Annual Report 2009
Content
A message from our Patron, the Mayor of London 2
A message from our CEO – early beginnings 3
Our mission and objectives 4
Our main principles 5
What we did in 2009 6
a. Ourinitialarea–Shoreditch 6
b. Ourapproach 6
c. Ourlaunch 7
d. OurInitialProgramme 7
• UnlockingPotential 8
• ThePlace2BeShoreditchHub 9
• It’sYourlife 10
• MissDorothyandWatchOverMe 13
• CommunityEngagement 13
e. Fundraising 14
f. Evaluation 15
2010 and beyond 15
a. OurMainProgramme 15
• Children’sCentresPlus 16
• PlayingtoWin 18
• TheShoreditchBrokerage 20
• CityYearUK 20
b AreaTwoandbeyond 22
Facts and figures 22
a. Summaryfinancialstatementsfor2009 22
b. Activityduring2009–partnershipsandprogress 23
c. StatementbyTrustees 23
d. Independentauditor’sstatement 24
The story so far... thanks to our donors 25
Page
A message from our Patron, the Mayor of London:
Londonisoneofthegreatestcitiesintheworld,butitsbenefitsareinnowayshared
equallyamongstitscitizens.Thereare630,000youngpeoplelivinginpovertyinLondon.
TheMayor’sFundforLondonisworkingattheveryheartofthisissue.Itwassetup
specificallytosupportthesechildrenandtheirfamilies,toraisetheirprospectsand
aspirationsandultimatelygetthemintobetterjobs.
WeneedtoinvestinLondon’syoungstersnowbecausetheyarethefuturewealth,health
andenergyofourcity.TheywillbetheoneswhowillbeworkingtoensurethatLondon
continuestobeoneofthegreatestcitiesintheworldin30–40yearstime.TheFundoffers
anopportunityforthewealthcreatingsectorandforanyonewhofeelsadutyofcare
towidersocietytohelpnurtureandlookaftertheinterestsofdisadvantagedchildren.
Therecanbenobetterinvestmentforusthaninthesechildren.
SirTrevorChinn,theChairman,andChrisRobinson,theCEO,haveputtogetherasmall
butfocusedteamwhoareabsolutelycommittedtomakingarealimpact.Theirtask
requiresdiligenceandpersistenceandIwillcontinuetosupportthemwhole-heartedly
intheirefforts.AsPatron,Iwanttothankthemboth,theFund’sverystrongteamand
boardofTrusteesfortheirtirelesseffortsinmakingtheFundasuccess.
TheFundhasrightlybeenwellreceived,notjustbythevoluntary,charity,socialenterprise
andpublicsectorsbutbyLondon’sbusinessandcorporateworld.Iamimmenselyproud
ofitsestablishmentandprogressduringitsfirstyearofoperation.
Boris Johnson
MayorofLondon
2
A message from our CEO – early beginnings:
VirtuallyhalfofthechildrenlivingininnerLondonboroughsliveinpoverty.Thatisnot
acceptableandweneedtoputitright.SinceourinceptionandpubliclaunchinApril2009
wehavespentaconsiderableamountoftimelisteningtopeople,lookingattheevidence
anddevelopingourstrategy.During2009,welaunchedour‘InitialProgramme’inorder
todemonstratethetypesofactivityinwhichwewereinterestedandtostartmaking
arealimpact.
RatherthanscatteringprojectsthroughoutLondon,wehavedeterminedtoprove
themodelfirstinasquaremilearound‘Shoreditch’.Sincethen,andfollowingongoing
consultationwithourkeystakeholders,wehavedesignedour‘MainProgramme’.
Theroleofourteamistocollectandanalysethedata,developandmaintainthe
partnerships,identifytheprogrammecontent,contracttheservicedeliveryandthen
monitorandevaluatethatdeliveryaswellasraisethefundstomakeitpossible.
Wearenowdeliveringexactlywhatwesetouttodeliver–fightingchildpoverty
inLondonbytakingastrategicapproach.
Chris Robinson
CEO
3
Our mission and objectives
Our mission is to improve the life chances and aspirations of disadvantaged children,
young people and their families in London.
Ourobjectiveistodeliver4outcomesforchildrenandyoungpeopleinLondon:
A better start in life
A better educational experience
Better things to do
A better job
OurgoalistohelpLondon’syoungpeopleultimatelyintobetterjobsandcareers.Thisis
notonlyaboutfocusingonyoungpeopleofschoolleavingagebutalsoaboutaddressing
preventionandearlyinterventionmeasuresrightacrosstheageranges.Inparticular,
wewanttoconcentrateondevelopingthekeycompetenciesthatemployerstellusconstitute
thebasisofemployability–literacy,numeracy,IT,communicationandpresentationskills.
4
Underpinningourapproachare4keyprinciples:
Partnership:ourapproachisbasedoncreatingpartnershipswithcommunities,local
authorities,serviceproviders,employers,publicservices,centralgovernmentandotherfunders.
