reports for a Hotel Management Information System . d) Give File Lay out for Wholesale Trading information system for : 1) Retailer master. 2) Item master.

***********************************

[Total No. of Question :8] [2770]– 201M.B.A.(Sem-II)

May 2005C.No.201 : MARETING MANAGEMENT

Time: 3 Hours [Max. Marks: 60]

Instructions: 1) Answer any four questions.

Page 33: Mba may 2005 sem 1,2,3,4

2) All questions carry equal marks.

Q-1) Discuss the pricing techniques application to a FMCG product being launched In a highly competitive market.

Q-2) What is meant by product line .Elaborate the various Line Management Strategies.

Q-3) Give the stepsin launching a new product. Also give various methods of test marketing a new Product.

Q-4) What are the functions of Marketing Mix .Discuss three Brands that failed due to poor integration of the marketing mix elements.

Q-5) What are the various channels of distribution generally used by companies of Distribute FMCG.

Q-6) Explain Product Life Cycle in detail .How do Marketing strategies change as product moves. through various stages of Life cycle.

Q-7) What are the various types of Brand Extensions. Explain with necessary examples wherever required.

Q-8) Write Short notes on any three of the following. 1) Sales Promotion Techniques. 2) New trends in Packaging. 3) Direct Marketing. 4) Warehousing and Inventory Decisions. 5) Brand equity. ****************************

Semester – II

[Total No. of Question :8] [2770]-202 P913M.B.A. (Sem-II)

(202) : FINANCIAL MANAGEMENT (Old&New) (May2005)

Time: 3 Hours [Max. Marks: 60]

Instructions: 1) Attempt any two questions from section I &II each.

2) All questions carry equal marks.

SECTION IQ-1) Evaluate critically the objectives of financial management .

Page 34: Mba may 2005 sem 1,2,3,4

Q-2) Explain the concept of under-capatalisatoin with respect to its causes, consequences Remedies and example.

Q-3) Differentiate between(Any three) i) Financial leverage & Operating leverage. ii) Gross working capital & Net working capital. iii) Leaseing & Hire Purchases. iv) Private Limited Company & Public Limited Company.

Q-4) Write short notes on ( Any three) i) Funds flow statement. ii) Finance decision. iii) Working capital cycle. iv) Financial statements. v) Forfeiting.

SECTITON-IIQ-5) From the following information, prepare Balance-sheet of Rama Industries Ltd., as on 31 march 2005 with as many details as possible. a) Current Ratio = 2.5 to 1 b) Liquid Ratio = 1.5 to 1 c) Working capital = Rs. 60,000 d) Reserves & Surplus = Rs. 20,000 e) Bank overdraft = Rs. 10,000 f) Fixed assets to Proprietor’s funds = .75 g) Debtors to cash = 1 to 1 h) There are no term liabilities or fictitious assets.

Q-6) Payoff Ltd. is producing articles mostly by manual labour and is considering to replace it by a new machine. There are two alternative models M and N of the new machine. Prepare a statement of profitability showing (i) pay back period and (ii) NPV at the rate of 12% from the following information. Patriculars Machine M Machine N Estimated life of machine 4 years 5 years Cost of machine Rs. 9,000 Rs.18,000 Estimated saving in scrap Rs. 500 Rs. 800 Estimated saving in direct wages Rs. 6,000 Rs. 8,000 Additional cost of maintenance Rs. 800 Rs. 1,000 Additional cost of supervision Rs. 1,200 Rs. 1,800 Ignore taxation.

Page 35: Mba may 2005 sem 1,2,3,4

Q-7) From the information given below, calculate the weighted cost of capital (before tax) for Z ltd. Rs. in Lacs. 1. Share holder’s funds Share capital – Equity 500 Preference 100 Retained earnings 300 2. Loan Funds Secured Loans 800 Unsecured Loans 700 --------------- 2,400 ---------------- a) Normal yield on equity shareholders funds anticipated at 15% b) Dividend rate on preference shares -12% c) Interest on secured loans – 16.25% d) Interest on unsecured loans -20%

Q-8) Super Sports Co. dealing in sports goods. Have an annual Sales of Rs. 50 lacs and are currently extending 30 days credit to the dealers. It is felt that sales can Pickup considerably if the dealers are willing to carry increased stocks. But the dealers have difficulty in financing their inventory. Super Sport Co, is therefore, shifts in credit policy. The following information is available.

The average collection period now is 30 days.

Costs: Variable costs 80% of the Sales.

Fixed costs - Rs.6,00,000 per annum.

Bad-debts - 0.5%

Required rate of return - 20%

Credit Average Bad –debts

Annual

Policy collection % to Sales Sales

Rs .

A 45 days 1:00% 56

lacs

B 60 days 1.50% 60 lacs

C 75 days 2.00% 62 lacs D 90 days 3.00% 63 lacs

Determine which policy company should adopt?

Page 36: Mba may 2005 sem 1,2,3,4

*****************************Semester – II

[Total No. of Questions: 8]

PlOO3 [2770]-203

M.B.A. - I

HUMAN RESOURCE MANAGEMENT (Paper - 203)

(May2005)

[Time: 3 Hours ] [Max.

Marks :60]

Instructions:

i) Answer any five questions.

ii) All questions carry equal marks.

Ql) Define concept of Human Resource Management & explain its importance in

Changed economic environment. [12]

Q2) a) Explain the concept of Manpower planning with it's objectives. [8]

b) Give the different sources of Recruitment. [4]

Q3) Elaborate how the Training & Development activities in organization

improves

organization's effectiveness. [12]

Q4) a) Define performance appraisal. [4]

b) Discuss various methods of Performance Appraisal. [8]

Q5) a) Explain the role of HRD in improving industrial relations & maintaining

Industrial peace. [8] b) What is Industrial democracy? [4]

Q6) a) What is merit - rating? [6]

b) What is Job evaluation? [6]

Q7) a) Explain different types of separation schemes . [8]

b) What is Golden Handshake? [4]

Page 37: Mba may 2005 sem 1,2,3,4

Q8) Short notes –(any three ): [12] a) Succession planning.

b) Job - Enrichment.

c) Quality circles.

d) TQM.

e) Selection.

f) Kaizen.

*********************Semester – II

[Total No. of Questions:9]

P914 [2770]-204

M.B.A. (Sem -II ) (New) .

204: MANUFACTURING & OPERATIONS MANAGEMENT

(May2005)

Time: 3 Hour s Marks:60

N.R.:

1) Answer any five questions. 2) All questions carry equal marks. 3) Draw diagram and sketches wherever necessary:

Ql) a) Explain key characteristics of different types of manufacturing methods.

Enlist factors which influences selection of a manufacturing method.

Q2) a) What is the significance of plant location? Explain in brief relationship Between Plant layout and location decisions.

b) At a manufacturing organization, machineries are arranged on process

layout basis. It is proposed to change existing layout to product layout.

Prepare a brief management report listing circumstances and advantages

of

such change over.

Q3) a) What are the objectives of Production Planning and control. Enlist functions of Production Planning and Control. b) "Project control should always focus on critical path" comment.

Q4) The following information has been gathered for a project:

Page 38: Mba may 2005 sem 1,2,3,4

Activity Activity Duration in Days Immediate Predecessor/s A 12 -- B . 9 -- C 10 A D 10 B E 24 B F 10 A G 35 C H 40 D I 4 E, G, H J 7 F, I a) Draw the Network Diagram for the project b) Determine critical path for the project and compute project duration. c) Compute slack, EST (Earliest Stm1 Time), EFT (Earliest Finish Time)

Q5) Distinguish between the following (any three) : a) Product and Services b) Routing and Scheduling. c) Statistical Quality Control and Statistical Process Control. d) Inspection and Quality Control. e) Method study and work measurement.

Q6) a) What is acceptance sampling? Under what conditions is acceptance sampling preferred over cent per cent inspection.

b) Explain in brief the concept and significance of Acceptable Quality Level (AQL).

Q7) A line inspector in an engineering organization recorded dimensions of each of the five jobs selected every hour. The quality characteristics is the measurement of diameter whose design specification is 25.0 :t 0.10 mm. Arithmetic mean and range of each sample is as under: .

Sample No. Arithmetic Mean Range X R

1 25.01 0.03 2 25.02 0.04 3 25.02 0.02 4 25.02 0.03 5 25.02 0.03 6 25.02 0.07 7 25.00 0.04 8 25.01 0.03 9 25.01 0.06

10 24.98 0.05

Given constants A2 = 0.5768, D3 = 0, D4 = 2.114 plot X and R chart and find whether process is in control.

Page 39: Mba may 2005 sem 1,2,3,4

Q8) a) Enlist charting techniques used in method study. Explain one such technique. b) Briefly explain the basis of Halsey, Rowan and Taylor's incentive plans.

Q9) Write short notes on any three of the followings: a) Contribution of F W Taylor in development of manufacturing and operations management. b) Preventive Maintenance. c) Gantt chart. d) Types of spares. e) Recent trends in manufacturing and operations management. f) Preventive maintenance. ***************************

Semester – II

[Total No. of Questions :5]P994

[2770]-205 M.B.A. (Sem -II) (New)Course No : 205 : MATERIALS AND LOGISTICS MANAGEMENT

(May2005)[Time: 3 Hours] [Max. Marks:60]N.B.:1) Attempt any four questions.2) All questions carry equal marks.

Ql) "Materials Management aims at managing the Materials Cycle efficiently" Discuss.

Q2) Describe the various methods of purchasing specifying their advantages and disadvantages. Also state the reasons or circumstances under which these methods are applied.

.Q3) What are the advantages and disadvantages of holding inventories? What is meant by Inventory control? Discuss in briefvarious techniques of inventory control.

Q4) a) "Organizations need to manage their supply chains efficiently in order to be Globally competitive" – Explain b) "Standardization and codification are important tools for materials management" Comment

Q5) Write short notes on (any three) a) Evolution of materials management. b) Methods of forecasting.

c) Import Procedure. d) Value Analysis and value Engineering. e) Materials Handling Equipments.

Semester – II

Page 40: Mba may 2005 sem 1,2,3,4

Total No. of Questions :8] [Total No. of

Pages : 7

P915 [2770] -301

M. B. A. (Sem III)

May 2005

301: BUSINESS POLICY AND STRATEGIC MANAGEMENT

(Unit Course 301)

Time : 3 Hours] [Max. Marks: 60

N.B.:

I. Answer any three questions from section I and any one case from

section II.

II. Figures to the right indicate full marks.

III. Support you answers with relevant examples.

SECTION – I

Q1) What is a mission statement? What are the characteristics of good mission

statement? Consider a mission statement of your choice and analyze it as per the

criteria of a good mission statement. State clearly whether the mission statement

meets the desirable criteria. [13]

Q2) It is often said that the devil is in the detail. In strategy it does not matter so much

about the grand idea but about the problem associated about implementing the

grand idea. Comment.

[13]

Q3) Discuss Porter’s five forces model in detail. Select a product or service of your

choice and apply Porter’s five forces model to it. [13]

Q4) How can e-commerce and traditional businesses be integrated? What are the

advantages of such integration? Discuss with suitable examples. [13]

Q5) What is the importance of operations control and strategic control? How do they

influence the performance of a strategy? [13]

Q6) Write short notes on any two: [13]

1. Organizational Capability Profile

2. Organization anarchies

3. Mc Kinsey’s 7s Framework

4. Stakeholders in business

Page 41: Mba may 2005 sem 1,2,3,4

SECTION – II

Q7) BHARTI TELECOM – ON AN AGGRESSIVE GROWTH PATH

Telecom has been thrown open and there is healthy competition among the

service providers. Competition ultimately benefits the consumer and that is the

case in telecom too. A price war is on and rates are falling, almost everyday.

Bharati has started offering basic and cellular services. Cellular services under

the brand Airtel and basic services provider, right now. In just a couple of

months Reliance Infocom and Tata Tele too will be launching their basic telecom

services.

Mr. K. Krishnan the CEO, operations, of Bharati, explains that “Our USP is quality

and since we focus on this aspect of our service, most, we won’t have any

problems. We are in a position to provide quality service to the customer, since

we have created a new network. Connections terminate within 2 km. from the

service exchanges and hence voice quality is very good. In the case of BSNL,

each exchange services up to a distance of 3 km and due to this clarity can

suffer.

Since we have a Optic Fibre Cable (OFC) network, the problem of ‘Network Busy’

is eliminated. We have plans for 26 types of value added services. Customer

complaints will be serviced immediately since we have a pool of well qualified

personnel to attend to the complaints. 24 x 7 Service support, through call

centers is another of our strengths.

Tatas and Reliance have announced aggressive roll out plans. Much befoòd the

two of them formally launches their services, Bharati will have its network in

place. Tatas and Reliance are planning to offeò!theiò!services in selected streets

only. Since they will be going the wireless route, customers have to invest in

new appliances and this could pose prïclems for them. By the time they come in,

Bharati would have signed up a numbeò!of customers. The first mover

advantage is with us. We have clear plans for retaining the customers we

acquire.

Bharati plans to target customers who do not have a telephone connection. Mr.

K. Krishnan the CEO, says, “Our first customers will be from this section. It will

take some time for us to wean BSNL customers. We are confident, customers

currently with BSNL, will migrate to Bharati, if we provide quality service. We are

looking at a 60% market share and we are pretty confident of achieving this.”

Page 42: Mba may 2005 sem 1,2,3,4

BSNL the incumbent national player may force a price war in the market. The

Tatas are doing an aggressive pre-launch publicity, through different media. In

contrast Bharati is maintaining a low profile despite launching its services as it is

nor confident of being ready for a huge influx of customers, resulting from an

aggressive campaign. They are going slow on advertising since they do not want

to disappoint customers. In terms of absolute numbers, India is way behind

China, but in terms of trajectory, it is on the same lines as China. Analysts

believe that “We are exactly where China was in 1997 and if you plot the

trajectory we are moving up the same way, perhaps faster for India now. Chain

went up to 4-5 million new phones a month. We are touching 2 million now. The

fact is that china is now coming down to about 3 million now. The fact is that

china is now coming down to about 3 million phones a month, while India is

slowly rising to that number. India would be about 200 million phones in five

years maybe and China will be 400 million, but the difference will be half and not

one tenth like it is now”

Bharati has also applied for licenses for new circles that will establish it as a pan

– India player and has its finger in almost every part of the telecom pie today:

from cellular to basic telephony to international telephony and bandwidth

services.

The competitive intensity in the industry has been very high. Sunil Bharati Mittal,

Bharati’s Chairman and Managing Director feels that “Some smaller companies

are bound to get consolidated or just hurt if they don’t get consolidated. The

regulatory movements in this sector have been legendary this year to the extent

that it looks horrifying – if you look at it from outside India. At times the

regulatory changes have been quite baffling. On the one hand there’s been a lot

of competitive pressure. Unified licensing has also ushered in.”

Mr. Mittal adds, “We try to work ahead of the policy that the government lays

out. Sometime we are dealt a good hand and most of the times we are dealt a

bad one. And the idea is to be very nimble and flexible to adapt to the changing

environment. Consider, for example, the way the government brought in unified

licenses. But we have adapted to it.

We have applied for new licenses and we have converted one of our existing

licenses into a unified license. We anticipated this move earlier and we are

ready to fight this battle right in the marketplace. Price has never been our

fighting point. We have always been keen on delivering value to the customer.

Page 43: Mba may 2005 sem 1,2,3,4

In Western India, we felt we needed to kick up our operations by giving some

special sops to the customer.

Questions:

1. Carry out a five forces model for Bharati Telecom.

2. Does Bharati enjoy a competitive advantage in the market? Can it sustain it?

Why or Why not? [21]

Q8) CASE : Nestle India Limited

Nestle India limited is the Indian arm of Nestle SA, which holds a 51% stake in the

company. It is one of the leading branded processed food companies in the country

with a large market share in products like instant coffee, weaning foods, instant foods,

milk products, etc. It also has a significant share in the chocolates and other semi-

processed foods market.

Nestle’s leading brands include Cerelac, Nestum, Nescafe, Maggie, Kitkat, Munch

and Milkmaid. To strengthen its presence, it has been the company’s endeavor to

launch new products at a brisk pace and has been quite successful in its launches.

Nestle India is the third largest FMCG company in India after Hindustan Lever and

ITC. Nestle dominates the culinary (Maggie) and the hot beverages (coffee – Nescafe)

segments in India. It has also a significant presence in baby foods and has merged as

a strong No. 2 in dairy segment (after Amul) and chocolates (after Cadbury’s). In each

of the segments, the company has been growing through new product launches and

new price point presence. In the last couple of years it has emerged as the fastest

growing food FMCG company. In the past 5 year, Nestle’s topline and net profits have

recorded a CAGR of 15% and 24% respectively.

Processed food major, Nestle India, has reported and encouraging 8 % topline

growth during the December quarter ended 2004. Easing of some of the commodity

prices in the last quarter of 2004 and improved control over costs led to improved

operating margins. Consequently, the company finished the quarter with a significant

68 % bottomline growth YoY. The company reported over 4% revenue growth during

the full year 2004.

Throughout 2002 and 2003 the company remained largely untouched by the

slowdown that had hit the overall branded FMCG sector. But 2004 has left much to be

desired. The company has reported just over 4% growth in CY04 revenues. Its

domestic sales (nearly 90% of revenues) grew by just over 5% for the full year, though

the growth rate was much better at 8% during the December quarter. This, from a

company that had grown its domestic business by early 12% in a slow year like 2003.

Page 44: Mba may 2005 sem 1,2,3,4

The management had stated in June 2004 that domestic sales have been impacted by

selective rationalization of pipeline stocks.

