1. TIPS & INSIGHTS: Maximizing Publisher Site Monetization
Shir Ross, Manager of Publisher Network
2. Rebuilding your webpage Flooding it with ads Disrupting user
experience Generating more from your website
3. Site Layout | Utilizing your Ad Network | User Experience
Follow critical steps to set up your ads
4. www.uservision.co.uk What they See is What you Get
5. Avoid Banner Farms
6. 728X90 468X60 300X600 160X600 120X600 300X250 Stick to the
Standard
7. +200% eCPM Show me the Money!
8. Add Special Formats Wisely
9. $1.3B in video ad spending in H1 2013 (6% of $20B total) 69%
of marketers to expand video budgets in next 12 months Its a
sellers market = High CPMs *IAB Study, 2013 Fast Forward to
Video
10. *IAB Study, 2013 Fast Forward to Video BE THERE! Get a
player (your ad network should have) Create video content Sell your
new real estate Pre/Mid/Post-rolls, small player, large player,
etc.
11. Promote your Content Increase user engagement & site
experience (avoid dead end) Increase site traffic Personalize your
widget internal, ads, traffic exchange, design
12. Education Finance Shopping SoftwareNewsEntertainment Games
Working with your ad network
13. 1st Imp 4th Imp 12th Imp Dont Judge Based on Doggy-bag
Traffic