Connectivity:ourresearchidentifiesalackofjoinedupservicesavailabletohelpfamilies
dealwiththemanyaspectsofpoverty.Ourprojectsmustbeconnectedatfamilylevelin
ordertoprovideabetterexperienceforthechildrenandtheirfamilieswithwhomwework.
Evidence-based:wearecommittedtouseevidenceratherthanopiniontodetermine
whatneedstobedoneandhowitshouldbedone.
Implementation:thereareplentyofgoodprogrammesandinterventionsouttherewhich
struggletofulfiltheirimpactduetopoorimplementation.Nomatterhowgoodaplanor
interventionmaybe,ifitisnotimplementedthoroughly,itisoftenuseless.Wewillencourage
goodpracticeandhighqualitydeliverybyensuringthatgoodideasarefollowedthrough
toexcellentdelivery.
Our main principles
5
a. Our initial area – Shoreditch*
DespiteLondonbeingoneoftherichestcitiesintheworld,childpovertyremainsanissue
ofgreatconcern.WhiletherearepocketsofseriousdeprivationthroughoutGreaterLondon,
ourevidenceidentifiesspecificareaswherepovertyismostconcentrated.Inourfirsttarget
areaofShoreditchthereare30,000children,75%ofwhomarefromlowincomefamilies.
Evidenceshowsthatpoorhousing,unemployment,loweducationalattainment,crime
andthedisruptionoffamilylifehaveahighassociationwithpovertyinShoreditch,
whichisseenasamicrocosmofLondon.Thisareaisaviableandrealistictest-bed
fordevelopingthemodelthatweproposetotakeforward.
b. Our approach
Ourmethodofdeliverycreates4themedstrandsdevelopedtobenefitfamilieswith
childrenfromconceptionto25years.Eachstrandlinkshighqualityprojectsintoa
coherentprogramme,measuringimpactsystematicallytobuildasoundevidencebase
asweprogress.Our4strandsare:
What we did in 2009
6
* Hackney:DeBeauvoir,Haggerston,HoxtonandQueensbridge.Tower Hamlets:BethnalGreenNorth,BethnalGreenSouth,Weavers,Spitalfields
andBanglatown.Islington:Bunhill,ClerkenwellandStPeters.
London Growing (-9 months to 4 years):ourEarlyYearsstrandfocusesonparenting
support,childhealthandchildcare.
London Learning (5-16 years):buildingtheeducationalcapitalofpoorerchildren
especiallyintermsofthecoreemployabilityskills.
London Safe (all ages):keepingchildrensafefromabuse,accident,crimeand
involvementincrime.
London Working (16 to 25 years):developingemployableskills
androutestoworkwithanemphasisontrainingforspecificjobsandworkingback
fromtheneedsoftheemployer.
Ouremphasisisonour4principlesintheselectionofpartnerswithastrongtrack
recordandtheadoptionofrobustsystemsforeffectivemonitoringandevaluation.
Ourengagementwithstakeholdershashelpedustoidentifykeyorganisationsthathave
boththeexpertisetodeliveronourobjectivesandalsounderstandourapproachand
model.Webuildonthedeliveryrecordandknowledgeofexistingmajorpartners,whoin
turnworkwithqualitylocalproviders.Toensureaproperprojectreviewandtransparent
process,wehavedevelopedacompetitiveprocurementprocess.Ourrigorousselection
criteriaarebasednotjustonastrongtrackrecordbutalsoonthoroughlocalknowledge.
c. Our launch
TheMayor’sFundforLondonwasofficiallylaunchedasacharityinApril2009atShoreditch
TownHall.Over300stakeholdersattended.TheMayorofHackney,JulesPipe,welcomed
ustoHackneyandourPatron,theMayorofLondon,BorisJohnsonmadethekeynote
speech.AtthelaunchweannouncedtheprojectsthatmakeupourInitialProgramme,
allofwhicharenowunderway.
d. Our Initial Programme
London Safe (all ages)
• Watch Over Me • Miss Dorothy
Community Engagement
London Learning (5 to 16 years)
• Unlocking Potential • It’s Your Life • The Place2Be Shoreditch Hub
7
‘Unlocking Potential’
“School is there for children to attend, to learn and be taught. However, we don’t
believe that a child can learn properly until their social needs are dealt with.”
Laura,School-HomeSupportPractitioneratHughMyddeltonPrimarySchool
Bytheageof6alessablechildfromawell-offfamilywillhaveovertakenamoreable
butpoorerchildintheirschoolattainment.Bytheageof10thegapwillbewiderstill.
Bytheageof11itisusuallytoolatetotackletheseyoungpeople’sdifficulties.Research
shows,however,thatwiththerightearlyinterventioneverychildcanhavethechance
ofagoodeducation.Everyonecanlearnifearlyactionistakentounlockthepotential
ofthosewiththegreatestproblems.