The December quarter performance was aided by an improvement in the

company’s exports business, which grew by nearly 10%. In the june quarter, exports

declined by a significant 21% mainly due to the shift towards low realization bulk coffee

packs exported to Russia. This has led to the company finishing with a 5% decline

during the full year 2004.

The company was able to somewhat stabilize margins for the full year, which had

shrunk in the June quarter owing to the export blues. However, low export realizations,

pipeline woes did put some pressure on margins for CY04. Material cost as a

percentage of sales were higher during the year, indicating strengthening commodity

prices. Gradulal phasing out of export tax benefits also put pressure. Consequent to

the staid topline performance, lower other income and the pressure on operating

margins, profits declined by 4% in CY04. However, if we take out the extraordinary

items, then profit before tax declined by a marginal 2%.

Though Nestle grew in double digits during 2003 (11% topline and over 30%

bottomline growth), the first 3 quarters of 2004 have seen domestic sales grow in lower

single digits. Only in the December quarter has the domestic performance picked up.

Also, export performance continues to be inconsistent owing to the shift to bulk exports

of coffee.

The company’s exports stood at Rs. 2,571 m at the end of 2003 (11% of

revenues) and continue to grow at a decent pace. But a major portion of this

comprises of coffee ( around 67% of the exports were that of Nescafe instant to

Russia). This constitutes a big chunk of the total exports to a single location.

Historically, Russia has been a very volatile market for Nestle, and its overall

performance takes a hit often due to this factor.

The company has a complex supply chain management and the main issue for

Nstle India is traceability. The food industry requires high standards of hygiene, quality

of edible inputs and personnel. The fragmented nature of the Indian market place

complicates things more.

The company has the potential to expand to smaller towns and other

geographies. Existing markets are not fully tapped and the company can changing in

favour of the consuming class, the per capita consumption of most FMCG products is

likely to grow. Nestle will have the inherent advantage of this trend.

Page 45: Mba may 2005 sem 1,2,3,4

The company has the option to expand its product folio by introducing more

brands which its parents are famed for like breakfast cereals, Smarties Chocolates

Carnation, etc.

Since manufacturing of some products is cheaper in India than in other South

East Asian countries, Nestle India could become an export hub for the parent in certain

product categories.

The company faces immense competition from the organized as well as the

unorganized sectors. Off late, to liberalize its trade and investment policies to enable

the country to better function in the globalised economy, the Indian Government has

reduced the import duty of food segments thus intensifying the battle.

Trend of increased consumer spends on consumer durables resulting in lower

spending on FMCG products. In the past 2-3 years, the performance of the FMCG

sector has been lackluster, despite the economy growing at a decent pace. Although,

off late the situation has been improving, the dependence on monsoon is very high.

Rising prices of raw materials and fuels, and inturn, increasing packaging and

manufacturing costs. But the companies may not be able to pass on the full burden of

these onto the customers.

Nestle India has strong support from its parent company, which is the world’s

largest processed food and beverage company, with a presence in almost every

country. The company has access to the parent’s hugely successful global folio of

products and brands. In India, Nestle has some very strong brands like Nescafe,

Maggie and Cerelac. These brands are almost generic to their product categories. The

company has been continuously introducing new products for its Indian patrons on a

frequent basis, thus expanding its product offerings.

The food processing business in India is at a nascent stage. Currently, only

about 10% of the output is processed and consumed in packaged form thus

highlighting huge potential for expansion and growth. Traditionally, Indians believe in

consuming fresh stuff rather then packaged or frozen, but the trend is changing and

the new fast food generation is slowly changing.

Questions:

i) Carry out an ETOP and SAP for NESTLE

ii) Identify core competence of NESTLE. [21]

***********************

Total No. of Questions : 5 +case studies: 2] [Total No. of Pages : 3

P839 [2770] -302

M. B. A. (Sem III)

Page 46: Mba may 2005 sem 1,2,3,4

302: MANAGEMENT CONTROL SYSTEMS (U. C. 302)

(OLD & NEW)

Time : 3 Hours]

[Max. Marks: 60

Instructions:

i) Attempt any THREE questions from Section I and any ONE case

from Section II.

ii) All questions carry equal marks.

SECTION – I

Q1) a) What are the differences in the nature of control in service industry and

manufacturing industry?

b) Describe Management Control System applied to commercial banks.

Q2) Distinguish clearly between strategic planning, management control and

task control. Give example.

Q3) Write short notes on any THREE

I) Market based and cost based transfer pricing.

II) Statutory Audit.

III) Management style and culture.

IV) Advantages and disadvantages of profit centre.

V) Role of Controller.

Q4) Discuss the issues related with how the fixed and current assets employed

in an investment centre should be measured. Also explain issues concerning

method of depreciation, allocation of corporate overheads and treatment of

current liabilities in an investment centre.

Q5 ) Comment on the inadequacy of financial measures to understand overall

performance in the organization.

Develop non – financial quantitative and qualitative measures of

performance of multi – divisional organization at

i) Corporate level

ii) Strategic Business Unit Level and

iii) Functional level

SECTION-II

Case I

Page 47: Mba may 2005 sem 1,2,3,4

Zenith Ltd. Uses ROI to measure the performance of its operating divisions.

A summary of annual reports from two divisions is shown below, the company’s cost is 12 percent.

Division A Division B Capital Invested Rs. 2,40,000 Rs.4,00,000 Net Profit Rs. 48,000 Rs. 72,000 ROI 20% 18%

1. What performance measurement procedure involving cost of capital would more clearly show the profitability of the divisions? Show numerically the result

2. Compare merits and demerits of such a performance measurement system with ROI

3. At what cost of capital both divisions be considered equally profitable as per method in Q.1.

4. Suppose the manager of Division A were offered a one year project that would increase the investment base by Rs.1,00,000 and show an additional profit of Rs. 15,000, would the manager accepts this project if he were evaluated .

a) On his divisional ROI ?b) On the method involving cost of capital as in Q.1 ?

Give reasons for your answer. Case II Amol & Co produces “Control Panels” and sells them to OEMs. Annual off

take of the panel is 100,000 nos. and no change is expected in the demand for this product in the near future.

A part “Base plate “ is required for th assembly of control panels; one base plate per control panel.

This part ‘Base plate ‘is presently being procured from M/s Bharat Plate Makers at a basic price of Rs.2.40 per plate. Total procurement cost works out to Rs.3.00 per plate. The supplier has now informed that with immediate effect the basic price will be Rs.3.00 per plate and the resultant procurement cost of Rs.4.00 per plate.

The company is , therefore, thinking of manufacturing the plant in-house. Following estimates have been made for such manufacture : 1) Cost for 100,000 base plates Rs. Raw materials 85,000 Direct labour 80,000 Variable factory overheads 1,60,000 General fixed overheads 50,000 Total 3,75,000 Cost per plate Rs.3.75

2) There is adequate plant capacity available to undertake the manufacture base plates in-house-except the space.

3) Presently a vacant space in the pant has been rented out to another manufacturer who pays annual reamt of Rs.48,000, under

Page 48: Mba may 2005 sem 1,2,3,4

contract. To discontinue contract, 2 months rent will have to be paid as compensation to the party.

Prepare a statement, on annual basis, showing savings / increase in cost due to discontinuing buying the plates and commencing manufature of the plates in plant.

Semester – III

Total No. of Questions :6] [Total No. of

Pages : 1

P840 [2770]-303

M. B. A. Sem - III (303A)

303A: ADVERTISING AND SALES PROMOTION

MARKETING MANAGEMENT (Spcl.)

Time : 3 Hours]

[Max. Marks: 60

Note:

1) Attempt any four questions.

2) All questions carry equal marks.

Q1) Describe the role of technology in the world of advertisement. Give proper

illustration. [15]

Q2) a) Discuss advertising appropriation

b) Discuss growing importance of media planning [15]

Q3) a) Explain PR at length with illustration. [15]

b) Describe Foot ball World cup as Event.

Q4) Write the different messages in the adv. Of Cocacola in which Amirkhan is shown in

the huge farm and say’s Gann eke khet me. [15]

Q5) Discuss elements of copy in print adv. with one illustration.

Q6) Write short notes on any three. [15]

i) Print media

ii) Event management

Page 49: Mba may 2005 sem 1,2,3,4

iii) Industrial advertisement

iv) POP

************************

Semester – III

Total No. of Questions :7] [Total No. of

Pages : 2

P841 (2770) – 304

M. B. A. (Sem - III)

303B: FINANCIAL MANAGEMENT (Elective I)

Code : 303 (B) DIRECT TAXATION

Time : 3 Hours]

[Max. Marks: 60

Instructions:

i) Attempt any three questions from section I.

ii) Attempt any one question from section II

iii) All questions carry equal marks.

Q1) Explain in detail the provisions of residential status in respect of an Individual.

Q2) Define capital asset. Differentiate between short term capital gain and long term

capital gain.

Q3) Write Short notes on ( Any three)

i) Rebate u/s 88C

ii) Deemed to be let out property

iii) Deductions under income from house property

iv) Deductions u/s 80 D

v) Best judgement assessment

Q4) Explain in detail the provisions related to set – off of income, with respect to inter

source adjustments.

Q5) Explain the following terms with examples (Any three)

i) Person

ii) Pension

iii) Capital expenditure

iv) Perquisite

v) Preconstruction period interest

Page 50: Mba may 2005 sem 1,2,3,4

SECTION – II

Q6) X is an employee of a co-operative society at Varanasi. During the previous

year 2003 – 04, he gets Rs. 3,500 per month as basic salary, Rs. 450 per month

as bonus and Rs. 450 per month as bonus and Rs. 800 per month as dearness

allowance (32% of which is considered for retirement benefits) and Rs. 200 per

month as medical allowance. He is a member of a recognized provident fund to

which the emoloyer contributes 18% of salary (X also makes a matching

contribution). X gets an interest free loan (repayable within 8 year) of Rs. 82,330

from the employer for purchasing a house. Determine the income and tax liability

of Mr. X for the assessment year 2004 – 05.

Q7) Mr. Rao furnishes the following information relevant for the assessment year

2004 – 05

Profit and loss account for the year ending March 31, 2004

Household expenses 11,200 Gross Profit

3,69,000

Bad – debts 600 Commission

5,000

Provision for bad – debts 4,800 Sundry receipts

8,000

Fire insurance 1,000 Interest on Investments

11,000

Salary to :

Staff 2,08,000 Bad debts recovered

Mr.Rao 3,000 (earlier allowed as

Contribution to un-recognized deduction)

2,000

Provident fund 32,000 Interest on Securities

6,000

Depreciation on building and

Furniture 13,600

Advertisement

Revenue 3,800

Capital Expenditure 1,000

General expenses 4,700

Page 51: Mba may 2005 sem 1,2,3,4

Net Profit 1,17,300

4,01,000

4,01,000

i) General expenses include medical expenses of Mr. Rao Rs. 1,700

ii) Income of Rs 3,000, accured during the year 2003 – 04 but not recorded

iii) Depreciation according to income tax act comes to Rs. 3,000/-

Calculate the income from business, of Mr. Rao for A.Y. 2004 – 05

Semester – IIITotal No. of Questions :6] [Total No. of

Pages : 2

P842 (2770) – 305

M. B. A.

(303) DBMS WITH ORACLE

Time : 3 Hours) (Max.

Marks:60

Instructions :

i) Question 1 is compulsory

ii) Solve any 4 questions from remaining.

iii) Figures to the right indicate full marks.

Q1) Consider the following tables structure to solve the SQL queries (Any 10)

LIBRARY [20]

AccNo, Title, Author, Price, ISBNNo, Status.

STUD

LIBCARDNO, ROLLNO, NAME, CLASS,

TRANS

ROLLNO, LIBCARDNO, ACCNO, Date of ISSUE.

1. Display the book issued to ‘SUNIL’

2. Display the book title, author name, issue date to Sunil on 10/03/ 2005

3. Display classwise issued book.

4. Display Author whose name starting with ‘S”

5. Find fine for students who have issued book on 20/02/2005 (Return the book,

after 15 days from date of issue).

6. Display name of students of MBA – II who have issue book on 12/03/2005.

7. Display name of students of MBA – II who have issued ‘ORACLE’ book.

8. Display name of students who have issued book’s price 7500.

Page 52: Mba may 2005 sem 1,2,3,4

9. Find total number of books available on rack.

10.Find total number of books available on rack.

11.List all the book issued between 1/3/2005 and 30/3/2005

Q2) Write short notes on (Any 2) (10)

1. Join

2. Data types in Oracle

3. Synonym

Q3) Explain the following (any 2) (10)

1. Character functions with example

2. date functions with example.

3. Group functions with example.

Q4) Write SQL report to find department wise salary paid to employee. (10)

Q5) Write complete syntax with example (any 5) (10)

1. Index

2. Sequence

3. Update

4. ALTER

5. View

6. Create

Q6) What is DBMS ? Explain its model in details? (10)

Semester – III

Total No. of Questions :6] [Total No. of

Pages : 1

P862 (2770) – 307

M. B. A. (Sem III)

303E: HUMAN RESOURCE MANAGEMENT

303E : Spl – LABOUR LAWS

Time : 3 Hours)

(Max. Marks: 60

N.B.:

Page 53: Mba may 2005 sem 1,2,3,4

i) Attempt any FOUR questions.

ii) All questions carry equal marks.

Q1) Define “Industrial Dispute” and discuss in detail the provisions of Conciliation and

Arbitration as method of settling industrial disputes.

Q2) What is “Factory” under Factories Act 1948? Explain the Provisions of Health and

Leave with Wages under this Act.

Q3) Explain in detail the Social Security aspects of Employees Provident Act and

Employees State Insurance Act.

Q4) Elaborate the objectives of Payment of Bonus Act and discuss when the employee is

not eligible to get Bonus.

Q5) Define ‘Strike’ and ‘Lockout’ under Industrial Disputes Act and explain when the

strike and lockout are illegal.

Q6) Write short note on any three.

i) Welfare provisions under Factories Act.

ii) Lay OFF

iii) ‘Workman’ – under I.D. Act.

iv) Objectives of Gratuity Act.

v) Disablement.

Semester – III

Total No. of Questions :7 ] [Total No. of

Pages : 1

(2770) – 313

M. B. A. (Sem III)

MARKETING MANAGEMENT SPECIALIZATION

(305 A) SERVICES MARKETING AND BRAND MANAGEMENT

Time : 3 Hours)

(Max. Marks: 60

Instructions:

i) All questions carry equal marks.

ii) Attempr any four questions.

Q1) Describe ‘Intangibility’. Elaborate Intangibility in case of Hotel industry.

Page 54: Mba may 2005 sem 1,2,3,4

Q2) Describe the role of personal selling and advertising in case of

a) Idea

b) ICICI Bank

c) Food world

Q3) Importance of service sector is growing day to day Yes or No Discuss.

Q4) Discuss different brand features in case of i) Dettol ii) Coke.

Q5) Describe Brand image and brand Identity. Give proper illustrations.

Q6) Explain the role of relationship marketing in case of tourism industry.

Q7) Write short notes on: ( any three)

i) Bajaj pulsar and brand

ii) Brand loyalty.

iii) Handling complaints in service industry

iv) Inconsistency

v) Tin of pepsi.

Semester – IIITotal No. of Questions :7 ] [Total No. of

Pages : 1

(2770) – 314

M. B. A. (Sem III)

FINANCIAL MANAGEMENT – (305B)

MERCHANT BANKING AND FINANCIAL SERVICES.

Time : 3 Hours) (Max.

Marks: 60

N.B.:

1. Attempt any FOUR questions.

2. All questions carry equal marks.

Page 55: Mba may 2005 sem 1,2,3,4

Q1) The year 05 – 06 is slated to see a slew of issues hitting the markets to raise equity,

what measures SEBI needs to take to make sure that investors interest is producted?

Q2) Explain the SEBI guidelines for mutual funds. Do you think that mutual funds in India

have not been able to tap the true potential of the markets so far and why?

Q3) Explain the difference between leasing and hire purchase. Explain what is meant by

sale and lease back transaction and how it is carried out.

Q4) What are venture capital funds? What are the different stages in funding by these

funds?

Q5) Explain the following A) T+2 or rolling settlement. B) Demutilisation of stock

exchanges

C) Scrip less trading D) Derivative trading.

Q6) Explain what is meant by technical appraisal, legal appraisal and credit appraisal

with reference to housing finance.

Q7) What are the functions of merchant bankers?

Semester – III

Total No. of Questions : 6] [Total No. of

Pages : 1

(2770) – 317

M. B. A. (Sem III)

305E: HUMAN RESOURCE MANAGEMENT SPECIALIZATION

TRAINING AND DEVELOPMENT (305E)

Time : 3 Hours)

(Max. Marks: 60

N.B.:

1. Attempt any FOUR questions.

2. All questions carry equal marks.

Q1) Explain what is training and elaborate the need for training at individual, operational

and organizational level.

Q2) Discuss training methodologies and its impact on training effectiveness.

Page 56: Mba may 2005 sem 1,2,3,4

Q3) Do you see the need for evaluating training programmes? What methods will you

use for evaluating a training programmes.

Q4) Why people resist training? Suggest measures to overcome the resistance to

training.

Q5) Design a training programme on “Effective Communication” for 20 employees of

cross functional departments.

Q6) Write short note on any three

a) Computer Based Training.

b) Types of Training

c) Transfer of learning.

d) Managing Change.

e) Sensitivity Training

f) Adult learning.

Semester – III

Total No. of Questions :8] [Total No. of

Pages : 2

(2770) – 318

M. B. A. (Sem III)

(306A) MARKETING MANAGEMENT (specialization)

RETAIL AND DESTRIBUTION MANAGEMENT

Time : 3 Hours) (Max.

