B h ara t m at r im ony.com Je evans at h i . com S h aad i . com MATRIMONIAL WEBSITES
Mridu Agarwal & Rhea Bhatia | UGCD | Semester four
BHARAT MATRIMONY
Tag l ine : Fo r happy mar r iage s C re a te d o n : 1 9 97 (17 years old) C re a te d by : Murugave l Janak i ram an
Tag l ine : We m at c h bet te r C re a te d o n : 10 t h marc h 2004 C re a te d by : I n fo e dg e co .
JEEVANSATHI
SHAADI Tag l ine : T h e Wor ld ' s La rg e s t Mat r imon ia l S e r v i ce C re a te d o n : 1 9 9 6 (18 years old) C re a te d by : Anupam Mi t ta l
BUSINESS GOALS
• Dominant brand for consumer services through Internet and mobile. • They want to combine the tradition and technology. • Take biggest market share • To give the best match for users
• Opportunity for every individual to realise their personal potential and achieve financial freedom in a challenging environment • Consumer satisfaction • Profit maximization
1. Provide people with a superior matchmaking experience by expanding the opportunities available to meet potential life partners and build fulfilling relationships.
2. Display more relevant matches than any other matrimonial service 3. consumer satisfaction
USER GOALS
1. To meet compatible people • Caste preferences • Appearance based preferences • Income/job preferences • Habits/hobbies
2. Have their information kept private 3. To get reliable information 4. Time saving and efficient
BRAND NAME Bharat matrimony Jeevansathi Shaadi
TAGLINE For happy marriages We match better The World's Largest Matrimonial Service
AUDIENCE APPEAL Global Global Global
BIG IDEA/CONCEPT To tie tradition and technology together
Consumer satisfaction and privacy
Find the perfect match for the user
TARGET AUDIENCE Young audience and liberal families
Orthodox families Mix of Indian families.
TONE OF VOICE Friendly, Emotional Professional, Simple, Direct
Professional, Direct
TOP PRIORITY Preference customization PRIVACY, preference customization
protecting privacy and security of their customers
BRAND COMPARISON
BRAND NAME Bharat matrimony Jeevansathi Shaadi
OFFERS
intended to serve as a preliminary medium of contact and information for its users / members / visitors who have a bona fide intention to enter into
a matrimonial alliance.
intended to serve as a preliminary medium of contact and information for its users / members / visitors who have a bona fide intention to enter into
a matrimonial alliance.
intended to serve as a preliminary medium of
contact and information for its users / members /
visitors who have a bona fide intention to enter into a
matrimonial alliance.
MORE OFFERINGS
Mobile app for easy access, upgraded wap sites, free
doorstep payment collection, after becoming a member – you
can send personalised messages, chat online with
members, call/sms directly to the members, Tambulya (Return
gift website), Matrimony gifts (an exclusive wedding gift
portal), the matrimony blog (all about marriages and
relationship), bharat matrimony (first matrimony channel on the
internet), wedding directory (catering services), counselling help (pre-marital and marital
counselling).
Mobile app for easy access, after paying you can chat
online, Matri profile: experts write down your profile.
Mobile app, expert help for writing about me, daily 5
recommendations, shaadi blog which talks about love stories, relationship advices
etc.
BRAND NAME Bharat matrimony Jeevansathi Shaadi
CUSTOMER TOUCH POINTS
Live chat(online) , calls (toll-free) 24X7 call centre, Work place, mobile app,
facebook, twitter, pinterest, personal touch (comes and takes money
from doorstep).
Live chat(online) , calls (toll-free) 24X7 call centre, Work place, mobile app,
facebook, twitter.
Website, Live chat(online), mobile app, facebook,
twitter, Google+
KEY DIFFERENCIATOR
free doorstep payment collection, no
advertisements, Preference is the top
priority, earns through paid services, 12 different
matrimonial sites for different regions also has
elite matrimonial.
Very clean interface, no advertisements, Privacy is
the top priority, earns through paid services.
Very clean interface, no advertisements, Privacy is
the top priority, very effective search
WEBSITE ANALYSIS
Website analysis Bharat matrimony Jeevansathi Shaadi
INFORMATION AND NAVIGATION
Navigation is clear, links are repetitive,
information is planned well, there is
information overload, a lot to choose from
Navigation is clear, links are repetitive, information is
planned well.
Navigation is clear, information is planned,
information architecture is well organized.
INTERFACE Complicated structure, hierarchy is not very
clear. • Font – Helvetica
• Color scheme- yellow, green, red, cyan, blue,
pink. (Interesting to look at)
Structured, hierarchy is clear, there are no visuals very boring site to look at.
• Font – Helvetica • Color scheme- cyan,
green, red, orange (Basic colors used, not very
exciting)
Structured, relevant info, no ads
• Font - Helvetica • Color scheme- green,
red, orange, blue
USER EXPERIENCE friendly, satisfying Simple, responsible, reliable Simple, effective
HOMEPAGE HIGHLIGHTS
Homepage highlights Bharat matrimony Jeevansathi Shaadi
Keyword on the window tab
My home- bharatmatrimony
jeevansathi.com Shaadi.com- view, create, edit, contact profiles/
matches
Booking We help you find someone who cares for what you
love!
register free and find your jeevansathi today!
Since 1996, shaadi.com has touched 20 million lives .. Join us today to start your incredible
journey
Header Top left: Logo Top right : 10 daily recommendations,
download mobile app, account name and
account type, notifications, sign out.
Top left: settings, logout, logo
Top right : live help, home, success stories, contact us, advertisement which speaks about perks of being a paid member.
Top left: Home, search, matches, inbox, Daily 5
Top right : my profile, logout, settings, help
Horizontal navigation bar My home, search, matches, messages, my profile, services, mobile,
upggade, help.
me jeevansathi, my matches, my contacts, my
profile, my desired partner, membership,
quick search
Home, search, matches, daily 5, inbox, more
Homepage highlights
Bharat matrimony Jeevansathi Shaadi
Quick links on homepage
membership , complete profile, messages, recently joined, yet to be viewed, search box, recently updated, viewed and not contacted, math board, members viewed, partner search, mutual matches, members looking for me, shortlisted profiles, daily match watch, featured profile and success stories.
quick search, to become a member, saved searches, desired partner matches, members looking for me, search by profile id, advanced search.
quick search, upgrade, my matches, recently joined
MARKET SHARE
Bharat matr imony 40% Shaadi 35% Jeevansathi 20%
MARKET SHARE
20%
Bharat matrimony is leading because… 1. It has 15 regional portals for members of different
religions.
2. Connects with the youth.
3. Very User-friendly and interesting interface.
4. They offer a service of free doorstep payment collection. Which makes the customers think its more reliable and trust worthy.
5. They offer free counseling sessions to their customers before marriage and also help them organize their wedding.
Top Related