UnlockingPotentialisdeliveredbyEveryChildaChanceTrustinpartnershipwith
School-HomeSupport.Itisanintensiveprojectfocusingonasmallgroupofchildren–
thelowestachieving5%of5to7yearolds.Itbringstogetherthebestofliteracy,
numeracyandbehaviourprogrammes,combiningthemwitheffectivefamilysupport
projects.Thiscombinationiskey.Thesearelifechanginginterventionsthatoffer
thechancefordisadvantagedchildrenwhohavefallenbehindtogetbackonalevel
playingfieldwiththeirpeersandstaythere.
Theprojectiscurrentlyunderwayin6schoolsinShoreditch.Overthenext3years
ouraimistoextendto18primaryschoolswhichwillallow:
•216childrentoreceiveadditionalone-to-onespecialistteachinginreadingormaths
•486childrentoreceiveadditionalspecialistlanguagedevelopmentsupport
•900familiestoengagewithparentingandfamilylearningprogrammesoffered
inschools
8
Case study
Wehadsomanyproblemslastyearwhenourflatfloodedandeverythingwasruined–
thefurniture,theChristmaspresents,everything!Thisforcedustomoveoutofourflat
tosomewheremilesawayfromschool.Ididn’twantmysontomisshislessons,butdidn’t
havethemoneyforthebusfare.TheSchool-HomeSupportworkercametoourrescue.
Shewasgreat!Shemanagedtogetsomebooksfrommyson’sreadinglessonsandalso
somegamestohelphimlearnathomeattheweekend.Somehowshemanagedtoget
usagrantsoIhadsomemoneytogetmysontoschoolandbacktoo.Withouther,
Iwouldhavebeenlostandmysonwouldhavefallenbehindinhislearning.Shereally
wenttheextramiletohelp.
AmotherfromIslington.Project:UnlockingPotential
‘The Place2Be Shoreditch Hub’
A staggering 80% of children showing behavioural problems at the age of 5 go
on to develop more serious forms of anti-social behaviour and over 90% of young
offenders have had a mental health problem as a child.(ONSsurvey,2000)
Childrenandyoungpeopletodayhaveallsortsofworriesandconcernsfromfriendships
tobereavement,domesticviolenceandgangculturetocrime.Bysupportingchildrenearly
wegivethemthechancetogrowupwithprospectsratherthanproblems.
WeareworkinginpartnershipwithThePlace2BetoestablishanewprojectinShoreditch,
providingschool-basedcounsellingservicestochildren(aged4to13years)andtheir
families.Initiallyworkingwith6schools,theservicesaimtoenhancechildren’swellbeing
andprospectsbygivingthemaccesstotherapeuticandemotionalsupportinschools.
Weareusingaprovenmodelbackedupbyresearchandtraininganddeliveredby
trainedPlace2Becounsellors.
9
Aspartoftheproject,ThePlace2Beisrollingoutaseriesofworkshopsandaccredited
trainingtoenablestaffinourShoreditchschoolstoimprovethesupportofchildren’s
emotionalwellbeing.Over200schoolstaffwillreceivetrainingin2010.
‘It’s Your Life’
“There isn’t one student on the project that comes from a stable family, but if you
could take them out of their environment, they would all do so well and achieve
such great things.” Carly,AcademicMentor
Evidenceshowsthateducationisakeywayoutofpoverty.Webelievethatforthemost
disadvantagedyoungpeopletoachieveweneedtobuildtheireducationalcapital.
Thismeanssurroundingthoseyoungpeoplewithaconnectedprogrammeofsupport,
buildingontheirowndeterminationtoachieve.
It’sYourLifedevelopsthiseducationalcapitalthroughqualityexperienceswithacademic
andpersonalmentoring,socialandvocationalnetworkingandfamilysupport,providing
amoreeffectivewayofeducatingthemostdisadvantagedyoungpeople.Thesupport
providedalsoincludesindividuallifecoaching,universityvisitsandresidentialtrips,group
work,businessmentoringandworkexperience.
TheprojectisdelieveredbyGlobetownLearningCommunity,inpartnershipwithMorpeth
Schoolandsupportsupto45youngpeopleagedbetween14and16yearsoldatany
onetime.Theyareidentifiedaslikelytounder-achieveacademically,beinginvolved
inanti-socialbehaviourorcrime,showingpersistentabsenteeismoratriskofbeing
excludedfromschool,orhavingpoorfamilysupportandpooraspirations.
Wehaveagreedtofundthecontinuationofthissuccessfulprogrammeonthe
basisthatMorpethSchoolworkswithustoidentifyclearlytheelementsthatcan
bereplicatedelsewhere.
10
Mumtravelledfar,justtohugmeinthevisits
Smiling,butinside,Ifeelugly
MyeyeswanttocrybutIamstrongandstaybubbly.
DearDad,howcomesIain’tseeyoufordays,
IfeellikeIamlostinamaze
nowmybestfriendFesta’slyinginagrave
Dad,Ithinkyou’retakingliberties,
IgrewupangrybutI’mcalmnow.Icalmeddown
I’mjustproudhere,writing,
Gotnotimeforfighting,
Ididsomethingimpossible–gotoutofthatgangthing
IprayeverynightthatI’llbeleaving
IthanktheLordthatI’mstillbreathing,
I’mgladIcamefromthebottomtothetop,
backthenIdidn’twanna
nowatleastIcansayitonmyown.