Marks: 60

N.B.:

1. Attempt any TWO questions from each section

2. All questions carry equal marks.

3. Answer to both the sections should be written in the same answer book

SECTION – I

Q1) Explain the role and functions of marketing channels. Which marketing channels are

commonly used by:

a) Mail Order Business

Page 57: Mba may 2005 sem 1,2,3,4

b) Vending machine producers.

c) Textile Industry

d) Pharmaceutical Industry.

e) Agriculture commodities producers.

Q2) Explain significance of “wholesaler” and his role. Enlist and explain (in short) the

various types of wholesalers.

Q3) Explain in details the changing face of Retailing in India Covering

a) Modern stores techniques

b) Productivity and profitability.

c) Retail operations and margins.

Q4) Explain briefly the following important operational dimensions in logistic

management.

a) Material handling.

b) Packaging

c) Inventory

d) Transportation.

e) Ware housing.

SECTION – II

Q5) Explain with illustrations the concept, role and significance of Multi – level

Marketing(MLM)

Q6) Explain significance and important of Franchisee in channel Decision. Explain

in detail advantages in Franchisee system.

Q7) What are the various reasons due to which channel conflicts can arise? How

these conflicts could be resolved to achieve channel co – operation.

Q8) Write short notes on any three of the following.

a. Horizontal and vertical marketing system.

b. Determinants of channel choice

c. Supply Chain Management

d. Role and Functions of Retailer.

e. Types of Retailing.

Semester – III

Total No. of Questions :6 ] [Total No. of

Pages : 2

(2770) – 319

M. B. A. (Sem III)

Page 58: Mba may 2005 sem 1,2,3,4

306B:INTERNATIONAL FINANCE

Time : 3 Hours)

(Max. Marks: 60

N.B.:

i) Attempt any four questions

ii) All questions carry equal marks.

Q1) Distigunish between the FII AND FDI flows. Which of these are preferable and why?

Q2) Explain the concept of convertibility. Do you believe Indian economy is ready for

capital account convertibility? Why?

Q3) Explain the theory of Purchasing power parity.

Q4) Explain the concept of Buyer and supplier’s credit. What is the significance of these

in international trade?

Q5) Briefly explain a) ADR b) ECBs c) Syndication.

Q6) ON FEBRUARY 15, 2002 THE FOLLOWING PRICES ARE OBSERVED ON THE IMM AND

THE INTERBANK FOREIGN EXCHANGE MARKET:

$ / EURO $/YEN

SPOT 0.8666 0.0076

FUTURES:

MARCH 0.8738 0.0075

JUNE 0.8800 0.0074

SEPTEMBER 0.8860 0.0073

A SPECULATOR IS LOOKING AT THE ABOVE PRICES AND ARRIVED AT THE CONCLUSION

THAT IN LONG TERM EURO WILL MOVE AGAINST YEN IN THE OPPSOITE DIRECTION OF

WHAT CROSS MARKET QUOTES ARE IMPLYING. SO HE IS PLANNING TO ADOPT SOME

SPREAD STRATEGIES TO PROFIT FROM THIS VIEW.

YOU ARE REQUIRED TO

A. FIND THE MARKET LONG – TERM VIEW OF EUR’S PROSPECT AGAINST

YEN.

B. EXPLAIN WHAT SPREAD STRATEGY THE SPECULATOR WILL ADOPT

TO PROFIT FROM HIS VIEW.

Page 59: Mba may 2005 sem 1,2,3,4

$ EURO $/YEN

JUNE 0.8805 0.00735

SEPTEMBER 0.8836 0.00745

CALCULATE THE PROFIT / LOSS OF THE SPECULATOR.

Semester – III

Total No. of Questions :5] [Total No. of

Pages : 1

(2770) – 320

M. B. A. (Sem III)

306C: COMPUTER SPECIALISATION

BUSINESS APPLICATIONS (306C)

Time : 3 Hours)

(Max. Marks: 60

N.B.:

i) Attempt any four questions

a. All questions carry equal marks.

b. Draw neat digrams wherever required

c. State the assumptions, if any.

Q1) A) Explain the need of sales analysis, in a manufacturing organization. (6)

B) Explain the process of preparing pending sales orders of a customer, with the

help of physical DFD.

(9)

Q2) A) what is role of a sub-contractor in production? (6)

B) Describe a process of preparing purchase order against a purchase requisition

received from stores.

(9)

Q3) State the process of preparing BOM (Bill of Material) for a product having 4 assembly

levels. Show a sutable level chart.

(15)

Q4) A) Draw report layouts of Gen. Ledger and Tr. Balance.

B) Discuss the method of processing Tr. Bal. using suitable database. Also give

the list of files necessary for the same.

Q5) Write short notes: (any 3)

a) Down time analysis

b) Employee appraisal.

Page 60: Mba may 2005 sem 1,2,3,4

c) Inventory of medicines and consumables in hospital

d) Responsibility of house-keeping deptt.in a hotel.

e) Fixed deposits in a co-op bank.

Semester – IIITotal No. of Questions : 6] [Total No. of

Pages : 1

(2770) – 322

M. B. A. (Sem III)

306E: HUMAN RESOURCE MANAGEMENT

SPL. ORGANISATIONAL DEVELOPMENT (306E)

Time : 3 Hours) (Max. Marks: 60

Note.:

i) Attempt any four questions

ii) All questions carry equal marks.

Q1) what is organizational Development? Discuss the important characteristics

of OD.

Q2) what are different models of Change Management? Discuss any one model

in detail.

Q3) what is Diagnosis in OD? Explain the importance of correct Diagnosis in the

success of OD

Q4) What is Total Quality Management? Explain the principles of TQM.

Q5) Explain the various states of Term development and discuss the importance

of effective Team.

Q6) Write short notes on any three

a) Reengineering

b) Interventions

c) Visioning

d) Quality of work life

e) Gestalt approach

f) Responsibility charting

Semester – III

Total No. of Questions : 8]

[Total No. of Pages :4

(2875) – 301

Page 61: Mba may 2005 sem 1,2,3,4

Oct 2005

M. B. A. (Sem III)

Business Policy & Strategic Management

(Unit Course 301)

Time : 3 Hours)

(Max. Marks: 60

Instructions:

1) Answer any three questions from Section I and any one case from Section

II

2) Figures to the right indicate full marks.

3) Support you answers with relevant examples.

SECTION – I

Q1) While strategic planning is a must for large firms, there are an awful lot of small

and medium sized organizations that feel that they do not really need all this jargon

about competitive advantage and core competencies. How will you go about

explaining the significance of strategic management to a 100 year-old super-Shoppe

facing the onslaught of organized retailing? (13)

Q2) What do you understand by environment in relation to business policy? How does

the regulatory environment impact a firm’s strategic evaluation and planning.

Comment in the context of a telecom industry. (13)

Q3) What are core competencies? Are they the same as strengths? How easily can

they be identified? Suggest formal ways to identify core competencies. (13)

Q4) Compare and contrast ‘startups’ with ‘mergers & acquisitions’ as alternative routes

to strategy implementation. (13)

Q5) ‘Organizational culture provides the key to strategy implementation because it is

such a powerful force for providing focus, motivation and norms. Comment.

Q6) Write short notes on any two:

(13)

1) Porter’s Five Forces Model of competition

2) Internet Strategies for Traditional Business.

3) Operations plans and policies.

4) Tailoring strategy to fit specific industry.

SECTION – II

Page 62: Mba may 2005 sem 1,2,3,4

Q7) Case Study ICICI Bank

ICICI Bank’s next big growth platform is – Globalization. Sometime back they opened

their first overseas branch in Singapore. They have established representative offices

at Dubai, Shanghai and New York. They are in the process of establishing subsidiary

companies at London and Toronto. This phase I of global roll out will cost the bank $

100 million, all of which will be funded from the domestic balance sheet. The two

subsidiaries have been capitalized with$ 70 million. When some for the representative

offices and off shore branches are converted in subsidiaries, they too will require

capital.

ICICI has chosen the mix of subsidiaries, off shore branches and representative offices.

This is because of the local regulations prevailing in different countries. Many countries

require banks to first run either representative offices or offshore branches for a few

years subsidiary is allowed.

Two years ago the bank top management zeroed in on globalization as the next big

thing. Mr. Kamat of ICICI bank expect the bank’s global business to account for a third

of ICICI bank’s business within next five years.

For going global ICICI looked at four different models. The first one was to build a

regional base in neighboring countries. But our neighbours are not able to offer much

scope.

The second option was to enter growth markets aggressively, perhaps through

acquisitions. This is what was done by the Standard Chartered Bank in Asia and Latin

America. But this strategy is quite risky and would have needed a far larger balance

sheet than what the Bank currently has.

The third option was to take one strong product and take it globally. The idea is to

identify a core competitive advantage and then build on it. This was the model used by

City Bank through its credit card business. However ICICI does not have such a

product.

So the bank chose the option of follow the customer. A lot of Spanish banks have used

this strategy to enter the Latin American markets. In this strategy the opportunities

came from the NRI’s in Dubai and Bahrain. The increasing trade with China can be

financed through the Shanghai. The growing links with ASEAN could be serviced

through Singapore. The traditional India linked business from U. K. and U. S. A. is to be

handled from London and New York. The bank has decided to focus on India related

business, rather than try to compete against global banks for global clients.

In short ICICI bank is betting on the global Indian. There are two parts of this market.

There are NRI’s and there are Indian companies growing globally. Kamat says, “We

Page 63: Mba may 2005 sem 1,2,3,4

have to serve our customers anywhere in the world”. This will be done through these

offices and through the correspondence arrangement where physical presence is not

possible.

Questions:

1. Is this move too audacious?

2. Is the global move too early?

3. Is the global Indian really a sustainable business

proposition?

4. Does it make sense to expand into a recessionary

global economy?

5. Can ICICI bank build a global organization?

(21)

Q8) Indian spirits maker McDowell & Co. Ltd. Announced a $ 300 million deal to acquire

Shaw Wallace & Co. Ltd. (501379.BY) in a deal that will catapult the firm into the

world’s second largest spirits maker after U.K.’s Diageo PLC (DGE.LN).

The acquisition cost includes the purchase of a 54.5% stake in Shaw Wallace from its

founder Jumbo World Holdings Ltd., the cost of an open offer to buy another 25% public

shareholding in the company and the acquisition of some affiliates of Jumbo engaged in

the distribution spirits.

The acquisition gives the UB group, which owns the controlling stake in McDowell and is

already the country’s largest spirits and beer marker, a near monopoly in the Indian

spirits market with annual sales of 60 million cases.

Vijay Mallya, chairman of the UB group, said in a statement the transaction will result in

economies of scale leading to a “significant cost advantage” and benefits to the

consumers in the form of “a greater variety of choices”

Senior group officials weren’t immediately available for comment. McDowell is holding

a late evening news conference at 1600 GMT in Mumbai.

“The conclusion of this deal gives the UB group a strong position in the rapidly growing

local spirits market and a significant pricing power”, said Sandeep Shenoy, strategist at

local brokerage Pioneer Intermediaries.

“After its recently concluded deal with Scottish & Newcastle ( SCTN.LN) in the beer

segment, this acquisition could raise the market’s hopes of a similar stake sale at an

attractive price in the spirits segment”, added Shenoy.

In December, Scottish & Newcastle signed an agreement with the UB group to buy a

37.5% stake in group company and India’s largest beer maker United Breweries Ltd.

(532478. BY) for $ 177 million.

Page 64: Mba may 2005 sem 1,2,3,4

As per the terms of the agreement signed Monday, McDowell will buy Jumbo’s holding

Shaw Wallace at INR 325 a share, which includes a fee to ensure that Jumbo will not

compete with McDowell.

The price is a 46.3% premium to the INR 222.10 closing price of Shaw Wallace shares

on the Bombay Stock Exchange Monday.

The price is also at 30% premium to the INR 250 a share price at which the UB group, in

a hostile bid announced in February, offered to buy a 25% public shareholding in Shaw

Wallace.

Following the agreement with Jumbo, McDowell and its associate firms have proposed

to increase the open offer price for Shaw Wallace to INR 260 a share. The new offer

price has been calculated after adjusting for the noncompete fee and is in line with

current market regulations, said the statement.

As part of some other related transactions, McDowell also agreed to buy some other

affiliated of the Jumbo group, which have presence in the distribution of spirit in and

outside India, without giving specific details. The statement didn’t give a breakdown of

the total acquisition cost of $300 million.

Earlier McDowell & Co Ltd, had entered into a strategic tie-up with New Zealand-

based liquor company Independent Liquor to make a foray into the ready-to-drink

( RTD) segment of the domestic alcoholic beverages market.

While Independent Liquor will help McDowell with significant knowledge transfer

in the high – growth segment of RTD, McDowell in return will launch some of the

leading brands of the New Zealand – based company into the Indian market.

McDowell wants to become a leader in the emerging RTD segment, say company

officials. McDowell India entered the RTD segment last year with the launch of Shotz, a

vodka-based beverage.

The officials say McDowell intends to increase RTD manufacturing capacity in its

existing distilleries across India, with a unit already functioning in Goa and another one

close to commissioning in Chandigarh. The company aims to set up 2 lakh-case

monthly capacity for RTDs by this year end.

The $ 200 – million Independent Liquor is privately held and is considered as one of the

leaders RTD business in Australia and New Zealand, where it controls 35 percent of the

RTD market. The company’s brand include Vodka Cruiser, Voodoo Majic, Havana Gold,

KGB Vodka, Stinger and Woodstock Bourbon.

McDowell & Co intends to bottle and market Cruiser, which is a fruit – flavoured vodka-

based drink available in 21 exotic flavours, in India. This will be followed by product

Page 65: Mba may 2005 sem 1,2,3,4

such as Havana Gold, which is a mix of white rum and coconut liqueur; Stinger an

alcoholic soda; and Woodstock, a bourbon cola dirnk.

Question:

Analyse the various strategic choices used by McDowell. (21)

Partly because of this disagreement, a study of the relationship between selling price

and demand has recently been made for each division by the company’s sales director.

The resulting report contains the following table:

Customer demand at various selling prices:

Division A

Selling price L 20 L 30 L40

Demand 15000 10000 5000

Division B

Selling price L 80 L90 L100

Demand 7200 5000 2800

The manager of division B claim that this study supports his case. He suggests that

transfer price of L 12 would give Division A a reasonable contribution to its fixed

overheads while allowing division B to earn a reasonable profit. He also believed that it

would lead to an increase of output and an improvement in the overall level of

company profits.

You are required:

a) to calculate the effect that the transfer pricing system has had on the

company’s profits, and

b) to establish the likely effect on profits of adopting the suggestion by

the manager of Division B of a transfer price of L 12.

Case No. 2

S V Ltd., manufactures a product which is obtained basically from a series of

manufacturing operations. The finished product is packaged in the company made

glass bottles and finally packed in attractive cartons.

The company is organized in to two independent divisions viz., one for the manufacture

of glass bottles and the other for the manufacture of end product. The end product

manufacturing (EPM) division can buy all the bottle requirements from the bottle

manufacturing (BM) division.

The General Manager of the BM division has obtained the following quotes from the

outside manufacturers for the supply of empty bottles as follows:

Page 66: Mba may 2005 sem 1,2,3,4

For a volume of 8,00,000 bottles total purchase cost Rs. 14,00,000 and for a volume of

12,00,000 bottles total purchase cost Rs.20,00,000

Cost details of BM division for the in-plant manufacturing of these glass bottles are as

follows:

For a volume of 8,00,000 bottles-total manufacturing cost Rs. 10,40,000 &

For a volume of 12,00,000 bottles-total manufacturing cost Rs. 14,40,000.

For the EPM division relevant details are as follows:

End product Volume Sale value Total cost of end product

(packed in bottles) (Excluding empty bottle cost)

Nos. Rs. Rs. 8,00,000

91,20,000 64,80,000

12,00,000 1,27,80,000 94,80,000

Since Divisional Managers salaries are linked with their divisional profits considerable

amount of time was spent in the corporate level discussions as to the use of proper

price for transfer of empty bottles from BM Div. to EPM Div.

As a management consultant you are required to show separately for these two levels

of 8 lakhs and 12 lakhs nos. of end product, profitability of the two divisions as well as

that of the total company by using (i) Transfer price based on present Market Price and

(ii) Transfer Price based on cost puls shared profit. Such profit component is to be

calculated in proportion to the costs involved. Show detailed calculations in tabular

form.

Discuss also the effect of these Transfer Pricing methods on the profitability of both the

divisions as well as total company.

Semester – III

*

Total No. of Questions : 5]

[Total No. of Pages :4

(2875) – 302

Oct 2005

M. B. A. (Sem III)

MANAGEMENT CONTROL SYSTEM

(U.C. 302)

Time : 3 Hours)

(Max. Marks: 60

Page 67: Mba may 2005 sem 1,2,3,4

N.B.:

1) Answer any three questions from Section I and any one case from Section

II

2) All questions carry equal marks.

SECTION – I

Q1) Define goal congruence and its relationship to control and performance

evaluation. Explain how you can use Responsibility Centers to encourage goal

congruent behavior.

Q2) Explain the limitations of Accounting performance measures. Explain why

accounting profit measures do not reflect economic income perfectly. Give

examples.

Q3) Describe Griesinger’s version of Cybernetic paradigm to represent the

control process. Illustrate with diagram the control process relating superior to

subordinate in an organization.

Q4) what are the attributes of an effective management control system? What

are the control system design parameters?

Q5) Compare (any three)

i) ABC V/s conventional product costing.

ii) ROI V/s EVA

iii) Efficiency V/s Effectiveness

iv) Cost audit V/s Financial Audit

v) Value chain analysis V/s Value engineering.

