MASLOW’s NEED
HIERARCHYPRESENTATION BY:
M. AAMER WAQAS IDREESROLL # 02BBA-6th (A)
Abraham Maslow (1908-1970)
Professor of Psychology. Columbia University.• Maslow focused on positive qualities of people.• Human nature is basically good, not evil.
NEED..?
Necessity for an organism to live a healthy life. Deficiency. Can be Objective/Physical or Subjective Objective needs - food, shelter, sleep Subjective needs – affection, acceptance, self-esteem. Protection
Idleness
Creation
Understanding
Participation
Identity
freedom
affection
THE HIERARCHAL MODEL
PHYSIOLOGICAL NEEDS
• Mostly basic needs for human survival• If not met, the human body cannot function.• Metabolic needs – air, water, food, rest• Clothing, shelter.
SAFETY NEEDS
• Stable physical and emotional environment issues.• Such as benefits, pension, safe work environment, and
fair work practices.• Safety of property against natural disasters, calamities,
wars, etc• Law & order
BELONGINGNESS
• social acceptance issues such as friendship or cooperation on the job.
• Need to feel a sense of belonging and acceptance• Small groups – clubs, office teams, school/college houses• Large groups – political parties, Sports teams.
SELF ESTEEM
• Positive self-image.• Respect and recognition.• Such as job titles, nice work spaces, and prestigious job
assignments.
SELF ACTUALIZATION
• Achievements oriented.
• Workplace autonomy, challenging work.
• Subject matter expert status on the job.
• Intrinsic growth of what is already in a person.
• Growth-motivated rather than deficiency-motivated.
ADVANTAGE
• The basic idea of Maslow's Hierarchy of Needs: Our needs are constantly changing.
• As one need is met, we desire other needs.
• Beauty of Maslow’s hierarchy: Reality and problem-centered.
OBJECTIONS:
• Maslow created his hierarchy of needs from an INDIVIDUALISTIC PERSPECTIVE, being that he was from the United States, a highly individualistic nation.
• His theory was based upon healthy persons. Study of exemplary people such as Albert Einstein, etc. No anticipation of mentally crippled or mentally ill.
• Classic approach. No room for spirituals like Sufi, poets etc.
MARKETING APPLICATION:
• Products are formed and placed to satisfy a category of needs in marketing as well as advertising.
• Example: You may convince a person to buy a car even if he don’t have to by analyzing his level of need.
(Mostly in Self esteem stage because they relate themselves with brands to show achievements.)
THE END
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