Case study
BeforeTylerjoinedtheIt’syourLifeprojecthehadbeenheavilyinvolvedingangsand
crime.Hewasfrequentlyrunningintotroublewiththepoliceandwasonbailwhilstfacing
schoolexclusion.Theprojecthashelpedhimputhislifebackontrackbyencouraginghim
tofocusonhisstudiesandtorealisetheimportanceofeducation.Duringaresidential
universitytrip,Tylerwonawritingcompetitionwithhispoem‘ForeverTears’.Asaresult
oftheIt’syourLifeprogramme,asTylersaysit:“Iamalothappierandsoismymum.
SheissohappythatIamoutofthegangsandamnolongerinvolvedincrime.Iattend
allofmyclassesnowandamworkingveryhardtogetatleast5GCSEs”.
Tyler–aged15.Project:It’sYourLife
Forever Tears by Tyler
Ihaveanewsaying,‘ForeverTears’
Thesearetearsthatdon’tfall,theystayinsideyouforyears.
ThisisrealpainthatI’mlettingout
Iwon’tbesilenced,yousitdownandshutyourmouth
ArealBritishboy–ifyou’rerealthenloveislove
Forsomethere’sloyalty,thenbloodisblood
I’mseeingbrothersstabbingbrothersoverminorbeef
Iwakeupcryingthenstayprayingonmyhandsandknees.
Mumsaresostressedthattheywalkwith...Tears
Wehateourdads‘causethey’vebeengoneforsomanyyears
Somescaredoflifesoagunhelpsreleasethefear
We’rejustoutcasts,sowhenwewalkthepublicstares.
We’recryingoutforhelp,butnoonehearsus
Thisisourfinalwarning:ForeverTears
DearDad,it’syourson
Lookwhatyou’vedonetome
WhenIwascryingforyourhelpwhyyounevercomeforme?
WherewereyouwhenHaggerstontriedtoputaknifeinme?
Mylifeain’tlovely,Inearlywenttoprison,
12
‘Miss Dorothy’ and ‘Watch Over Me’
“There is currently no national standard for the information delivered to children
on safety. However, we believe that children have the right to know how they can
keep themselves safe and who in the community can help them.” SharonDoughty,
KidsTaskforce
Themissdorothy.comlearningprogrammeandWatchOverMesoapoperahelpchildren
andyoungpeoplelearnhowtomanagerisk.Theprogrammetacklesallissuesofrisk
fromfireandarsontoknives,drugsanddomesticviolenceandbringstogetherallthe
agenciesthatchildrenneedtomeet.
WeareworkingwithKidsTaskforceinpartnershipandfundedbytheMetropolitanPolice
toensureeverychildaged7to16yearsoldintheShoreditchareahasaccesstothe
learningresourcesofmissdorothy.comandWatchOverMe.
Wearecurrentlyworkingwith15schoolsinthearea,helpingthemtoimplement
theprogrammesinlinewiththeirlearninganddevelopmentplans.
‘Community Engagement’
CommunitiesinthepoorerareasofLondonhave‘hadthingsdonetothem’foralong
time.Sustainablepositivechangecomesaboutmoreoftenwhencommunitiestake
responsibilityfortheirownfuture.
Wehavethereforeresolvedtoworkinpartnershipwithlocalcommunitiestoensure
thatlocalprioritiesarereflectedinthedevelopmentandimplementationofourstrategy.
ThisisourCommunityEngagementProjectledbytheexcellentgrassrootsorganisation
LondonCitizens.
Underthisproject,Shoreditchcommunitiesareencouragedtotakeresponsibility
fortheirownfuture,todeterminetheirownagendasandtodevelopthecapacitytomake
adifferencetotheirownlives.Wewillachievethatobjectivebytrainingpeopleofallages,
faithsandbackgroundstotakeactiontogetherforchange.
Overthenext3years,300localcommunityleaderswillbetrainedandsupported
intheprinciplesoforganisingthecommunityandcollectiveleadership.
13
e. Fundraising
Weseektoraisenewfundingfromcorporatesandmajordonorsandtopartnerwithother
majorfunds.Wehavealreadyhadconsiderablesuccess.OurTrusteeshaveledtheway
bypersonallycoveringthecentralcostsofthecharity.Thismeansallthefundingweraise
externallycangostraightintoourprogrammes.
In2009weraisedaround£750,000.Thisallowedustogetestablishedandtogetour
initialprogrammeunderway.
Anumberofmajorindividualdonorsandmajorcorporatedonorshavemademulti-year
commitmentstotheFund.
