Social TV Final Project
Li Bian :: [email protected] ::Information Ecology
MatchMaker
a system that suggests friends to people on Facebook by analyzing and matching people's online profile with the profiles of TV characters. retrieve more accurate friend suggestions by leveraging the power of human understanding of one another through existing social network. using relationships in TV programs as a parallel comparison matrix, extends these relationships into reality to help people find friends whose personality and characteristics are expected to suit them well.
MatchMaker
“People You May Know”
“People You May Know”
“People You May Know” “Friends”
“People You May Know” “Friends”
Proximity matching
“People You May Know” “Friends”
Personality matching
MatchMaker Reality Projection
“People You May Know” Network growth trajectory: linear filtering
“People You May Know” Network growth trajectory: linear filtering
“People You May Know” Network growth trajectory: linear filtering
“People You May Know” Network growth trajectory: linear filtering
What a
small world!
“People You May Know” Network growth trajectory: linear filtering
What a
small world!
“People You May Know” Network growth trajectory: linear filtering
What a
small world!
“…focused on the individual experiences… ---Lean Startup
“People You May Know” Network growth trajectory: linear filtering
MatchMaker Network growth trajectory: sporadic
MatchMaker
Tighter friendship (viral network effect, another kick on exponential growth)
Greater peer to peer influence (higher click through rate)
Drive curiosity, not “suggestion”
(“What can I talk about with friends?” “What do my friends think of me?”)
Thank you
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