SECTION II

Case No. 1

Division A of a large divisionalzed organization manufactures a single

standardized product. Some of the output is sold expernally whilst the

remainder is transferred to Division B where it is a subassembly in the

manufacture of that division’s product. The unit costs of Division A’s Product

are as follows:

Direct material 4

Direct labour 2

Page 68: Mba may 2005 sem 1,2,3,4

Direct expense 2

Variable manufacturing overheads 2

Fixed manufacturing overhead 4

Selling and packing expense - variable 1

15

Annually 10000 units of the product are sold externally at the

standard price of L 30.

In addition to the external sales, 5000 units are transferred annually to

Division B at an internal transfer charge of L 29 per unit. This transfer price is

obtained by deducting variable selling and packing expense from the external price

since this expense is not incurred for internal transfers.

Division B incorporates the transferred – in goods into a more advanced

product. The unit cost of this product are as follows.

Transferred – in item (from Division A) 29

Direct material and components 23

Direct labour 3

Variable overhead 12

Fixed overhead 12

Selling and packing expense – variable 1

80

Division B’s manager disagrees with the basis used to set the transfer price.

He argues that the transfer should be made at variable cost plus an agreed

(minimal) mark-up since he claimed that his division is taking output that

Division A would be unable to sell at the price of L 30.

Semester – III

Total No. of Questions : 6] [Total No. of Pages :1

(2875) – 303

M. B. A. (Sem III)

303:ADVERTISING & SALES PROMOTION

MARKETING MANAGEMENT Spcl

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Attempt any four questions.

Page 69: Mba may 2005 sem 1,2,3,4

ii) All questions carry equal marks.

Q1) Discuss fulltime advertisement agency & its various functions at length.

(15)

Q2) Discuss growing importance of sales promotion in

a) Pharma industry b) Automobile - (4 wheeler)

Q3) Write the different advertisement messages in advertisements of Asian

Paints

- Kyanu Sunil Babu, Naya Ghar ……………… Badhiya hai

Q4) Discuss different Tests & Techniques in ….. Advertising Effectiveness.

Q5) Explain Reach, Frequency and Gross Rating Points at length.

Q6) Write Short Notes on ( any three)

i) Publicity

ii) Dettol Bottle

iii) Media buyers

iv) Animation in advertising industry.

*********************

Semester – III

Total No. of Questions : 7] [Total No. of Pages :4

(2875) – 304

M. B. A. (Sem III)

303B : DIRECT TAXATION

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Q. 1 is compulsory. Attempt any three from the remaining.

ii) All questions carry equal marks.

Q1) Write short notes on any three of the following:

a) Assessee

b) Taxability of House Rent Allowance

Page 70: Mba may 2005 sem 1,2,3,4

c) Deductions from Income from House Property Income

d) Tax Deducted at Source

e) Provident Fund.

Q2) Why is it necessary to decide the residential status of an individual? Discuss the

provisions of Income Tax Act, 1961 in respect of the residential status of an individual.

How does the residential status affect the tax liability of an individual?

Q3) Following particulars are available in respect of the income of Mrs. Alaka Joshi who

is working as Personnel Manager of A Ltd. in Mumbai.

a) Basic salary – Rs. 15,000 per month.

b) Dearness Allowance – 25% of the basic salary.

c) Education Allowance (for three children) – Rs. 6,000 and Hostel Expenditure

Allowance for these three children Rs. 9000.

d) Mr. Alaka is provided a furnished flat for her residence. Cost of the furniture

in the flat amounted to Rs. 1,00,000 Mrs. Alaka pays an amount Rs. 2,000

per month from her salary towards the rent for this flat.

e) The company has provided a chauffer driven car to Mrs. Alaka (engine

capacity less than 1.6 liters) which she uses for official as well as personal

purposes. Repairs and maintenance expenses of this car are borne by Mrs.

Alaka which amounted to Rs. 12,000

f) A domestic servant and a watchman are provided for this flat and the salary

of Rs. 300 per month each is paid by the employer.

g) The company sent Mrs. Alaka for a refresher course and paid the fees for the

course amounting to Rs. 10,000.

h) The company has paid club bills for Mrs. Alaka amounting to Rs. 11,000 out of

which 40% were for her personal benefits.

Calculate the Income from Salaries for Mrs. Alaka for the Assessment Year 2005-

2006.(15)

Q4) a) What do you mena by Annual Value? How does the calculation of Annual

Value differ based upon the nature of house property?

(7)

b) Mr. Ashok is the owner of 2 house properties situated in Pune. He was

staying in Property A for the period from 1st October 2004, he shifted his residence

to Property B and let out the Property A, he had let out Property B on the monthly rent of

Rs. 12,000. following particular are available for both the properties—

Particular Property A Property B

Municipal Taxes Charged 30,000 40,000

Page 71: Mba may 2005 sem 1,2,3,4

Municipal Taxes Paid 20,000 25,000

Interest on loan borrowed 30,000 28,000

Calculate the Income from House Property for the AY 2005-2006 (8)

Q5) a) What do you mean by Capital Asset? Why capital asset is required to be

classified as Long Term and Short Term capital asset? Discuss in details from the point

of view of its taxability.

(7)

c) Mr. X age 67 years, gives the following details of his income for the AY

2005 – 2006.

1) Income from house property Rs. 45,000

2) Bank Interest Rs. 15,000

3) Long – term capital gains Rs. 60,000

He is entitled to the following deductions as per the provisions of Chapter VI –

1. Section 80L for bank interest Rs. 12,000

2. Section 80D for Mediclaim Rs. 10,000

During the year under consideration, he has paid the LIC premium of Rs. 5,000

Compute the tax liability of Mr. X for the AY 2005 – 2006 . (8)

Q6) Write a detailed essay on “Filing of Returns”. (15)

Q7) M/s Ashok Trading, a proprietary concern submits the following Profit and Loss

account for the year ending on 31st March 2005.

Expenditure Rs. Income Rs.

Salaries 3,68,000 Gross Profit b/fd 6,65,000

Rent 24,000 Bad Debts recovered 8,000

Printing and Stationery 5,700 (Earlier allowed as

Deduction)

Telephone expenses 12,800 Dividend from UTI 12,000

Traveling and Conveyance 25,500

Interes 72,000

Depreciation 24,000

Legal Fees 12,000

Auditor’s Fees 10,500

Contribution to Provident

Fund

24,000

Net Profit 1,06,500

Page 72: Mba may 2005 sem 1,2,3,4

Total 6,85,000 Total 6,85,000

Additional Information –

a) Salaries include Rs. 1,20,000 paid to the son of the proprietor. Reasonable

salary would have been Rs. 60,000.

b) Interest paid includes Rs. 10,000 being the interest paid on loan borrowed for

personal purposes.

c) Out of the contribution to Provident Fund, an amount of Rs. 8,000 was not

paid till the date of filing the return.

d) Purchases are made by issuing the crossed cheques or demand drafts, except

in the case of one bill for Rs. 65,000 for which the payment was made in cash.

The said bill has been debited to Trading Account as the purchases.

e) Depreciation as per Income Tax Rules amounted to Rs. 21,000.

Calculate the profit from Business and Profession for the Assessment Year 2005-

2006 (15)

*********************************************

Semester – III

Total No. of Questions : 6]

[Total No. of Pages :2

(2875) – 305

M. B. A. (Sem III)

Computer Specialization (303 C)

DBMS with Oracle

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Q. 1 is compulsory. Attempt any fore questions out of reaming.

ii) Write your assumptions clearly, if any.

iii) Figures to the right indicate full marks.

Page 73: Mba may 2005 sem 1,2,3,4

Q1.) Solve the following SQL Queries by using the table design given. (Solve any 10):

Table Name :- EMP

Empno Number (4)

Ename Varchar 2 (10)

Job Varchar 2 (9)

Mgr Number (4)

Hiredate Date

Sal Number (7,2)

Comm Number (7,2)

Deptno Number (2)

Table Name :- Dept

Deptno Number (2)

Dname Varchar 2 (14)

Loc Varchar 2 (13)

a) Print the name of employee to whom maximum people are

reporting.

b) Display the name of employee who is earning minimum.

c) List all the employees who are living in Boston.

d) Print names of the employees in ascending order.

e) Display jobwise total salary.

f) Display month in which Martin joined.

g) Print name (s) of employees having salary less than average salary

of Manager.

h) List names of employees having “A” as second letter in their name.

i) Print count of employees working in department 20 having

commission as null.

j) Find the day of week on which james joined.

k) List the employees whose commission is NULL and salary does not

exceed 2000.

l) List all the employees hired after 1980.

Q2) Differentiate between relational databases and non relational databases.

(10)

Q3) Discuss various Background Processes for Oracle.

(10)

Q4) Explain “Table level Constraints” and Column Level Constraints”. With example.

(10)

Page 74: Mba may 2005 sem 1,2,3,4

Q5) Explain with syntax and example any two DML and any two DDL commands.

(10)

Q6) Write short notes on (any 2)

(10)

a) Data types in oracle.

b) Group functions.

c) Synonyms.

Semester – III Total No. of Questions : 7] [Total No. of Pages :1

(2875) – 306

M. B. A. (Sem III)

PRODUCTION AND MATERIAL SPECIALISATION

(303D) LOGISTICS AND SUPPLY CHAIN MANAGEMNT

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Attempt any fore questions

ii) All question carry equal marks.

Q1) Explain the concept of Logistics. Enlist the elements of logistics. Why has logistics

gained importance in the recent years?

Q2) State and briefly explain the alternative modes of transport. Which factors should

be considered for carrier selection?

Q3) What is supply chain management? State its objectives. How does supply chain

management differ from logistics management?

Q4) a) How should the supply chain strategies, be integrated with corporate strategies?

b) Briefly explain the role of IT in supply chain.

Q5) a) Explain principles and functions of protective packaging.

b) What is containerization? Briefly explain, advantages of containerization.

Q6) a) Explain the meaning of Distribution Network Planning System.

Page 75: Mba may 2005 sem 1,2,3,4

b) Which factors should be considered for evolving stock policies for finished

product?

Q7) Write short notes on any THREE

a) Intra and inter organization supply chain.

b) Integrated logistics management

c) Role of insurance in logistics.

d) Bottlenecks in supply chain.

Semester – III

Total No. of Questions : 6] [Total No. of Pages : 1

(2875) – 307

M. B. A. (Sem III)

HUMAN RESOURCE MANAGEMENT

SPL. Labour Laws – 303 E

(Unit Course 301)

Time : 3 Hours) (Max.

Marks: 60

Instructions:

i) Attempt any fore questions

ii) All question carry equal marks

Q1) While discussing the objectives of Industrial Disputes Act 1947, elaborate in detail

the machinery provided under this Act for settling industrial disputes.

Q2) Define “Factory” and “Manufacturing process” under the Factories Act 1948 and

discuss the Welfare Provisions under this Act.

Q3) Discuss the Provisions of Workmen’s Compensation Act 1923 and explain when the

employer is not liable to pay Compensation.

Q4) Discuss the concept of “Set-on and set-off” and “available surplus’ and “allocable

surplus”

Under the provisions of payment of Bonus Act.

Q5) Define Strike and lockout under Industrial Disputes Act and explain when the strike

and lockout is not called as illegal.

Q6) Write short note on any three:

Page 76: Mba may 2005 sem 1,2,3,4

i) Concept of Minimum wages.

ii) Disablement.

iii) Objectives of Gratuity Act.

iv) Permissible deductions under payment wages Act.

v) Working conditions for Women under Factories Act.

Semester – III

Total No. of Questions : 7]

[Total No. of Pages :2

(2875) – 308

M. B. A. (Sem III)

INTERNATIONAL MARKETING

MARKETING MANAGEMENT SPECIALISATION

(Unit Course : 304 A)

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Attempt any fore questions

ii) All question carry equal marks

Q1) What are “market imperfections”? Discuss the factors that force and

motivate the organizations to get into international activity.

Q2) Discuss in detail the elements of cultural environment. What is the impact of

culture on the international marketing programme?

Q3) What are the problems and challenges faced by the Indian exporters in the

international markets? What policy measures would you recommend to boost

the export from our country?

Q4) Discuss the various factors affecting promotion and advertising decisions in

world markets. Evaluate the various tools for promotion of products in global

markets.

Q5) Differentiate between “ Cost oriented export pricing and market oriented

export pricing” Examine the relevance of cost oriented pricing in export.

Q6) Explain in detail the “ Export procedure” and documentation involved in the

process.

Page 77: Mba may 2005 sem 1,2,3,4

Q7) Write short notes on any three of the following:

a) Functions of W.T.O.

b) Export incentives offered by Government.

c) CIF

d) ECGC

Semester – III

Total No. of Questions : 8]

[Total No. of Pages :3

(2875) – 309

M. B. A. (Sem III)

304B : ADVANCED FINANCIAL MANAGEMENT

Time : 3 Hours)

(Max. Marks: 60

N.B.:

i) Q. No. 1 form section I is compulsory & attempt

any one from Q.2,Q3,Q4

ii) Q. No. 5 from section II is compulsory & attempt any

one from Q.6,Q7,Q8

SECTION – I

Q1) i) “Optimal capital structure is a myth”. Express your views. (5)

ii) Compare the Traditional Approach” to capital structure with

Modigliani & millar approach

(10)

Q2) “CAPM (The Capital Asset Pricing model) is simple in concept & has a real world

applicability” Illustrate. (10)

Q3) “Good Corporate governance has become even more relevant in present corporate

scenario” Discuss.

(15)

Q4) Write brief account on (any three)

i) SEBI Guidelines on buyback of shares.

ii) “Notes to Accounts” in AS- 1.

iii) Human Resource Accounting.

Page 78: Mba may 2005 sem 1,2,3,4

iv) Recommendations of Tandon committee.

v) Activity based costing. (5x3 = 15)

SECTION – II

Q5) i) Explain the concept of IRR (Internal Rate of Return) (3)

ii) M/s Alpha & Omega Ltd. is considering two mutually exclusive projects X

& Y. Project X cost Rs. 30,000 & Project Y costs Rs. 36,000. You have been

provided below the net present value.

Probability distribution for each project.

Project X Project Y

NPV (Rs.) Prob. NPV (Rs) Prob.

3,000 0.1 3,000 0.2

6,000 0.4 6,000 0.3

12,000 0.4 12,000 0.3

15,000 0.1 15,000 0.2

Calculate:

a) The expected NPV of project X & project Y. (4)

b) Risk attached to each project i. e. standard deviation of each

probability distribution.

(4)

c) Which project, do you consider more risky? Why? (4)

Q6) Compute the value of equity share of M/s Fast & Fair Communications India Ltd.

from the following: (15)

Equity share capital (Rs 10/- each) Rs. 50,00,000

Reserves & Surplus Rs. 5,00,000

15% secured loans Rs. 25,00,000

12.5% unsecured loans Rs. 30,00,000

Fixed Assets Rs. 30,00,000

Investments Rs. 5,00,000

Operating Profit Rs. 25,00,000

Tax rate 50%

P/E Ratio 12.5

Q7) From the following details complete the balance sheet of m/s Hybrid Equipments

Ltd.

Page 79: Mba may 2005 sem 1,2,3,4

i) Stock Turnover 6

(15)

ii) Capital Turnover 2

iii) fixed Asset Turnover 4

iv) Gross profit (%) 20

v) Debt collection period 2 months

vi) Creditors payment period 73 days

The gross profit of the Co. was Rs. 60,000 & the closing stock was Rs. 5,000/- in

excess of the opening stock.

Balance Sheet As on ……

Liabilities Assets

Capital -------------- Closing stock -------------

Creditors -------------- Debtors --------------

Fixed Assets --------------

Cash --------------

--------------- ---------------

-------------- ----------------

Q8) “Value of a firm is unaffected by the distribution of dividends & is determined

solely by the earning power & risk of its assets” discuss this statement in light of the

Modigliani and miller (mm) Hypothesis of irrelevance of dividends.

(15)

***********************

Semester – III

Total No. of Questions : 6] [Total No. of

Pages :2

(2875) – 310

M. B. A. (Sem III)

Software Engineering (New) (304 C)

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Question No. 1 is compulsory & attempt any four from the remaining.

ii) State the assumptions, if any.

Page 80: Mba may 2005 sem 1,2,3,4

Q1) A polyclinic wants to develop a software for the following functions

(20)

a) Maintaining doctor’s information and patient’s information.

b) Getting appointments from patients for respective doctors.

c) Accepting fees from patients & issuing receipts accordingly.

d) Paying fees to the doctors.

e) Generating different reports.

Design suitable

i) Forms necessary to enter data.

ii) ERD

iii) Tables (Database)

iv) Layout of 4 major reports.

Q2) What is software Testing ? Discuss in brief, the methods to be followed in software

testing.

(10)

Q3) Distinguish between

a) Waterfall model Vs spiral model.

(10)

b) Prototyping Vs RAD.

Q4) What are different activities to be carried out in implementing the system at user’s

site?

Describe in brief.

(10)

Q5) Discuss cost – benefit analysis as a tool of economical feasibility study. With

suitable example.

Q6) Write short notes on any two:

a) OOAD.

b) Data flow analysis.

c) RDBMS.

Semester – III

Total No. of Questions : 8] [Total No. of Pages :2

(2875) – 311

M. B. A. (Sem III)

Page 81: Mba may 2005 sem 1,2,3,4

304D PRODUCTION & MATERIALS SPECIALIZATION

QUALITY MANAGEMENT

(Unit Course 301)

Time : 3 Hours) (Max.

Marks: 60

Instructions :

i) Answer any two questions from each section.

ii) All questions carry equal marks.

iii) State your assumptions clearly.