OtherfundssuchasthePrivateEquityFoundationandtheBigLotteryFund,forexample,
havecommittedfundingtoourProgramme.Wewillworkwiththesefundersin
partnership,bothtotakeadvantageoftheirexpertiseandtobringmorefinancialresource
toourProgramme.Ourapproachcombiningour4principlesisseenasinnovativeand
relevantanditisveryencouragingthatotherfundersalsoseektoparticipate.Insome
casesfunderswillprefertofundourdeliverypartnersdirectly.Thismeansthattheextent
offundingsecuredforourProgrammewillbeconsiderablymorethanwillberecorded
inourformalaccounts.Wewillreflecttherealpictureoffundingbroughttobearonour
Programmeinthenarrativeaccompanyingthoseaccounts.
Intheperiod2010to2013,weexpecttospendaround£16monachievingtheobjectives
wehavesetoutforourProgrammeinShoreditch.Wearedelightedtoannouncethatwe
alreadyhave£7mofthatcommittedtous.WewouldparticularlyliketothankBarclays
Capital,thePrivateEquityFoundation,theBigLotteryFund,theManGroupplcCharitable
Trust,theMetropolitanPolice,HarveyMcGrath,RichardDesmondandourTrusteesfor
theirsupport.
InDecember2009welaunchedtheMayor’sFundBusinessClubbothasapracticalway
toengageemployersinourworkandasafundraisingmechanism.
14
London Growing:(-9 months to 4 years)
• Children’s Centres Plus
London Working:(16 to 25 years)
• Shoreditch Brokerage • City Year UK
London Safe:(all ages)
• Watch Over Me • Miss Dorothy
London Learning:(5 to 16 years)
• Unlocking Potential • The Place2Be Shoreditch Hub • It’s Your Life • Playing to Win
London Safe (all ages)
• Watch Over Me • Miss Dorothy
Community Engagement
London Learning (5 to 16 years)
• Unlocking Potential • It’s Your Life • The Place2Be Shoreditch Hub
15
f. Evaluation
Webelieveourmodelofconnectingupservicesandworkingcloselywithexistingand
newpartnerswithineachareaisunique.Wewanttolearnlessonsfromourapproach
inourfirstareaofShoreditchandmakeourmodelstrongerfortheareasbeyond.Tohelp
usdothiswehavecommissionedNewPhilanthropyCapital(NPC)toperformareal-time
evaluationofourworkoveraperiodof18months.Wewillreportontheirinterimfindings
inournextannualreportandtheirfinalreportwillbepublishedintheautumnof2011.
OurmodelwillbecarefullymonitoredandevaluatedonitsmeritsbyNPC.
Inaddition,ourkeyprojectswillbevalidatedbyindependentevaluators.Wewillfeed
thelessonswehavelearnedfromtheevaluationsintoourProgrammegoingforward.
2010 and beyond
a. Our Main Programme
InadditiontoourInitialProgrammewhichwillcontinueduring2010andbeyond,
wehaveidentifiedour3flagshipprojectswithinourMainProgramme.
Children’s Centres Plus – London Growing:TheGovernmenthasinvestedheavily
inchildren’scentresthroughvariousinitiativeswithover£3bninvestedinSureStartalone.
Thisisavaluableandnecessaryprogramme.Initiallytherewascriticismthattheservices
werenotreachingthemostneedyfamilies.Morerecentevaluationsindicateimprovement
inthisregardbutthereisstillalottodo.Asoneexample,theincreasedprovision
ofserviceshasnotinpracticealwaysbeenaccompaniedbythenecessaryguidelines
ofqualityprogrammesorstafftraining.
Theevidencesuggeststhatboththereachandqualityofthesecentresvary.Assuch
theyremain,toadegree,anunrealisedasset.Thistremendousinvestmentaimedat
improvingtheprospectsofchildrenandfamiliesisnotactuallybeingdeliveredinpractice
toacommonhighstandard,withconsiderablelocalvariationinsuccess.InShoreditch
thereare18children’scentresofwhich15arerundirectlybythelocalauthoritiesand
3byvoluntarysectoragencies.Fourareoperatingonschoolsitesand11arenot.These
appeartobeofvaryingquality.
Thisprojectwillworkthroughaleadpartnerengaginglocalauthoritiesandthechildren’s
centrestobringtogethergoodpracticetoincreasetheproportionofthemostdisadvantaged
familiesandchildrentakingadvantageofthesefacilities.Itwillseektoimproveworking
linkswithotherlocalservices,specificallyhealthservicesanddevelopthecapacityand
standardofcentremanagement.Itwillalsodemonstratethecostbenefitsofadopting
anevidence-basedapproachtocommissioningservicesanduseasanexamplethe
‘IncredibleYears’conductdisorderprogramme.Wewillstartwith6centresandthenbuild
uptoworkwithall18children’scentres.
16
Playing to Win – London Learning:Thereismorewecandotohelpbuildthecoreskills
bothinschoolsandinthecommunityandalongthewaygivemorechildrenbetterthings
todoandhelpkeepthemengagedwithlearning.Thiscanbeachievedthroughour
PlayingtoWinproject.
Sportisnotonlyasuperbengagerofchildrenandahealthyactivity,itisalsopotentially
aterrificvehicleforlearning.
