The rise of programmatic video
May 2014Hervé Brunet - CEO & Co-Founder
About StickyADS.tv
London Hamburg
Milan
Paris (HQ)
Montpellier (R&D)Madrid
50 employeesin 6 offices across Europe
€ 5M raisedfrom ISAI and Ventech
92 countriesusing our platform
4 yearsof experience in video ad technology
Empowering Publishers for Programmatic video advertising
People’s TV behavior is changingFrom full-focus on one screen in the old days...
1994
...To multi-screen usage in the digital age!
People’s TV behavior is changing
2014
Advertising budgets follow eyeballs
70 %of advertisers want to shift ad spending
Television Online video
Source : IAB Digital Content Newfronts 2013 Attendee Survey“In the next 12 months, how likely do you think it is that media buyers will shift more TV dollars to digital video?”
TV budgets shifting to online video
10%
375M$
Programmatic video buying is on the fast laneIt will be multiplied by 5 between 2013 and 2017
0
500
1000
1500
2000
2012 2013 2014 2015 2016 2017
Non-Programmatic Video Programmatic Video
€ 35.9 m(4.6 %)
€ 119.6 m(12.2 %)
€ 225.5 m(18.7 %)
€ 368.8 m(25.8 %)
€ 503.0 m(30.3 %)
€ 626.5 m(33.2 %)
Video advertising revenue in European Big 5 (€m)Source : IHS 2013
Programmatic video has a strong buyer densityMore than 380 advertisers in January 2014
Up to12xbid density for one
video ad space
Programmatic leads to higher CPMs
Unmatched sell price
Source: internal stickyADS.tv data January 2014
Video is quality inventory made for brandingVideo ads are very different from display ads
Display Video
VSInfinite inventory
Bigger reach but lower quality
Optimize for conversion and sales
Made for performance
Precious inventoryRare space has more value
Build brand with awareness and image
Made for branding
So the opportunity is here
How publishers see video programmatic
Issues to address
Control
Sales conflict
Transparency
Protect assets value
SSP is the gatekeeper of your inventoryProtect the interests of publishers
Publisher Buyers
Your own privatemarketplace
Floor Price
Blacklist
Yield
Reporting
Business Analytics
You are in control!Do business on your own terms
Hervé BrunetCEO & [email protected]
100 avenue Charles de Gaulle
92200 Neuilly-sur-Seine FRANCE
+33 1 80 04 19 01
Thanks!
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