Everything you need to succeed on mobile.
Digging into Data Capitalizing on the Clues Users Give You for Free
© 2016 Phunware, Inc.2
Where Do We Live?How do you reach real people based on their real behavior?
AD EXCHANGE
© 2016 Phunware, Inc.3
Why Phunware?
Location ServicesMaking life easier
AdvertisingMaking it matter.
Cross-Screen TVMaking life fun. Location Marketing
Making more with less.
AnalyticsMaking it make sense.
Phunware enables brands to engage their audiences via mobile.
© 2016 Phunware, Inc.4
Phunware by the Numbers
1000s 625M
Thousands of branded applications launched
625+ million monthly unique devices
Hundreds of millions of videos served
100Ms
Our platform touches about 1 in 10 devices globally. 1 in 10
© 2016 Phunware, Inc.5
Our Hardware, Tech and Brand Partnerships
© 2016 Phunware, Inc.6
Benefits of Leveraging the Full StackWhen you only look at data from an Ad SDK, you are missing the complete picture.
Full Stack:
• Impressions• Ad Clicks• Accurate Lat/Long• In-App Session Time• In-App Engagement• Wi-Fi Connections
Ad SDK Only:
• Impressions• Ad Clicks• General Location
The Data TrailAs users go about their daily lives with their smartphones, they leave a digital trail that tells brands who they are, where they have been, their preferences and where they will go next.
© 2016 Phunware, Inc.8 © 2016 Phunware, Inc.8
Wake up and read the news online6:50am
Check scores of favorite sports teams10:30pm
Watch favorite shows on connected TV apps9:10pm
Browse for a dinner playlist while cooking8:00pm
Get directions to nearest supermarket6:15pm
Open a coupon anduse it at the register6:30pm
On the train, look at movie showtimes for this weekend5:10pm
Look up recipes for dinner inspiration4:30pm
Check email & news on the train to work8:15am
Connect to Starbucks Wi-Fi while getting
coffee10:30am
66 eventsAdded to each ID,
every month
Phunware IDs: Continually Evolving in Real-Time
© 2016 Phunware, Inc.9
App User ProfilingAlthough brands can’t personally match a device ID to an individual user, they can identify trends that can make an impact.
Usually at CorporateTower from 9am to5pm on weekdays
Attended last fiveNFL home games
Usually at 535 Elm St. from 8pm to 5am
Goes to Joe’s Coffeeon Saturdays
Visits bike shop1x per month
DEVICE ID 1234
© 2016 Phunware, Inc.10
Combine location data with demographic data from your CRM to solidify insights, drive higher engagement and predict future consumer behavior.
The Possibilities are Endless
Device IDLocation Data
DemographicData from CRM
Accurate Customer Profile
© 2016 Phunware, Inc.11
When a user installs an app, it’s easier than ever to connect the dots between the actual install and post-install actions the brand is trying to drive (e.g. first rides).
Looking Past the Install: Ride Sharing
© 2016 Phunware, Inc.12
Looking Past the Install: RetailThanks to deeply integrated analytics, the department store was able to track its users from app installs to push notification engagements to real-world ROI!
© 2016 Phunware, Inc.13
Top Tips and Takeaways
• Store and/or leverage data points that help you discover when and where your best users engage on mobile
• Challenge partners to bring 1st-party data to the table and understand where it's coming from
• Find usage trends that are particular to customer segments and take them into account in your planning strategies
• Look for overlap between the mobile usage patterns of your customers to identify new segments to test against when running campaigns
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