SECTION – I

Q1) What do you understand by managing for quality? Describe a typical organization

structure, of a quality conscious company.

Q2) What are the various costs associated with quality? Comment on Philip Crosby’s

statement “Quality is free”.

Q3) Explain the concept of statistical process control, process capability and process

capability index.

Q4) Define the term reliability. Explain how this concept in applicable to products,

processes and system as a whole.

SECTION – I

Q5) What do you understand by total productive maintenance (TPM)? Explain its

relevance to achieve quality.

Q6) What is ISO 9000 – 2000 quality management system. Discuss its salient features.

Q7) Quality circles and ‘kaizen’ are most effective techniques to improve quality culture

and change management. Discuss.

Q8) Write short notes on any three:

1) Quality audit.

2) Maintainability – Availability

3) Fish bone diagram.

4) AOQ of a sampling plan.

Semester – III Total No. of Questions : 6 ]

[Total No. of Pages :1

Page 82: Mba may 2005 sem 1,2,3,4

(2875) – 312

M. B. A. (Sem III)

303 (E) HUMAN RESOURCE MANAGEMENT SPECIALIZATION

INDUSTRIAL RELATIONS & TRADE UNION

Time : 3 Hours) (Max.

Marks: 60

Notes :

i) Answer any four questions.

ii) All questions carry equal marks.

Q1) Discuss the evolutionary process of Industrial Relations in India and its

impact on social and economic changes. (15)

Q2) a) Discuss the concept and objective of welfare. (7)

b) How does the Labors welfare and productivity are interrelated? (8)

Q3) Discuss the Industrial Relations machinery to resolve the Industrial Disputes.

(15)

Q4) a) What are the characteristics and functions of Trade Union? (8)

b) What are the types and structures of the Trade Union? (7)

Q5) a) What is Inter union and Intra union revalary? (6)

b) Explain the role of ILO in development of Trade union movement with

specific reference to democracy in trade union. (9)

Q6) Short notes – any three (15)

1) Casual and badly labors.

2) Child labour.

3) Trade union Act – 1926

4) Collective bargaining.

5) Working woman.

Semester – III

Total No. of Questions : 8]

[Total No. of Pages :1

(2875)-313

M. B. A. (Sem III)

Page 83: Mba may 2005 sem 1,2,3,4

MARKETING MANAGEMENT (SPECIALISATION)

(305A) SERVICES MARKETING & BRAND MANAGEMNT

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Attempt any Three questions from Section I and Any One Question from

Section II

ii) All questions carry equal marks.

SECTION – I

Q1) Marketing of services posel great challenge for a Marketing professional.

Discuss.

Q2) What do you understand by ‘Intangibility’? Explain the challenges faced by

the service providers due to the intangible nature of services and how can one

overcome them?

Q3) Design the distribution setup for the following.

a) Airline b) Holiday Resort c) Advertising Agency

Q4) Please do the Market Segmentation for the following

a) Internet Banking b) Cellular Service

Q5) Explain the role and process of Relationship Marketing in Services Industry.

SECTION – II

Q6) Please differentiate the following brands.

a) Zen Against Santro

b) Close up against Colgate Gel

Q7) Explain the process of Brand Creation in detail.

Q8) Write short notes (Any Three)

a) Managing Brand Overtime c) Brand Equity

b) Brand Positioning d) Brand Valuation

Semester – IIITotal No. of Questions : 7] [Total No. of Pages :1

(2875) – 314

M. B. A. (Sem III)

FINANCIAL MANAGEMENT – (305B)

MERCHANT BANKING AND FINANCIAL SERVICES.

Page 84: Mba may 2005 sem 1,2,3,4

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Attempt any Three questions.

ii) All questions carry equal marks.

Q1) Comment on the status of Indian stock markets at present.

Q2) Explain how NSE has transformed the secondary markets in India? What forward –

looking procedures have been adopted by SEBI to make Indian markets safe and

vibrant?

Q3) Explain the functions of merchant bankers in an IPO.

Q4) What is credit rating? Explain the process of credit rating.

Q5) Explain the SEBI guidelines for takeovers. Is this activity vital for the Indian

economy?

Q6) Why do you think housing finance has gained popularity in the recent years?

Explain the eligibility criterion for getting a housing loan for an individual.

Q7) What are NBFCs? What are the difficulties faced by the sector in the recent years?

Semester – IIITotal No. of Questions : 8]

[Total No. of Pages :2

(2875) – 315

M. B. A. (Sem III)

305 C : VISUAL BASIC

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) All questions are compulsory.

ii) All questions carry equal marks.

Q1) Give output for following section of code and explain. (4x5 = 20)

i) Dim my Date as Date

my Date = # 1/31/2005#

Page 85: Mba may 2005 sem 1,2,3,4

Print Date Add (“m”, 1, myDate)

ii) Dim mystr 1, mystr2 as string

Dim Check as Integer

mystr1 = “A”

mystr2 = “a”

Check = str Comp (mystr1, mystr2,0)

Print CBool (Abs (check).

iii) Dim i as Integer

i = 1.567

Print Round (i)

iv) Dim MyTime, MyHour

MyTime = # 4:35:17 PM #

MyHour = Hour (MyTime)

Print MyHour

v) Dim searchstring, searchchar, MyPos

Searchstring = “XXPXXPXXPXXP”

SearchChar = “P”

MyPos = Instr(4,Searchstring, SearchChar,1)

Print MyPos

Q2) Explain any five of the following. (1x5=5)

i) LostFocus event of textbox.

ii) Style property of Combo box.

iii) Setfocus method for textbox.

iv) Pattern property of file List Box.

v) Streach property of Image control.

vi) Unload method of form.

Q3) Write ADO code for the following table Account_Mst. (15)

Field Name Type

Account_No Number

Name text

Ac_type text

Balance currency

Perform the operations Add, Update, Delete, View, First, Last, Next, Previous

records, Exit options. Give appropriate error handlers.

Q4) Create a form called frmsearch that consist of Combo box that allows you to search

Name of state by writing its first character and also allows you to add or remove items

Page 86: Mba may 2005 sem 1,2,3,4

from combo box by selecting item in Combo box and then click on “Remove” Buttom.

It should also allow you to add item in combo box on click of a “AddItem” button by

writing name of state in text box.

OR

Design a form and write a code to display Treeview control with following Hirarchy. Use

different icons for collapse and expand click event and display text for which item is

selected by user in text1 textbox.

Node1

Node2

Node3

Node4 (10)

Q5) Write short notes on (any 2)

i) Common Dialog Boxes.

ii) Concept of control array with suitable examples.

iii) Visual Basic Tool Box.

iv) Data Types in VB. (2x5 = 10)

Semester – III

Total No. of Questions : 8] [Total No. of Pages

:2

(2875) – 316

M. B. A. (Sem III)

PRODUCTION AND MATERIALS SPECIALIZATION

(305D) Production Planning and Control

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Attempt any four questions.

ii) All questions carry equal marks.

Q1) What is the role of PPC in a manufacturing Industry? What are the factors that

decide Production Planning Procedure?

Q2) a) Define line balancing. State the Johnson’s rule.

Page 87: Mba may 2005 sem 1,2,3,4

c) In a shop, 4 operations are conducted on 5 jobs

Job M1 M2 M3 M4

A 7 11 2 14

B 18 15 18 13

C 11 11 14 18

D 4 27 32 21

E 6 16 14 16

Decide the sequence of jobs & idle time for each m/c.

Q3) Explain the purpose of aggregate planning and rough cut planning.

Q4) What is GANTT chart? What is the purpose? What information can one get from this

chart? State limitations of the chart.

Q5) What are the different production systems? How is the PPC organized in each

system?

Q6) Define routing and scheduling. Explain the same for

i) Contiuous

ii) Assembly and

iii) Job order system.

Q7) Explain with neat sketches the functions of dispatching.

Q8) Write short notes on any Three

a) Group Technology

b) Robotics

c) Estimating

d) Linear Programming

Semester – III Total No. of Questions : 6] [Total No. of Pages :1

(2875) – 317

M. B. A. (Sem III)

305(E) HUMAN RESOURCE MANAGEMENT

Spcl. – Traning and Development

Time : 3 Hours) (Max.

Marks: 60

Page 88: Mba may 2005 sem 1,2,3,4

N.B.:

i) Attempt any four questions.

ii) All questions carry equal marks

Q1) Discuss the difference between education, training and development and elaborate

the need for training at individual and organizational level.

Q2) What are the challenges in Training? How do you align training to business

strategies of the organization.

Q3) How the training programme can be evaluated? Explain the need and importance

of training evaluation.

Q4) Why there is resistance to training? How to overcome resistance to training?

Q5) Design a training programme on “Effective Communication” for 20 employees of

cross functional departments.

Q6) Write short notes on any three:

i) Concept of skill inventory.

ii) Total Quality Management (TQM)

iii) Adult learning.

iv) Effective Group Dynamics.

v) Creativity.

vi) Leadership.

Semester – III

Total No. of Questions : 8]

[Total No. of Pages :2

(2875) – 318

M. B. A. (Sem III)

(306A): MARKENTING MANAGEMENT (Specialization)

(Retail & Distribution Management)

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Attempt any two questions form each section.

Page 89: Mba may 2005 sem 1,2,3,4

ii) All questions carry equal marks

iii) Answer to both the sections should be written in the same answer book.

SECTION – I

Q1) Discuss the basic role of “Marketing Channel” in the total marketing of a

product giving the importance of the “Channel Design”

Q2) Explain the role & significance of the “wholesaler” State the different types

of wholesalers.

Q3) Critically analyse the nature & importance of retailing and explain the

various types of retailers.

Q4) Write short notes on the following:

a) Retailer Logistics.

b) Retail Merchandising

c) Retailers Location.

SECTION – II

Q5) “Material handling, Transportation, Warehousing & Inventories are four

pillars on which the building of logistic is constructed.” Comment on this

statement.

Q6) Discuss the relationships between manufacturer, Wholesaler & Retailer.

Q7) Explain the following

a) Channel Policies.

b) Channel Performance Assessment.

c) Causes of Channel Conflicts.

Q8) Write short notes on the following:

a) Channel for services.

b) Vending machines.

c) Role of multi level marketing.

Semester – III

Total No. of Questions : 6] [Total No. of Pages :1

Page 90: Mba may 2005 sem 1,2,3,4

(2875) – 319

M. B. A. (Sem III)

306 (B) : INTERNATIONAL FINANCE

Time : 3 Hours) (Max.

Marks: 60

Instructions:

i) Attempt any Four questions

ii) All questions carry equal marks

Q1) What is the significance of integration of global financial markets?

Q2) Write a note on financial crisis of Argentina. What actions Argentina took to over

come of this crisis?

Q3) Explain the mechanism of Spot and Forward exchange contracts.

Q4) What was the gold standard and why and how was it abandoned.

Q5) What are the functions of EXIM bank?

Q6) On December 27 2001 a customer requested a bank to remit DG 250000 to

Holland in payment of import of diamonds under an irrevocable LC. However due to

bank strike the bank could effect the payment only on January 3 2002. The inter bank

rates were as follows:

December 27 January 3

Mumbai $ / Rs 3.15 – 3.10 3.12 - 3.07

London $ / GBP 1.7250 /60 1.7175/85

DG/GBP 3.9575/90 3.9380/90

THE BANK WISHES TO RETAIN A MARGIN OF 0.125% HOW MUCH DID THE CUSTOMER

STAND TO GAIN OR LOOSE.

Semester – III

Total No. of Questions : 7] [Total No. of

Pages :1

Page 91: Mba may 2005 sem 1,2,3,4

(2875) – 320

M. B. A. (Sem III)

COMPUTER SPECIALIZATION

306C : BUSINESS APPLICATIONS

Time : 3 Hours) (Max.

Marks: 60

N.B.:

1) Attempt any 6 questions

2) All questions carry equal marks

Q1) Explain the process of employee recruitment, with the help of DFD.

Q2) Explain how the prepare agewise analytical report of receivables. Also give the file

layouts for the same.

Q3) Draw a DFD for customer order processing (From acknowledgement to dispatch)

Q4) What is role of sub-contractor in producton? How the ledger is maintained for sub-

contractors, in stores.

Q5) Give the steps of calculating interest on fixed deposits in a bank.

Q6) Suggest any two analytical reports, for the services provided by a hotel

management (3 star). Give the layouts.

Q7) Write short notes (any 2)

1) Ratio analysis

2) Productivity

3) Preparation of case paper in a hospital.

4) Production incentive.

********************************’

Semester – IIITotal No. of Questions : 6] [Total No. of

Pages :1

(2875) – 321

M. B. A. (Sem III)

PRODUCTION & MATERIALS SPECIALISATION

306(D) : Manufacturing Strategy (New)

Page 92: Mba may 2005 sem 1,2,3,4

Time : 3 Hours) (Max.

Marks: 60

Instructions :

i) Attempt any 4 questions

ii) All questions carry equal marks

Q1) Why in most of the organizations there is a missing link between the corporate

strategy and the Manufacturing Strategy?

Q2) Explain the concept of ‘Order Winners’ and Order Qualifiers’. How many such

criteria are within the jurisdiction of manufacturing?

Q3) The most powerful marketing tool is the manufacturing Plant with the correct

manufacturing strategy ------- Discuss.

Q4) Suggest various ways and means to control manufacturing ‘costs’ and achieve ‘

delivery speed’ which are important order winners.

Q5) The activity of sales forcasting is made redundant by strategic manufacturing

decisions” ------ Discuss.

Q6) Explain the process of product profiling either at the level of a company or at the

level of a process to justify the investment.

*********************************

Semester – III

Total No. of Questions : 6] [Total No. of

Pages :1

(2875) – 322

M. B. A. (Sem III)

HUMAN RESOURCE MANAGEMNT

Spcl. – Organisational Development (306 – E)

Time : 3 Hours) (Max.

Marks: 60

N.B.:

i) Attempt any 4 questions

ii) All questions carry equal marks

Q1) Define OD and discuss in detail its characteristics. (15)

Page 93: Mba may 2005 sem 1,2,3,4

Q2) What are Values, Beliefs and Assumption in OD? Explain in detail. (15)

Q3) Explain what is diagnosis and elaborate the importance of correct diagnosis in the

success of OD. (15)

Q4) Discuss the term “Interventions” in OD and write various team interventions. (15)

Q5) What is organizational power and polities? Discuss its impact of OD. (15)

Q6) Write short note on any three:

1) Action Research.

2) Six Box Model.

3) Quality of Work Life.

4) TQM.

5) Role of OD Consultant.

6) Ethical issues in OD Consulting.

Semester – III

Total no. of questions: 8] [Total no. of pages: 1

P 989 [2770] - 44 May 2005

M.B.A. (Sem IV) (Old)FINANCIAL MANAGEMENT

Unit Course No. 404(B)Time: 3 Hours] [Max. Marks: 60N.B.:

1) Attempt any two questions from section. 2) All questions carry equal marks.

SECTION-I

Q1) Capital Market is the life blood of the National Economy. Elaborate.

Q2) Describe in details the recent’ Money market instruments’

Q3) What is SEBI? Describe the important guidelines of SEBI from the view point of Investors.

Q4) Write short notes on any three:

a) Venture capital b) Loan syndication c) OTCE d) NSE

SECTION-II

Q5) Describe the role of Merchant Banking in Indian economy.

Page 94: Mba may 2005 sem 1,2,3,4

Q6) Mutual Funds are the only resorts to the retail investors. Discuss.

Q7) Lease financing fail to gain popularity in India.

Q8) Write short notes on( any 3)

a) Technical Analysis b) Liability Managementc) Credit Cards d) Bills discounting

Semester – IVTotal no. of questions: 7] [Total no. of pages: 1

P 917 [2770] – 401May 2005

M.B.A. (Sem IV) (New)ENTREPRENEURSHIP MANAGEMENT

Unit Course No. 401Time: 3 Hours] [Max. Marks: 60N.B.:

1) Attempt any four questions. 2) All questions carry equal marks.

Q1) What is entrepreneurship. What is the role of entrepreneur in Indian economy. Give some reasons why an individual entrepreneur might succeed in bringing a product to the market where the government or a large corporation might fail.

Q2) Compare and contrast between Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Manager. Discuss business pressures that have led to increasing emphasis on intrapreneurship. Explain why traditional corporate management has not beenconducive to intrapreneurship.

Q3) What factors present in our society could account for the differences between male and female entrepreneurs today. What changes do you foresee in this pattern 10 years down the line.

Q4) How does Environmental Analysis help in search and scanning for business ideas. How would you go about monitoring and evaluating the new products being offered by existing companies? Is this a viable technique of generating new ideas. Why or why not.

Q5) Discuss the fundamentals of a good feasibility plan. Explain the major components of a feasibility plan. Cite suitable examples.

Q6) what is the role of central government and state government agencies in promoting entrepreneurship.

Q7) write short notes on any 3

Page 95: Mba may 2005 sem 1,2,3,4

1. Entrepreneurial culture2. Venture capital funding3. Four Entrepreneurial pitfalls4. NIESBUD5. District Industries centers

Semester – IVTotal no. of questions: 7] [Total no. of pages: 2

P 894 [2770] – 403May 2005

M.B.A. (Sem IV) 404A: MARKETING MANAGEMENT (SELECTIVE)

Marketing Strategy & Rural Marketing Time: 3 Hours] [Max. Marks: 60N.B.:

1) Attempt any two questions from each section. 2) All questions carry equal marks.

Q1) Which are the major dimensions of competitive strategy. Explain each one in detail.

Q2) Discuss the salient features and common trends in strategic marketing management, quoting appropriate examples.