Thisisnotaboutpromotingsportforitsownsake.Itisaboutusingsportasavehicle
forbehaviourchangeanddevelopment.Theproposalistobringtogetherthose
programmesthatactuallyteachthroughsport(usingavarietyofsports)andidentify
12primaryschools,2secondaryschoolsand10youthclubsorcommunityprojects
initiallywherethisapproachcanbetriedandproved.Teachers,youthleadersand
otherswillbetrainedtousethenecessaryresourcesandthensupportedintheiruse.
Theprinciplehereistofindwaystoaddtoandstrengthentheexistingcoreeducation
workbeingdonethroughtheseadditionalskillsandtolinkthelearningopportunities
thatexistinandoutofschool.
Wewillseektoexpandthisyearbyyearuntil(over4years)48primaryschools,
8secondaryschoolsand40youthclubs/communityprojectswillbeengaged.Thiswill
directlyimpact2,000childrenperyearacrosstheagerangesfrom5to16yearsold.
Whenitcomestoactualdelivery,wewanttoworkwithagencieswhohaveastrongtrack
recordofsuccessontheground.ThesehavebeenidentifiedasGreenhouse,Street
LeagueandLondonYouth.Wewillalsoconnectthisworkwiththatbeingundertaken
bytheFootballFoundationandtheGLASportsUnitviatheMayor’sSportStrategy.
18
The Shoreditch Brokerage – London Working:Adecentjoboffersthewayout
ofpoverty.Werecognisethroughourevidenceandresearchthatweneedtodeliver
onthekeycompetenciesthatemployerstellusarethebasisofemployabilitynamely
literacy,numeracy,IT,communicationskillsandpresentationskills.
OurLondonWorkingstrandfocusesontheroutestoworkwithanemphasisonconnecting
upqualityprovidersintrainingforspecificjobs,whilstfullyrecognisingemployers’needs
indevelopingemployableskills.Weseektobuildonexistinginvestmentbyadding
value,improvingconnectionsandraisingperformancestandards.Inourinitialareaof
Shoreditch,acleargaphasbeenidentifiedbetweenemployers’vacanciesandtheskills
andabilitiesofyoungpeople.Ourinitialresearchanddiscussionsshowthatthereisa
hugerangeoftrainingsupportandotherschemescurrentlyavailablefromengagement,
workexperienceandbusinessmentoringthroughtovocationaltrainingand
apprenticeships.However,thequalityismixed.Manyofthese,includingsomethatare
valuable,sufferfrombeingshorttermanddonotleadsmoothlytothenextstepalong
thepathtowardsemployment.
ItisthiscontextthathasledustodeveloptheShoreditchBrokerage.Thisisanew
enablingagencywhichwillmapandidentifyqualityprovisionandconnectupgood
qualityemploymentprojectsacrossthespectrumofemployability.
Theaimistodeveloprealisticpathwaysforyoungpeopleintodecentjobs.Akey
componentofthisco-ordinatingandconnectingagencywillbelinkswithemployers,
notjustintermsofjobsbutalsointermsofprovidingopportunitiesformockinterviews
andworkexperienceandaccesstomentorsandadvice.Thiscentralbrokerageisneeded
tomatchupemployers’needswithyoungpeoplerightbackalongthelinefromthemost
employabletothosewhohavethelongestdistancetotraveltobecomeemployable.
City Year UK – London Working:Wearejoiningwithourstrategicpartner,thePrivate
EquityFoundation,insupportingCityYearUK–anexcitingprojectfeaturing12-monthlong
volunteeringopportunitiesforyoungpeoplewithininner-cityschools.ThePrivateEquity
Foundationisthemajorsponsorofthisinitiativewhichisbasedontheverysuccessful
CityYearprogrammeintheUSA.CityYearwillbelaunchingintheUKinSeptember2010
bysettingupvolunteeringteamsin6primaryschoolsinourShoreditchArea.
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“London lacks the mentors and role models that I wish I had when I was younger.
It is very easy for kids to become labelled and become trapped in a downward
spiral without support such as a mentor. It is for this reason it is so important that
we are present.”Christian,CityYearVolunteer
b. Area Two and beyond
WeunderstandthatLondonisdiverseintermsofitseconomicandphysicalcharacteristics
anditscommunities.Aonesizefitsallapproachtodealingwithchildpovertyacross
Londonisthereforenotnecessarilytherightanswerorthesolutiontobeadopted.
Laterthisyear,wewillstarttheprocessofexaminingtheevidenceand,throughdialogue
withstakeholders,wewillselectandgetareatwounderwayin2011.Weproposetoroll
outourProgramme,whichwillbecustomisedfortheparticularlocalneedsofthearea,
onaphasedbasis,learningfromonthegroundexperience.
TherearetoomanychildrenlivinginpovertyinLondon.Wehavetakenourfirststeps
ontheroadtotacklingthisproblem.Wearetakingalongtermstrategicviewandlook
forwardtoextendingourmodelacrossLondonin2011andbeyond.