Q3) How can the strategic options be identified. Describe such measures using appropriate examples.

Q4) Mention the distinct steps of customer analysis How can a market divided into strategic segments. Discuss.

Q5) write notes on any 3

a) Concepts of SCAb) Competitor analysisc) Customer service leveld) Need to resolve channel conflicte) Fall-out of price war

Q6) How can the products and services be classified for rural markets. Write a detailed note.

Q7) write notes on any 2

a) Impact of advertising in rural b) Importance of branding in rural marketc) Penetration Pricing d) Features of declining market

Semester – IV

Page 96: Mba may 2005 sem 1,2,3,4

Total no. of questions: 8] [Total no. of pages: 1

P 1004 [2770] – 404May 2005

M.B.A. (Sem IV) LEGAL & PROCEDURAL ASPECTS OF FINANCE

Time: 3 Hours] [Max. Marks: 60N.B.:

1) Attempt any two questions from sections. 2) All questions carry equal marks.

Q1)What are the various deductions allowed from wages as per payment of wages Act?

Q2) What are the salient feature of Employee State Insurance Act.

Q3) Enumerate the provisions of Bonus Act 1965 regarding Minimum and Maximum Bonus and Set on & set off.

Q4) what is Gratuity? What are the events in which Gratuity becomes payable under payment of Gratuity act.

Q5) Discuss the provisions of companies act 1956 regarding appointment and re-appointment of directors?

Q6) what are the types of shareholders meetings? Explain in brief objectives of each of them.

Q7) what are different type of ‘charges’ created? Which charges must be registered with Registrar of companies?

Q8) Discuss the provision of companies act 1956 regarding appointment and re-appointment of Auditor.

Semester – IV

Total no. of questions: 6] [Total no. of pages: 1

P 996 [2770] – 407May 2005

M.B.A. (Sem IV) HRM SPECIALIZATION

PERFORMACE MANAGEMENT SYSTEMS Time: 3 Hours] [Max. Marks: 60N.B.:

1) Attempt any two questions from sections.

Page 97: Mba may 2005 sem 1,2,3,4

2) All questions carry equal marks.

Q1) Discuss the factors which are pre-requisites while introducing performance management systems. Stress importance of each factor from the view point of designing ideal performance management system.

Q2) what do you understand by organizational goals. How will you link individual goals to organizational goals?

Q3) Despite the fact that performance appraisal is essential, why it fails in some situations? What remedial measures you will suggest to minimize its failure.

Q4) comment on the current trends in performance management systems/appraisal with reference to following concepts.

a) 360 Degree Feed-backb) Assessment centrec) Potential appraisal

Q5) what is significance of employee counseling for better performance. How can you link this activity to identifying training need/assessment?

Q6) write short notes on any three:

a) Career planningb) Management by objective c) Straight ranking methodd) Compensation managemente) Role of communication

Semester – IVTotal no. of questions: 5] [Total no. of pages: 3

P 918 [2770] – 411May 2005

M.B.A. (Sem IV) PRODUCTION & MATERIALS SPECIALIZATION-CASE STUDY

Unit Course 407 (D) Time: 3 Hours] [Max. Marks: 60N.B.:

1) Attempt any two questions from sections. 2) All questions carry equal marks.

Section – 1

Q1) Case study 1

Page 98: Mba may 2005 sem 1,2,3,4

Lotsafood, established in 1986, distributes a 100 item product lines of canned vegetables, fruits, condiments, and specialty items to wholesalers in several parts in India.

Lotsafood introduced a policy that was designed to improve lotsafood’s service to its wholesalers and the effectiveness of its sales representatives. This program was based on two important features:

a) Freeing sales representatives from order taking.b) Receiving orders from wholesalers on predetermined schedule.

First the company’s sales representatives were no longer to process customer orders. Previously they had accumulated wholesale orders until they had enough volume to make up a truck load; then they would send the orders to the head office. Under the new program, wholesalers were to email their orders directly to the head office according to a fixed schedule. If they missed their fixed date they have to wait for the next one.

These procedures were designed to increase the number of calls that the sales representatives could make. By eliminating the need to prepare orders, Lotsafood hoped the sales representatives would spend more time determining sales patterns and the effect of sales promotions. Under the new program, each sales representative could be more of a sales person and less order taker.

Unfortunately many wholesalers neglected to follow the predetermined order schedule. They were not accustomed to having someone to tell them when to order, and some objected to the regimentation and lack of flexibility. Others had become dependent on the sales representative to determine what their requirements were and belived that the new program made more work for them.

If the orders did not reach lotsafood’s head office accordingly to schedule the wholesaler had to wait 2 weeks. When astock out occurred, the affected wholesaler could lose from 20 to 50 % of sales of lotsafood suffered. Wholesalers and retailers carried several product lines so when the ran out of lotsafood brands they simply sold other brands.

Questions:

1. Discuss the benefits and shortcomings of the lotsafood new systems for taking orders.

2. Detail a system that will provide better service to lotsafood customers, improve sales and built closer ties between lotsafood and the wholesaler.

Case II:

Raj foundry is a reputed manufacturer of customized cast iron castings. The company is facing the problems of delays in delivery of castings to customers. On analysis of production records, ‘shot blasting ’operations was identified as the bottleneck operation steel balls at a very high speed are used to clean/remove sand from the castings. A semiautomatic machine is used to carry out the operation. The industrial engineering department was called for consultation and was requested to perform method study for the operation.The activities involved in the operation were as under:

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Sr. no. Activity Time (mins)

1. The operator removes loosely stuck sand from castings 152. Operator moves the castings ear the shot blasting machine 053. Operator loads castings in shot blasting chamber, close the chamber 08 And starts the machine4. Shot blasting of the castings 255. Machine stops, operator opens chamber gate and takes out the castings 07 From the machine6. Clean the machine remove dust from chamber 03

Questions:

1. Draw multiple activity chart for the existing method and calculate the % utilization of operator and machine

2. Suggest improvement in the method

3. Redraw Multiple Activity chart for revised method

4. Calculate cycle time % utilization and savings due to revised method as compared to existing method.

Case study IIIMr. Chopra is a materials Manager with Arctic India Limited, a medium sized engineering from engaged in the Manufacture of domestic appliances. Over the last few years, Mr. Copra has developed very intimate relations with his suppliers. On the day of marriage of his sister, one of his suppliers presented to him a costly gift, a plasma TV. The policy regarding the gifts in policy manual of the company reads, gifs beyond Rs. 1000 should not be accepted. His plea with the supplier that he can’t accept the gift makes the snub him “Is Preeti only your sister. She is my sister as well and I am giving this gift to my sisters.”

Mr. Chopra is confused. If he does not accept the gift, the supplier will create a scene. And if he accepts there is of course going to be a problem.

Questions:

1. Is the policy on accepting gifts properly framed?

2. What course of action on the part of Mr. Chopra would have prevented this?

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3. Analyze the situation and suggest the best course of action for Mr. Chopra to follow?

Semester – IV

Section - IIQ.4 Copper Kettle Catering

{2875}- 409M.B.A. (Sem-4)

Oct 2005 Sem IVFINANCIAL MANAGEMENT

Paper no.407 (B) – Finance SpecializationCASE STUDIES (Elective 10)

SECTION 1

Que 1) Mr. Rajesh is a financial manager and Mr. Rakesh is a managing director of the company. On one fine morning Mr. Rakesh start arguing with Mr. Rajesh as there was a shortage of cash with the company, in spite of huge profits reflected in profit and loss account. The profits where high on paper but actual cash was less. Could you give at least three reasons for the situation?

Que 2) What is business risk and financial risk. How do they impact each other?

Que 3) If NP ratio is 15% and asset turnover ratio is 3 what is ROI? If GP ratio is 25% and NP ratio is 10% what is the % of overheads?

Que 4) What is angle of incidence? What does high degree of angle of incidence denote?

Que 5) Company operates at 80% capacity utilization, by selling 160000 units. Present selling price is Rs 150 per unit, Variable cost is Rs 90 per unit and fixed cost is Rs 30 per unit. Find out (1) present profit per unit and (2) profit per unit if company operates at 90% capacity level.

Que 6) Differentiate between compounding and discounting?

Que 7) From the following information prepare purchase budget for the month of January, February and March.

Month Sales forecast Rs.

January 40000 February 45000 March 55000

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April 60000 May 50000

Cost of material is 60% of sales. Inventory of raw material is kept equal to sales requirements for the next two months budgeted sales. Inventory at the beginning of January is Rs.51000.

Que 8) Differentiate between permanent and temporary working capital.

Que 9) What would happen to following aspects of receivables when company decides to move to relaxed credit policy from a strict one?

Increase Decrease Unchanged

SalesCollection costInvestment costBad-debtsVariable cost in terms Of % of sales

Que 10) The following information is available with respect of a firm. Capitalization rate (ke)= 10% EPS (E) = Rs. 10 If assumed rate of return on investments (r) is 15%, show the market price of the share, according to Wallers model when. d/p ratio = (1) 0% (2) 50% (3) 100%

SECTION 2

CASE 1:

From the ratios and other data set forth below for the Auto Accessories Ltd. Indicate your interpretation of the company’s financial condition

Particulars Year 1 Year 2 Year 3

Current ratio 302% 278% 265%Acid test ratio 99% 110% 155%Working capital turnover (times) 3.25 3.00 2.75Receivables turnover 7.2 8.41 9.83Collection period (days) 50 43 37Inventory of working capital 110% 100% 95%Inventory turnover times 5.41 6.01 6.11Income per equity share 2.50 4.05 5.10Net income to net worth 7% 8.5% 11.07%Operating expenses to sales 25% 23% 22%Sales increase during the year 23% 16% 10%

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Cost of goods sold to sales 73% 71% 70%Dividend per share Rs. 3 Rs. 3 Rs. 3Fixed asset to net worth 22.7% 18% 16.4%Net profit on net sales 2% 5.09% 7.03%

CASE 2: An existing company has a machine which has been in operation for 2 years. Its remaining estimated useful life is 10 years with no salvage value in the end. Its current market value is Rs 25000. The management is considering a proposal to purchase an improved model of similar machine which gives increased output. The relevant particulars are as follows

Existing Machine New Machine

Purchase price 60000 100000Estimated life 12 10Salvage value 0 0Method of depreciation S.L.M. S.L.M.Annual operating hours 1000 1000Selling price per unit (Rs) 3 3Output per hour (unit) 15 30Material per unit(Rs) 0.40 0.40Labour cost per hour(Rs) 11 16Consumables stores per yr(Rs) 2000 1000Repaires and maintenance(Rs) 3000 2000Working capital(Rs) 10000 20000Income tax rate 55% 55%

Should the existing machine be replaced? Assume that the company’s required rate of return is 10%?

CASE 3:

ABC and Co manufactures and sells two products P and Q. The details of the products are given below:

P Q

Selling price per unit 2000 1500Variable cost 1200 1000Fixed overheads 400000 100000Production capacity(units) 1000 1000Present sales(units) 600 900

Company has a present policy to sell 3 units of Q for 2 units of P. However management is reviewing it’s policy. It proposes to change it to selling of 3 units of P for 2 units of Q each.

Management seeks your advise in following respect

Page 103: Mba may 2005 sem 1,2,3,4

1) What would be impact on profit if new policy is adopted and sales of 999 units of P are targeted?2) Would there be any change in BEP in units for each product individually and composite BEP in units at company level?

Semester – IV

[ 2875]-404Oct 2005

M.B.A. (Sem -4) 404 (B) : FINANCE SPECIALIZATION Legal and Procedural Aspects of Finance( Theory)

SECTION 1

Que 1) Explain the provisions of the payment of Bonus Act 1965 relating to the following:1) Eligibility for bonus.2) Time limit for payment of bonus.3) Admissible deductions from bonus.

Que 2) Explain the term ‘dependant’ under the workmen’s compensation act,1923.

Que 3) State the object and scope of the payment of wages act and describe the categories of persons to whom the act applies?

Que 4) Explain briefly the provisions relating to determination and recovery of money due from and by employers under the employee’s provident fund act.

SECTION 2

Que 5) Explain the secretarial functions regarding change in the object clause of Memorandum of Association.

Que 6) Discuss the provisions relating to appointment of directors under the companies act 1956.

Que 7) What are the statutory restrictions on the appointment of the auditors of the company?

Que 8) How is a company formed under the companies act 1956? Enumerate the various documents to be filed with the Registrar in this regard.

Semester – IV

[2875] -405Oct 2005

M.B.A. (Sem-4)404 (c) COMPUTER SPECIALIZATION

Page 104: Mba may 2005 sem 1,2,3,4

OOP Concepts and Basic Java

Que 1) a) Which of the following does not denote a primitive data value in Java.

1) “P” 2) ‘ K’ 3) 50.50 F 4) “PUNE” 5) False

b) What will be the value of the expression system.out.printin( (--2-4*12/6-1) );

c) Trace the output for the following program

Class test { Public static void main (string args[] ) { system.out.println(1+2+”is my No”); } }

d) If any class extends thread which of the following methods must be overhidden?

a) start ( ); b) run ( ); c) begin ( ); d) resume ( );

e) Which one of the following is a valid method declaration?

a) Void method { } b) Void method 2{ } c) Void method 3 ( void) { } d) Method 4( ) { }

Que 2) Define a class employee with class attributes empno, ename, sal. Write any 2 constructors and a display record ( ) method.

Que 3) Create a frame with 2 textfields and button with caption. “ Copy” string shouldbe accepted in the first textfield. When button is clicked, the given string should also be displaced in the second textfield.

Que 4) Accept number from command line. Print these numbers and throw your own defined . – Number-Exception if number is prime.

Que 5) Create an applet which will accept co-ordinates of rectangle as html parameter and draw thw rectangle accordingly.

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Que 6) Write short notes.

1) Abstract classes and interface. 2) Inheritance. 3) Applet lifecycle.

Semester – IV

[2875] – 401Oct 2005

M.B.A. (Sem – 4)Entrepreneurship Management (U.C. 401)

Que 1) Define ‘ Entrepreneur’ and discuss the essential attributes of an Entreprenur, with suitable examples.

Que 2) Illustrate the role of financial institutions in promoting entrepreneurship development in India, with special emphasis on their liberalized schemes of assistance for working capital and long term, loans.

Que 3) Define environment and discuss the impact of the liberalization, privatization and globalization measures on entrepreneurship development in India.

Que 4) Discuss the role and importance of the following institutions in promoting, training and developing entrepreneurs in India: a) EDII. b) NIESBUD c) IEDs / CEDs.

Que 5) Discuss the problems and prospects of women Entrepreneurs in India. Do you consider women to be better entrepreneurs than men? If yes why? If no why ?

Que 6) Write short notes.

a) Special credit facilities by banks for entrepreneurs. b) Four entrepreneurial pitfalls. c) SISI d) Entrepreneur Vs Manager.

Semester – IV

[2875] – 408Oct 2005

M.B.A. (Sem – 4)Marketing Management Specialisation ( 407 A)

Case Studies

SECTION 1

Page 106: Mba may 2005 sem 1,2,3,4

Case 1 :

Nirma was launched in Ahmadabad way back in 60s. Gujarat is very price sensitive market. The product was well accepted in Gujrat. In late 70s when the brand was launched in Mumbai it had a mixed response. It was getting good response in price sensitive market in Mumbai like Mulund, Malad etc. The brand also had good response in lower income areas of Parel etc.The product has following competitors1) Surf at higher end2) Key detergent powder at middle range 3) Local brands of soap flakes

Since the middle and upper class consumers had upgraded themselves from washing powder and soap flakes, they where not expected to come back to it again. To gain volumes Nirma needed regular consumers and not the lower income group consumerswho cannot form a core.

Nirma did the consumer research and the market research, which brought in following facts.

1) HLL was present only in urban and semi urban markets.2) HLL had skeletal service of some rural markets where it was sold against cash and the service was not regular increasing the investment of rural dealers. 3) Godrej soaps where absent in semi urban and rural markets totally.4) There where no branded washing powders available in rural markets.

Nirma went in for a specialized rural marketing plan. They appointed super distributor for each district. These super distributors where required to sell in both urban semi urban and rural markets on a fixed frequency. Nirma subsidize the van and the salesman expenses. Nirma was heavily advertised on electronic media. The consumer in rural market got a brand that was famous and gave them guarantee of SAFEDI at low cost. There where no strong condenders and Nirma could establish without problem.

Since rural market is much bigger in size than the urban market Nirma became the no 1 brand in India in short span.

HLL had come with new brands through a separately established subsidiary( Wheel, Sunlight) to disloged Nirma and more than 10 years to do so.

Question : 1) What STP policy did nirma use?2) How did HLL react to Nirma?3) What made Nirma established easily?

Case 2 :

A bakery owner wants to expand his operation to larger parts of the city.Currently he is selling following

1) Bread loafs 200 and 400 gms size

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2) Bread loafs 50 gm *83) Buns sweet and plain 4) Toasts5) Khari6) Nankatai7) Puffs veg and nonveg8) Pastry

Non of his products are packaged and are sold loose. He is currently supplying his products to nearly 100 shops around his bakery and gives them a good margin of around 30%. He makes supplies twice a day.

He has decided to triple his capacity by installing state of art machinery. He also wants to start attractive packing for some of his products. Because he is going to increase his capacity through modern machinery his production cost going down by about 30%.

The owners son who had studied MBA wants to use marketing techniques and has invited a marketing consultant to do marketing survey and consumer research. The consultant is asking for Rs 50000/- for survey and research.

The owner says his name is established in the market and what he wants do is to sell to additional outlets which does not need any consumer research.

Questions :

1) Should the bakery owner go in for market survey and consumer research?If yes why? If no why?2) What happens if the bakery owner decides not to have market survey done?

Case 3 :

Suneel Shetty is running his Udipi style restaurant in the business district of Pune. Last year he started offering Punjabi food also in his restaurant. Since he is the only person running a restaurant in the business district catering to middle and lower level staff, his place was all the time crowded and consumers were required to wait to get a table there. Suneel shetty started taking advantage of the same and charged his customer 50% more than market.

Rajbahadur Thapastarted his mobile stall of Chinese food and and fast food opposite to Shettys restaurant. There were no table or chairs, customers were required to stand and eat at the stall. The price where reasonable and quality was average. Shetty saw that all the young executives and junior staff started frequenting Thapas restaurant. The stall was always crowded. Shetty started losing business to the stall. Shetty tried to evacuate the stall through anti encroachment department but could not do so, as Thapa had all the permissions and was in private land.

Question :

1) Can we help Shetty understand why he lost his customers?2) What attracted customers to Thapa?3) How can he win his lost customer back?

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Case 4 :

On the busy road of ferguson college a South Indian chain of restaurant opened its first restaurant in Pune. They were offering both veg and nonveg. Preparations mostly of south Indian varity. The price range of product was kept at higher level in line with the image and the customers expected to frequent and had a décor of the A grade restaurant. The menu had following.

1) Various types of dosas with veg filling2) Various types of dosas with nonveg filling.3) Various types of south Indian rice.

The restaurant was opened with much fanfare and many south Indian film stars visited the place as promotional effort. After keeping the restaurant open for nearly six months the owner decided to close.

Before starting the restaurant the owner had done a market survey with following findings.

1) There is a huge floating population of consumers on the road, that included large number of college students and young working executives.2) There were many popular South Indian snacks joint on the road.3) People prefer South Indian food specialties than any other varity.4) All the joints were crowded and consumers required to wait to get a table free.5) There were more customers outside the restaurant than inside.6) All the new restaurant opened doing a good business.7) Except the newly opened cafes none of the existing restaurant can be called classy.8) None of the restaurants were suitable for executive class.

Question :

1) Can we explain why the restaurant failed to attract the customer?2) What could have made the restaurant popular and successful?

SECTION 2

Case :

Kusumtai deshpande started manufacturing different products at home and selling them House to House to consumers. After getting some stability and fixed consumers, she appointed needy ladies selling her product on commission basis and she has a monthly turnover of about Rs 15 lakh.

Lately she has found some of those ladies appointed are manufacturing their own products and are pushing under Kusumtais name.To avoid this Kusumtai has planned to Brand her productsunder the brand name ANNAPURNA.

Packing the products in better packing with the brand and logo also involve additional cost. So Kusumtai planned to mechanize her production. She purchased a industrial plot and ordered machinery. The machinery is increasing the production capacity 10 fold, and redusing the cost of manufacturing to 45%

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of the original. Kusumtai is able to repay the loans only if she could sell 40% of her production capacity. Kusumtai has following product line.

1) Lassoon chatani.2) Karala chatani.3) Jawas chatani.4) Shenga chatani.5) Udid papad.6) Lassoon papad.7) Poha papad.8) Jwari papad.9) Nachani papad.10) Koordai.11) Khari mirchi.12) Sandge.13) Batata papad.14) Batata kees.15) Batata sev

She is not understanding how she will be able to sell the required quantity. She knows that it is not possible only through House to House way, she must start selling it through the regular channel of retailers. She has approached a marketing consultant, who is asking for Rs 50000/- for market survey and pricing. He has suggested that he will appoint sales staff and get the work done for a fee of 2% of turnover. He said that within 3 months he will make sure that atleast 60% of her production gets sold on a regular basis. She had appointed some ladies earlier on salary basisbut discontinued the same as she saw that the ladies will come back with reasons why they are unable to sell rather than why they could sell so much. Kusumtai has following decision to made

1) What decision should she make, appoint the consultant or not?2) Is it necessary to get the market survey done?3) If she appoints the sales manager will he be able to the job the consultant ia going to do? How much money will he charge?4) Can she get sales staff on commission basis? What is the probability that they will sell the required quantity?

Can we help Kusumtai in taking these decisions? Explain your suggestion?

Case 6 :

“Global photocopies” is a major company in office automation and accessories. It has its operation in 40 contries all over the world. In 1985 when India started opening its door to MNCs via JVs it decided to enter India which is very big market for office automation. Amongst the bidders was a Sodhi enterprise. Sodhis has already joint hands with Korean electronics Giant and had there various industries. Sodhinagar was only 35 kms from Delhi and the global people were arrived in Delhi were very much impressed with infrastructure available to Sodhis.

The joint venture was called as Sodhi Global and launched there first product Xerox machine. Sodhis had taken full responsibility of marketing the products all

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over India by setting up their own sales and marketing team. The marketing has no professional touch at all. The after sales service was a big problem. The customer were totally dissatisfied.

Global photocopies were bound by their agreement with the Sodhis and could not come out of it very easily. Global found out that the Korean were also facing problems and wanted to get out of the agreement. They approached Indian government and the government declared inability to help and advised them to complete the contract term and not extends it further.

The contract term for 8 years and by that time many other competitors entered the market making it difficult to gain market share. Both the companies have now separated from Sodhis and doing well. The Koreans have becomes market leaders already.

Question:1) What went wrong in the JV?2) Global should have taken what steps to avoid this problem?3) What part of PEST analysis was not done properly by the Global photocopies?

Semester – IV

Total no. of cases: 5] [Total no. of pages: 7

P 410 [2875] - 411

M.B.A. (Sem IV)Oct 2005

PRODUCTION & MATERIALS SPECIALIZATION-CASE STUDYUnit Course No. 407(D) NEW

Time: 3 Hours] [Max. Marks: 60

N.B.:1) Attempt any two questions from section.

2) All questions carry equal marks. SECTION-I

Q1) CASE I:

PELICAN AIRCON LTD. Manufacturers domestic air conditioners. Value of annual sales of PILICAN is over 40 crs. 65% of the total sales take place during summer. The pelican recently acquired a new company- atul food products ltd. (AFPL), a well established company manufacturing a wide range of food products like instant foods, pickles, ketchup.total no. of products manufactured at AFPL are over 200. AFPL is located at a distance of 200 km from the head office and works of pelican at the same place. Here, assembly and testing activities are carried out. 40% of the components are manufactures in-house the balance is purchased from vendors. At pelican ERP software package has been in use for materials and production planning. The production plan is relatively stable with few variations except Suring summer season. The products are manufactured ageist order and forecast.

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At AFPL, despite of availability of adequate capacity, deliveries to the customers often gets delayed. Many times products demanded by the customers often get delayed. Products were out of stocks at the same time inventory level of finished goods and work in progress is high. The monthly production plan undergor\es many changes due to accommodating requirements of customers throughout the month.

MD of pelican asked the planning manager Mr. sanjay joshi to suggest a suitable planning system for AFPL.

Questions:

1. Suggest a methodology for accessing planning effectiveness and identify areas of weakness.

2. What factors Mr. Joshi should consider for evolving structure and system for production planning.

3. What should joshi suggest?

Q2) CASE II:

Chemtech inc. manufacturers and distributes chemicals at a plant and onsite distribution centre in the western region of India.Chemtech’s purchasing manager is currently rethinking the firm’s relationship with Potash inc., a major supplier. Potash has frequently delivered late, delivered the wrong order, or back ordered chemtech supplies.historically; chemtech has dealt with supply problems by simply changing suppliers. The purchasing manager thinks that it may be time to consider additional charges.

Potash is one of chemtechs main suppliers. It holds a large inventory but some slow moving items must be ordered from Europe with up to 3 months of lead time. When chemtech places an urgent order for these items, potash must order the items from Europe.chemtech pressures potash about the slow delivery time, so potash appears to let chemtech down repeatedly.

Potash’s management wonders whether the business with chemtech is worth keeping.chemtech is a major client, but the constant threat of loosing their business disrupts potash’s operations. Top management may change the customer bate to one that focuses on long term customers and relies less on cemtech.

The current process works like this. At the beginning of the each month, chemtech customers estimate their requirements for the next month. through the month they pay the orders to the chemtech marketing dept.representatives from marketing dept. relay the forecasts to the logistics dept.chemtechs purchasing department then orders from suppliers like potash.chemtechs customers often place expedited orders, which cannot always be met because the stock is already reserved for other customers.

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Questions:

1. What are chemtechs logistical problems?

2. How can chemtech improve its logical operations?

3. What options are available to potash in the short-term and long term?

Q3) Case III

Mr. A K Rao has recently joined Topaz Fasteners Ltd (TFL), a manufacturer of specialty fasteners as Management Quality. He observed that maximum number of customer complaints were on supplies of High Tensile Stud. Mr. Rao also noted that failure of these studs attracts huge warranty claims. The major complaints reported are as under:

1. Breakage of studs.

2. Poor threading.

3. Variation in length and diameter of the studs.

The studs were used in assembling Valve body at the customer’s works. The customers besides visual inspection, was checking following parameters on sampling basis: hardness on Hardness Tester, threading by using thread gauge and dimensions by Vernier and Micrometer. Mr. Rao gathered information on existing inspection system at TFL, which is as under.

SI

No.

STAGE PARTICULARS INSPECTON

1. Raw Material Visual 100 %

Dimensional 5 % Sample, Micrometers

Chemical analysis Each lot

Mechanical Properties

Test Report to accompany each supply

2. Cutting Length First Piece and Vernier.

3. First Piece and Random inspection using Vernier,

Micrometer

4. Threading Thread dimensions

and visual

First piece and petrol inspection using an old thread gauge.

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5. Heat Treatment Hardness 10% sample on Rockwell Hardness Tester.

Questions:

1. Based on the above information, what changes will you recommend in the inspection system to Mr. Rao?

2. Which QC tools can be used to identify causes of Quality problems of stud?

Q 4) Wolf motors:

John wolf, president of wolf motors, had just returned to his office after visiting the companies newly acquired automotive dealership. It was the fourth “wolf Motors dealership in a network hat served a metropolitan area of 400000 people. Beyond the metropolitan eared, but within a minute drive, were another 500000 people. Each of the dealership in the network marketed a different make of automobile and historically had operatic autonomously.

Wolf was particularly excited about this new dealership because it was the first “auto supermarket” in the network. Auto supermarkets differed from traditional auto dealership in that they sold multiple makes of automobiles at the same location. The new dealership sold a full line of Chevrolets, Nissand and Volkaswagens.

Starting 15 years ago with the purchase of a bankrupt ford dealership, wolf motors had grown steadily ion size and in reputation. Wolf attributed this success to three highly interdependent factors. The first was volume by maintaining a high volume of sales and turning over inventory rapidly, economies of scale could be achieved, which reduced costs and provided customers with a large selection. The second factor was a marketing approach called the “hassle free buying experience”. Listed on each automobile was the “on we price –lowest price”. Customers came in browsed and compared prices without being approached by palsy sales persons. If they had questions or were ready to buy, a walk to a customer service desk produced a knowledgeable salespersons to asset them. Finally and wolf thought perhaps most important, was the after sale service. Wolf motors had established a solid reputation for servicing, diagnosing, and repairing vehicles correctly, in a timely manner, the first time.

High quality service after the sale depended on three essential components. First was the presence of a highly qualified, well-trained staff of service technicians. Second was the use of latest tools and technologies to support diagnosis and repaint activities. And third was the availability of the full range of parts and material s necessary to complete the service and repairs without delay. Wolf invested in training and equipment to ensure that the trained personnel and technology were provided. What he worried about as wolf motors grew, was he continued availability of the right parts and materials. This concern caused him to focus on the purchasing function and management of the service parts and materials flows.

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Wolf thought back on the stories in the newspapers business pages describing the failure of companies that hadn’t planned appropriately for growth. These copies outgrew their exiting policies, procedures, and control systems. Lacking a plan to update their systems. The companies experience a myriad of problems that led to inefficiencies and an inability to complete effectively. He didn’t want this to happen to wolf motors.

Each of the four dealerships purchased its own service parts and materials. Purchases were based on forecasts derived from historical demand data. Which accounted for factors such as seasonality? Batteried and alternators had a higher failure rate in the inter, and air-conditioner parts were in higher demand during the summer. Similarly, Freon was needed in the spring to service air conditioner for the summer months, whereas antifreeze was in demand in the fall to winterize automobiles. Forecasts also were adjusted for special vehicle sale and service promotions. Promotions for automobile sales meant an increased need for materials used to prep new cars. Dealers also would have special service promotions.

One thing that made the purchase of service parts and materials so difficult was the tremendous number of different pats that had to be kept ion hand. Some of these parts would be used to service customer automobiles, and others would be sold over the counter. Some ad tpo be purchased from the automobile manufactures or their certified wholesalers to support the “guaranteed Gm parts “promotion. Still other parts and materials such as oils, lubricants, and fan belts could be purchased from any number of suppliers. Purchasing and to remember then the successes of the dealership dependent on (1)lowering cost to support the hassle-free, one price-lowest price concept and (2) providing the right parts at the right time to support fast, reliable after-sale service.

As wolf thought about the purchasing of service parts and materials, tow thing s kept going through his mind: the amount of space available for parts storage and the level of financial resources available to invest in service parts and materials. The acquisition of the auto supermarket dealership put an increased strain on the both factor with the need to support three different automobile lines at the same facilities. Investment dollars were becoming scarce, and space was at a premium. Wolf wondered what could be done in the purchasing area to address some of these concerns and alleviate some of the pressures

Questions

1. What recommendations would you make to john Wolf? With respect to structuring the purchasing function for the Wolf Motors dealership network?

1. How might purchasing policies and procedures differ as the dealerships purchase different types of service parts and materials (e.g. lubricants versus genuine GM parts)?

2. How can inventory management concepts help John Wolf reduce investment and space requirements while maintaining adequate service levels?

Page 115: Mba may 2005 sem 1,2,3,4

Q5) Artwood Products

Artwood Products was founded in 1998 by Mr. Dilip Tahil at Noida to design and manufacture wooden furniture.

The Product range included dressing table, office tables, shelves, sofa, bed etc. The material used for manufacturing the furniture was teakwood, rosewood and other convention wood.

Mr. Dilip Tahil had spent several years at Europe a designer of furniture. He knew that critical factor in acceptance of furniture is quality and workmanship. Hence, since inception, he employed highly skilled workmen, used the best material and never compromised on quality.

Initially, he focused his efforts on custom built furniture. With innovative designs and high quality workmanship, sales started growing rapidly.

In view of wide range of products and all products being custom built, general purpose plant/machinery were deployed. The layout of plant was process type layout.

As the manufacturing of the manufacturing of the furniture was as per customers’ orders, finished goods stock was not maintained. Based on confirmation of orders, a bill of material was prepared for the order. Considering existing stock of material and inventory in pipeline, a plan was prepared for the order. Considering existing stock of material and inventory in pipeline, a purchase plan was prepared with due consideration to safety stock and lead time.

With acceptance of the Artwood products by the market, Mr. Dilip Tahil introduced standard furniture into the market, which get very good response.

The standard furniture was sold rough distributors. It is necessary to keep stock of furniture to cater to sudden requirement of the furniture from the customers. The standard furniture was being sold under the brand name.

“Artwood ”. The workman still requirement for manufacturing standard furniture was not as high as that for custom built furniture.

Both custom built and standard furniture was manufactured in the same plant. The sales turnover of Artwood Products is currently at the level of 4 cores rupees. Approximately. 60% of the sales are that of standard furniture. Though turnover has increased, Dilip Tahil is worried about some of the problems he is facing.

Customer complaints on delay in delivery are increasing. The deliveries were delayed for both custom built and standard furniture. Tahil got a sample study carried out for two months and was shocked to know that only 15% of the total deliveries were on time.

Artwood’s profitability has considerably eroded. Blockage of funds in inventory, longer manufacturing cycle time, poor quality of products are some of the major reasons of higher manufacturing cycle time, poor quality of products are some of the major reasons of the higher cost and shrinking profits.

Page 116: Mba may 2005 sem 1,2,3,4

An analysis of average time required to deliver custom built furniture indicates increase in time by 25% over last two years for comparable products.

Entire shop floor was congested due to piles of work in progress. Finished goods store is overflowing due to excess inventory of standard furniture. In view of higher level of activity, large quantity of seasoned timber was procured and stored in raw material store.

One of reasons delays in delivery was non-availability of matching parts in the assembly section. Many times assembly workers were idle waiting for receipt of parts/components for assembly for products.

A work sampling study of machine shop indicated average utilization of machines at 46%. Over 20% of the machine down time was attributable to frequent changes in machine setup and 5% due to non-availability of material.

It was also said that labor productivity had fallen. Workers did not work sincerely. It was difficult to assess worker efficiency due to absence of output norms.

Questions:

1. What should Dilip Tahil do in short and long term?

1. Will an Industrial Engineering study to establish output norm for each operation help solve problems faced by Dilip Tahil? State reasons for your answer.

2. Which management concepts/techniques can be adopted in such a situation?

Semester – IV

[2875] – 407Oct 2005

M.B.A. (semester -IV)H.R.M. SPECIALISATION

404-E: PERFORMANCE MANAGEMENT SYSTEMSTime: 3 Hours] [Max

Marks: 60Instruction:

1) Attempt any four questions.2) All questions carry equal marks.

Q1) Discuss how performance management system is related to productivity and retention of talents in the organization.

Q2) Discuss the importance of career planning and compensation management during the exercise of designing performance management system.

Page 117: Mba may 2005 sem 1,2,3,4

Q3) What are the objectives of performance appraisal of employees in the organization. Do you think self assessment helps the process of appraisal? Give reasons.