Facts and figures
a. Summary financial statements for year ended 31 December 2009
Financial Activity 2009 2008 £ £ IncomeDonations received 629,824 102,140Donations in kind 125,000 694,025Investment income 117 213Total Income 754,941 796,378
ExpenditureProgramme development 374,388 771,198Programme costs 10,551 -Costs of generating funds 89,563 -Governance costs 2,468 1,035Total Expenditure 476,970476,970 772,233
Surplus/Deficit for the year 277,971 24,145
Balance Sheet 2009 2008
Fixed Assets 4,384 -
Current Assets Debtors 1,000 5,500Cash at bank 332,870 21,401Total Current Assets 333,870 26,901
Creditors 36,138 2,756Net Assets 302,116 24,145
Charity FundsRestricted funds 289,496 -Unrestricted funds 12,620 24,145Total Charity Funds 302,116 24,145
102,140 694,025 213 796,378
629,824125,000
117754,941
771,198 - - 1,035 772,233
374,38810,551
89,5632,468
476,970
4,384 -
5,500 21,401 26,901
1,000332,870333,870
(2,756) 24,145
(36,138)302,116
- 24,145 24,145
289,49612,620
302,116
24,145277,971
Financial Activity 2009 2008 £ £ IncomeDonations received 629,824 102,140Donations in kind 125,000 694,025Investment income 117 213Total Income 754,941 796,378
ExpenditureProgramme development 374,388 771,198Programme costs 10,551 -Costs of generating funds 89,563 -Governance costs 2,468 1,035Total Expenditure 476,970476,970 772,233
Surplus/Deficit for the year 277,971 24,145
Balance Sheet 2009 2008
Fixed Assets 4,384 -
Current Assets Debtors 1,000 5,500Cash at bank 332,870 21,401Total Current Assets 333,870 26,901
Creditors 36,138 2,756Net Assets 302,116 24,145
Charity FundsRestricted funds 289,496 -Unrestricted funds 12,620 24,145Total Charity Funds 302,116 24,145
102,140 694,025 213 796,378
629,824125,000
117754,941
771,198 - - 1,035 772,233
374,38810,551
89,5632,468
476,970
4,384 -
5,500 21,401 26,901
1,000332,870333,870
(2,756) 24,145
(36,138)302,116
- 24,145 24,145
289,49612,620
302,116
24,145277,971
Financial Activity 2009 2008 £ £ IncomeDonations received 629,824 102,140Donations in kind 125,000 694,025Investment income 117 213Total Income 754,941 796,378
ExpenditureProgramme development 374,388 771,198Programme costs 10,551 -Costs of generating funds 89,563 -Governance costs 2,468 1,035Total Expenditure 476,970476,970 772,233
Surplus/Deficit for the year 277,971 24,145
Balance Sheet 2009 2008
Fixed Assets 4,384 -
Current Assets Debtors 1,000 5,500Cash at bank 332,870 21,401Total Current Assets 333,870 26,901
Creditors 36,138 2,756Net Assets 302,116 24,145
Charity FundsRestricted funds 289,496 -Unrestricted funds 12,620 24,145Total Charity Funds 302,116 24,145
102,140 694,025 213 796,378
629,824125,000
117754,941
771,198 - - 1,035 772,233
374,38810,551
89,5632,468
476,970
4,384 -
5,500 21,401 26,901
1,000332,870333,870
(2,756) 24,145
(36,138)302,116
- 24,145 24,145
289,49612,620
302,116
24,145277,971
22
b. Activity during 2009 – partnerships and progress
TheFundreceived£629,824indonationsduringtheyearofwhichthemajoritywerefrom
grantgivingcharitiesandindividualTrustees.
Inaddition,during2009wehavebeenfortunateinobtainingsupportforthedevelopment
ofourprogrammeintheformofconsultancyserviceswithanestimatedvalueof£125,000.
Donatedservicestotalling£694,025werealsoreceivedinrespectofsettinguptheFund,
includingthedefinitionofitsfocusandobjectives,itsworkingapproachandits
organisation,drawingonexperienceofothercharitiesworldwideduring2008.
Wespentalargepartofourtimeduring2009developingourFundstrategyaswell
asourprogrammestrategywithinourfirstareaofShoreditch.Thisisreflectedwithin
ourprogrammedevelopmentspendof£374,388.
During2009,weidentifiedourinitialprojectswithinShoreditchandcommencedspending
restrictedmoniesof£10,551onourLondonSafestrand.
Wehad£302,116offundsat31December2009ofwhich£12,620represented
unrestrictedreserves.
Goingforward,wearelookingtobuilduptoa£5millionperannumProgrammewithin
Shoreditchwithsimilarprogrammesinareatwoandthreeby2014.
Apartofthefundingwillbethroughpartnershiparrangementswithfunderswhoare
committedtotheMayor’sFund’sprogrammeoverallandwhocontributetooneormore
oftheMayor’sFund’sspecificprojectsbutchoosetoprovidesomeoralloftheiractual
fundingdirecttotheprojects.
c. Statement by Trustees
ThesummaryfinancialstatementsaretakenfromthefullaccountsoftheMayor’sFund
forLondonandmaynotcontainsufficientinformationtoallowforafullunderstanding
ofthefinancialaffairsofthecharitablecompany.