Q4) What is management by objectives? Discuss its importance in the process of perform management system and appraisal.

Q5) What are the general reasons for failure of exercise of performance appraisal. What measures are suggested to minimize of performance appraisal.

Q6) What short notes on any three

a) Significance of employee counseling in performance appraisal.

b) 360 – Degree feedback system.

c) Cultural issues in performance appraisal.

d) Training of Trainers.

e) Potential appraisal.

Semester – IV

[2875] – 402Oct 2005

M.B.A. (Sem- IV)INTERNATOINAL BUSINESS MANAGEMENT (402)

TIME: 3 Hours] [ Max. Marks: 60

Instructions to the candidates: 1) Question no. 6 (case study) is compulsory2) Answer any three questions from the remaining

questions.3) All three carry equal marks

Q1) Explain the various Factors to be considered while scanning international business environment. Give one example of each Factor.

Q2) Explain the terms:

a) Transaction Exposure.

b) Transfer Pricing.

c)

Page 118: Mba may 2005 sem 1,2,3,4

Q3) Write a note on contributions of multi-national enterprises with reference to the market. Highlight the criticisms leveled against the MNE;s.

Q4) Describe the objectives and functions of the world Trade Organisation. Comment on the organization structure of WTO.

Q5) Write short notes on any three of the following.

a) Global sourcing.

b) Ricardian theory of comparative advantage.

c) Non-tariff barriers to international trade.

d) Management of political risk in international business.

e) International Monetary Fund.

Q6) Case Study:

The globalization of Indian economy has led to the establishment of a number of large and medium firms as licensing was not necessary. This resulted in production of a number of goods, more than the demand in some cases. Consequently, some small scale units which were receiving Govt. protection became sick. The earlier sick units became mortal. Some examples in this category weretextile units in Ahmedabad, electronic units in Delhi, consumer goods firms in Mumbai, AP Lightings, Anantapur, steel melting units in Hindupur, paper mills in Coastal Andhra and leather units in Chennai. Globalization resulted in the entry of a number of MNC’s in India through exports, joint ventures etc. in the addition, U.S.A and Malaysia dumped cooking oil, steel, electronic products etc. The European countries exported milk and other agro-based products. These factors created a slump in the market due to excess supply. Further the decline in the employment opportunities affected the purchasing power of the middile class consumers adversely.

This created like China, S.Korea produced goods at a cheaper rate than India. This created a havoc in the market. The policy of globalization was critisized by some. Other quarters of the industry felt that Indian business and industry should learn management techniques and focus on high productivity and low cost.

In the light of above answer the following questions:

1) Is globalization desirable for the Indian economy? Why?

2) How globalization will benefit the Indian Consumers?

3) Identify the key areas where in the Indian manufactures need to improve to enable them to compete internationally.

Page 119: Mba may 2005 sem 1,2,3,4

Q1) Discuss the importance of strategic marketing decisions in marketing planning with suitable examples.

Q2) In view of the foreign institutes entering India in near future, what strategic options you will suggest to Indian Management institutes to counter the possible competition? Your suggestions shall be based on SWOT ananlysis.

Q3)”Freebies and discounts are aimed at making loyal customers purchase more quantities in advance attracting non-users to try the product. However, with all major players offering freebies and discounts, this strategy is proving counter productive’. Critically discuss this statement with examples.

Q4) Discuss with examples how marketing mix strategies change with in PLC stages of a product.

Q5) Write short notes on any THREE:

a) Export pricing strategy

b) Cost strategy v/s differentiation strategy.

c) Distribution strategy in declining markets.

d) International branding.

e) MLM and ethical issues.

SECTION – II

Q6) Explain with examples how the characteristics of rural market segments based on various criteria of segmentation.

Q7) Sachet packing is normally introduced to ultimately increase the demand for large packing. However, in India, sachet packing is contributing to almost 70% of the sales of FMCGs like shampoo and tea. Discuss this phenomenon with reference to typical characteristics of Indian rural market.

Semester – IV

[2875] – 410Oct 2005

M.B.A. (Semester - IV)COMPUTER MANAGEMENT

Paper – 407 C: CASE STUDIESTime: 3 Hours] [Max. Mark: 60

Instruction: 1) Solve any three questions.2) Each question carries 20 marks.3) Draw neat diagram wherever necessary

Q1) ‘Money Unlimited Bank’ allows the customer to open different types of

Account in the bank .One of the type is saving Bank account, for which

Following functions are carried out by the bank.

- Open the account with nominee.

- Issue the pass book.

Page 120: Mba may 2005 sem 1,2,3,4

- Record &follow standing instructions properly.

- Deposit the amount.

- Withdraw the amount by verifying the balances.

- Calculating & posting the interests.

- Transfer the funds.

- Closing the account.

As a consultant you are required to

1) Draw context level & first level DFD.

2) Functional Decomposition Diagram.

Q2) ‘MAXELL’ is a trading company which sells various computer consumables to its dealers such as floppy boxes, printer ribbons, cartridge tapes etc. On receiving enquiry from dealer, the co. sends. Quotations to the dealer. The dealer afterwards sends order to the company. If the stock is available then the order acceptance is sent to the dealer & subsequently invoice-cum-delivery challan is sent to the dealer. The dealer after verification returns items if they are of bad quality or not as per the requirement. If the stock is not available the purchase requisition is sent to the purchase department of the co. for purchase of items. Some MIS R Reports such as item wise sales, dealer wise sales are sent to the management. Study the above case & being a system designer design the tables for the system & write S21 to generate those tables with proper constraints. Company is using ORACLE as a database for storing the data.

Q3) Following functions are carried out by ‘Galaxy company’ in its Attendance

& Leaves Management system.

- Monthly attendance is the basis for generating wages for the contractual Labors.

- No paid leaves are allowed, but overtime is recorded for them.

- For others, leaves have to be recorded & reported as & when requires by the mgt. & even individuals.

- Leaves beyond the limit are not paid.

- Applications & sanctions are required for every leave.

- Three late marks ( 30 minutes late than the scheduled ) are treated as half day leave.

- Types of leaves are Casual ( only maximum three days successive & total 15 per year ), Medical ( only 10 days per year but medical certificate is required ), Earned leave ( 30 days per year. Employee has to take minimum 4 days leave). Design a web base data entry form to enter the required details of the employee for leaves. Also write the suitable code to generate it.

Q4) ‘Jet Airline’ offers numerous flights between various destinations arros India Every day.

Page 121: Mba may 2005 sem 1,2,3,4

Information is maintained about flights, which contains flight no, departure Time city, destination city, arrival time, class & seats available. To book the seat on any of the flights, a customer calls a toll free no. & gives the ticketing agent his/her details which are name, address telephone no, credit card no. If the seat is available, the ticketing Agent issues a ticket stating a ticket no, flight details, ticketing conditions & fare. Although each flights, Jet ticketing policy requires that each customer must have a ticket & Boarding Pass to board each flight. The boarding pass is issued at airport departure lounge in exchange for the ticket issued. The mgt. of Jet Airline has decided to computerize its operations.

As a consultant you are asked to provide.

a) Entity Relationship Diagram.

a) Design the appropriate airport Layouts required by the managementQ1) Mention the different steps in carrying out ABC analysis along with mathematical formulae.

Semester – IV

[2875] – 406Oct 2005

M.B.A. (semester -IV)404 D: PRODUCTION AND MATERIALS SPECIALIZATION INVENTORY

MANAGEMENTTime : 3 Hours] [Max.

Mark: 60Note:

1) Attempt any six questions.2) All questions carry equal marks.

Q2) The balance sheet of ABC company shows opening and closing stocks of inventories at Rs. 23.5 lakhs and Rs. 26.5 lakhs respectively. The Profit & Loss account for the same year indicates Rs. 18 lakhs as profit before taxes. Total capital deployed during the year is Rs. 90 lakhs A study carried out in the area of inventory management revealed that the company had accumulated a considerable number of obsolete and dormant stock which had locked up company’s productive capital of Rs. 2,62,500. The discussion with materials Manager that the disposal of such items is likely to tech 40% of original value of these items. The last issue of certain items was as late as 3 years.

The insurance on the stock is Rs. 12,500.

Total storage area = 6000 sq.ft.

Construction cost = Rs. 100 per sq.ft.

Expected life of building = 40 yrs.

Maintenance cost of stores = Rs. 24,068.

Calculate inventory carrying cost assuming interest rate at 14%.

Q3) The price per unit the item = Rs. 3. Average monthly consumption = 100 nos. Inventory carrying cost is 20% of average inventory investment.

Page 122: Mba may 2005 sem 1,2,3,4

Procurement cost is Rs. 40 purchase order. Using the above data derive the by step formula EOQ.

Q4) A manufacture requires 500 nos. of castings per month. However 10% extra castings need to procured to compensate for rejections during manufacture. Presently the manufacturer purchases the manufacturer purchases the material every quarter. The procurement cost and the inventory carrying cost have been estimated at Rs. 50per order and 24% of average inventory investment. If the price per unit is Rs. 11-

a) Calculate EOQ.

b) What is the total cost of existing inventory policy?

c) How much can the manufacturer save by switching over to EOQ purchases.

Q5) Annual consumption of item = 60,000.Price per unit = Rs. 1/-Inventory carrying cost = 18% of average inventory investment.

Procurement cost = Rs. 36 per purchase order.a) Calculate EOQ.a) What quantity should be ordered and received under the following

buying conditions – 1) supplier’s minimum order quantity = 10,000 nos.2) Lead time 2 weeks.3) Packing size per box = 1000 nos.4) Shelf life = 6 months. 5) Staggered delivery in not acceptable to supplier.

b) What quality should be ordered and received if the supplier agrees to supply the item in staggered lots of any size, provided a bulk order indicating confirmed delivery schedule is placed.

Q6) Using the following figures explain the working of two-bin system.

a) Monthly consumption of an item = 100 nos.

b) EOQ = 500 nos.

c) Lead time = 2 months.

d) Safety Stock = ‘m’

Q7) Explain the impact of low inventory on ability to carry out engineering changes quickly.

Q8) What is a bottleneck machine. Why is it necessary to squeeze out maximum capacity from the bottleneck machine? What are the different methods of squeezing out maximum capacity from the bottleneck machine?

Semester – IV

[2875] – 412

Page 123: Mba may 2005 sem 1,2,3,4

Oct 2005M.B.A. (Sem - IV)

407 (E) CASE STUDIES IN HRM SPECIALISATIONTime: 3 Hours] [Max. Marks :

60Instructions:

a) Attempt any two cases.b) All cases carry equal marks.

Case No. 1

The Universal manufacturing company has been functioning for the last two decades near Pune and producing spare parts for two wheelers. The HR Department has adopted the practice of recruiting persons from acquaintances of existing employees. Persons recruited through this source have proved to be loyal, efficient and regular. The new HR Manager who has passed out MBA from Pune University changed the method of recruitment and decided to rely on advertisement. Accordingly advertisements are now released in news papers, for all post. Consequently, work of HR Department is increased tremendously. The employees are required to sit in the office late to complete job. Several complaints are made against new HR Manager. It is observed by all that despite change in the method of recruitment, no change is found in the quality of persons appointed. General Manager (HR) is asked by the top management to submit his report about it.

Q1) Prepare your repost as General Manager’s report pointing out merits and demerits of new method of recruitment.

Q2) Comment on the mindset of existing employees who raised grievances against new HR Manager.

Case No. 2

Daramatic private Ltd. Company is producing by-products required for four wheelers. It employees about 150 persons. The new General Manager (HR) has introduced several new schemes. It was felt by him that employees are not properly motivated to upgrade technology and their knowledge. He started technical training to senior employees. When thorough evaluation was done of training imparted after six months, it was noticed that nothing significant change was found with employees and the whole object was failed. When asked to certain employees about training, it was revealed that training period was almost paid holidays to them. Obviously the training was not properly arranged. Top management asked G. M. (HR) to explain about his failure. He tried to convince that being first attempt, it was not taken seriously by employees. Management did not agree to it and asked the G. M. (HR) to stop training. The G. M. (HR) resigned under anger and protest.

Q1) In the above situation comment on the policy of training decided by the top management and the General Manager (HR).

Page 124: Mba may 2005 sem 1,2,3,4

Q2) As a management consultant to this company, what role you will play about training imparted and its failure.

Case No. 3

Laxmi tyre manufacturing company employeeing about 500 employees has been paying customary pooja bonus to all employees, besides the bonus under the payment of Bonus Act. Till last year, industrial relations were very sooth. In the midst of the year company declared voluntary retirement scheme. The employees and union initially resisted the attempt of the management. But somehow management carried out exercise of voluntary retirement. Since then employees have been adopting non-cooperation with management.

Just before Diwali Management refused to pay customary and distributed only sweets boxes. The issue of not paying customary bonus is taken by Union to Labour Commissioner. Management has , meanwhile, declared second voluntary retirement scheme on the ground of uneconomic condition. Employees are under the shadows of V. R. S. and are going away from the claim of getting customary bonus. Some senior employees are advising union to approach Labour / Industrial court as per law.

Q1) Comment on the policy of not paying customary pooja bons by management.

Q2) Express your opinion on the basis of legal provisions about voluntary retirement scheme declared by management.

Semester – IV

[2875] – 410Oct 2005

M.B.A. (Semester - IV)COMPUTER MANAGEMENT

Paper – 407 C : CASE STUDIESTime : 3 Hours] [Max. Mark: 60

Instruction : 4) Solve any three questions.5) Each question carries 20 marks.6) Draw neat diagram wherever necessary

Q1) ‘Money Unlimited Bank’ allows the customer to open different types of

Account in the bank .One of the type is saving Bank account, for which

Following functions are carried out by the bank.

- Open the account with nominee.

- Issue the pass book.

- Record &follow standing instructions properly.

- Deposit the amount.

- Withdraw the amount by verifying the balances.

Page 125: Mba may 2005 sem 1,2,3,4

- Calculating & posting the interests.

- Transfer the funds.

- Closing the account.

As a consultant you are required to

3) Draw context level & first level DFD.

4) Functional Decomposition Diagram.

Q2) ‘MAXELL’ is a trading company which sells various computer consumables to its dealers such as floppy boxes, printer ribbons, cartridge tapes etc. On receiving enquiry from dealer, the co. sends. Quotations to the dealer. The dealer afterwards sends order to the company. If the stock is available then the order acceptance is sent to the dealer & subsequently invoice-cum-delivery challan is sent to the dealer. The dealer after verification returns items if they are of bad quality or not as per the requirement. If the stock is not available the purchase requisition is sent to the purchase department of the co. for purchase of items. Some MIS R Reports such as item wise sales, dealer wise sales are sent to the management. Study the above case & being a system designer design the tables for the system & write S21 to generate those tables with proper constraints. Company is using ORACLE as a database for storing the data.

Q3) Following functions are carried out by ‘Galaxy company’ in its Attendance

& Leaves Management system.

- Monthly attendance is the basis for generating wages for the contractual Labors.

- No paid leaves are allowed, but overtime is recorded for them.

- For others, leaves have to be recorded & reported as & when requires by the mgt. & even individuals.

- Leaves beyond the limit are not paid.

- Applications & sanctions are required for every leave.

- Three late marks ( 30 minutes late than the scheduled ) are treated as half day leave.

- Types of leaves are Casual ( only maximum three days successive & total 15 per year ), Medical ( only 10 days per year but medical certificate is required ), Earned leave ( 30 days per year. Employee has to take minimum 4 days leave). Design a web base data entry form to enter the required details of the employee for leaves. Also write the suitable code to generate it.

Q4) ‘Jet Airline’ offers numerous flights between various destinations arros India Every day.

Information is maintained about flights, which contains flight no, departure Time city, destination city, arrival time, class & seats available. To book the seat on any of the flights, a customer calls a toll free no. & gives the ticketing agent his/her details which are name, address telephone no,

Page 126: Mba may 2005 sem 1,2,3,4

credit card no. If the seat is available, the ticketing Agent issues a ticket stating a ticket no, flight details, ticketing conditions & fare. Although each flights, Jet ticketing policy requires that each customer must have a ticket & Boarding Pass to board each flight. The boarding pass is issued at airport departure lounge in exchange for the ticket issued. The mgt. of Jet Airline has decided to computerize its operations.

As a consultant you are asked to provide.

b) Entity Relationship Diagram.

c) Design the appropriate airport Layouts required by the managementQ1) Mention the different steps in carrying out ABC analysis along with mathematical formulae.

Semester – IV

[Total No. Questions:7]

P403 [2875]-403

Oct 2005

M.B.A (Sem-IV)

Marketing Management (Elective)

(404A) Marketing Strategy & Rural Marketing

[Time: 3 Hours] [Max. Marks:60]

Instruction :

1) Attempt any three questions from Section I and any one question from

Section II.

2) All cases carry equal marks.

SECTIUON-I

Q-1) Discuss the importance of strategic marketing decisions in marketing planning

with suitable examples.

Q-2) In view of the foreign institutes entering Indian in near future, what strategic

options you will suggest to Indian Management institutes to counter the possible

competition? Your suggestions shall be based on SWOT analysis.

Q-3) “Freebies and discounts are aimed at making loyal customers purchase more

Page 127: Mba may 2005 sem 1,2,3,4

quantities in advance and attracting non-users to try the product. However, with

all major players offering freebies and discounts, this strategy is proving counter

productive”. Critically discuss this statement with examples.

Q-4) Discuss with examples how marketing mix strategies change with change in PLC

stages of a product.

Q-5) Write short notes on any THREE:

a) Export pricing strategy.

b) Cost strategy v/s differentiation strategy.

c) Distribution strategy in declining markets.

d) International branding.

c) MLM and ethical issues.

Semester – IV