23
Thefullaccountshavebeenauditedandtheopinionwasunqualified.Thefullaccounts
havebeenfiledwithCompaniesHouseandtheCharitiesCommission.Acopyofthefull
accountscanbeobtainedfromtheChiefFinanceOfficer.
d. Independent auditor’s statement to the Trustees of the Mayor’s Fund for London
WehaveexaminedthesummarisedfinancialstatementsoftheMayor’sFundforLondon
onpages22to23.
Respective responsibilities of Trustees and auditors
TheTrusteesareresponsibleforpreparingthesummarisedfinancialstatement
incompliancewiththerelevantrequirementsofsection426to429oftheCompaniesAct
2006andtheregulationsmadethereunder.Ourresponsibilityistoreporttoyouour
opinionontheconsistencyofthesummarisedfinancialstatementsandthefullfinancial
statementsandTrustee’sReport.Wealsoreadtheotherinformationcontainedinthe
summarisedannualreportandconsidertheimplicationsforourreportifwebecome
awareofanyapparentmisstatementsormaterialinconsistencieswiththesummarised
financialstatements.
Basis of Opinion
WeconductedourworkinaccordancewithBulletin2008/03‘Theauditor’sstatementon
thesummaryfinancialstatement’issuedbytheAuditingPracticesBoardforuseintheUK.
Opinion
Inouropinion,thesummarisedfinancialstatementsareconsistentwiththefullfinancial
statementsandtheTrustee’sReportfortheyearended31December2009andwiththe
relevantrequirementsofsection426to429oftheCompaniesAct2006andthe
regulationsmadethereunder.
haysmacintyre,CharteredAccountants,RegisteredAuditors
FairfaxHouse,15FulwoodPlace,LondonWC1V6AY
Date:12March,2010
24
Wewouldliketothankoursupporters.
Our strategic partners include: BarclaysCapitalandPrivateEquityFoundation
Those supporters who have donated £25,000 or more to us (up to the end of 2009) include:
AbsoluteReturnforKids,Barbara&StanleyFinkFoundation,GarfieldWestonFoundation,
GoPlayFoundation(supportingGlobetownLearningCommunity),JLBeckwithCharitableTrust,
ManGroupplcCharitableTrust,MichaelSherwood,NexenPetroleumUKLimited,SharpFoundation,
SirTrevorChinn,CVO
…and from 2010 onwards:
Our major funding partners (in excess of £250,000) include:
BigLotteryFund,RichardDesmond,HarveyMcGrath,ManGroupplcCharitableTrust
Our Trustees who have committed to personally cover the central costs of the charity include:
Barbara&StanleyFinkFoundation,MichaelSherwood,TheDiamondFamilyFoundation,
SirTrevorChinn,CVO
The story so far... thanks to our donors
The Mayor’s Fund for London would like to express gratitude to everyone who has supported us in our work to date, including:
AprilDesign,SirAlAynsley-Green,SirMichaelBarber,BarclaysCapital,NyeBrennanPhotographer,
BusinessintheCommunity,KevanCollins(CEO,TowerHamlets),CalabashFilms,CityYearUK,Elizabeth
GarrattAndersonSchool,MugeDindjer,JohnFenner,OBE,IvorFrank,GreaterLondonAuthority(GLA),
VagnHansen,IainHerbertson,HughMyddletonPrimarySchool,IslingtonBoroughCouncil,JeffJacobs,
JohnMcAslan+Partners,JohnSturrockPhotography,LondonCouncils,LondonYouth,NataliePhillips,
JulesPipe(MayorofHackney),RichardSharp,HansStaal,SimonThorpeImages,StewartHeadlam
PrimarySchool,AlanWood(TheLearningTrust)
We would particularly like to thank Barclays Capital and Ogilvy & Mather for their
pro bono advice on the design and production of this annual report.
25
TheMayor’sFundforLondon,c/oCityHall,TheQueen’sWalk,MoreLondon,LondonSE12AA
T+44(0)2079834051,www.mayorsfundforlondon.org.uk
CompanyNumber6621189RegisteredCharityNumber1124833
Chairman:SirTrevorChinn,CVO
Trustees:
RobertEDiamond,Jr. June2009
StanleyFink June2008
WasfiKani June2008
LesleyKing-Lewis June2008
HarveyMcGrath May2010
BaronessSallyMorgan January2009
StephenO’Brien January2009
TimRoberts December2008
PauletteRowe December2008
MichaelSherwood January2009
ClareThomas,MBE December2008
IqbalWahhab,OBE November2009
Chief Executive:ChrisRobinson
FrontcoverimagedesignedbyPaulFallon,aged18,
TheGreswellCentreSaturdayClub,LondonSW6.
PaulwontheMayor’sFundforLondon’sdesigncompetition.
PhotographybySimonThorpeImagesandNyeBrennan.
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